What is Facebook?

Facebook is a socialnetwork, launched in Febru-ary 2004. Originally created by Harvard roommates/friends as an internet-based version of the printed“facebooks” students receive at the start of the academic year, Facebook was expand-ed to other universities and fi nally to the public.

Facebook lets users cre-ate a personal profi le, search for and add otherusers as “friends”, exchangemessages, play network games and more.

As the network grew, itʼs potential for businessappli-cations virtually exploded.

“Our focus is keeping your “Likers” engaged...”

“An eff ective Facebook page should be a virtual ʻhangoutʼ...”

How YourFacebook Business Page Drives Sales

An eff ective, sales-boosting Facebook page should be a virtual “Hangout”, where the portion of Facebookʼs 500,000,000+ users who may have an interest in your product or services can visit and chat about their experi-ences. While “hanging out” they are exposed to your brand (logo in upper leftcorner) and we tell them where, how and why to save on your products or servic-es. The key to keeping them there is targeted engage-ment and great CONTENT.

How We Do It andWhy It Works

So WellWe work with you on an interactive strategy forgrowing your “Likerbase”! Page “Likers”, notbrowsers, are your target. We create your new Facebook business page with an “incentivized” customlanding page (see more below) and the best apps (tabs) foryour purpose.

We then produce and distribute attention-grabbing,link-laden emails to introduce customers to your new or improved page.

We daily engage your customers with interesting “Wall” posts. Best practices include addressing customers by name, expressing appreciation, soliciting feedback,apologizing for less-than-optimal shopping experiences and initiating discussions. We specialize in “3M” service of your Facebook page (see more info below).

Our Daily* “3M” ServiceKeeps Your Page “Fresh”

Facebook marketing is a full-time job! An unat-tended Facebook “wall” is like a real one, littered with graffi ti— a worthless eyesore. Thatʼs why we provide the all-important “3M”s.

1. Monitoring: *we check “Likerʼs” (users) “wall” post at least every four hours, six days a week.

2. Mediation: if we discover negative, brand-damaging posts, we inform you and providethree options;1. Deletion — we simply delete the post. Many

“dislikers” will simply re-post.2. Delete and Flag — we delete the negative post

and ban the user from posting on that page.3. “Spin” it — as pros, this is where we shine!

First, we apologize for the less-than-optimalexperience. We then engage the poster and ask for more info on the experience (so management can investigate), Finally, we thank the poster and invite them back for a chance to “make good”. All this is done with a positive take on your brand.

3. Maintenance: we frequently edit the page info (hours, prices, contacts, events, etc.) and remove dated posts.817.244.5054

www.adtexadvertising.com

Content is the KeyThe key to keeping customers en-gaged with your page is goodCONTENT. Once your “incentivized” emails and landing pages get them there, content keeps them around.

Content is what used to be called “media”. It is the visual (photos,videos, etc.) and aural (sound)elements of your page.

We economically help you createengaging content. Plus we look for and create relevant linkbacks to your page for maximum search engine optimization.

Why Pay Pros?We understand the do-it-yourself ap-proach to a Facebook page. But many small-to-midsize companies are dis-covering that doing it right is a full-time job. The employee (who may have a personal profi le and “knows Facebook”) that handles your page on the “side”, may not have time to do it right and frankly, may not know how to create eff ective advertising.

Why You Need An “Incentivized”

Landing PageFacebook page “Likers” are more likely to be customers than page “browsers”.

A Custom Landing Page is actually an application that greets your page visitors with info. Itʼs your chance to off er some kind of anincentive (dollar/percent off purchase, BOGOs, freeshipping, sweepstakes. etc.) to “Like” your page.

We recommend and create Custom Landing Pages for every business Facebook page we service.

BOOST YOUR SALES WITH A PROFESSIONALFACEBOOK BUSINESS PAGE

With over 500,000,000 Facebook users, aBusiness “Like” page is a marketing “must-have” for

companies of any size.

Eff ectively monitoring, maintaining and mediating(we call it “3M”) ) your sales-driving Facebook page is a

full-time task, not a “side job” for a busy employee.

Discover how economically you can have your own custom Facebook Discover how economically you can have your own custom Facebook business page built, “3M”ed and loaded with

customer-capturing content.

817.244.5054www.adtexadvertising.com

Find us on Facebook, follow us on Twitter and watch the AdTex

YouTube Channel.See our company

profi le onLinkedIn

3800 Linkmeadow DriveAledo, Texas 76008

For a digital copy of this info sheet, please visitwww.issuu.com/adamscreative