absence claims and negative claims farmers …...emerging issues and hot topics in animal...

8
Emerging Issues and Hot Topics in Animal Agriculture/ Food Industry Tina Conklin, Outreach Specialist MSU Product Center and MSU Extension [email protected] Jeannine Schweihofer, Meat Quality Extension Educator MSU Extension [email protected] Byron Center Meats Producer Appreciation Day March 17, 2018 Consumers Continue to Desire Information on How Food is Raised Tell your story! Absence Claims and Negative Claims Created consumer confusion and higher prices Farmers become bold, proactive storytellers Inclusive of innovation Positive benefits of food (ex. protein) instead of what’s not in food Really understand consumers Wants and adapt to their needs http://www.feedstuffs.com/news/elanco-president-offers-ag-enthusiasts-recipe- reinvention?NL=FP-005&Issue=FP-005_20180218_FP- 005_563&sfvc4enews=42&cl=article_1_b&utm_rid=CPG02000000636368&utm_campaign=25006 &utm_medium=email&elq2=842c39bc8c3f49ccb8622ee6b6777a79

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Page 1: Absence Claims and Negative Claims Farmers …...Emerging Issues and Hot Topics in Animal Agriculture/ Food Industry Tina Conklin, Outreach Specialist MSU Product Center and MSU Extension

Emer

ging

Issu

es a

nd H

ot T

opic

s in

An

imal

Agr

icul

ture

/ Foo

d In

dust

ryTi

na C

onkl

in, O

utre

ach

Spec

ialis

t M

SU P

rodu

ct C

ente

r and

MSU

Ext

ensi

onco

nkli7

4@m

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du

Jean

nine

Sch

wei

hofe

r, M

eat Q

ualit

y Ex

tens

ion

Educ

ator

MSU

Ext

ensi

ongr

obbe

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Byr

on C

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ts P

rodu

cer A

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ciat

ion

Day

Mar

ch 1

7, 2

018

Con

sum

ers

Con

tinue

to D

esire

In

form

atio

n on

How

Foo

d is

Rai

sed

•Te

ll yo

ur s

tory

!

Abse

nce

Cla

ims

and

Neg

ativ

e C

laim

s

•C

reat

ed c

onsu

mer

con

fusi

on a

nd h

ighe

r pric

es•

Farm

ers

beco

me

bold

, pro

activ

e st

oryt

elle

rs•

Incl

usiv

e of

inno

vatio

n•

Posi

tive

bene

fits

of fo

od (e

x. p

rote

in) i

nste

ad o

f wha

t’s

not i

n fo

od•

Rea

lly u

nder

stan

d co

nsum

ers

•W

ants

and

ada

pt to

thei

r nee

ds

http

://w

ww.

feed

stuf

fs.c

om/n

ews/

elan

co-p

resi

dent

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rs-a

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Page 2: Absence Claims and Negative Claims Farmers …...Emerging Issues and Hot Topics in Animal Agriculture/ Food Industry Tina Conklin, Outreach Specialist MSU Product Center and MSU Extension

Nat

ural

Sup

plem

ents

: H

uman

and

Ani

mal

Die

ts•

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iotic

s, p

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ssen

tial o

ils•

62%

of M

illenn

ials

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h pr

otei

n pr

oduc

ts•

Prob

iotic

s m

ost r

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urce

for a

nim

als

(43%

)•

Adju

st o

r sup

plem

ent h

uman

die

t for

impr

oved

gu

t hea

lth (8

0%)

http

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ww.

feed

stuf

fs.c

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umer

s-w

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rote

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ised

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ond

Mea

t

http

://be

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t.com

/

Cle

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eat

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ultu

red

mea

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mea

t

http

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eanm

eat.o

rg/

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lity

Assu

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•Pa

cker

s st

artin

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ire B

QA

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from

pr

oduc

ers

Page 3: Absence Claims and Negative Claims Farmers …...Emerging Issues and Hot Topics in Animal Agriculture/ Food Industry Tina Conklin, Outreach Specialist MSU Product Center and MSU Extension

Antib

iotic

With

draw

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SDA

Dire

ctiv

e 10

800.

1, R

esid

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ampl

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Te

stin

g an

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ther

Ver

ifica

tion

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Und

er

the

Nat

iona

l Res

idue

Sam

plin

g Pr

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m F

or

Mea

t and

Pou

ltry

Prod

ucts

•R

epea

t Res

idue

Vio

lato

rs L

ist

Antib

iotic

Sal

es D

eclin

ing

•D

eclin

e in

food

ani

mal

ant

ibio

tics

•10

% fr

om 2

015

to 2

016

•20

16 d

ata

•43

% fo

r cat

tle, 3

7% s

win

e, 9

% tu

rkey

s, 6

% c

hick

ens,

4%

unk

now

n •

Med

ical

ly im

porta

nt a

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ere

60%

(14%

dec

reas

e)•

Tetra

cycl

ines

70%

, Pen

icilli

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%, M

acro

lides

7%

•Ve

terin

ary

Feed

Dire

ctiv

e im

plem

enta

tion

not

capt

ured

in th

is d

ata

set

http

s://w

ww

.fda.

