THE OFFICIAL PUBLICATION OF

UP ADVERTISING CORE

MAY 2013

TATAK ADCORE!AdCore’s Most Important Clients Unveiled

PLANSEM 8.1What happens in Villa Pura does not stay in Villa Pura

YEAR 8 FULLSPEED AHEAD

SEVENGERS SIGN OFF AS GR8 EXECORE TAKES ON THE REINS

Editor-in-Chief

Rizza QuintoCreatives

Nikki CanlasHuman Resources

Shannon UyLayout Artist

Jed BerenguerPublic Relations and Promotions

Rae DantesShannon Uy

Writers

Ruth FloresCha OrjaloFifi QuimboRegie Ucang

Contributing Photograpgers

Nikko PascuaRein Alviz

team

Editor-in-Chief: Rizza QuintoFeatures Editors:Ruth Flores | Cha Orjalo | Fifi QuimboCreatives: Bela Nunez-PamintuanFCA: John Soriano | Cheska BuenaventuraHR: Shannon UyPRP: Rae Dantes | Paula VitanLayout Artists: Tish Valenzuela | Cha Jimenez

Table of Contents

1

3

4

5

6

7

9

10

13

ADCORE YEAR 7: IT’S A WRAP! SUCCESS BEYOND PLANNED

TOWARDS A STRONGER CORE

HAVE YOU PICKED AN ADCORANGE FROM THE ADCORANGE TREE?

MAMON IS ADCORE’S NEW BIRTHDAY “CAKE”

TO INFINITY: CONTINUING THE LEGACY

ORANGE HEADS

A SUMMER VICTORY FOR ADCORE

TATAK ADCORE: BACK TO BASICS

SEVENGERS SIGN OFF AS THE GR8 EXECORE TAKES ON THE REINS

ADCORE @ YEAR 8: FULL SPEED AHEAD

01

Year 7: it’s a wrap!SUCCESS BEYOND PLANNED

Another fulfilling year had passed. Let’s review how we achieved all the things we planned this time last year.

CreativesSince we are an advertising agency, the

creatives department is essential as it is our

design powerhouse. It is where we create

our publicity materials and spearhead

ideation processes.

The improved ecosystem for the department

was comprised of print, Facebook

collaterals, website, ambient, out-of-home

and motion graphics. Quality control was

ensured by supervising all creative works,

checking the consistency of the set of

materials and employing of strategy-based

ideas and outputs.

We had the first ever AdSpeak in partnership with Chowking wherein a whopping P30, 000 was awarded to the winners. (L to R: Czarina Ocampo, Frances Lee, and Camille Calma)

FCAThe FCA department launched several

fundraising activities. Selling Starbucks,

Sunsilk and Coffee Twist merchandise and

equipment rentals were some of these. In

addition, shirts and jackets were also sold to

the members.

AdCore was also recognized as an

advertising leader in UP for we were invited

HR

AdVance had also gotten bigger as we had the first ever AdVance workshop and AdVance week! More than 90 members and applicants attended the said events.

178%Cash Balance Growth (as of April)

75%Net Inflow Growth Rate (As of April)

to speak for various gatherings like the CIEM

Seminar and UP SSSC. We were also invited

to judge for an ETC Contest.

Our partnerships with organizations were

also expanded as we received more than

75 invitations to speak or judge for events

as well as project proposals and. We have

partnered with more than 25 non-profit

organizations, small businesses, and NGOs

including established corporations like

Greenwich, Chowking and Carefree. We

should also be proud of the fact that we had

been invited by more than 20 professionals

from the academe, advertising agencies and

production houses to conduct training.

Gaining new and productive members to

help our organization grow is vital. The HR

department thus created a new grading system

to evaluate not just the presence of future

members in required events but also the

essence and values they can offer AdCore.

During year 7, future members were given

the chance to choose which internship they

wanted. They were then evaluated by a

set of criteria based on the three AdCore

values--creative professionalism, inspired

involvement, and steadfast excellence. Since

the application process is a crucial part,

buddy systems were made easier for both the

members and future members. Schedules of

members were shown to the applicants to let

them see the compatibility of their potential

buddies’ schedules to theirs.

Sigsheets were not only judged by the number

of signatures but also with the creativity the

applicants applied in designing them. At the

end of the application process, applicants

were interviewed to test their dedication to

the organization.

Our value for inspired involvement does

not start and end in the application process.

