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At a time when technology is developing at a breakneck speed, this year’s OBIE winners have taken innovation to the next level. Combining cutting-edge techniques with classic creative principles, they have successfully carried out of home (OOH) advertising into a new age.

The OBIE Awards are the oldest and one of the most prestigious advertising honors, presented for excellence in OOH design. The award itself is modeled after the obelisks of ancient Egypt, tall stone structures that were used to publicize laws and treaties. These impressive monuments are considered by most historians to be the world’s first true form of advertising.

The Outdoor Advertising Association of America, Inc., is the national trade association for the OOH advertising industry. It is dedicated to leading and uniting a responsible OOH advertising industry committed to serving the needs of advertisers, consumers, and communities.

About the OBIE Awards

Table of Contents

INTRODUCTION FROM THE CHIEF JUDGE . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .2

THE 2014 JUDGING TEAM . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .3

2014 BEST BILLBOARD CAMPAIGN . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .5

2014 BEST STREET FURNITURE/TRANSIT/ALTERNATIVE CAMPAIGN . . . . . . . . . . . . . . . . . . . . . . . . . .6

2014 BEST MULTI-FORMAT CAMPAIGN . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .7

2014 HALL OF FAME . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .8

AWARDS

AUTOMOTIVE, TRANSPORTATION & TOURISM . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .11

BUSINESS & TECHNOLOGY . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .18

CONSUMER GOODS, SERVICES & RETAIL . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .32

ENTERTAINMENT . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .40

FOOD & BEVERAGE . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .54

INDIVIDUAL EXECUTION: BILLBOARD . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .68

INDIVIDUAL EXECUTION: STREET FURNITURE/TRANSIT/ALTERNATIVE . . . . . . . . . . . . . . . . . . . . . . . .79

INTERNATIONAL . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .84

MEDIA . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .95

PUBLIC SERVICE . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .97

VIDEO & INTERACTIVE CONTENT . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .106

2014 OBIE BOOK SPONSORS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .113

INDEX TO AGENCIES . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .INSIDE BACK COVER

THE 2014 OBIE AWARDS2

MIKE CAGUIN

CHIEF CREATIVE OFFICER, COLLE+MCVOY

As chief creative officer of Colle+McVoy, Mike Caguin has helped transform Colle+McVoy from a quiet, con-servative ad shop in the burbs into a vibrant, creatively driven and nationally recognized agency in downtown Minneapolis. Caguin is responsible for overseeing the agency’s creative output, which includes attracting the best talent, building a culture of creativity, building upon the agency’s digital expertise and creating work that makes a difference for clients. Under his leadership, C+M has been recognized both nationally and interna-tionally in some of the industry’s most revered award shows including Communication Arts, The One Show, the Webby Awards, Cannes Lions, the O’Toole Awards, Graphis, OBIEs, AIGA and the Effies.

Prior to becoming C+M’s creative leader, Caguin worked at shops large and small and from coast to coast, includ-ing Butler, Shine, Stern & Partners and TBWA\Chiat\Day. His client experience includes Aveda, BMW MINI, Cannondale, Caribou Coffee, Detroit Pistons, ESPN, General Mills, GT Bicycles, Indian Motorcycle, Infiniti, Land O’Lakes, Nestlé Purina, Nissan, Red Wing Shoes, Schwinn and Sun Microsystems.

Besides advertising, running, cycling and triathlons are passions for Caguin. He’s completed 11 marathons, an Ironman and commutes year-round by bike.

When I was in high school, my art teacher gave us an assignment to pick a painter who inspired us and then create an original work in the style of that artist. I chose an American painter, the late Robert Motherwell. Motherwell was known for his bold, billboard-sized paintings that drew you in from across the other side of a gallery. The idea of a larger-than-human-life visual envelop-ing its viewer really resonated with me.

Since this was high school and I was in my rebellious years, I seized the opportunity to paint giant sperm cells on an 8-foot-by-4-foot canvas just for the reaction. I’ll never forget the look on my teacher’s face when he saw it — it was this perfect convergence of respect for my pushing the boundaries colliding with the notion that he would be fired if the principal found out. I got a B.

At their best, out of home experiences inspire, provoke, engage and demand your immediate attention. Like Robert Motherwell paintings, the opportunity to envelop people through sheer size and simplicity is intoxicating to us “artists of communication.” Not

to mention, when done well, a great out of home experience can leave a lasting impression that rivals the effect of fine art.

This year, the OBIE Awards were like every other year — humbling. Whether for local, national or international brands, the work was artful and interesting. Some of the winning work was beautifully static, while other executions were technologically complex and highly participatory. The exciting news is that our palette as artists keeps expanding. But at the end of the day, what unites great work is its ability to move people in a way that ultimately elevates a brand in a big, big way.

Congratulations to Gap for receiving the OBIE Hall of Fame Award, and to all of the winners and finalists this year. You clearly made a lasting impression on the judges.

Mike Caguin

2

Introduction from the Chief Judge


The 2014 OBIE Awards

IAN BARRY

SENIOR VICE PRESIDENT, EXECUTIVE CREATIVE DIRECTOR, CRAMER-KRASSELT

Ian Barry started his advertising career at the age of eight when he sent an ad concept to Pepsi-Cola. His idea was politely rejected, but the Marketing Manager sent

him a pen and pencil set along with a note stating that, “Someday a creative boy like you will be in the advertising business.”

That prophecy came true, as Barry worked at agencies in New York, Denver, Atlanta, and Richmond before coming to C-K Phoenix in 2000. Along the way, he managed to create some great campaigns for McDonald’s, Burger King, Peter Piper Pizza, RCA, UPS, Dial, Compaq, Florida Citrus, Labatt’s, Aetna, Charter Hospital, University of Phoenix, Wolfgang Puck, Blue Man Group, Toyota, Crystal Springs, Culligan, and MGM Grand Las Vegas.

He has been lucky enough to win both national and international awards at C-K and prior agencies, including a One Show Gold Pencil, Gold and Silver OBIEs, and Communication Arts.

Ian is a dedicated father to his 16-year-old daughter Anna.

DAVID KRUPP

CEO, KINETIC U .S .

As CEO, Kinetic US, David Krupp oversees the development and implementation of effective communications with consumers on the move. He is focused on creating evidence-based solutions which drive com-petitive advantage on behalf of Kinetic’s clients. David launched the Chicago office

of Kinetic in 2006 to work with Group M agencies and quickly expanded the office remit to include direct appointments with MillerCoors, Western Union, JanSport and Keds. He is proud to support charitable and pro bono causes including the American Red Cross and End Demand.

Prior to Kinetic, Krupp worked at Starcom MediaVest Group in strategic planning overseeing media development and tactical implementation for such iconic brands as Starbucks Coffee Company, Handspring Visor, Allstate Insurance Company, and Natuzzi USA. His work has been awarded with National and Gold Media Plan of the Year honors by OAAA, as well as MediaPost Digital OOH awards.

Krupp is a graduate of the University of Wisconsin – Madison. He lives in River Forest, IL, with his wife and son.

PAUL LIVORNESE

VICE PRESIDENT, CREATIVE DIRECTOR, CLEAR CHANNEL OUTDOOR-NORTH AMERICA

Paul Livornese joined Clear Channel Outdoor-North America in May 2013 as vice president and creative director. He is charged with leading an

organizational creative movement to bolster the OOH leader’s influential positioning among all media. Livornese’s role at Clear Channel Outdoor is part of a team that is on a full-throttle pace to develop even stronger ties throughout the media-buying community and among advertisers and potential advertisers.

Internally at Clear Channel, Livornese is using his own business acumen to guide and inspire creative talents throughout Clear Channel Outdoor’s 36 markets and 48 of the Top 50 DMAs to “tell an even bigger story” through the immersive and unskippable power of OOH media. In short he is channeling his artistic vision to reimagine the creative possibilities that lie in OOH.

Livornese came to Clear Channel Outdoor most recently from Reader’s Digest Association (RDA) where he worked as the vice president and creative director for the Lifestyle Communities Group, including Every Day with Rachael Ray, Taste of Home, Healthy Cooking, and more. Prior to RDA, Livornese worked for PEOPLE Magazine as a group creative director where he oversaw brand identity, consumer and trade advertising and client creative among many other things. Prior to that, Livornese was the creative director at GQ, and before moving into media, he worked on the agency side of the business at Wells, Rich, Greene Advertising.

A graduate from Parsons School of Design with a B.F.A, Livornese also channels his creativity as songwriter and frontman for his band Ten Ton Man.

Judging Panel


The 2014 OBIE Awards

JON STEWART

GROUP CREATIVE DIRECTOR, LOWE CAMPBELL-EWALD

Jon Stewart has been with the agency for 18 years. Currently he heads up the USAA, Navy and Edward Jones accounts. Like many natives of the greater Detroit area,

he possesses a fierce loyalty toward the city and its people. “Detroit has always endured. We outlasted the hardest times. Now more than ever, Detroit is really a focal point of creative expression: Music. Art. Advertising. The city is rising. It’s a great place to be, and it’s getting better every day.” Don’t get him started.

DAVID VAWTER

EXECUTIVE VICE PRESIDENT, CHIEF CREATIVE OFFICER, DOE-ANDERSON

After an award-winning, 20-year tour of such pow-erhouse advertising agencies as McCann-Erickson, FCB and Campbell-Ewald, in 2010 David Vawter

returned to his roots and rejoined Louisville’s Doe-Anderson, the agency where he began his career as a junior copywriter in 1985. Since then, the agency has gained over a dozen new client assignments and won major results-based awards including the 2012 David Ogilvy Award for the outstanding use of research in developing breakthrough creative. Additionally, in 2012 Doe-Anderson and their client Maker’s Mark® Bourbon were inducted into the Outdoor Advertising Association of America’s OBIE Hall of Fame, taking their place alongside brands including Apple, Coca-Cola and Nike.

Since he first left Louisville in 1989, Vawter has led international creative teams and developed talked-about, highly effective campaigns for such clients as Blockbuster, Bush’s Beans, Chevrolet, Coca-Cola, DaimlerChrysler, Lexmark, Minute Maid, Odwalla, PNC Bank, and Simply Brand juices. He spent several years overseas managing creative for GM’s Opel brand across 12 European countries. He is also among a handful of writers to have one of their TV commercials read into the permanent US Congressional Record.

His work has won nearly every major award in the industry, including CLIO, The One Show, Effie, Andy, ADDY and various write-ups for best and memorable campaigns in Advertising Age, The Wall Street Journal, Communication Arts, and Lürzer’s Archive, among others.

Doe-Anderson, based in Louisville, is the fourth-oldest advertising agency in the United States, founded in 1915 by Elmer Doe, who was copy chief at J. Walter Thompson in New York.

Judging Panel

Creative AgencyLeo Burnett Chicago

AdvertiserSprintBrandSprintTitle of WorkBuilt For ChicagoEVP Creative DirectorMichael BoychukSVP Creative DirectorsColin Selikow, Vince CookACD Art DirectorsRyan Dickey, Bryan KarrDesign DirectorAlex FullerDesignerJason FrohlichsteinIllustratorJason FrohlichsteinVP Planning DirectorJason DonahueAccount SupervisorRandi HerzbergAccount ExecutiveCorey Abad


BEST of Show

BILLBOARD

See more of this campaign on page 19.


BEST of Show

STREET FURNITURE/TRANSIT/ALTERNATIVE

Creative AgencySukle Advertising & Design

AdvertiserDenver Water

BrandDenver Water

Title of WorkHigh Efficiency Toilets

Creative DirectorMike Sukle

Art DirectorAndy Dutlinger

CopywriterElliot Nordstrom

DesignersAndy Dutlinger, Brigida Ahrnsbrak

Production Management, Account SupervisorMackie Sweatman

Props and InstallationTim Sukle

Outdoor Support, Maintenance and General Problem SolvingSam Roberton, OP Outdoor; Sean Thornton, Outdoor Ads



BEST of Show

MULTI-FORMAT


Creative AgencyDDB

AdvertiserClorox

BrandBleach

Title of WorkBleachable Moments

Creative DirectorJim Bosiljevac

Art Director Kelly McCullough

CopywriterBilly Leyhe

OtherJason Wertheimer


The OBIE Hall of Fame was created to recognize those brands that have built an enduring legacy through the consistent use of the OOH medium over many years.

Founded in 1969, Gap’s initial mission was to target a younger generation. In fact, the name “Gap” referred to the generational gap at the time. In its early years, Gap stocked the entire Levi’s inventory – in every style, size and color – before launching its own denim line and eventu-ally expanding into a broader range of apparel.

Over the years, Gap has set the standard for how apparel is marketed to the masses. The simplicity and effortlessness of the advertise-ments have allowed the brand to create a truly authentic connection with the consumer. Gap made jeans the epitome of cool – but never made cool feel unattainable.

