adoption influences
DESCRIPTION
Workshop - Birmingham Energy Savers and Making the Green Deal work Andy Deacon Director of Delivery [email protected]. Adoption influences. Demographic. House Type. Community . Trigger Points. Working with the curve. Evolving roles for Local Authorities . - PowerPoint PPT PresentationTRANSCRIPT
Workshop - Birmingham Energy Savers and Making the Green Deal work
Andy Deacon
Director of Delivery
• Green groups• Resident
groups• Active in other
groups
• Moving• Renovating• Life stage
• Age & income
• Household size
• Construction• Condition• Tenure
Adoption influences
DemographicHouse Type
Trigger Points Community
DraftWorking with the curve
Evolving roles for Local Authorities 1. LA as promoter: leave it to the market - advocates for Green Deal locally
2. LA as producer: provides marketing support, working in partnership with commercial Green Deal Provider(s)
3. LA procures a GD and ECO delivery partner: coordinates finance and delivery with a private sector partner to residents and businesses
4. LA selects a partner for ECO delivery: provides marketing support and coordinates deliver in partnership with an energy company
5. LA as a provider: takes on the role of Green Deal Provider and works with local organisations, business and community to deliver Green Deal
1. Local authority as ‘Promoter’
p.5
• LA(s) puts resources into marketing activities in their local area without promoting any specific delivery organisations
• Area-based approach could be taken• Marketing activities could be integrated with other local initiatives
Marketing Promotion Assessment Survey Installation Quality Assurance Aftercare
Local/ National Green Deal ProviderLocal authority Local/ National
Green Deal Provider
Green Deal Assessor Green Deal Installer
2. Local authority as ‘Producer’
Marketing Promotion Assessment Advice Green Deal Plan Installation Quality
Assurance Aftercare
LA(s)
GD Provider
Panel of GD Providers
GD Provider
Programme manager
GD Installer
GD Assessors
GD Provider
GD Installer
GD Installer
GD Installer
Referral fee/ concession payment/ margin on ECO brokerage
Leads
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3. Procurement of GD and ECO Delivery partner
Marketing Promotion Assessment Survey Green Deal Plan Installation Quality
Assurance Aftercare
GD Assessor
GD Installer
GD Provider
Delivery partner
Local Authority
Procurement
2a .LA finance
2b. Delivery partner’s own finance
Finance
Lead generation by LA(s) and GD Provider
Partnership
Delivered by GD Provider and local GD installers Aftercare by Partnership
2c. GDFCo
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4. Local authority as GD Provider
Marketing Promotion Assessment Survey Green Deal Plan Installation Quality
Assurance Aftercare
Local Energy Groups
Healthcare, Schools
Resident Groups
Faith Groups
Estate Agents
Building Control
Planning Department
Local Authority
Local SME Contractors
Local Energy Advisors
Registered Housing
Providers
Local DIY Retailers
Local Manufacturers
Local Energy Groups
Local Colleges
Trade Bodies
Local Experts
Low Carbon SkillsAcademy
1a .LA finance
1b .Guarantee Fund
1c. GDFCo
Finance
Delivery
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Hypothetical Example: Walsall Metropolitan Borough Council ECO targeting (not real data)
http://www.energysavingtrust.org.uk
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