We continue to carry this out internally by

assessing the members’ performance. Last

academic year, a grading system was devised

to track AdCore members. This was to address

the problematic number of inactive members

and to oversee the performance of everyone

including those who didn’t have any positions.

Actual brands were selected to be the subjects for the Revalida case studies in order for the applicants to know the feeling of working in advertising.

02

Who is your favorite character? AdCore members and Year 7.1 inducted members in AdDendum.

PRPDuring our seventh year, AdCore had become

more visible by being the promotional arm of

some official university events namely Freshie

Week, UP Job Fair and UP Fair.

The Facebook page of Bawas Bisyo Bill, the

online campaign that advocated the passage of

the Sin Tax bill, garnered more than 8000 likes.

The most popular post was shared at least a

thousand times in the social networking site.

Juiceletter, the official publication of UP

AdCore, was successfully branded as the

first and premiere advertising magazine in

the campus which then led to the opening

of adspaces.

Election is just around the corner. Tatak Botante, an AdVocate project that promoted voter education, was featured in ABS-CBN’s Umagang Kay Ganda.

The Rundown, in partnership with UP Economics Society, featured reputable senatorial candidates for the May 2013 elections. The event even trended on Twitter!

SEaLA lot of teams signed up for Teenspeak! More

interestingly, a group of freshman students

won! To make this happen, we, of course,

had out-of-the-box promotional materials like

ambigrams, pizza slice shaped posters and

actual pizza boxes stuck to strategic sites!

Project X, now rebranded as Brand Hub, was

able to organize an activation that advocated

the need for cleaner restrooms. Project Y

effectively promoted Roots: Music and Arts

Festival. This night of UP Fair 2013 was sold-

out to 11, 000 attendees.

UTPAdCloud, an innovation of Year 7’s Infocore

team, houses the AdCore Bible which contains

important information on the organization. It

also includes department kits and databases.

Since AdCore is based in the Virata School

of Business, it is beneficial for us to have

stronger ties with the rest of college. We were

able to accomplish this as we had CBA TIP

which was a series of talks on how to apply

business for students from different colleges.

We also participated in the CBA enrollee

initiative which was aimed to give UPCAT

passers a glimpse of college life.

We learn from the best. In just a year, we were able to hold AdVentures in big ad agencies such as BBDO Guerrero, Leo Burnett Manila, Ogilvy & Mather and Pulicis JimenezBasic.

FAO IDs were distributed.

We also joined PANA’s events and had FAO sponsored activities for the members.

AdCore had really gotten better this year

for we were able to embody our direction-

-Ad Infinitum—well. AdCore would surely

continue to progress this year! Let us all look

ahead to a gr8 year! Cha Orjalo

03

TOWARDS A STRONGER CORETHE EXECORE prepared a unique set of team building exercises for the Planning Seminar held at

Villa Pura, Tagaytay last April 19-21. These highlighted the importance of the three core values

of AdCore.

Creative Professionalism

Participants were tasked to construct the tallest possible tower

given a single piece of orange cartolina and a roll of masking

tape. Supporting the tower by any means, apart from tethering it

to the floor with masking tape, was not allowed.

Steadfast Excellence

Seven paper tiles were placed in a line on the floor. Two team

members were made Generals while six team members acted as

soldiers. The soldiers were arranged on the tiles, three on each

side facing each other, leaving an empty tile in the middle. The

Generals were supposed to move both sets of soldiers to the

opposite side without breaking the line.

This team is hard at work building their paper-and-tape tower.

Sylvie Reyes, Klo Loreto, Serville Orozco, Maggie Lee Chuy, Loren Bolilan,

Lorraine Uy and Kervin Salayog pose with their finished tower.

Inspired Involvement

Otherwise known as the Bucket Challenge, four players were

asked to lie on the floor and hold a bucket upright with their

feet while their teammates were quizzed on AdCore facts and

history. Get an answer wrong and a dipper-full of water will be

poured into the bucket.

Afterwards, everyone was asked to assemble around the

swimming pool to synthesize the activities. An AdCore heart

was passed around as participants exchanged kind words with

each other. It was a relaxation ritual more than anything and a

fitting end to the Plansem activities. Fifi Quimbo

(Clockwise from lower left) Flash Ubiña, Alvin Amil, Enzo Morelos, and Carlos

Quimpo struggle to keep their team’s bucket balanced.

04

The AdCorange tree was a unique take on the

traditional AdCore sugar cubes. Instead of a boring

paper packet, each Plansem participant was given

a bright and juicy AdCorange. Members were

encouraged to leave letters, drawings, or whatever

else they fancied in the AdCoranges.