“When I think of Gap, I think, ‘Here’s a brand that has reached an iconic status.’ What I mean by that is, when you see other brands copying what you’re doing, you are doing something incredibly differentiating and incredibly powerful – and that’s what Gap has been doing for years and years,” said 2014 OBIE chief judge Mike Caguin, chief creative officer, Colle+McVoy. “The advertising is always consistent, yet it always seems a step ahead of everyone else.”

Congratulations to Gap for their outstanding body of work.

Hall of fame

Hall of fame


2013 ESPN2012 Maker’s Mark2011 Cracker Barrel Old Country Store2010 MINI Cooper2009 ABSOLUT2008 Altoids2007 Walt Disney Company2006 Chick-fil-A2005 Apple Computer2004 Bank of America2003 McDonald’s2002 Target2001 Chevrolet2000 Ford1999 Budweiser1998 Levi’s1997 Coca-Cola1996 Nissan1995 San Diego Zoo1994 Nike1993 Volkswagen & Burma-Shave1992 U.S. Army Posters, James

Montgomery Flagg


Automotive, Transportation +

Tourism

Creative AgencyWieden+Kennedy New York

AdvertiserDelta Air Lines

BrandDelta Air Lines

Title of WorkThank You OOH

Creative DirectorsSean McLaughlin, John Parker

Art DirectorJed Heuer

CopywriterGeoff Proud

Print ProducerNakia Sinclair

Account TeamNate Stewart, Meghan Mullen

SILVER OBIE

BILLBOARD

What inspired you and your team?Delta has a large OOH buy in NYC – and as we geared up for the launch of the new Terminal 4 at JFK, we had a think about how we could show appreciation for our frequent fliers and dedicated employ-ees for sticking with us over the years at Terminal 3, using our large OOH boards with proximity to the airport.

With the ability to swap creative daily over the seven-week flight, we were able to personally thank over 70 loyal Delta customers and employees for the number of miles flown from JFK and years of service.

What would winning an OBIE mean to you?It’s a great honor to be amongst other outstanding OBIE winners.

Anything quirky, funny, or just plain gossipy about the project you’d like to share?We delivered large poster-size versions of the creative to each of the Delta frequent fliers and employees that participated in the program as another way to say “thanks.”



Tourism

Creative AgencyFirehouse Agency

AdvertiserInterstate Batteries

BrandInterstate AGM Battery

Title of WorkLifeguard

Creative DirectorTripp Westbrook

Art DirectorEverett Wilder

CopywriterGreg Hunter

3D FabricationJerry Small

FINALIST

BILLBOARD

What inspired you and your team? Simplicity and memorability. That’s what we strive for with all our OOH creative. In this case, Interstate Batteries are all about dependability. “Outrageous Dependability,” to be precise. So we took an icon of dependability, the lifeguard, and let our battery one-up her and her cute little lifesaver.

What would winning an OBIE mean to you? We’re just trying to do smart work that helps our clients and gets people talking. Anytime you can add an award on top of that, it’s always exciting.

So I guess the answer is, “We’d be excited.”

Anything quirky, funny, or just plain gossipy about the project you’d like to share? Strong winds took out our poor girl’s umbrella at least once.



Tourism

Creative AgencyGarage Team Mazda

AdvertiserMazda (North America)

BrandMazda

Title of WorkSticky Notes

Creative DirectorsHarvey Marco, Steve Morris, Melissa Webber, Sandra Luciano

FINALIST

BILLBOARD

What inspired you and your team? Sticky notes. Of course.

These unassuming canary yellow squares with their adhesive backs are the carriers of some of the best ideas on the planet. And at Mazda, sticky notes were often used to post their most exciting innovations. Because before an idea was put into their cars, it was usually posted onto their walls.

What would winning an OBIE mean to you? More recognition for the agency and possibly steeper discounts at the local office supply store.

Anything quirky, funny, or just plain gossipy about the project you’d like to share? The giant three-dimensional “sticky note” props were bent by hand (and sometimes feet) by our very own art director Stanley Chow.



Tourism

Creative AgencyLaughlin Constable

AdvertiserWisconsin Department of Tourism

BrandWisconsin Department of Tourism

Title of WorkAutumn Becomes You

Chief Creative OfficerRich Kohnke

Creative DirectorsRoss Lowinske, Steve Drifka

Art DirectorSteve Drifka

CopywriterRoss Lowinske

PhotographerTim Tadder

Digital RetouchingJim McDonald

FINALIST

BILLBOARD

What inspired you and your team? In Wisconsin, something pretty magical happens when the leaves start to turn. The state becomes alive with color. Travelers can’t help but embody the season’s richly saturated level of fun and excitement. It almost feels like the season becomes a part of you. You can feel it in your spirit, in your smile lines, even in your hair. What better way to demonstrate the effects of a Wisconsin autumn getaway than to mix a dash of fun fantasy with stunning visuals of our colorful state?

What would winning an OBIE mean to you? Well, considering we won an OBIE for the same client last year, and the client and the agency flew out to LA to accept our OBIE in person, together, we would say collectively it means A LOT.

Anything quirky, funny, or just plain gossipy about the project you’d like to share? The colorful “leaf hair” wigs were custom-made for this campaign by a costume designer. They turned out to be pretty trendy because we received photos from many people who created their own leaf hair wigs for their Halloween costumes inspired by the campaign.



Tourism

Creative AgencyBVK

AdvertiserMaine Office of Tourism

BrandMaine Office of Tourism

Title of WorkThe Maine Thing

Creative DirectorGary Mueller

Art DirectorMitch Markussen

CopywriterNick Pipitone

PhotographersDennis Welsh, Kevin Brusie

RetoucherAnthony Giacomino

Print ProductionRob Birdsall

FINALIST


What inspired you and your team? Maine is one of those amazing, quirky, off the beaten path places -- it is about as unexpected as you can get. As one resident told us, “If you’re on the main road, take a left.” So true. You never know what you are going to find there. The entire state is inspiring like that. For our campaign we feature actual Mainers and Maine residents telling their own unfiltered stories. They’re called the Maine Insiders, and meeting and talking with them gave us inspiration as well. They’ve shown and told us things we never thought we’d ever experience.

What would winning an OBIE mean to you? If you have worked in this business long enough, you know that winning awards is a bonus for the work you do. You want to create something great the con-sumer, the client, and the agency can love. If you’ve done all three (which I think we’ve done here), everyone wins. The award is just a little bit of validation that everything fell into place and everyone is fortunate to have an opportunity like this. The team would probably also say that the biggest reward on the account is the many travels to Maine we have taken, which is an incredible place that always provides us with something new and inspiring.

Anything quirky, funny, or just plain gossipy about the project you’d like to share? The people we’ve met in Maine have always been fodder for funny and quirky things to happen to us. We’ve hiked, taken the beer tour, gone lobstering, seen beautiful beaches, and eaten great food. We had an older couple in Maine, the Barnes, invite us to their home and make a lobster dinner. They were the quirky highlight, loaded with maritime stories – we shared some good laughs together. But really, every experience has been unforgettable.



Tourism

FINALIST


What inspired you and your team? We figured the only possible way to make our beautiful city look any more enticing than it already does was to draw it out of frost-ing and gumdrops. Also, one guy at our office had been wearing a gingerbread man outfit to work for over a year for no reason whatsoever.

What would winning an OBIE mean to you? It’d be a huge honor obviously. And it would mean we’d have total justification for keeping a little girl “home sick” so she could dress up in a tiny gingerbread costume and hand out candy canes to strangers with her dad.

Anything quirky, funny, or just plain gossipy about the project you’d like to share? We used a fantastic local baker named Stefanie Buono to draw out all our icing elements. And then let people eat them. Some days we really love this job. And for more quirky, funny, gossipy stuff, visit 2DaysInSeattle.com

Creative AgencyCopacino+Fujikado

AdvertiserVisit Seattle

Brand2013 Holiday Campaign

Title of WorkTwo Days in Seattle

Creative DirectorMike Hayward

Art DirectorKathleen Grebe

CopywriterMike Hayward

E-Pro Studio ManagerTodd Hofmeister



Tourism

Creative AgencyWhite+Partners

AdvertiserVisit Fairfax

BrandVisit Fairfax

Creative DirectorsKipp Monroe, Matt Walker

Art DirectorWoody Boss

CopywriterMatt Walker

EditorialWoody Boss, Robert Cowling

Video ProductionWoody Boss, Robert Cowling

The MouthsWashington & Jefferson: Matt Walker Ben Franklin: Brian Bowman

FINALIST


What inspired you and your team? A burning desire to turn print into video, video into mouths, and mouths into winning. That ... and Conan O’Brien.

What would winning an OBIE mean to you? I think I pretty much speak for everyone at the agency when I say, “We’ve all wanted to win an award named after the guy who taught Luke how to be a Jedi.” And I’m pretty sure you guys never get tired of the Obi-Wan references. My apologies. Or as they say on the Forest Moon of Endor, “Teeha. Teeha. Yub nub thuk. Yeha.”

Anything quirky, funny, or just plain gossipy about the project you’d like to share? The mouths of Thomas, Ben, and George belong to two people at the agency. They had to stare at their mouths for countless hours. And, well, let’s just say staring at your mouth for countless hours winds up giving you some really messed up dreams. At least that’s what they told me. And now I’m telling you. And now the circle is complete.

Business + Technology


Creative AgencyBVK

AdvertiserProHealth Care

BrandProHealth Care

Title of WorkHealth Care Made Better


Art DirectorMichael Vojvodich

CopywritersGary Mueller, Mike Holicek

RetouchingAnthony Giacomino

GOLD OBIE

BILLBOARD

What inspired you and your team? Everyone has something they don’t like about healthcare. You hear people’s frustrations at every cocktail party, kids’ sporting event, and especially after you’ve visited the average doctor. And similarly, most people have very distinct opinions on how to improve it. To kick off ProHealth’s campaign to explain how they’re improving healthcare themselves, we thought, “What better way to engage people than to first ask them how they would make healthcare better?” So we developed a teaser campaign asking people to tell us. We liked the idea of adding the old school 3-D pen on a chain to make the point that we wanted to hear what people had to say. The campaign elicited almost 1,000 suggestions to healthcaremadebetter.com. Some of which are being worked on today.

What would winning an OBIE mean to you? It would validate the fact that you can do creative, effective, and award-winning OOH that’s interesting and engaging for what some creative people consider to be a traditional and somewhat dry category, like healthcare.

Anything quirky, funny, or just plain gossipy about the project you’d like to share? The art director sent our creative intern to eight local office supply stores to find pen and chain samples, none of which were quite right. He finally ended up having to renew his driver’s license at the DMV, one of the last public places where chained pens actually are still in use. Rumor has it one chained pen went missing immediately following his visit.




AdvertiserSprintBrandSprintTitle of WorkBuilt For ChicagoEVP Creative DirectorMichael BoychukSVP Creative DirectorsColin Selikow, Vince CookACD Art DirectorsRyan Dickey, Bryan KarrDesign DirectorAlex FullerDesignerJason FrohlichsteinIllustratorJason FrohlichsteinVP Planning DirectorJason DonahueAccount SupervisorRandi HerzbergAccount ExecutiveCorey Abad

GOLD OBIE

BILLBOARD





BrandDenver Water

Title of WorkHigh Efficiency Toilets



CopywriterElliot Nordstrom

DesignersAndy Dutlinger, Brigida Ahrnsbrak

Production Management, Account SupervisorMackie Sweatman

Props and InstallationTim Sukle

Outdoor Support, Maintenance and General Problem SolvingSam Roberton, OP Outdoor; Sean Thornton, Outdoor Ads

GOLD OBIE


What inspired you and your team? It’s not often you get to work on a campaign about toilets. In the event you do, I think the rule is to simply let the toilet do all of the inspiring.

What would winning an OBIE mean to you? There are certain unbreakable rules in advertising. “Don’t put a ton of words on a bus shelter” is one of them. Well, we broke that rule. And it would be awesome to be rewarded for that decision.

Anything quirky, funny, or just plain gossipy about the project you’d like to share? Our biggest fear was someone actually pooping in one of the toilets. We took extreme measures to prevent this. We secured the cover. We filled the bowl with concrete. We even considered hir-ing armed security guards.



Creative AgencyBorshoff

AdvertiserOmniSource

BrandOmniSource

Title of WorkYou Get Paid. We Get to Crush Stuff. Win-Win.

Creative DirectorJeff Morris

Art DirectorRyan Abegglen

CopywriterMatt Barnett

PhotographerHarold Lee Miller

Account DirectorJustin Wojtowicz

SILVER OBIE

BILLBOARD

What inspired you and your team? We were inspired by our target audience. The men and women who scrap have incredibly sensitive bullsh*t meters. We wanted to speak to them in a way they wouldn’t ignore and could appreciate.

