adobe digital publishing cmbo - ktukker

2010 Adobe Systems Incorporated. All Rights Reserved.

Adobe on Digital Publishing (Magazines)Klaasjan Tukker - Adobe Systems Benelux - [email protected] - @ktukker

donderdag 7 oktober 2010

mailto:[email protected]

mailto:[email protected]


Key Challenges Impacting the Future of Digital Media



What We’re Hearing From Publishers

1. ENGAGING EXPERIENCES CONSUMERS WILL PAY FOR




2. NEW PARADIGM FOR BRAND ADVERTISING




3. INTEGRATED AUTHORING WORKFLOW FOR PRINT AND MULTI-SCREEN




4. PUBLISHER-OWNED BUSINESS RELATIONSHIPS WITH CUSTOMERS

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5. OPTIMIZATION THROUGH CONTENT/ADVERTISING ANALYTICS



Digital Magazine Solution from Adobe

A hosted solution for publishers to create, distribute and monetize digital magazines across devices and marketplaces.



Digital Magazine Solution - Overview

Create Produce Distribute View & Analyze

Assemble editorial + advertising pages

Enable collaborative production

Preview .issue !le rendering with interactivity

Export to .issue format

Design precise layouts that retain !delity

Include interactivity without writing code

Store and host .issue !les

Ful!ll issues across devices & screen resolutions

Enable in-app purchase of single-issues/subscriptions

Render .issue !les across devices with cross-platform viewers

Analyze & optimize content with embedded Omniture analytics



1. Publisher uses InDesign CS5 to design magazine layouts

2. Designers use Interactive Overlay Creator to generate placeholder for interactive assets

3. Digital Magazine Solution enables production, distribution, sale of .issue !les, including analysis via Omniture

Authoring Work"ow

InDesign CS5

3

Production, Distribution, eCommerce + Analysis Services

Digital Magazine Solution Digital Content Viewer

.issueInteractive Overlay Creator

4. Digital Content Viewer renders .issue !les, which users consume individually



Digital Content Viewer

Viewer technology that displays “.issue” magazine !les

Initially available on iPad, plans for cross-platform functionality

Enables immersive magazine experience via minimal chrome, innovative navigation features

Publisher-branded to retain direct relationship with reader

< Table of contents



Conceptual Overlays

UI Layer

Content

Device

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Vertical Orientation

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Horizontal Orientation

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Issue Navigation

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“Stacks”

We envision a magazine containing a range of template types – from totally custom to more ‘pre-fab’. Designers and editors will have the option to put more effort into special features and spend less time on regularly occurring sections.

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Table of Contents

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Scrubber Panel

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Browse Mode

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Library

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Four Interactivity Options Available:

Interactive Overlays Interactive components for use in digital magazines

InDesign CS5 Rich Interactive Document Features Simple interactivity primitives that are now a native part of InDesign

Embedded HTML5 Controls Flexibility to develop embedded web controls

Embedded Flash Controls (non iPhone OS platforms)



Demo



Innovating for Publisher Pro!tability

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Why Digital Magazine Solution from Adobe?

Enable a new standard in interactivity without sacri!cing high design or !delity

Publish publisher-branded digital content across mobile devices and marketplaces

A#ract and retain high-value readers and advertisers

Increase revenue through robust ecommerce/merchandising services and production cost efficiencies

Access subscriber analytics for greater reader and advertiser insight

Use pricing model predicated on publisher success


adobe digital publishing cmbo - ktukker

Technology

issue magazine

digital content viewer3

issue lesthat

issue render

usersdesign magazine

immersive magazine experience

resolutions content

hosted solution