On the bus ride home, freshly picked AdCoranges

were handed out to the participants to take home

and savor.

Fifi Quimbo

A fun surprise greeted April 20 birthday celebrants Sab de Ocampo and Kirby

Zabala. The Plansem participants were asked to gather at the “Icebreaker Area”, which

was an open space where Icebreakers were staged--- in Sab’s case, the parking lot, and

in Kirby’s case, beside the swimming pool. Then, everyone was instructed to place their

hands over their eyes. However, this was just a ruse to trick Sab and Kirby to cover their

eyes while the “cake” (a mamon) was being prepared and the participants were arranging

themselves into a sort of choir to sing Happy Birthday.

Kirby, who turned 21, gave a long speech thanking AdCore, his Angels (Team AdHouse),

and the Execore after the surprise. Sab, who turned 20, managed a short-but-meaningful

“Ang sweet niyo lang talaga,” afterwards. Fifi Quimbo

Sab de Ocampo (second from right) is completely clueless

to the surprise AdCore has in store for her.

The Execore leads AdCore in singing the Happy Birthday

song for Kirby Zabala (left, in plaid shirt).

AdCore mems gamely cooperates with the ruse.

Katrina Loreto’s orange is bursting of sweetness

from the touching messages AdCore members

gave her. Photo grabbed from Katrina Loreto’s

Facebook account.

Jedo Enriquez sits in the shade of the mighty

AdCorange tree.

AdCorange from theAdCorange tree?

HAVE YOU PICKED AN

Mamon is AdCore’sNew Birthday Cake

05

TO INFINITYCONTINUING THE LEGACY

It’s not often that AdCore alumni grace the

Plansem with their presence. This Plansem

8.1, Farrah Rodriguez, AdCore founding

member and Year 3 President, and Year 5

President Adrian Manlapig , drove all the

way to Tagaytay to share with the attendees

their experiences, hardships, and insights

while they were in AdCore.

AdCore’s Beginnings

AdCore began as a special interest

organization put up by a group of friends

from UP Junior Marketing Association

(JMA).

“Mahilig lang talaga kami sa ads—print

ads, TV ads, radio ads—tapos ookrayin lang

namin for pastime,” Rodriguez explained.

They obtained accreditation from the

university and created the logo.

AdCore’s first clients were a far cry from

the corporate giants it deals with now. “Yung

mga mag-o-open na salon sa Maginhawa

St. gagawan namin ng logo, ng branding,”

Rodriguez said.

“Doon lang yun nagsimula, mga salon-

salon diyan, or yung mga carinde-carinderia

diyan,” she added.

AdCore as an Ad Agency

Under Rodriguez’s leadership, much of

AdCore was formalized. She started coming

up with names for AdCore projects.

“Lahat ng dictionary, ilabas ang mga ‘ad’ na

words na ‘yan!” she joked.

She also extended recruitment to

other colleges: copywriters from Mass

Communication, artists from Fine Arts,

account managers from Economics.

AdCore eventually reached its first 100

members but both Rodriguez and Manlapig

acknowledged that keeping the org aligned with

its vision is very important.

“The vision has always been to be an ad

agency,” said Rodriguez. “It may have started as

an interest org, but...we always wanted the org

to be a student-run ad agency where people can

practice advertising.”

Organization Growth through Partnerships

As Year 4 Special Events and Logistics Vice

President, Manlapig was able to secure a

partnership with Coke. He related that Open

UP!, the precursor to Teenspeak, was no walk

in the park. Members themselves had to lug

coolers filled with Coke to major colleges.

If that wasn’t hard enough, they also had to

refill them. Nevertheless, Manlapig is thankful

that the project was a major success for both

AdCore and Coke.

“Kung hindi flawless yung execution, we

could’ve missed the Coke opportunity and

messed up our identity as partners of Coke,”

he emphasized.

Manlapig said that the partnership with Coke

wasn’t the biggest challenge. He felt that there

was an immense spring of potential sitting

untapped within the organization.

“We started the ‘To the Fifth Power’ campaign

in our year,” he said.

“The idea is five years, five departments, we’ll

grow the org exponentially...[the] vision was to

create as much internal events, as much external

events, and as much big projects as we could, “

he elaborated.

One of these new projects was AdVocate

which was established in partnership with

Unilab. Likewise, Teenspeak was sponsored

by Globe. Most importantly, the Federation of

Advertising Organizations (FAO) was founded.