What would winning an OBIE mean to you? The OBIE Awards have always represented the best in OOH advertising. To even be considered for recognition means a lot to our client, agency, and creative team.

Anything quirky, funny, or just plain gossipy about the project you’d like to share? When the creative team took its first trip to an OmniSource scrapyard, it was a humid, 100-degree day. Nothing looks better on a team of agency-folk than sweaty hard hats and reflective vests.



Creative AgencyExtra Credit Projects

AdvertiserMary Free Bed Rehabilitation Hospital

BrandMary Free Bed Rehabilitation Prosthetics & Orthotics

Title of WorkMary Free Bed Holiday Campaign

Creative DirectorRob Jackson

Art DirectorAaron Sullivan, Nick Ferran

CopywriterRob Jackson, Jane Brierley

PhotographerEric Miller

SILVER OBIE

BILLBOARD

What inspired you and your team?We were inspired by the idea of bringing a little holiday humor to the Grand Rapids skyline while promoting Mary Free Bed’s life-changing work at the same time.

What would winning an OBIE mean to you?A little holiday cheer for us that extends beyond the holidays.

Anything quirky, funny, or just plain gossipy about the project you’d like to share?In collaboration with the Mary Free Bed team, creating this OOH campaign was like a real-life Santa’s workshop. An actual leg lamp was created, the Mary Free Bed prosthetics team dressed up like elves, and the OOH campaign was at the center of it all.



SILVER OBIE

MULTI-FORMAT

Creative AgencyApple, Inc.

AdvertiserApple

BrandApple iPhone





BrandDenver Water

Title of WorkUse Even Less



CopywriterGreg Cotten

DesignerAndy Dutlinger

Production ManagementAmy Kubala

Account SupervisorMackie Sweatman

RetouchingMatt Carpenter

SILVER OBIE

MULTI-FORMAT

What inspired you and your team? As we looked ahead to the summer of 2013, all of the experts were predicting one heck of a drought. And as far as natural disasters go, a drought is a big one. So big in fact, we thought that it may deserve its own line of official products.

What would winning an OBIE mean to you? The OBIEs are a great show with a lot of great work. So it would mean a lot. It would also mean we could talk about our awards to Star Wars fans. We would say, “Yay, we won an OBIE,” and they would assume we were talking about Obi-Wan Kenobi.

Anything quirky, funny, or just plain gos-sipy about the project you’d like to share? We actually held a dry t-shirt contest. Greg won.




AdvertiserMary Free Bed Rehabilitation Hospital

BrandMary Free Bed Rehabilitation Hospital Trauma

Title of WorkMary Free Bed Trauma Campaign


Art DirectorChad Hutchison

CopywritersRob Jackson, Henry Kook, Chris McMorrow

Marketing DirectorJane Brierley

FINALIST

BILLBOARD

What inspired you and your team?We asked the question: “What if billboards themselves were the victims of traumatic injuries?”

What would winning an OBIE mean to you?We are properly adjusted individuals.

Anything quirky, funny, or just plain gossipy about the project you’d like to share?We received some calls letting us know that our concussion billboard was blurry. People thought the printing was messed up. That confirmed to us the campaign was working.



Creative AgencyGabriel deGrood Bendt (GdB)

AdvertiserPark Dental

BrandPark Dental

Title of WorkSmile, You’ve Got Park Dental

Creative DirectorsDoug deGrood, Tom Gabriel

Art DirectorsHeidi Konkel, Jordan Rohweder

CopywriterDoug deGrood

PhotographerStock Photography

FINALIST

BILLBOARD

What inspired you and your team? Clean, white, fresh. Turns out good OOH is a lot like good oral health.

It’s nice when a visual complements the headline. It’s even better when it completes it. In fact, if a copywriter had proposed this headline without the visual, they’d likely be garnering ridicule, not an OBIE nomination.

In an industry dominated by the next shiny digital thing, it’s refreshing and encouraging that OOH media—one of America’s oldest and simplest advertising forms—continues to grow in market share and creativity.

The medium forces you to think big and fast. It’s like the Iron Chef of advertising. You’ve got a minimum of ingre-dients to make something great. What better test of flat-out creativity? And what better award than an OBIE?

Incidentally, we had fun debating how many words in our headline: four or five?



Creative AgencyTDA_Boulder

AdvertiserFirstBank

BrandFirstBank

Title of WorkUnlike Congress

Executive Creative DirectorJonathan Schoenberg

Creative DirectorJeremy Seibold

Art DirectorHaley Garyet

CopywriterDaniel Colburn

FINALIST

BILLBOARD

What inspired you and your team? We came up with the idea just after the budget sequestration of 2013 – a period when Congress continued to delay budgetary deadlines. When it comes to closing a mortgage, many banks also have trouble meeting deadlines, and drawing a connec-tion between them and a dysfunctional Congress seemed appropriate and fun.

According to a Politico poll, more people had a favorable opinion of the band Nickelback than Congress. Most Americans would lose their jobs if they missed a deadline of that magnitude. For some reason, Congressmen and mortgage officers are not held to the same standard. Fortunately, FirstBank is.

What would winning an OBIE mean to you? Great OOH advertising is some of the trickiest to pull off, but it can also be some of the most entertaining. It requires an idea to be succinct as well as engaging. As creatives who strive to do more than just run-of-the-mill advertising, winning an OBIE would validate the efforts of my partner and myself. Moreover, this particular execu-tion speaks to people with knowledge of current events, and it is nice to know that smarter advertising has not gone the way of the Dodo.

Anything quirky, funny, or just plain gossipy about the project you’d like to share? We were afraid FirstBank would receive complaints about the ad. Surprisingly, the message resonated with consumers from both sides of the political spectrum. It seems everyone hates Congress.




AdvertiserFirstBank

BrandFirstBank

Title of WorkBusiness Cards



Art DirectorBarrett Brynestad

CopywriterJeremy Seibold

FINALIST

BILLBOARD

What inspired you and your team? We wanted to do more than just talk about how important small businesses are to the bank (and the country). Too many ads and politicians already do that. So, instead of advertising TO these businesses, we advertised FOR them. We gave up our high traffic billboards and featured what is often a small business’s only form of advertising – their business cards.

What would winning an OBIE mean to you? Successfully communicating to someone driving by at 65 mph is a difficult task, so it is truly an honor to be among the work that has done it the best.




AdvertiserMichigan State University College of Human Medicine

BrandMSU College of Human Medicine 2013 Gala

Title of WorkBlack Tie, Green Heart


Art DirectorsAaron Sullivan, Chris McMorrow

CopywritersRob Jackson, Paul Flower

Marketing DirectorGeri Kelley

FINALIST


What inspired you and your team?The pure and immense generosity of the Spartan nation drove not only this kiosk, but the entire Gala campaign. MSU has always been willing to let us help them bring out the true colors of this groundbreaking medical school.

What would winning an OBIE mean to you?It would mean that although MSU College of Human Medicine is celebrating its 50th year, we are helping them look better than ever. Oh, and Go Green!




AdvertiserSprintBrandSprintTitle of WorkRecapture ChicagoEVP Creative DirectorMichael BoychukSVP Creative DirectorsColin Selikow, Vince CookACD Art DirectorsRyan Dickey, Bryan KarrDesign DirectorAlex FullerDesignerJason Frohlichstein

IllustratorJason FrohlichsteinVP Planning DirectorJason DonahueAccount SupervisorRandi HerzbergAccount ExecutiveCorey Abad

FINALIST


What inspired you and your team? We needed to prove to Chicago that the new Sprint 4G LTE Network was a drastic improvement from the old network. But telling them wasn’t going to be enough. We needed to prove it was better. This inspired us to create a citywide challenge, inviting Chicagoans to take the network for a test drive—through various challenges. All of this leading to an art installment, advertised as Chicago’s very own self portrait of the city they love.

What would winning an OBIE mean to you? Winning an OBIE in a non-traditional format would be important, because it would prove you can stray from the typical uses of advertising to create actual content and events, bringing a community together.



Creative AgencyDoe Anderson

AdvertiserMercy Academy

BrandMercy Academy

Title of WorkMercy Academy

Creative DirectorDavid Vawter

Art DirectorCourtney Kempf

CopywriterWhitley Edwards

IllustratorDon Reibert

Graphic ArtistTy Taylor

FINALIST

MULTI-FORMAT

What inspired you and your team? Our daughters. And Mercy Academy’s perfor-mance-based curriculum, which emphasizes real-world problem solving, teaching girls they don’t need a prince to rescue them – they can create their own happy endings.

What would winning an OBIE mean to you? It would validate the importance of Mercy’s message of independence and self-reliance, and broaden its reach – something that is much needed as long as women are still underpaid and underrepresented in positions of prominence and authority.

Anything quirky, funny, or just plain gossipy about the project you’d like to share? The client had great trepidation about running this work, right up until the moment they saw themselves featured live on “The Today Show.” Two hundred seventy-seven million impressions later, they are a bit more comfort-able with it.


Consumer Goods, Services + Retail

GOLD OBIE

MULTI-FORMAT

What inspired you and your team? There are moments in life where a situation is so uncomfortable, so embarrassing, that it not only requires a thorough physical cleaning, it requires a psychological clean-ing as well. We call these Bleachable Moments – the kind of moments we wish we could erase. Thanks to Clorox Bleach, we can. And there isn’t a better place to find

these moments than Las Vegas. The ultimate goal of our Bleach It Away campaign is all about looking back and laughing at those messes that may not have been funny at the time but are the stories you’ll remember and retell for years to come.

What would winning an OBIE mean to you? We are honored to win for a campaign idea so many people worked so hard on!

Creative AgencyDDB

AdvertiserClorox

BrandBleach

Title of WorkBleachable Moments

Creative DirectorJim Bosiljevac

Art Director Kelly McCullough

CopywriterBilly Leyhe

OtherJason Wertheimer



Creative AgencyClear Channel Outdoor

AdvertiserTessmer Law Firm, PLLC

BrandTessmer Law Firm, PLLC

Title of WorkWas His

Art DirectorMoriah Trumps

SILVER OBIE

BILLBOARD

What inspired you and your team? The client was the brain behind this idea. She has a clear objective for her brand, understands her competitive edge, and isn’t afraid to exploit it.

What would winning an OBIE mean to you? Winning an OBIE would mean “level unlocked.”

As an artist, I constantly compete with myself to be better. Winning this distinction would show how much I’ve learned and inspire me to dig deeper to be even better.

Anything quirky, funny, or just plain gossipy about the project you’d like to share? This client’s advertising has the attention of her competitors. They mention her by name in creative meetings when discussing what they think is good OOH advertising. No one wants to mess with a woman in San Antonio after this campaign.



Creative AgencyGoodwill & Group One Marketing

AdvertiserGoodwill Industries of Southeastern Wisconsin and Metropolitan Chicago

BrandGoodwill

Title of WorkHalloween Campaign 2013

Creative DirectorPat Boelter, Goodwill Chief Marketing Officer; Rick Brandtjen, President Group One Marketing

Art DirectorRick Brandtjen

CopywriterPat Boelter, Rick Brandtjen

PhotographerFront Room Photography

IllustratorRick Brandtjen

SILVER OBIE

BILLBOARD

What inspired you and your team? The inspiration came from imagining what costumes people could create with the variety of items available at Goodwill and how much more fun they can be than just simply purchasing completed costumes or decorations. At Goodwill, shop-pers can create their unique style, putting a piece of their personality and ingenious creativity into their creation!

What would winning an OBIE mean to you? That Goodwill is recognized as a fun, creative place to shop, especially at Halloween, and our team was effective in get-ting that message across.

Anything quirky, funny, or just plain gossipy about the project you’d like to share? We recall how the photographer was laughing so much at our model dressed up as a tooth fairy that he had to stop shoot-ing for a few seconds and compose himself. That’s when we knew we had captured something really special.



Creative AgencyAdams Outdoor Advertising

AdvertiserS2 Games

BrandS2 Games

Title of WorkMade in K-Zoo

Creative DirectorChad Hutchison

Art DirectorAshley Stark

CopywriterCreative Team

IllustratorsChad Hutchison, Ashley Stark

Sales ManagerDave Alsvig

Account ExecutiveJustin Escher

Account ExecutiveCaroline Bartels

FINALIST

BILLBOARD

What inspired you and your team? S2 Games, a video game development company based in Kalamazoo, had a simple goal: they wanted the Kalamazoo community to know that gaming software, which people might think is all done in California, was being created right here in Kalamazoo.

Our design team was inspired by the entertainment aspect of the video game indus-try and the popularity that S2 Games has achieved globally.

