adestra presentation digital sparks final
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www.adestra.comwww.adestra.com
13th November 2013Louise Godfrey
Streamline your digital marketing processes with MessageFocus
www.adestra.com
About me
• Joined Adestra in 2012
• Held various new business
and marketing roles for UK,
B2B brands
• I’ve helped a variety of
international organizations
realize their marketing goals
using Adestra’s proven digital
solutions
www.adestra.com
About Adestra
The way that MessageFocus is structured is vital to the way that our global business is structured.
I haven’t yet seen another tool that can help us manage our emails the way that MessageFocus does because we separate out every brand we work on into a different workspace and projects for each type of communication.
www.adestra.com
Feature-Rich Marketing Platform
1. Ensure quality control for your clients’ email marketing campaigns with our unique
approval system
2. Run effective welcome programmes, renewal programmes and other lifecycle
campaigns
3. Save time creating email campaigns with our easy-to-use email editors &
system campaigns
4. Send birthday emails and purchase reminders based on previous customer actions
5. Integrate your clients’ data and website systems
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Unique Platform Structure
• All your clients’ marketing
activity exists in one
MessageFocus account
• Easily separate data tables and
unsubscribe handling for all
your different clients
• User permissions allow you to
assign account access to
different members of your
team, depending on the client
accounts they handle.
www.adestra.com
Unique Platform Structure
www.adestra.com
Approval System
• Ensure maximum quality control
for your clients’ campaigns with
our unique approval system
• Send an approval copy of your
email to key campaign
stakeholders, even non
MessageFocus users
• They can approve or reject the
email and provide amendment
suggestions
• See the full audit trail of approval
responses in your MessageFocus
account
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Approval System
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Dashboard Reporting Suite
• Demonstrate ROMI and share
campaign results with key
stakeholders
• Reporting is split into separate
brand divisions meaning you’ll
see the results for all your clients
on an individual level
• The user friendly, visual
dashboard reports in
MessageFocus are perfect for
your organization’s CMO and
your MessageFocus users.
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Dashboard Reporting Suite
Email Client Detection Report
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Dashboard Reporting Suite
Geo Tracking Report
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Saved Reports
Dashboard Reporting Suite
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Experience Proven Digital Marketing Services
• We offer a PAYG style account for
maximum flexibility
• We’re happy to offer a free
testing account for anyone who
would like access
• Demonstrations tailored to your
needs
• Flexible pricing model to suit
your organization’s digital
marketing goals
www.adestra.com
Chat to me and find out how Adestra will help you realize results for your clients’ digital marketing
Alternatively, contact us:
01865 242
425moreinfo@adestra
.comadestra.com