FAO partnered with the Philippine Association

of National Advertisers (PANA) to tap a client

pool that included giants like Jollibee, Globe

and Unilever.

‘The Spirit of Giving Back’

Both Rodriguez and Manlapig professed that

they learned a lot from AdCore. Through the

established succession plan, they became the

mentees of their more experienced seniors even

beyond their stay in UP. Manlapig, Rodriguez’s

mentee, proudly attested that “130 percent [of

what I learned through AdCore] I was able to

apply in the real world.”

“Malakas ang spirit of giving back,” Rodriguez

affirmed. “I will always go back to AdCore.

Kahit sa CDO pa ang Plansem niyo, pupuntahan

namin kayo.”

Fifi Quimbo

“The vision has always been to be an ad agency.”

Succession Plan. The legacy of Manlapig and Rodriguez will definitely be upheld by our current ExeCore.

06

ORANGE

HEADSIF THERE IS ONE THING that UP Advertising Core never fails to do apart from conceiving out-of-the-box ideas,

is instilling to its members the three core values the organization embodies: CREATIVE PROFESSIONALISM,

INSPIRED INVOLVEMENT and STEADFAST EXCELLENCE.

True enough, most of UP Advertising Core’s outgoing

members attest to this. Being part of the organization

has definitely honed them to become better versions of

themselves and reinforced in them that indeed, fresh

and innovative ideas never run out. When asked regard-

ing the most important lesson he acquired from the

organization, one of its recently graduated members,

Mark Louie Bonayon said, “The three Core Values.

Seryoso. Kasi from there nagbbranch out lahat e.”

Iean Manago added that even in the short span of time

she spent with UP AdCore, the learning and experi-

ences she collected were incomparable. Moreover, she

believes that “nothing is impossible if we altogether

work hard for it.”

Being part of UP AdCore has led Fatima Gaw to

unearth one of the most important recipes for an

effective and efficient team – RESPECT; respect-

ing each other’s work, time and effort that definitely

guarantees a team’s success.

Apart from being an organization that trains its most

priced members in the best way possible, UP Advertis-

ing Core has also become a “way” of life for some and

once something has become so important to someone,

letting go proves to be not easy.

Apart from the members, it is coming up and imple-

menting advocacy campaigns that Eunille Santos will

definitely miss because they’re the closest to his heart.

This was even intensified because he had always been a

member of AdVocate.

Kyn Estanislao, when asked about the thing

he will miss the most in UP AdCore, answered

“… the spirit of family the org has offered to

all the members and with only a year spent with

the org, it felt like I’ve stayed longer than that.”

He added that right from the start, he knew that

being part of AdCore would make him wish to

stay longer in the university.

They say one might take long to find the good

in goodbye, but these members definitely found

and learned some of life’s most valuable lessons

from the organization. Continue to carry these

values as you traverse life’s journeys and even-

tually thrive in your chosen career path. With

heads held high, may you always be reminded

that “ONCE AN ORANGEHEAD, ALWAYS AN ORANGEHEAD.”

Regie Ucang

“UP Advertising Core has also become a “way” of life for some

and once something has become so important to someone, letting go

proves to be not easy.”

07

The UP Advertising Core now

has awards much coveted by student

advertising enthusiasts under its belt.

Last April 20, the Federation of Advertising Organizations

(FAO) held its first awarding ceremony at the College of

Business Administration in the University of the Philippines,

Diliman.

FAO is dubbed as a coalition of advertising students and

allied courses from various colleges and universities in

the Philippines.

The FAO Awards was launched this year to recognize the

member organizations with the best creative outputs and best

work that are aligned with the vision, mission and objectives

of the student pioneered alliance.

The six participating organizations were UP Advertising

Core (AdCore), UP Assosication of Visual Communication

Majors (AVCOM), DLSU AdCreate Society (AdCreate),

DLSU MooMedia (MooMedia), ADMU Collegiate

Society of Advertising (CoSA) and ADMU Association of

Communication Technology Majors (ACTM).

AdCore and AdCreate each bagged a total of four awards

under the four main categories of the competition namely

Advocacy, Internal, External and Client

An organization’s project fell under the advocacy category

if it promoted societal values but if it was created for the

sake of a third party brand, it will then be included in the

client category.