None of it would have been possible without a client who had such a willingness to let our design and operations team push the boundaries and design great creative!

What would winning an OBIE mean to you? It would confirm for us that great campaigns come from great ideas that come from great collaboration.

Anything quirky, funny, or just plain gossipy about the project you’d like to share? Quirky, maybe... Harry Belafonte keeps calling asking for the “tally man.”



Creative AgencyCBS Outdoor Grand Rapids

AdvertiserJude’s Barbershop

BrandJude’s Barbershop

Title of WorkHairy People Wanted

Creative DirectorJim Ward

CopywriterBrad Eldridge

FINALIST

BILLBOARD

What inspired you and your team? Jude’s Barbershop is a simple and to-the-point business. So we created a billboard to reflect that.

What would winning an OBIE mean to you? An OBIE is a beautiful thing.

Anything quirky, funny, or just plain gossipy about the project you’d like to share? It took two years of spec art to get Jude’s on board to advertise in OOH. They’ve run one design ever since. I think it’s working for them.



Creative AgencyClear Channel Outdoor

AdvertiserCasteel Heating, Cooling & Plumbing

BrandCasteel Heating, Cooling & Plumbing

Title of WorkWe Won’t Wipe out Your Wallet

Creative DirectorMelody Roberts

CopywritersJohn Hillis, Michael Pallini

IllustratorMelody Roberts

Account ExecutiveMarc Lex

OtherAtomic Props

FINALIST

BILLBOARD

What inspired you?This was Casteel’s first time advertising in OOH and I was thrilled to get the opportunity to work with a local client whose budget was as big as their imagination. It was my chance to do something memorable, so I went for it.

What would winning an OBIE mean to you? Winning would be the ultimate recognition. It’s not every day I get to design a billboard with a 1,500-lb toilet roll. An OBIE would not only be for me, but also for the team and a testament to my client who understood a simple idea could still be spectacular.



Creative AgencyPreston Kelly

AdvertiserEdina Realty

BrandEdina Realty

Title of WorkMoving Boxes

Creative DirectorChris Preston

Art DirectorAnne Taylor

CopywriterTerry Thomas

PhotographerPaul Nelson

IllustratorMike Fritz

Account DirectorStacy Hintermeister

FINALIST

BILLBOARD

What inspired you and your team? Our clients at Edina Realty hired Preston Kelly because we both share a belief in the power of OOH, not just as a way of connecting brands literally to the community, but also as events themselves. In order to inspire our creative team during the creative briefing, the team reviewed best-in-class OOH and previous OBIE award winners from the OAAA website. We had a robust discussion about what makes great OOH and made a promise to deliver great ideas that would WOW our clients. With a limited budget, we needed to shout to potential sellers that homes were finally moving in the recently depressed housing market and Edina Realty was selling more of them than anybody else. In other words, show “market leadership” without using those deadly and hackneyed words.

What would winning an OBIE mean to you? Preston Kelly is a 45-person single market shop that prides itself on competing with the national giants for clients by creating iconic ideas. Getting national attention from one of the most significant and focused award shows in the country would be a nice vindication of our approach.

Frankly, at our size, we would love the PR!

Anything quirky, funny, or just plain gossipy about the project you’d like to share? Our clients told us many of their realtors liked the work so much that they took some hilariously roundabout routes while showing properties to clients just so they could point out the billboards.



FINALIST


What inspired you and your team? We set out to celebrate our iconic products by taking a road trip across “The Modern Frontier.” Since we feel Levi’s® belongs to everybody, we decided to photograph and film real people, and hear what they had to say about a variety of subjects, not the least of which was the future.

This idea that “The Future Is Leaving” speaks to the constant energy and kinetic movement of youth, and sparks many thoughts and ideas about where we are and where we’re headed as a global community.

The “Modern Frontier,” in these current times, has many direct parallels to our heritage, while throwing us into the future through our relationship with technology. It explores the constant tension between craft and innovation, organic and manufac-

tured, from design to food through all progressive thinking. It does so through a lens of sustainability and responsibility. We believe that progress isn’t measured in miles, but in ideas. It happens through creativity, collaboration, and open-mindedness, through successes and failures. We are proud to be part of a brand that can repre-sent so many, so differently.

What would winning an OBIE mean to you? That people got it. That the “real,” not manufactured stories we told resonated with people.

Anything quirky, funny, or just plain gossipy about the project you’d like to share? Nothing I wouldn’t get in trouble for.

Creative AgencyLevi Strauss & Co

AdvertiserLevi Strauss & Co

BrandLevi’s®

Title of WorkEquipped for the Modern Frontier

Creative DirectorLen Peltier

CopywriterLen Peltier

PhotographerLen Peltier


Entertainment

Creative AgencyBlue Man Group

AdvertiserBlue Man Group

BrandBlue Man Group

Title of WorkBusstopulum

Creative DirectorBill Swartz

Art DirectorsBill Swartz, Todd Polenberg

CopywriterBill Swartz

PhotographerJill Greenberg

IllustratorMax Frey

OtherMike Savage, Nicholas Mahon, Chris Held, Anh Dang

GOLD OBIE


What inspired you and your team? Our theatre is located on the north side of Chicago in the Lakeview neighborhood. We wanted to bring the theatre experience downtown in the heart of the city and thought a great way to do that would be to turn a bus shelter into one of our PVC instruments. The Busstopulum encouraged Chicagoans and tourists to be like a Blue Man and create their own soundtrack and light show while waiting for the bus. The Busstopulum was all about interactivity just like our theatrical productions.

What would winning an OBIE mean to you? It would be such an honor to win an OBIE. And for Blue Man Group, it would be a really unique distinction because we’ve won an Obie Award (Off-Broadway Theater Awards) for theatre and we imagine there are very few (if any) companies that have won both a theatre Obie and an OAAA OBIE.

Anything quirky, funny, or just plain gossipy about the project you’d like to share? There is nothing more fun than seeing a trio of Blue Men livening up a dreary Monday morning commute. Blue Man Group spent a morning at the Busstopulum and had commuters dancing and playing. Definitely not a typical Monday morning.


Entertainment


AdvertiserArt Institute of Chicago

BrandArt Institute of Chicago

Title of WorkImpressions & Fashion

Creative DirectorsDave Loew, Jon Wyville

CopywritersMike Ward, Luna Hurtado

Art DirectorsChris Von Ende, Francisco Arranz

GOLD OBIE


What inspired you and your team? The internationally acclaimed exhibition “Impressionism & Fashion” was the first to uncover the fascinating relationship between art and fashion from the mid-1860s through the mid-1880s in Paris. The Art Institute of Chicago sought to create an ongoing conversation about fashion and modern city life in much the same way that artists like Monet and Degas caused a similar discussion in 19th-century Paris.

The idea of 19th-century Paris coming to Chicago – bringing 19th-century Paris to life – led us to the concept of the exhibition’s arrival coinciding with the arrival of a curious individual claiming to also be from 19th-century Paris: Jean-Paul Brunier.

What would winning an OBIE mean to you? It would be the biggest thing since sliced baguette.

Anything quirky, funny, or just plain gossipy about the project you’d like to share? Clothes may make the man, but Chicago summers can make the man make the clothes smell rather terrible.


Entertainment

Creative AgencyCramer-Krasselt

AdvertiserArizona Science Center

BrandMuseum

Title of WorkASC – Never Stop Wondering

Creative DirectorIan Barry

Art DirectorsShawn Miller, Greg Harwell

CopywriterJohn Zapf

Digital Production ArtistKeith Nielsen

Print Production ManagerChristina Nguyen

Management SupervisorBen Tsai

SILVER OBIE

STREET FURNITURE/TRANSIT/ALTERNATIVE What inspired you and your team? Scientists – and kids – have something in common. They ask a lot of questions. This insight revealed that science isn’t about facts and homework; it’s about questions. With our successful street campaign well underway, we extended the curiosity inside Arizona Science Center to ask questions about, well, everything.

What would winning an OBIE mean to you? It would mean science wins.

Anything quirky, funny, or just plain gossipy about the project you’d like to share? See, even OAAA asks a lot of questions.

Arizona Science Center “Ramp” is also a Finalist in the Individual Execution: Street Furniture/Transit/Alternative Category.


Entertainment


AdvertiserArt Institute of Chicago

BrandArt Institute of Chicago

Title of WorkPicasso

Creative DirectorAlisa Wolfson

Art DirectorNatalia Kowaleczko

CopywriterDan Chodrow

OtherKevin Richey, Kate Piccirilli, Clifford Schwandner, Laura Zimmer, Becca Wilson

SILVER OBIE

MULTI-FORMAT

What inspired you and your team? When the Art Institute of Chicago asked us to spread the word about a new Picasso exhibit, we challenged them to do something different. Instead of simply showing the art to advertise the exhibit, we tried to convey the spirit of the artist through the power of his name. We were inspired by Picasso’s approach, his ability to decon-struct and abstract as well as his use of color. The result was a typographic celebra-

tion of Picasso’s connection to the city that manifested in a series of OOH posters and banners, plus a dramatic culmination in a huge typographic installation at Daley Plaza that encouraged interaction and connected people with the exhibition.

What would winning an OBIE mean to you? It’d be a wonderful recognition of unexpected yet simple solutions, a playful and populist creative approach, and the power of typography.


Entertainment

Creative AgencyBeggars Group USA

AdvertiserBeggars Group

BrandAtoms for Peace

Title of WorkAMOK

Creative DirectorBlake Thomas

Art DirectorStanley Donwood

IllustratorStanley Donwood

OtherKris Chen, Claire Taylor, Phil Lee

FINALIST

BILLBOARD


Entertainment

Creative AgencyJackson Marketing Group

AdvertiserBig League World Series

BrandBig League World Series

Title of WorkBig League World Series 2013

Creative DirectorMike Weston

Associate Creative DirectorsJordan Fretz, Chad Rucker

FINALIST

BILLBOARD

What inspired you and your team? Strategic simplicity is difficult, which is why we love OOH advertising. It makes you whittle and whittle. We had the idea of “throwing heat” as either a headline or a visual, with the baseball player as a larger-than-life hero. But to keep it as simple as possible, we killed the line and replaced it with flames.

What would winning an OBIE mean to you? Hopefully, it’s validation that small shops—and small brands—can have big ideas. We’re proud to get the Big League World Series noticed any way that we can.

Anything quirky, funny, or just plain gossipy about the project you’d like to share? How small is our budget? The client does the photography and we do all retouching. And the year before, we used our writer as the “talent” on the outdoor board. He’s good-looking and all, but thankfully this year’s hero was actually a Big League World Series baseball player.


Entertainment

Creative AgencyMission Media, LLC

AdvertiserMaryland Zoo

BrandMaryland Zoo

Title of WorkBrew at the Zoo

Creative DirectorMark Kubat

Art DirectorTracy Brauner

FINALIST

BILLBOARD

What inspired you and your team? The Maryland Zoo’s reputation is negative in many area residents’ eyes. Mission was hired to change that perception. As part of a revitalization of its overall brand, zoo events played a key role in attracting consumers who would otherwise not experience it. “Brew at the Zoo” had so much potential and needed to be re-energized, this campaign, driven by billboards provided new enthusiasm for this Baltimore tradition.

What would winning an OBIE mean to you? Two benefits:

1. Kudos for our design team

2. Continue to provide energy to the revi-talization for the Maryland Zoo

Anything quirky, funny, or just plain gossipy about the project you’d like to share? It’s a great place for a first date!


Entertainment

Creative AgencyPreston Kelly

AdvertiserMall of America

BrandNickelodeon Universe

Title of WorkScream Collector “Insta-Scream”

Creative DirectorPeter Tressel

Art DirectorPeter Tressel, Melissa Tressider

CopywriterKyle Parr

OtherJaime Westlund, Stacy Hintermeister, Liz Sipley

FINALIST

BILLBOARD

What inspired you and your team? Our challenge was to RE-ENGAGE those bored, eye-rolling teens and tweens to keep Nickelodeon Universe on their radar and remind them that it’s a scream-worthy place to be. We wanted to create a deeper, more immediate relationship with teens/tweens, and talk to them on their wavelength and in their mode of choice.

We were inspired by all of the real-time opportunities with digital OOH and created an idea that not only solved our business challenge but was a local hit both in terms of talk-value and social media chatter. Cameras mounted near the rides automatically captured the excited riders, whose pictures were then almost instantly posted on digital boards and on Facebook in real time with their consent. Those guests were given instructions on where to find their OOH pictures on Facebook, so they could share them with friends. Before we knew it, kids of all ages were lined up to have their screams captured at the designated “Screamology” areas in the park.

What would winning an OBIE mean to you? As an agency that is very much in love with OOH as a medium, winning an OBIE would be an incredible honor for Preston Kelly. We are constantly pushing ourselves to create unique and engaging ideas to make our clients stand out, and this campaign was a perfect example of that.

