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Are Digital Magazines For Real? Ma!eo Oriani | Solution Consultan CreativePro, DPS & SEM DI

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Can we do a slide here that show an image of an audience/group reading from print on the left and then on the right an image of the audience/group reading from mobile devices the idea is to show now that the audience is shifting from print to mobile Opportunity:

Transition from Print to Mobile

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What is Adobe’s position in the digital magazine market?

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Leading American Magazine Brands Use DPS

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Leading Asian Magazine Brands Use DPS

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Leading European Magazine Brands Use DPS

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DPS Apps are Real Business

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80% Top Grossing iOS Newsstand Apps are on DPS

80% DPS

20% other

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3% Android

97% iOS

DPS Downloads by Platform

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Publications Delivered by DPS per Week

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0

200.000

400.000

600.000

800.000

1.000.000

1.200.000

1.400.000

1.600.000

1.800.000

2.000.000

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125M Publications Distributed

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2M Every Week

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How successful are digital magazines with consumers?

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Free 22%

Print + Digital 35%

Single Issues 10%

Digital Subscription

34%

% Purchase Instances: Feb '13 Adobe Digital Index

Consumers Pay for Digital Magazines

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change to only two stats - background can be the same as the ones earlier - Average time spent on a media and entertainment website is 8.88 minutes (source is to the right). - make this smaller Source: Adobe ‘Best of the Best Benchmark, March 2013’ Average time spent for digital subscribers to DPS apps is 45 minutes/month - make this big Source: Aggregated Digital Publishing Analytics

Average Time Spent on Media and

Entertainment Website

9 Minutes/Visit

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Average Time Spent by Digital Subscribers

on DPS apps is

45 Minutes/Month

Source: Adobe ‘Best of the Best Benchmark, March 2013’ Source: Aggregated Digital Publishing Analytics

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Per Publication Readership is Growing….

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0%

50%

100%

150%

Aug-12 Sep-12 Oct-12 Nov-12 Dec-12 Jan-13 Feb-13

Adobe Digital Index 2nd Quartile 3rd Quartile Average Publication

Readership Growth

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1.  Push Noti!cation for custom segmented messaging

2.  Automatic delivery of content to subscribers via the Apple Newsstand

3.  ‘Digital Blow-ins’ displays actionable subscription offers within a publication

4.  First Issue Free offers new readers content right away

5.  Web Viewer a#racts new customers via browsers and social media

Adobe DPS Features Increase Readership & Drive Conversion

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Are digital magazines a#ractive to advertisers?

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Results in 3 months a$er Top Gear switched from replica to DPS

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48% Total Downloads

62% Paid Downloads

79% Single Issue Revenue

165% Subscription Revenue

200% Ad Revenue

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Top Gear — PDF Replica vs. Interactive Issue

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Interactive content holds a reader’s a#ention far longer than digital replicas

Time per reader (m), 6 Time per Read (m), 6

0 5 10 15 20 25 30 35 40 45 50

TG239

TG240

TG238

TG241

TG237

TG229

TG236

TG235

TG234

TopGear Magazine - December 2012

Interactive Issues

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Use controls to play movie

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DPS apps are becoming central hubs for an integrated media strategy

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Martha Stewart — Cross Promotion

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  Other DPS applications

  Custom applications

  eBooks

Martha Stewart sells Digital Magazines and other media including:

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Motor Trend — Brand Engagement

Motor Trend delivers digital magazines and web properties in an integrated DPS app

Magazine Library

Motor Trend Homepage

Wide Open #ro!le Blog

Motor Trend YouTube Video

Channel

•  Motortrend.com

•  Wide Open &ro#le blog

•  Motortrend YouTube Channel

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