Entries grouped in the External category were works that

communicated to its audience projects directed beyond the

bounds of the organization’s affiliates e.g. recruitment efforts,

workshops and the like while promotional outputs that are

L to R: Celina Ferraris, Gelo Avendano, Mark Bonayon, Kyn Estanislao, Jacques Reyes, Rein Alviz, Fatima Gaw and Erwin Rosales) The FAO team and AdCore 7 President Gelo Avendano flash the splendid “Organization of the Year” trophy, the hard earned certificates and of course, their pearly whites.

Winners from the main categories each received a certificate.

SummerVictory

AdCore

A

for

08

formulated for individuals directly affiliated to

the organization (members, applicants etc) were

classified in the Internal category.

Each main category was divided into three

according to format: print, motion graphic

and campaign.

Shape UP, a 2011 AdVocate project in partnership

with Unilab, was recognized as the most

outstanding campaign under Advocacy.

Meanwhile, “Discover the Creativity in You”, a

series of ads AdCore put out to attract applicants,

was declared as the best in motion graphics under

the External category.

AdCore dominated the Client category with two

victories. UP Freshie Week #Ang SayaPagFreshie

and UJF 2013 New Routes Now Open were

selected as the best print ad and campaign

respectively.

Entries were judged based on strategic innovation,

creativity, execution and marketing innovation.

The jury was composed of Tey San Diego, Chief

Operations Officer of Seven A.D., Raymond

Arrastia, Managing Director of Leo Burnett Manila,

Charmaine Vaflor-Canillas, Head of Petron’s

Corporate Affairs Department and Bunny Aguilar,

Head of Globe’s Communication Channels.

The cherry on top to the sweet concoction of

much deserved victories for AdCore was the “FAO

Organization of the Year” recognition bestowed by

the award giving body.

Rizza Quinto

Magic 4. The ingenuity and effectiveness of these AdCore ads won over the judges from reputable companies and ad agencies. Shape UP garnered a score of 78% while Discover your Creativity in You got 81%. The two projects which had the University Student Council (USC) as its client both raked in 80%.

09

Tatak AdCoreBACK TO BASICS

With UP Advertising Core’s previous

milestones, the organization definitely has a

whole lot more in store not just for its clients

but as well as for its priced assets: its members.

As the organization turns eight, it steers its

helm to nurture the organization’s sense of

community-ship and to develop AdCore’s

culture by shifting the focus back to its

members. This is the leap AdCore is taking to

pose a solution to this year’s challenge which

is to further motivate its members to actively

participate not only in their respective teams

but also in all the organization’s endeavors.

This year’s dynamic ExeCore intends to

provide not just band aid solutions but present

specific strategies that will put forward long-

lasting results. In a nutshell, AdCore year 8

aims to create stronger bonds and reinforce

existing ties within its members through more

meaningful teambuilding seminars, more

engaging internal events and a stronger impetus

for a bigger tambayan that can accommodate,

if not all, most of its members. Another major

focus for this year is to create a more solid

identity that all AdCore members will share

in common. This will be made possible by the

organization’s strong brand manifesto and more

distinct organization traditions.

Perhaps you ask, “Why is there a need to set

a year-long direction?” Aside from knowing

where the organization is heading, it also abets

to determine what the organization wants

to achieve by the end of the year, alongside

ensuring its growth particularly in the areas it

is lacking on.

In the recently concluded PlanSem, the

members tried to come up with witty phrases

that would encapsulate the route that the

organization aims to undertake. Names like

Pulp It 8, Diverse Correlations, Elev8, AdCore:

Made for More and Ad Correspondence were

among the top picks to be this year’s direction

name. Year 8’s catchphrase was eventually

finalized through an online survey conducted

weeks after the Plan Sem.

AdCore 8 will carry the phrase “Tatak

AdCore” as it veers its wheels to its most

important clients: the members. As evident

in the result of the online survey, a number

of members perceived “Tatak AdCore” as

exactly encapsulating the identity and culture

of AdCore. Its catchiness and usage of the

Filipino language also had a bearing on the

members’ decision. The chosen phrase struck

a chord with the members for they themselves

exhibited pride through tweeting many

things which are definitely “Tatak AdCore”

during Year 7’s AdCore Week. #TatakAdCore

trending nationwide was an unforgettable feat

for the organization thus the phrase has been

established as one of the organization’s unifier.

Indeed, AdCore can never go wrong with the

direction it is currently setting out on. More

than anything, the organization’s heart and

mind should be primarily taken care of.

Regie Ucang

In Unity There is Power. UP AdCore members enjoy the two-day planning seminar filled with fun and worthwhile activities.

Creativity Unleashed. These members are all smiles as they pitch names that will best represent year 8’s direction.