gov/

dow

nloa

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orIn

dust

ry/U

serF

ees/

Anim

alD

rugU

serF

eeAc

tAD

UFA

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M58

8085

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Glo

bal A

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loba

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nim

al P

artn

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Swin

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lani

mal

partn

ersh

ip.o

rg/

Page 4: Absence Claims and Negative Claims Farmers …...Emerging Issues and Hot Topics in Animal Agriculture/ Food Industry Tina Conklin, Outreach Specialist MSU Product Center and MSU Extension

http

://w

ww.

mea

tingp

lace

.com

/

Rev

iew

of R

egul

ator

y R

equi

rem

ents http

s://w

ww

.his

tory

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7-th

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Type

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Page 5: Absence Claims and Negative Claims Farmers …...Emerging Issues and Hot Topics in Animal Agriculture/ Food Industry Tina Conklin, Outreach Specialist MSU Product Center and MSU Extension

USD

A

•Fo

od S

afet

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spec

tion

Serv

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(FSI

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Insp

ectio

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t and

pai

d fo

r by

taxp

ayer

s•

Plan

ts p

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spec

tion

for o

verti

me

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tion

is w

ithdr

awn

if fa

cilit

ies

do n

ot m

eet

sani

tary

sta

ndar

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nd e

nsur

e sa

nita

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eat i

s us

ed b

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ckag

es m

arke

d “n

ot fo

r sal

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If se

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mea

t and

util

izin

g cu

stom

exe

mpt

, the

cu

stom

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ust O

WN

the

LIVE

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IMAL

prio

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r•

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od L

aw

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ing,

se

lling,

…or

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ring

for s

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or d

rink

for

hum

an c

onsu

mpt

ion…

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Amen

ded

Oct

ober

201

2 to

acc

ept m

odifi

ed 2

009

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http

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ww.

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ecte

d m

eat s

tore

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you

r fac

ility

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froze

n•

Indi

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al p

iece

s, b

undl

es, q

uarte

rs, o

r hal

ves

•$1

86fe

e an

nual

ly•

Ret

ail f

ood

esta

blis

hmen

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Lim

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le fo

od p

roce

ssor

•Fo

od w

areh

ouse

•If

subm

it af

ter J

anua

ry 1

5th, g

ood

thro

ugh

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ar

Page 6: Absence Claims and Negative Claims Farmers …...Emerging Issues and Hot Topics in Animal Agriculture/ Food Industry Tina Conklin, Outreach Specialist MSU Product Center and MSU Extension

MD

A Fo

od E

stab

lishm

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se

•W

hich

lice

nse

to o

btai

n?•

Con

tact

loca

l ins

pect

or; 1

-800

-292

-393

9•

Site

insp

ectio

n•

Nee

ds to

be

sepa

rate

from

livi

ng q

uarte

rs•

Ove

rall

area

and

ask

que

stio

ns to

“per

son

in c

harg

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Che

ck te

mpe

ratu

res

•O

bser

ve fo

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onta

min

atio

n•

Not

sto

red

in a

rea

whe

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ther

haz

ardo

us m

ater

ials

ar

e st

ored

, ex.

pet

role

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ased

pro

duct

s

Farm

er’s

Mar

kets

in M

ichi

gan

•M

ust b

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ecte

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at t

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arke

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MD

A Fo

od E

stab

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icen

se re

quire

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Can

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e lic

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War

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se a

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arke

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from

you

r ow

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imal

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it is

not

mea

t fro

m y

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wn

anim

al, y

ou n

eed

to h

ave

stor

age

licen

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areh

ouse

) AN

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for e

ach

farm

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mar

ket

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w.m

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ports

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ww.

ams.

usda

.gov

/mnr

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ts/ls

ddhp

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Page 7: Absence Claims and Negative Claims Farmers …...Emerging Issues and Hot Topics in Animal Agriculture/ Food Industry Tina Conklin, Outreach Specialist MSU Product Center and MSU Extension

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Page 8: Absence Claims and Negative Claims Farmers …...Emerging Issues and Hot Topics in Animal Agriculture/ Food Industry Tina Conklin, Outreach Specialist MSU Product Center and MSU Extension

Impo

rtan

t Pric

ing

Fact

ors

•Yo

ur C

ost o

f Pro

duct

ion

•Pr

oduc

t Pric

ing

(diff

icul

t to

chan

ge)

•C

usto

mer

Edu

catio

n -P

rom

otio

n•

Dev

elop

ing

Prod

uct M

arke

ting

Tool

s •

Broc

hure

s•

Cus

tom

er C

onta

ct In

form

atio

n R

esou

rces

•Ad

verti

sing

•Te

ll yo

ur s

tory

to c

usto

mer

s!

Que

stio

ns a

nd D

iscu

ssio

n