Anything quirky, funny, or just plain gossipy about the project you’d like to share? This campaign couldn’t have happened without our partners at Nickelodeon Universe and Clear Channel Outdoor. Our media partner set up a mobile picture approval system to quickly approve the “Insta-Scream” images in real time, and Nickelodeon Universe made this a daily task for two Screamology specialists on their team.


Entertainment


AdvertiserCheyenne Mountain Zoo

BrandCheyenne Mountain Zoo

Title of WorkIt’s Kind of a Big Deal


Art DirectorKC Koch

CopywriterJeff Euteneuer

PhotographerBryce Boyer

DesignerKC Koch

Production ManagementAmy Kubala

Account SupervisorMackie Sweatman

RetouchingMatt Carpenter

FINALIST

BILLBOARD

What inspired you and your team? Cheyenne Mountain Zoo wanted to let people know about their new exhibit Encounter Africa. It was the biggest thing to happen at the zoo, ever. We thought about what it would be like to see the exhibit from a kid’s point of view. From there, it was easy to imagine standing in the cool shadow of an enormous animal.

What would winning an OBIE mean to you? It would mean I have some explaining to do to the animals in the zoo, considering it won an award without their cute faces in the picture.

Anything quirky, funny, or just plain gossipy about the project you’d like to share? All of the kids in the pictures ate pounds of candy at the photo shoot. No wonder they look so excited.


Entertainment

Creative AgencyWONGDOODYAdvertiserWoodland Park ZooBrandWoodland Park ZooTitle of WorkNew Day. New Zoo.Creative DirectorsTracy Wong, Mark “Monkey” Watson, John SchofieldArt DirectorCaitlin HuertasCopywriterPeter TruebloodSr. Graphic DesignerRamon VasquezProducer/EPSteph HuskeAccount SupervisorHeidi BrownPrint ProducerChris NielsonProject ManagerEric EnglehornRetouch ArtistCharlie RakatanskyStudio ArtistGail SavageConnection PlannerStephanie Moul

Illustration and AnimationCrush, IncCreative DirectorGary Thomas Senior Designer & AnimatorYoho Yue Designer & IllustratorJullian AblazaIllustratorsAshley Barron Senior ProducerJanice Rebelo Executive ProducerJo-ann Cook ClientWoodland Park Zoo Director of Marketing & Corporate RelationsJim BennettMarketing CoordinatorKatie LoveSenior Account Executive, Corporate RelationsElizabeth BacherCreative Services ManagerLori VeresDigital Communications ManagerRebecca WhithamAnimal CuratorMartin RamirezCurator of Birds and InvertebratesMark Myers

FINALIST

BILLBOARD

What inspired you and your team? The insight was that Woodland Park Zoo is a living, breathing thing— no matter how often you visit, it’s never the same zoo twice.

What would winning an OBIE mean to you? It would be amazing to have our – the agency, our partners, and our clients – hard work recognized. We know how tough the competition is and would be honored.

Anything quirky, funny, or just plain gossipy about the project you’d like to share? For the animation, the key was to create a fun, ownable illustration style while staying true to the unique animals and environments. (An Argus pheasant has to look like an Argus pheasant, not some other pheasant.) Since we’re no Jack Hanna, the illustrators worked hand-in-hand with the client and the animal curators to ensure every last animal’s detail was truthfully represented.


Entertainment

Creative AgencyThe Distillery Project

AdvertiserThree Oaks Theater Festival

BrandThree Oaks Theater Festival

Title of WorkInaugural Season: Faith Healer, Glass Menagerie, Selfish Giant

Creative DirectorsJohn Condon, Per Jacobson

Art DirectorPer Jacobson

CopywriterJohn Condon

FINALIST


What inspired you and your team? When your product is great theater, the kinds of plays that have inspired thousands of audiences around the world, we thought that was a pretty strong clue to take our inspiration from the product itself. Great theater is designed to spark the imagination. So we let it.

Every title, every subject matter conjured its own imagery, resulting in a set of simple, striking posters. We’re glad you like them.

What would winning an OBIE mean to you? It’s pretty simple, really. It would mean that people whose work I admire and respect, admire and respect the work we’re doing. And even after a handful of years in a business such as ours, it’s still genuinely meaningful when your peers rate your work among the best they’ve seen. And the OBIE really is THE OOH award. So…we’d definitely be in favor of winning.

Anything quirky, funny, or just plain gossipy about the project you’d like to share? Per is actually a giant—over 9’ 8” tall. He was the hand model for our shoot.


Entertainment

Creative AgencyJohnson & Sekin

AdvertiserDallas Comedy House

BrandDallas Comedy House

Title of WorkThe Funny Side

Creative DirectorsKent Johnson, Chris Sekin

Art DirectorWendy Bouis

CopywriterKrista Hogg

FINALIST


What inspired you and your team? Dallas’ gritty Deep Ellum neighborhood has been a draw for all manner of subcultures for years, from the jazz musicians of the 1920s to the punks and graffiti artists of the ‘80s to the bearded hipsters of today. Because these ads are for a comedy house, we wanted to give the neighborhood’s alternative vibe a funny twist.

What would winning an OBIE mean to you? Much like Robert Downey Jr., Deep Ellum is finally flourishing after struggling for years. We love that winning an OBIE would help put a spotlight on the neighborhood.

Anything quirky, funny, or just plain gossipy about the project you’d like to share? Because these ads are on kiosks all over Dallas, they’re pretty inescapable. And I mean, I think it’s pretty important to have a rubber chicken across the street from the Baylor Hospital Surgery Ward.


Entertainment

Creative AgencyWalt Disney Motion Pictures Studios Creative Print Services

AdvertiserWalt Disney Motion Pictures Studios

BrandDisney’s Frozen

Title of WorkDisney’s Frozen Specialty Bus Shelter Wrap

Creative DirectorCreative Print Services, Walt Disney Motion Pictures Studios

FINALIST



Entertainment

Creative AgencyMilwaukee Film & Lone Shoe Graphics

AdvertiserMilwaukee Film

BrandMilwaukee Film Festival

Title of WorkThe Fifth Annual Milwaukee Film Festival

Creative Directors, Milwaukee FilmBlyth Meier, Milan Zori

Art Director, Lone Shoe GraphicsCathy Brautigam

CopywriterJay Sanders

IllustratorKristopher Pollard

FINALIST

MULTI-FORMAT

What inspired you and your team? When thinking about the advertising campaign for the 2013 Milwaukee Film Festival, we wanted to celebrate our fifth anniversary, which is a great milestone for us. We wanted to show scenes from a range of iconic films that would be immediately recognizable to even casual moviegoers. And then we wanted to make them five-year-olds, because that would be super funny. To draw the adorable five-year-old stand-ins, we hired well-known Milwaukee artist (and Milwaukee Film’s Membership Coordinator) Kristopher Pollard, whose unique style put a twist on these classic charac-ters. The resulting campaign showcases our organization’s sense of humor, our deep-seated love of cinema, and our ongoing dedication to supporting local artists.

What would winning an OBIE mean to you? For us, it would celebrate the true spirit of collaboration that went into this project.

Anything quirky, funny, or just plain gossipy about the project you’d like to share? In the process of finding children to serve as models for the campaign, we kept it close to home using our Marketing Director’s nephew, a favorite restaurant manager’s son, and a Milwaukee Film member’s daughter. It was great fun seeing photos of all of them proudly in front of post-ers and transit shelters and holding postcards with their illustrated selves.


Food + Beverage

Creative AgencyMoroch

AdvertiserMcDonald’s

BrandHappy Meal

Title of WorkSmile

Creative DirectorKevin Sutton

Art DirectorsJohn Shannon, Dustin Taylor

GOLD OBIE

BILLBOARD

What inspired you and your team? When you have an image as iconic as the Happy Meal box, just show the box, handle and all.

What would winning an OBIE mean to you? It’s an honor, personally and for our agency.

Anything quirky, funny, or just plain gossipy about the project you’d like to share? You don’t hear praise for the account side by creatives very often, but we really owe quite a bit of thanks to our account team. They had a lot of influence helping our client(s) understand, more than once, how impactful this board could be.


Food + Beverage

Creative AgencyJuniper Park

AdvertiserPepsiCo

BrandTropicana

Title of WorkOrange Sunshine

Executive Creative DirectorsAlan Madill, Terry Drummond, Barry Quinn

Creative Director/ Art Director Christina Gliha

Art DirectorMike Schonberger

CopywritersMatt Hubbard, Susan Pope

PhotographerMichael Alberstat

DesignerLouis Duarte

ProducerToby Sime

RetoucherRodman Pratt

MAC ProductionGordon Clarke

Group Account DirectorShelly-Ann Scott

Account SupervisorAilin Wu

Account ExecutiveLindsay Sherry

GOLD OBIE

MULTI-FORMAT

What inspired you and your team? The inherent optimism and vitality of the product itself.

What would winning an OBIE mean to you? 1. My mother might finally respect what I do for a living. 2. Finally, the beautiful hat stand I’ve always wanted. 3. My precious.

Anything quirky, funny, or just plain gossipy about the project you’d like to share? The amazing photos of sleeping passengers under the subway car post-ers that commuters posted to Twitter: perfect juxtaposition.


Food + Beverage

Creative AgencyGabriel deGrood Bendt (GdB)

AdvertiserBlack Forest Inn

BrandBlack Forest Inn

Title of Work2013 Campaign

Creative DirectorsDoug deGrood, Tom Gabriel

Art DirectorWayne Thompson

CopywriterJeff Schuller, Doug deGrood

SILVER OBIE

BILLBOARD

What inspired you and your team? We’ve been doing this OOH campaign for Minneapolis’ oldest and finest German restaurant for over a decade and a half. And just when we think we’ve depleted our supply of self-deprecating German jokes, inspiration strikes anew. Not that we can take all the credit. We’re fortunate to have a client who serves serious German fare but doesn’t take themselves too seriously.

What would winning an OBIE mean to you? While this marks the fifth time this campaign has been featured in the OBIEs, it’s always an honor to be counted among the best. Prosit!

Anything quirky, funny, or just plain gossipy about the project you’d like to share? Several of our headlines over the years have been immortalized on Black Forest Inn T-shirts sold to local hipsters (a distinction almost as cool as getting into the OBIEs).


Food + Beverage

Creative AgencyLowe Campbell Ewald

AdvertiserValentine Vodka

BrandValentine Vodka

Title of WorkValentine Vodka

Chief Creative OfficerMark Simon

Creative DirectorJon Stewart

Art DirectorJason Fetterman

CopywriterMike O’Connell

PhotographerTom Drew

RetouchingGecko Imaging

Strategic PlannerJon Stewart

SILVER OBIE


What inspired you and your team? Detroit is a city unlike any other and its reputation is worldwide, thanks not only to the auto industry, but also in large part to the proliferation of ruin porn. It’s a tough town; it’s a city filled with scrappy, tenacious people whom sometimes even transplanted New Yorkers find tough. Yet out of this hardscrabble place known for sheet metal comes a world-class ultra refined spirit. The contrast was just too interesting not to guide the creative idea.

What would winning an OBIE mean to you? OBIE winners show how effective a powerful idea presented simply can be. And maintaining the integrity of that simplicity from concept to production is almost never linear, clean, or easy. It would mean we got this one through the wormhole!

Anything quirky, funny, or just plain gossipy about the project you’d like to share? We were given two hero bottles to shoot. After a long day of table top shooting, looking at beautifully lit bottles and cocktails, the art director and particularly the photographer were parched and primed for a taste of Valentine. So they called and asked if it was okay to pop open one of the hero bottles and I said, “Sure, boys, you’ve certainly earned it! Raise a toast to yourselves! Cheers!” I had forgotten these hero bottles had been filled with plain old tap water.


Food + Beverage

Creative AgencyTracy Locke

AdvertiserPepsi

BrandSierra Mist

Title of WorkSierra Mister

Art DirectorEthan Kociela, Andrea Farina

AccountKevin Paulsen

SILVER OBIE


What inspired you and your team? Summertime in Chicago and the refreshment Sierra Mist brings consumers while having to wait for a ride.

What would winning an OBIE mean to you? It would be greatly appreciated by the team to be recognized in the industry among so many other great executions.

Anything quirky, funny, or just plain gossipy about the project you’d like to share? Always but Pepsi is usually strict so we’re mum for now…until the next award.