10

Sevengers Sign Off

as the GR8 Execore

Takes on the ReinsAdCore, we’ve got mail.

We received a bunch of

love letters for AdCore

from the most awesome

people in the world and it

is our duty to reveal their

touching and inspiring

contents. The messages of

tearful goodbyes, heartfelt

thanks and hopeful hellos

will definitely fuel our love

and dedication to AdCore.

Interviews by Fifi Quimbo & Rizza Quinto

11

Nikko Pascua

“I’ve never had such an amazing year filled

with tons of learnings, experiences, new people,

and friends-turned-great-ones.

The year that has been won’t be as incredible at

all if it weren’t for you, guys. Srsly, the credits

should ALL go to you more than anyone else in

the org. My biggest gratitude for your Inspired

Involvement to the org while making sure the

work you deliver is filled with Creative Profes-

sionalism, and done with Steadfast Excellence.

Thanks to everyone who started using Myriad

Pro during the times you felt like Arial, Futura,

or Century Gothic would actually work. You’ve

been saving me from tons of facepalm moments

already. He he he.”

Ariane Tan

“To UP AdCore, my friend, my family, my love: Allowing myself to fall in love with you is the

best decision I’ve made in my entire college life. (DRAMA ) My last 2 years in college will never

be the same without AdCore & leaving feels like losing a part of my life. Thank you for all the

memories, happy times, learning experiences and unconditional love you’ve given me. I can’t find

the right words to describe how grateful I am to be part of this wonderful organization.

Continue to share the values of Creative Professionalism, Inspired Involvement and Steadfast

excellence as well as the org’s fun, welcoming and loving culture. I hope, after 1, 5, 10 or 15 years,

pag binalikan namin ang UP AdCore (na gagawin ko talaga) ganoon pa rin. Still the same old UP

AdCore family I met in 2011.”

Gelo Avendaño

“As we go beyond ad infinitum, continue where

we left off and keep moving forward. Let me

wish that we never grow old in this organiza-

tion, that we remain open, dynamic, and fresh

with ideas, with different perspectives. That

we never get tired of what we do and will be

doing—to exude the same passion wherever we

will be, to have fun with everyone. After all, we

are AdCore.

Let me end by quoting a line from the internet,

“A goodbye is never painful unless you’re never

going to say hello again.” ”

Dana So

“UP AdCore is a very young organization. It is

an organization where different and out of the

box ideas can be planned and executed. At my

almost 3 years of stay in this organization, I

consider it as an org where dreams come to life.

It has been a very very great year with you

guys! Year 7 was full of innovations and im-

provements, and I truly believe that all these

won’t be possible without each and every

people of AdCore. And for the future years

to come, I do hope that AdCore continues to

progress and improve. Of course, changes are

inevitable especially if these changes are for the

betterment of the organization.

“Alone we can do so little, together we can do

so much.” – Hellen Keller”

Cam Carag

“To my dearest AdCore, Thank you. I’ve always

felt so blessed for the people and opportunities

I encountered through the organization. Serv-

ing as the VP for SEAL, even just for a year,

was able to enrich my life in so many ways. I

worked with inspiring members that pushed me

to constantly do my best. I learned and grew so

much as a leader, always taking to heart the 3

core values. Most of all, I found a home that I

can always come back to.

To an even better year ahead! Lots of love,

guys. Ad infinitum ;) ”

The Sevengers’ term may not be “ad infinitum”

but one thing surely is: their love for AdCore.

12

Jedo Enriquez

“In line with the direction we’re heading for

this Year 8, I really want all our members to

always regard this org and its members as fam-

ily. All of us are made to contribute something

for AdCore. Whether it be as an officer, an

AVP, or as a member, we can all do something

for AdCore that will make it a better organiza-

tion than what it is today. And we can start by

simply getting to know the organization and its

members even more. So step outside of your

project teams, reach out more than just your

usual cliques, attend more TBS and other inter-

nal events, and you’ll discover how much more

fun and fulfilling the experience with AdCore

can be, not just for us but for our future mem-

bers as well. Our yearlong direction campaign

can’t be successful if only a few members will

participate, we all need to make the effort so we

can make Tatak AdCore truly happen.”

Jed Berenguer

“To AdSchool, ACLE, BrandCore, and the Cre-

atives department get ready for a lot of puyatan!

JOKE. But seriously, thank you (in advance)

for giving your time and effort and sharing

your talents to the org. Alam kong magiging

value adding din yung mga ginagawa niyo.