Food + Beverage

Creative AgencyAdams Outdoor Advertising

AdvertiserBojangle’s

BrandBojangle’s

Title of WorkSimple Ingredients

Creative DirectorTodd Turner

Art DirectorTodd Turner

IllustratorLaura Sanders

Graphic DesignerLaura Sanders

Icing TesterAshley Castanas

FINALIST

BILLBOARD

What inspired you and your team? Bojangle’s makes its food from scratch. Instead of taking the easy road and unthaw-ing ready-to-eat frozen food, they take the time to hand-mix all of the ingredients and prepare their products freshly. Since they take extra time for their craft, we felt inspired to put the same amount of time and effort into creating their OOH advertis-ing campaign.

What would winning an OBIE mean to you? Affirmation of a job well done for a great client who has continually allowed us to be creative and take risks. That, and our boss will buy us drinks.

Anything quirky, funny, or just plain gossipy about the project you’d like to share? After an entire day of procuring icing ingredients, poring through powdered sugar, writing the same two words for hours, and finally creating the perfect handwritten typography for “Sweetly Southern,” someone stepped on the perfect, final, un-photographed version.


Food + Beverage

Creative AgencyColle+McVoy

AdvertiserCaribou Coffee

BrandCaribou Coffee

Title of WorkLife Is More Than Coffee, That’s Why There’s Coffee.

Creative DirectorsEric Husband, John Neerland

Art DirectorEmily Taylor

CopywriterAdam Ridgeway

Senior DesignerMichael Seitz

Senior Art ProducerChris Peters

Associate Art ProducerBen Muller

Studio ManagerEric Skaare

Production ArtistMarc Hortsch

Lead Print ProducerBrad Smith

Project ManagerAnn Panian

Account DirectorMelissa Bertling

Senior Account ExecutiveMandy Rutherford

Account SupervisorAaron O’Keefe

FINALIST

BILLBOARD

What inspired you and your team? Caribou Coffee is very much an inspirational brand. We immersed ourselves in this mindset to come up with an inspiring campaign that included this giant 3D board. The message is simple: There’s a lot to experience in life. Coffee helps you enjoy more of it.

What would winning an OBIE mean to you? A lot of people worked incredibly hard to bring this board to life. We were happy to see it sit atop Minnesota’s most iconic rock venue. Winning an OBIE would prove that going the extra mile for an idea you love is always worth it.

Anything quirky, funny, or just plain gossipy about the project you’d like to share? A couple factoids: The 3D cup was 20 ft. tall and large enough to hold 14,200 gallons of coffee. An agency employee also spent six hours in a snowstorm capturing time lapse stills of the installation.


Food + Beverage

FINALIST

BILLBOARD

Creative AgencyCP+B

AdvertiserKraft Foods

BrandGarland Jack’s

Title of WorkSummer of Sauce’em

Worldwide Chief Creative OfficerRob Reilly

Executive Creative DirectorBob Winter

Associate Creative DirectorTony Kalathara, Russell Dodson

Art DirectorAmy Matheu, Danny Alvarez

CopywriterNick Larson, Aaron Zimroth

Artist & IllustratorSerge Toussaint

Group Executive ProducerCindy Perez

Art ProducerLily Sevilla

Digital ArtistJosh Merced

DesignersMike Del Marmol, Brian Butler

Media DirectorBryant King

Group Media DirectorLauren Barger

Media Planner & BuyerDavid Hunter

Group Account DirectorKate Frazier

Account DirectorPeter Giorgi

Content SupervisorSpencer Holmes

Content ManagerWendy Alexitis

What inspired you and your team? The rest of the BBQ sauce category was taking everything way too seriously, only differentiating their own sauces from the others by telling the same old story that every other brand had been telling for eternity. How they were the best because BBQ (to them) is some art form or religion that is not to be messed with or shared outside of silly secret societies. We fig-ured the best way to make our entrance was to do the exact opposite and be the only BBQ sauce brand that doesn’t take itself too seriously and instead just focus on what is really the best part of BBQ. Not the boring amount of time you sit in the cold with hand-picked pieces of wood, watching meat cook slowly. Not the 40 dumb-long years where your grandpa was the only one in the world who knew how to make the recipe. But the glorious, sloppy, getting sauce all over yourself and having fun EATING part. Otherwise, what’s the point of BBQ-ing?

What would winning an OBIE mean to you? It would be great for our team and our work to be recognized by one of the oldest and most respected OOH award shows in the industry. We’d probably be so happy that we’d send the judges some free BBQ.

Anything quirky, funny, or just plain gossipy about the project you’d like to share? When we were having all of our boards handpainted by famous street artist and Miami native Serge, we considered hav-ing him paint them with our BBQ sauce so even the ants could chow down. Turns out the country has these bland things called “rules and regulations.”


Food + Beverage

Creative AgencyFire Station Agency

AdvertiserPOM Wonderful

BrandPOM Wonderful

Title of WorkPOM Blends Heritage

Creative DirectorsLiz Leow, Kim Genkinger

Art DirectorsColin Jahn, Rob Casillas, Jason Fryer

CopywritersKim Genkinger, Enzo Cesario

PhotographersGlen Wexler, Mark Laita

FINALIST

BILLBOARD

What inspired you and your team? Inspiration came directly from the legacy of our POM Wonderful 100% Pomegranate Juice – the antioxidant superhero. It’s a super-healthy juice that tends to attract a more sophisticated palette. The lighter, more traditionally refreshing POM Blends line extension, on the other hand, was created to attract an expanded target, including families and kids. We found fun in delineating the two markets by playing them off one another in a memorable way. All while staying true to the core of the POM brand, “product is hero.” Or superhero, in this case.

What would winning an OBIE mean to you? OOH is one of the most challenging media as it relies on being succinct in messag-ing. Winning an OBIE would be an honor and a reminder that clean executions and simple ideas can be a powerful way to introduce a new product extension while reminding people of core brand values.

Anything quirky, funny, or just plain gossipy about the project you’d like to share? We went through several rounds of creative before realizing the answer was right there in the bottle the whole time.


Food + Beverage

Creative AgencyH&L Partners

AdvertiserMcDonald’s

BrandMcDonald’s

Title of WorkEgg White Delight McMuffin

Creative DirectorMark Manion

Art DirectorJon Hansen

WriterCordell Jeffries

FINALIST

BILLBOARD


Food + Beverage

Creative AgencyMcGarrah Jessee

AdvertiserSpoetzl Brewery

BrandShiner Beers

Title of WorkNot New, Not Improved

Executive Creative DirectorJames Mikus

Art DirectorKarl Hebert

CopywriterBrian Jordan

FINALIST

BILLBOARD

What inspired you and your team? Shiner Premium is the original Shiner beer and truly is the brew that put the brand on the map. We wanted to celebrate its rich history while paying homage to the beer’s design heritage.

What would winning an OBIE mean to you? It’d be great! It would mean we put a piece out there that not only met our clients’ request but did it in a way that cut through the clutter creatively.

Anything quirky, funny, or just plain gossipy about the project you’d like to share? Product testing may have played a role throughout the campaign’s development.


Food + Beverage

Creative AgencyBernstein-Rein Advertising

AdvertiserHostess

BrandHostess

Title of WorkHostess

Creative DirectorBrian Brooker

Art DirectorRyan Glendening

CopywriterMatt Bowne

OtherFrancine Garcia, Stephani Estes, Paula Lintner, Molly Brammer, Dave Lubeck

FINALIST

MULTI-FORMAT

What inspired you and your team?We were giving America the ultimate treat. The iconic snack cakes that had been absent from the marketplace for eight long months were coming back. To generate mainstream awareness, a prolific OOH effort in major markets was critical. If we were calling this “The Sweetest Comeback in the History of Ever,” it had to look like it. We were also each promised a year’s supply of Twinkies if the campaign was successful.

What would winning an OBIE mean to you?We would take great pride in this honor. OBIE is by far our favorite acronym. We also like SCUBA. But that’s a different conversation.

Anything quirky, funny, or just plain gossipy about the project you’d like to share?We got complimentary taxi tops with our Twinkie bus dominations. It’s true. If you turn double-decker tourist buses into Twinkies in major markets across the country, you get those light-up signs on top of taxis for free. Tell your friends.


Food + Beverage

Creative AgencyButler, Shine, Stern & Partners

AdvertiserZICO

BrandZICO

Title of WorkOomph

Creative DirectorTom Coates

Art DirectorGabrielle Tigan

CopywriterMichael Flannery

FINALIST

MULTI-FORMAT

What inspired you and your team? ZICO has five electrolytes and as much potassium as a banana. It makes you feel good when you drink it. It also mixes well with rum.

What would winning an OBIE mean to you? Even before everyone was walking around with their heads buried in their phones looking at pictures of their friends’ babies and lunches, there was nothing harder in advertising than to simply and compellingly communicate an idea in OOH. So to be recognized for doing that would be a great honor.

Anything quirky, funny, or just plain gossipy about the project you’d like to share? The baby featured in one of the ads is Pauly Shore.*

*To our knowledge this is not true.


Food + Beverage

Creative AgencyThe Richards Group

AdvertiserChick-fil-A

BrandChick-fil-A

Title of WorkCow Campaign

Creative DirectorsRon Henderson, Dennis Walker

Art DirectorsRachel Migliore, Dave Stone, Dennis Walker

CopywritersAlexis Crowell, Ron Henderson

PhotographerClark Hill

FINALIST

MULTI-FORMAT

What inspired you and your team? WE HATE BURGERZ. THER BORING, THER STOOPID. AND THER ALSO MADE FRUM US.

OWR INSPURASHUN 4 COMING UP WITH THEZE WAZ 2 MAKE HUMANZ STOP EATING BURGERZ. AND SAVE OWR HIDEZ. THATS ALL THA INSPURASHUN WE RELLEE NEED.

-THA COWZ

What would winning an OBIE mean to you? THAT WOOD BE GRATE!! WE HERD HUMANZ RELLEE LOVE OBEEZ AND SUMTIMEZ EVEN FITE OVUR THEM. IZ IT SUMTHING U KAN EAT? HOPEFULLEE THER NOT MADE FRUM BEEF.

-THA COWZ


Individual execution Billboard

Creative AgencyA&E Television Networks

AdvertiserA&E Television Networks

BrandBates Motel

Title of WorkBates Motel Neon Billboard

EVP MarketingGuy Slattery

VP Brand CreativeMeghan Kirsch

Senior Producer Brand CreativeMarissa Grasso

Senior Art DirectorRick Gerwitz

Specialist Brand CreativeSarah Freed

AgencyArt Machine

GOLD OBIE

BILLBOARD

What inspired you and your team? We found that for “Bates Motel,” the simplest idea can be the most effective. Challenged with pressure to protect and preserve the cherished pop culture property of “Psycho,” we used the iconic Bates Motel sign to bridge the gap between the Hitchcock classic and our modern day twist. For our billboard, we believed New York was the perfect locale to drive a nostalgic presence. With the actual hotel sign featured in the movie serving as our inspiration, we procured real neon tubes and crafted canned letters to look and feel as if that sign had been transported to Manhattan. Our board was able to stop even jaded New Yorkers right in their tracks!

What would winning an OBIE mean to you? At A&E we are always striving to push ourselves with OOH cre-ative, looking to break from the norm with design and placement. We aim to go above and beyond just a flat print on vinyl, and becoming an OBIE finalist showed that going the extra mile does matter. As the OBIEs are the Oscars of OOH, we are honored to be nominated, but a win would be a huge validation of our hard work.

Anything quirky, funny, or just plain gossipy about the project you’d like to share? It took a lot to get this sign up and running:

• 467.5 square feet of aluminum sheet goods• 120 square feet of aluminum tubing• 132 square feet of neon• 240 feet of steel• 70 square feet of acrylic• 375 square feet of vinyl• 600 LEDs• 300 square feet of area of paint

…and James Franco Instagrammed our sign!



Creative AgencyBernstein-Rein Advertising

AdvertiserHostess

BrandHostess

Title of WorkTwinkie Tease & Reveal

Creative DirectorBrian Brooker

Art DirectorRyan Glendening

CopywriterMatt Bowne

OtherFrancine Garcia, Molly Brammer, Dave Lubeck, Stephani Estes, Paula Lintner

SILVER OBIE

BILLBOARD

What inspired you and your team?When Twinkies disappeared, Americans weren’t just upset. They were in mourning. As we planned the comeback campaign, we really wanted to make a statement that Twinkies were back and bigger than ever. And quite honestly, redefining the Kansas City skyline with the iconic golden sponge cake seemed like a good place to start.

What would winning an OBIE mean to you?We would be truly honored. And so would Twinkie The Kid. He wasn’t aware of this OBIE competition. But we’ve explained it to him.

Anything quirky, funny, or just plain gossipy about the project you’d like to share?Erecting a 48-ft, 2,000-lb Twinkie had its challenges. We were forced to move locations three times before the structural engineer gave his city-mandated stamp of approval. And even then, he said he was only 80 percent sure the support beams would hold for the entire eight-week run. Although we’re pretty sure that last part was just his attempt to make light of the situation.