The effect may not be immediate but in the

future it definitely will be! And kita kits sa mga

regular meetings when the sem finally starts,

also, sa dept meetings! I do hope, especially

sa Creatives managers, that by the end of the

year, we’ll all be better designers compared to

now and that we’d all share the same hating for

lowres and crappy photos.

To the org, same as what I said to the Creatives

Department, excited to work and see everyone

in the coming year! Tambay na tayo, miss ko na

yung tambayan. “

Dani Vitriolo

“Thank you so much for entrusting me with

your votes. I’ll promise to take great care of

our organization’s financial resources and

external relations. Together, let’s make this year

the gr8est.”

Koy Baron

“This year’s challenge is to get the members

involved in AdCore events and projects. As

the head of the department which takes care

of the members, the challenge is greater for

me. I want our members to treat AdCore not

just as an organization but as a family. In this

way, they are more inspired to get themselves

involved in what AdCore has in store for them.

AdCore will never be what it is now if not for

the members - present, past and future. In spite

of how young the organization is, it has already

made a name for itself. My challenge, therefore,

is for the present members to maintain and

strengthen this image of AdCore. And we can

do this if we are properly guided by the 3 Core

Values - Creative Professionalism, Inspired In-

volvement, Steadfast Excellence. AdCore, next

year will be gr8!”

Gale Griego

“There will be times of apprehension and

hesitance. Do not let doubt and overthinking

consume you. Focus instead on what could go

right and equally give attention to the negative

and positive side of every matter. After all, Ad-

Core encourages us to be innovators and norm-

breakers. Just remember to choose the decision

that you and the organization will be proud of

and you will always be on the right track.

There will be times of difficulty and wanting to

give up. In these situations, have the courage

and initiative to reach out and seek advice. As

I have witnessed, AdCore has an awesome sup-

port system.

Own it! Besides, the things that are hard to

reach and do not come easily are those that

eventually turn out great.”

Ica Ducanes

“I cannot wait for what Year 8 has in store for

all AdCore peeps! More than the for sure level-

up projects, it’s the before, during, and after

experiences with each of you that make me im-

mensely excited for my term. They’re like dates

that I surely wouldn’t want to miss.

To my teams, it’s still summer not-so-vacation

but I see greatness already. What more at the

start of the sem! Oh em it’s gonna be legend-

wait for it! You’ll see teeheehee #proud

To AdCore, get set for an extra dose of vitamin

C everyday! Next year will be all about embrac-

ing the inner orange in YOU.

To everyone, THANK YOU. It really is a bless-

ing to share my (hopefully) last year in college

with you guys.”

The AdCore family has three dads and three moms! What more can we, the kids, ask for? They

will certainly motivate us to treasure our AdCore identity for us to even shout to the world how

proud we are to have the “Tatak AdCore.”

13

A D C O R E@ YEAR 8FULL SPEED AHEADBrace Yourselves, AdCore! The organization is on a roll with all these

new and awesome activities lined up! The Juiceletter team gives you a

lowdown on what to look forward to this upcoming semester. Trust us,

you’ll find yourselves wishing and hoping for summer to be over to let all

of these unfold before your eyes.

CreativesBig Time!

This semester’s ACLE will surely create a lot of buzz not only within

the BA community but also in the entire university. Team ACLE, headed

by Jean Macabodbod, is eyeing a celebrity speaker to grace the event.

The team is crossing their fingers that a famous face would entice nearly

everyone who got wind of his/her name to flock to the non-VSB venue.

Turn in your bets! Who would be this semester’s celebrity speaker? Or...

who would you like him/her to be?

The Clingy and Berserk

AdSchool 8.1 sure likes to be intimate. The team, who has Carlos

Quimpo steering the wheel, is planning to conduct “smaller and

more intimate” classes to expound on the topics that will not be

tackled in official AdSchool sessions.

This team is also wishing for the members’ competitive spirit to

awaken…again! The aftermath of last semester’s AdSpeak was

overwhelming! AdCore members went berserk as the competitive

(but friendly) air ran high! Will AdSchool 8.1 helm a Round 2?

FCAEagle Eye

Beverly and company are set to activate something phenomenal in their

eyes. No grammatical, spelling, or sense errors could escape Team

Finance’s set of “eagle eyes”. The new proofreading service of the team

aims to help students inside and even outside UP with editing their

papers. Now you know where to refer your graduating friends when

they come running to you pleading “May kilala ka bang pwedeng mag-

proofread ng thesis ko?”