Creative AgencyColle+McVoy

AdvertiserRecreational Boating and Fishing FoundationBrandRecreational Boating and Fishing FoundationTitle of WorkGet Away From All Of ThisCreative DirectorsMike Caguin, Joel StacyArt DirectorBrit RyanCopywriterLee HansonProducerShannon LaylonSenior Art ProducerChris PetersSenior Project ManagerPatti MeierAccount DirectorRyan OlsonSenior Account ExecutiveMatt StengelSenior Media SupervisorKerry Moore

SILVER OBIE

BILLBOARD

What inspired you and your team? Fishing is one of the most relaxing and calming pastimes in America. To remind people of that fact, we turned to one of the loudest and busiest places in America. Fish on.

What would winning an OBIE mean to you? The OBIEs are a big deal featuring some big-time competition. Winning an OBIE would mean we’re creating work that’s rubbing elbows with the best minds in the business. It would be an honor.

Anything quirky, funny, or just plain gossipy about the project you’d like to share? As part of a make-good from a previous campaign, our client was allowed to choose where they wanted to have this ad run based on inventory. We took a look at the given list of options, then looked at each other, then looked at the client and said in unison, “Times Square!”



Creative AgencyCramer-Krasselt

AdvertiserCorona Extra Beer

BrandCorona Extra Beer

Title of WorkLuna Corona

Creative DirectorsMarshall Ross, Derek Green, Derek Sherman, Jimmy Olson, Rick Standley

Art DirectorsJimmy Olson, Rick Standley, Brandon Knowlden

CopywritersDerek Sherman, Kris Kennedy

PhotographerAndrew Geraci

Media Planner &Placement AgencyHal W. Brown IV, Delta Media, Inc.

Art BuyerMelissa Grein

Photography StudioDistrict 7 Media

Editing CompanyWhitehouse Post

Executive ProducersScott McBurnie, Cheryl Lindquist

Management SupervisorPaul Elam

Account ServiceKaya Much, Brittany Saito, Katie Fellows

MusicNylon Studios

EditorDan Zabinski

SILVER OBIE

BILLBOARD

What inspired you and your team? What inspired our Corona team was the opportunity to use OOH in an innovative way and, in a digital age, grab the city of New York’s attention using a simple billboard.

What would winning an OBIE mean to you?Being in the running for the 2014 OBIEs validates our work and shows us the use of billboards can be as breakthrough and exciting as any medium, no matter its age.



Creative AgencyOgilvy & Mather

AdvertiserGrey GooseBrandGrey GooseTitle of WorkFly Beyond Times SquareCreative DirectorsJones Krahl, Milton JonesArt DirectorJolanta AertsCopywriterErica DonovaroOtherMolly Morrow, Angus Pearce, Jordan Saletan, Akiko Nakashima

SILVER OBIE

BILLBOARD

What inspired you and your team? We wanted people to literally become part of the Fly Beyond campaign. So we invited them not only to create it with us, but also do it in one of the most iconic places on Earth – Times Square. The inspiration came when we asked ourselves, “How can we make a billboard go beyond the format and reach other people outside the venue?” The idea was to turn the billboard into a powerful social tool, where everyone could tag a sky photo on their Instagram to be featured on our billboard.

What would winning an OBIE mean to you? Winning would further prove it’s worth putting in the extra effort to do something interesting and engaging with OOH media – you can be interac-tive, social, and dynamic. An OBIE would inspire us to go even further in exploring new and creative ways of doing OOH advertising.

Anything quirky, funny, or just plain gossipy about the project you’d like to share? Well, believe it or not, we didn’t get a single nude or inappropriate photo with our hashtag, which in and of itself is probably award-worthy. Also, we got some pretty awesome feedback of users saying that having their photos up in Times Square was a dream come true.



Creative AgencyCopacino+Fujikado

AdvertiserCopacino+Fujikado

BrandCopacino+Fujikado

Title of WorkPublicis-Omnicom Merger

Creative DirectorMike Hayward

Art DirectorKathleen Grebe

CopywriterMike Hayward

E-Pro Studio ManagerTodd Hofmeister

Print Production ManagerLauren Bernier

FINALIST

BILLBOARD

What inspired you and your team? I think we speak for the entire industry when we say EVERYONE was inspired by the creation of the largest marketing com-munications company in history. We challenge you to name ONE TIME when bigger wasn’t better. Ok, name another. All right, one more. Hmm. Maybe we should rethink this.

What would winning an OBIE mean to you? It would mean there’s a place for the little guys and the big guys in this business, and that ideas, not billings, matter most.

Anything quirky, funny, or just plain gossipy about the project you’d like to share? In all fairness, Omnicom CEO John Wren got wind of the billboard and sent a very nice note to our founder Jim Copacino, telling him he got a kick out of it.




AdvertiserAllstate Insurance

BrandAllstate Insurance

Title of WorkTri-Billboard

Creative DirectorsSusan Credle, Charley Wickman, Christopher Warmanen, Ed Odyniec

Art DirectorGreg Nobles

CopywriterBrooke Anderson

OtherDonna Varichak, Christie Nichols, Chris Aubin

FINALIST

BILLBOARD

What inspired you and your team? This wraparound billboard is located at the merger of two major interstates, which makes for ten lanes of traffic just south of downtown Chicago. This area is known for horrendous backups, which can of course lead to accidents. We wanted this to serve as a reminder to people that mayhem can strike at any time and is always watching. When you drove (or more likely crawled) by in your car, it felt like Mayhem’s eyes were following you.

What would winning an OBIE mean to you? It would mean there’s merit in creeping out hundreds of thousands of drivers a day. More seriously, the OBIE is the most prestigious OOH award there is and we’d be honored to win.

Anything quirky, funny, or just plain gossipy about the project you’d like to share? This billboard marked only the second time Mayhem’s image appeared in OOH advertising.



Creative AgencyMonster Media

AdvertiserDiageoBrandCîroc Ultra Premium VodkaTitle of WorkCîroc the New YearCreative DirectorPedro Andres SanchezArt DirectorsPedro Sanchez, Russ SilleryAccount ManagementStephen RandallInteractive ProducerJamasa McPhersonLead DeveloperMarcela Errazquin Design TeamJustin Weber, Stephen Deming Development TeamKeelan Cosgrave, Owen Ward Client ServicesNatalie Brokaw, Chris Poluski Agency PartnerThe Blue Flame Agency

FINALIST

BILLBOARD

What inspired you and your team? Inspiration for this project was easy, as the team was just overall excited to work with such a notable brand. Enthusiasm for this campaign never wavered as the team was filled with the excitement of providing sharing capabilities in the middle of one of the world’s busiest advertising locations.

What would winning an OBIE mean to you? Winning an OBIE would mean a lot to the team in many different ways, but best of all, it would mean we worked well together to accomplish something worth talking about in the industry.

Anything quirky, funny, or just plain gossipy about the project you’d like to share? “P. Diddy tweeted on it!”“We often wished we had Ciroc while working on the project.”“I secretly prayed P. Diddy would get on the line in every call.”




AdvertiserNoodles & Company

BrandNoodles & Company

Title of WorkImported Cars

Creative DirectorJonathan Schoenberg

Art DirectorBarrett Brynestad

CopywriterJonathan Schoenberg

FINALIST

BILLBOARD

What inspired you and your team? For the OOH portion of the “Your World Kitchen” campaign, we wanted to make a visual connection between Noodles & Company’s globally inspired dishes and the environment around our media buy. Using the cars on the road, we created a dynamic board that draws intrigue as quickly as it communicates our message.

What would winning an OBIE mean to you? We’ve always respected the OBIEs as curators of outstanding OOH advertising, and we would be honored to set another award on our office mantel.




AdvertiserRegis University

BrandRegis University

Title of WorkQuestion Everything



Art DirectorsAustin O’Connor, Barrett Brynestad, Haley Garyet

CopywriterJeremy Seibold

FINALIST

BILLBOARD

What inspired you and your team? Regis University wants to attract students who think critically, the kind who refuse to take anything at face value. We knew this group of people would be skeptical of traditional college advertising, so instead of insulting their intelligence, we decided to appeal to it. We let them know, at Regis, we agree that every word deserves to be scrutinized. Even our own.

What would winning an OBIE mean to you? It’s a fun medium to work in, so it would be great to be considered one of the year’s best.



Creative AgencyWalz Tetrick Advertising

AdvertiserKansas City Royals

BrandKansas City Royals

Title of WorkPitcher/Catcher

Creative DirectorJeff Chase

Art DirectorAmanda Coleman

Media DirectorBlair Overesch

Assistant Media BuyerNatasha Beaulieu

Director of Client PartnershipsMike Campbell

Account SupervisorKatie Knox

KC RoyalsMike Bucek, Brad Zollars

CBS OutdoorJohn Hayworth, Mike Brown

FINALIST

BILLBOARD

What inspired you and your team? The acquisition of pitcher James Shields was a big deal after the 2012 Royals season. His presence on the mound and in the clubhouse promised to make a huge difference for the Royals. To launch the 2013 season, we wanted to show fans what kind of impact they could expect. Since billboards are such a common sight on the daily commute, and since they’re very rarely done in an original way, we thought long and hard about how we could best manipulate the billboard space to our advantage. So instead of using Photoshop, we decided to destroy the structure, leaving a flap of vinyl to blow in the breeze.

What would winning an OBIE mean to you? A huge raise is definitely the first order of the day for everyone involved. A parade through the office will be next, culminating with an all-you-can-drink Diet Coke fountain. After the cheers subside, a bright halo of fame and glory will be all that remains, along with the large lucite OBIE obelisk perched next to the stress balls and family photos on top of our filing cabinets. What more could you ask than that?

Anything quirky, funny, or just plain gossipy about the project you’d like to share? The day these two billboards went up, concerned drivers called the Royals and CBS Outdoor to let them know their board had been dam-aged by high winds.


Individual execution Street furniture/

transit/alternative

Creative AgencyMullen

AdvertiserZappos

BrandZappos

TitleZappos Baggage Claim Game

Chief Creative OfficerMark Wenneker

Executive Creative DirectorsTim Vaccarino, Dave Weist

Associate Creative DirectorsLisa Mathisen, Nick Mathisen

Art DirectorJay Spahr

Project ManagerNicole Driscoll

Executive Director ofIntegrated ProductionLiza Near

Art ProducerTracy Maidment

Print ProducerAJ Hodgson

Group Account DirectorKelly Burke

Account DirectorJaclyn Ruelle

Account SupervisorMegan Oxland

Social SupervisorMolly Galler

Account ExecutiveLauren Brennan

Assistant Account ExecutiveElin Boman

Senior Production ArtistJulie Sforza

Computer ArtistBen Harrington

GOLD OBIE


What inspired you and your team? We were inspired by a consumer challenge or pain point we’ve all personally endured having traveled on the one of the busiest travel days of the year – the day before Thanksgiving. Given the angst of potential travel delays and the conundrums faced by having to wait out delays in the airport, we wanted to deliver surprise and happiness to travelers to ensure we kicked off their vacation with a smile on their face.

What would winning an OBIE mean to you? We are always humbled by the recognition of the work we produce at Mullen on behalf of our clients. With fun and zany clients like Zappos, we are able to stretch our thinking to deliver moments of Wow. We would be so excited to bring an OBIE home to our Mullen Boston headquarters, but more importantly to share it with our team at Zappos. This idea came together through serious collaboration and a dedication to teamwork, and of course, all of us took the chance to miss our own Thanksgiving holiday to bring a little surprise and cheer to unsuspecting customers.

Anything quirky, funny, or just plain gossipy about the project you’d like to share? Leading up to the project, we put our mathematician hats on to try and predict the algorithm of chance and the number of prizes we thought we might give away. Would consumers continually land on the Kitchenaid mixer panel vs. the gift card panels vs. the UGG boots? How could we predict those odds? In true fashion of their new down-town Las Vegas roots, we were gambling on our odds for prizing opportunities!

For the on-site activation, one of our most favorite moments was when a rowdy flight from Miami landed and we started a “Bring Out the Bags” chant, as travelers were that excited to take home a prize.



transit/alternative


AdvertiserMcDonald’s Owners of Chicago and N Indiana

BrandMcDonald’s

Title of WorkFry Sticks

Creative DirectorsBrian Shembeda, Jeff Candido

Art DirectorsOmari Miller, Dustin Tomes

CopywriterJake Bogoch

ProducerSusan Anderson

SILVER OBIE


What inspired you and your team? The team was inspired by the passion Chicagoans have for the Blackhawks and McDonald’s Fries.

What would winning an OBIE mean to you? Validation and victory for the creative team and clients – just like the Blackhawks!