HRWelcome to the Family

“We are Family” may be the perfect videoke song for next semester’s

buddy dates. Benjie Aquino and friends are on to something new.

AdJtoin, which seeks to address the issues of the current buddy

system, will group three members to adopt five applicants. These

family members would be “happy together” for one whole sem! Will

there be a “most awesome family” award next AdDendum?

We all need a little help sometimes

Do you think your team would need extra hands this sem? Although

that may not be in your minds right now (what with all this summer

heat!), Luis Estrada and crew will certainly give you an option. Team

AdHesive will generously provide “auxiliary managers” for teams

in need of additional manpower in the middle of the sem. Under

Observation members who were unable to get positions would be

coming in as the reinforcements.

Wait, there’s more! A new entry will be stored in your phone’s

contact list. The team hopes to acquire a dedicated AdCore number to

be used only for text brigades.

AdCore alumni will always be in our hearts...and walls!

What is Abi Reyes and team up to this sem? For starters, don’t

expect AdCore alumni to completely vanish from our FB group.

Starting this June, Team Adhere would break down an alum’s

AdCore experiences, achievements and present career a week!

This alum profile would then be posted to our FB group or

AdCore page. Expect lots of nostalgic as the face of an alumnus/

alumna we sorely missed pops up in the AdCore wall.

TatakAdCore

14

PRPAdVocate Will Sneak Up On You

Expect the unexpected as this team plans

to implement more guerrilla campaigns to

surprise and engage the student body. Also,

the team will organize a more “interactive”

culminating event.

Bringing Sexy Back

The sexiest advertising magazine to hit UP

has something in store for its loyal fan base.

Stay tuned for the launch of a new edition

exclusive for AdCore members and alumni.

The UJF Experiment

The UJF Planning team will utilize conventional advertising methods while experimenting with more media. Also, they will explore new channels to make UJF more enticing and create demand within the UP community.

SEaLHouse Rules from AdHouse

AdCore’s population is growing but

apparently the tambayan isn’t. We’ve been

hearing woes from both members and

applicants about getting a bigger tambayan

but that won’t be Team AdHouse’s main

concern just yet. Team AdHouse will make

sure the tambayan’s always presentable

(Who wants their home dirty anyway?)

through a general cleaning every month.

Also, they’ll be making sure that everyone’s

stuff will be safe by securing tambayan

rules and introducing the tambayan

logbook.

An AdVenture Packed Sem

Tired of not making it to the cut-off during

escapades to ad agencies every time? This

time you’ll have a lot of opportunities!

Team Adventure is aiming to entertain

everyone who’s up for an exposure to the

real world by giving you not 1 or 2 or 3 but

FOUR Adventures this semester!

Uyyy..Sobrang Mushy!

Ever wondered (or wandered, for that

matter) about that fast food resto along

Katipunan that has race car chairs?

Mushroom Burger will be Team Brand

Hub’s client this year. They will be in

charge of building brand equity for MB

through various brand activation events

and responsible advertising. Just when you

thought you’re good with *insert names of

popular QSRs here*, Team Brandhub will

make you think AND look again. *winks*

BrandHub 2

What with all our own tambayans and

just how big a university like UP is, not

to mention the dormitories and boarding

houses around it, UP students hardly

ever find the need to visit their very own

University Hotel. Team Brand Hub 2’s

direction will lead to that almost-mysterious

building along Aglipay Street. They will

have a re-launching event for the University

Hotel to increase the awareness of UP

students about their services.

Learning from the Best

Teenspeak has always been a big event for

the whole student body and it’s usually hard

to decide who the winners are going to be

with all the brilliant minds collaborating.

This year, Teenspeak will be making sure

that all participants will have the best

experience by having interactive activities

before and after the Boot Camp. Also, the

final five teams will have mentors to have

their out-of-the-box promotional plans

capture the would-be client’s heart.

UTPIbagsak na Lahat

With hopes to encourage more active

participation in Bagsakan, the AdCore Reps

to the BAC will hold a competition within

the org. The “bagsakables” will be placed in

secret safety warehouses to avoid losses.

#AdCoreIsAwesome

PRP managers are encouraged to live-

tweet AdCore events using the AdCore

Twitter account. The success of publicity

efforts for events could be tracked using a

hashtag (#AdCoreIsSexy). Additionally, a

promo corner for inspirational advertising

tidbits will be maintained by InfoCore PRP

managers in the AdCore Facebook page.