Anything quirky, funny, or just plain gos-sipy about the project you’d like to share? There was a concern among the team that the glass would be broken and the sticks stolen during the Blackhawks’ victory parade.



transit/alternative


AdvertiserMcDonald’s Owners of Chicago and N Indiana

BrandMcDonald’s

Title of WorkThermometer

Creative DirectorsBrian Shembeda, Jeff Candido

Art DirectorMathias Waicman

CopywriterChip Kelly

ProducerSusan Anderson

SILVER OBIE


What inspired you and your team? McDonald’s was offering small coffee, hot or cold, for $1. The team used Chicago’s notoriously unpredictable temperatures as inspiration for this work.

What would winning an OBIE mean to you? This has been Chicago’s coldest winter in recorded history. Victory would bring a little much needed warmth to the team, especially since the coffee promotion has ended.

Anything quirky, funny, or just plain gossipy about the project you’d like to share? One would think large thermometers in any number of shapes, designs, and quantities are readily available. Not true.



transit/alternative

Creative AgencyChemistry Club

AdvertiserMonterey Bay Aquarium

BrandMonterey Bay Aquarium

Title of WorkThe Fintastic Voyager

Creative DirectorsScott Aal, Grant Richards

Associate CreativeDirectorsSuosdey Penn, Allison Khoury

Art DirectorJessica Thomas

CopywriterAllison Khoury

Production ArtistJanell Umemoto

Media DirectorKirk Landgraf

Account SupervisorDayna Carroll

ProducerQuincey Firth

OOH Media BuyingPartnerMacDonald Media

FabricatorCinnabar

Content ProductionAtomic Productions

OtherGranDesign

FINALIST


What inspired you and your team? We wanted to find a way for people to explore the ocean (without taking off their sneakers) and came up with the idea of The World’s First Land Submarine. Inspired by some of the amazing museum exhibits and window displays around the world, we set out to make it a super sleek and cool experience, as memo-rable as a Disney ride.

What would winning an OBIE mean to you? It would reinforce our desire to do something that’s “never been done” before. It would mean we’d break out the wine and cheese, and then another bottle of wine. It would raise the bar even higher for 2014.

Anything quirky, funny, or just plain gossipy about the project you’d like to share? It took 480 hours to transform the airstream trailer into a super sleek submarine. The trickiest part? The otter spotter periscope was modeled after a real periscope on a real submarine.



transit/alternative

Creative AgencyMullen

Advertising PartnerPearl Media LLC

AdvertiserNational Geographic Channel

BrandBrain Games

Title of WorkBrain Games

Creative DirectorNational Geographic Channel’s Creative Department

Art DirectorPete Fecteau – Artist of Record, Rubik’s Cube

FINALIST


What inspired you and your team? National Geographic Channel was launching a new show “Brain Games.” The show invites viewers to explore a world where time slows down, reality is an illusion, and things aren’t always as they seem – just like in the human brain. To engage with consumers, we fused media and creative thinking through a “build it vs. buy it” approach using one of the most famous brain games for materials: Rubik’s Cubes!

Mediahub/Mullen contacted Rubik’s Cube Artist of Record, Pete Fecteau, to live-build a custom mosaic. New York City residents and visitors watched Pete turn 3,612 Rubik’s Cubes into an original work of art, which had never been done before by an advertiser. Each cube was solved to create a solid block of color and inserted into the total image. Using a digital template and working on one 43-cube section at a time, he transformed an empty Midtown storefront into a mind-blowing creation. The final image was famed illusionist Harry Houdini – but this real-life brain game tried to trick viewers by having them guess: Is he in profile or is he look-ing straight ahead?

What would winning an OBIE mean to you? Winning an OBIE on this particular execution would be invalu-able to us as it supports our views of experiential OOH. We believe the critical component to a successful experiential campaign is to create an idea that can properly support the brand. Many brands and agencies try to force a technological element into an experience when it might not be the best platform to efficiently deliver the brand message. This activa-tion for “Brain Games” will support our outlook and hopefully influence the way creatives and media buyers perceive experiential campaigns.


International

Creative AgencyLeo Burnett, Toronto

AdvertiserIKEA

BrandIKEA

Title of WorkThere’s a Page for That

Chief Creative Officer Judy John

Group Creative DirectorsDavid Federico, Morgan Kurchak

Creative DirectorLisa Greenberg

Art DirectorAnthony Chelvanathan

CopywriterSteve Persico

ProducersAnne Peck, David Eades

Art BuyersLaurie Filgiano, Michelle Repasky

SVP Account Management GroupDavid Kennedy

Group Account Director Alexandria Thoms

Account SupervisorAllison Tang

Account ExecutiveRebecca Simon

Planner Dustin Rideout

VP, Media Connection Planning, Jungle MediaBrooke Leland

Media Non Broadcast Planners, Jungle MediaBrooke Leland, Diana Diep, Janet Xi

GOLD OBIE

BILLBOARD

What inspired you and your team? We were looking for a new way of presenting the catalog to people. They know it’s filled with the latest and greatest stuff from IKEA. So we decided to present each page not as products but solutions to life’s changes. Inspired by the way people look to apps for solutions and help, we thought the catalog could do the same. That’s where “There’s a Page for That” was born.

What would winning an OBIE mean to you?The OOH medium is one of the oldest in the world. Every trick and technique has been used. Add that to the fact that the medium demands you be extremely simple, single-minded, and stand out from mass clutter, and you have a tough ask. So winning in a show that celebrates such a tough medium means we worked smartly from strategy to execution.

Anything quirky, funny, or just plain gossipy about the project you’d like to share? We don’t kiss and tell.


International

Creative AgencyMedia Conection BPN/Mayo DraftFCB

AdvertiserUniversity of Engineering and Technology (UTEC)

BrandUniversity of Engineering and Technology (UTEC)

Title of WorkPotable Water

Creative DirectorsHumberto Polar, Gloria Herrera

Art DirectorsJuan Donalisio, Alejandro Aponte

CopywriterAlejandro Aponte

GOLD OBIE

BILLBOARD

What inspired you and your team? We were inspired by the fact that a new engineer-ing university such as UTEC can change the way advertising works. Rather than saying something on a billboard, we decided to create one that doesn’t speak with words but does something for the people, sending a huge statement about the nature of engineering in these days. A motivated engineer can really change the world, so we wanted our billboard to inspire those who have engineering in their DNA but hadn’t decided where to start their career.

What would winning an OBIE mean to you? It would be a great honor and a huge motivation to improve our creativity in such a viable, relevant medium as OOH.

Anything quirky, funny, or just plain gossipy about the project you’d like to share? It was impossible to predict how this billboard would work, since it was the first time in the world something like this had been done. Besides, this billboard is installed in the desert, 100 km away from the capital city, so it took a lot of commitment from the whole agency team to take care of this project. For three months, our creative/media/account team was working long hours under the sun to assemble, document, and promote the whole action. When people of the surrounding villages started coming for clean, fresh water, we shot hours and hours of material that could make a documentary.


International

Creative AgencyBBDO Toronto

AdvertiserMolson Coors Canada

BrandNewcastle

Title of WorkNo Bollocks

Creative DirectorsPeter Ignazi, Carlos Moreno, Michael Clowater

Art DirectorsJeff Cheung, Michael Clowater

CopywritersMichael Clowater, Jeff Cheung

VP, Group Account DirectorLorri MacDonald

Account SupervisorJordan Lane

Account CoordinatorNastassia Allamby

Senior Marketing ManagerPaul Rudge

GOLD OBIE


What inspired you and your team? In the UK and US, the “No Bollocks campaign” for Newcastle already existed. It’s a simple, ballsy campaign that people love and every execution of it we could find was great. So we all (the agency and client) got together for a pint of Newcastle and asked ourselves, “Do we really want to be the first country to do a shit job with this campaign?” Happily, we all answered “no” and we came up with this work.

What would winning an OBIE mean to you? It would mean we didn’t do a shit job.


International

Creative AgencyZulu Alpha Kilo

AdvertiserCourage CanadaBrandCourage CanadaTitle of WorkCourage Canada CampaignCreative DirectorsZak Mroueh, Shane OgilvieArt DirectorAndrea RomanelliCopywriterNick AsikPhotographerPhilip RostronRetoucherNabil ElsaadiMac ArtistsBrandon Dyson, Keeley O’HaraAgency Producer/Art BuyerKari Macknight DearbornGroup Account DirectorAdam LangClientsMark DeMontis

GOLD OBIE


What inspired you and your team? First off, we were blown away that a charity existed that taught hockey to the blind and visually impaired. When we met these hockey players, it was incredibly inspiring to watch them play.

Anything quirky, funny, or just plain gossipy about the project you’d like to share? Trivia: The “Puck” poster features Courage Canada founder Mark DeMontis as the hockey player.


International


AdvertiserMabe GE

BrandGE Cafe Refrigerator

Title of WorkArctic Fire

Creative DirectorsCarlos Moreno, Peter Ignazi

Art DirectorSpencer Dingle

CopywriterJordan Hamer

ProducerKay Izzard

Production HouseEstilo 3D

Digital ImagingJano Kirijian

Senior Production ArtistJohn Rodrigues

VP, Group Account DirectorRebecca Flaman

SILVER OBIE


What inspired you and your team? Animal Planet and Lord of the Rings.

What would winning an OBIE mean to you? It would be very exciting to be in the company of such great work.

Anything quirky, funny, or just plain gossipy about the project you’d like to share? A friend had a print of the fire-breathing bear framed for his basement. It was probably the great-est compliment we’ve ever gotten in advertising: someone putting up your work just because they think it looks awesome.


International


Advertisersmart CanadaBrandsmart fortwoTitle of WorkPopsicles Creative DirectorsCarlos Moreno, Peter IgnaziArt DirectorSpencer DingleCopywriterJordan HamerPhotographerWest Side Studio, ShanghoonProducerKay IzzardVP, Group Account DirectorMike McGeeAccount DirectorJulia DewarAccount SupervisorSandra Marston Account CoordinatorDeanna Tatham

SILVER OBIE


What inspired you and your team? Since the car is a great summer car, we looked for inspiration in summer activities and items made for two.

What would winning an OBIE mean to you? We love the OBIE Awards and it would mean a great deal to be in the same league as so much work we admire.

Anything quirky, funny, or just plain gossipy about the project you’d like to share? This was supposed to be a tactical ad (vehicle, headline, and price box). But we came up with the idea and found a photographer who was kind enough to shoot it at a decent price and the client found money to execute it as a brand ad. We all know how rare that is. Nicole, we salute you.


International

Creative AgencyJuniper Park

AdvertiserAdanac

BrandAdanac

Title of WorkShatterproof

Executive Creative DirectorsAlan Madill, Terry Drummond, Barry Quinn

Art DirectorAlan Madill

CopywriterTerry Drummond

PhotographerMichael Alberstat

SILVER OBIE


What inspired you and your team? We wanted to demonstrate that Adanac Shatterproof Glass is the strongest material in your house.

What would winning an OBIE mean to you? It would be great.

Anything quirky, funny, or just plain gossipy about the project you’d like to share? Contrary to the photo, we really didn’t burn a house down to get it.


International


AdvertiserWorld Creativity & Innovation WeekBrandWorld Creativity & Innovation WeekTitle of WorkWorld Creativity & Innovation Week Poster CampaignCreative DirectorZak MrouehArt DirectorJenny LuongCopywriterNick AsikPhotographerJamie MorrenAgency ProducerKari Macknight Dearborn Studio ArtistsJamie Morren, Brandon Dyson, Greg Heptinstall, Heather LeeAccount DirectorSherryl WoodwardStrategic PlannerShari Walczak

SILVER OBIE


What inspired you and your team? We work in a creative industry where we have the opportunity to use our creativity on a daily basis, but most people don’t think they can be creative, which is a terrible way to think. We wanted to use these posters to show just how easy being creative can be—if only for one week.

What would winning an OBIE mean to you? Winning an OBIE would be awesome! It would prove to our mothers we shouldn’t have listened to their advice and become lawyers or doctors instead.


International

Creative AgencyLeo Burnett, Toronto

AdvertiserIKEA

BrandIKEA

Title of WorkIKEA Discover

Chief Creative Officer Judy John

Group Creative DirectorsDavid Federico, Morgan Kurchak

Creative DirectorsJudy John, Lisa Greenberg

Art DirectorAnthony Chelvanathan

CopywriterSteve Persico

ProducerDavid Eades

SVP Group Account DirectorDavid Kennedy

Group Account DirectorNatasha Dagenais

Account SupervisorAllison Tang

Account ExecutiveKristin Meier

PlannerDustin Rideout

VP, Media Connection Planning, Jungle MediaBrooke Leland

Media Non Broadcast Planners, Jungle MediaBrooke Leland, Diana Diep, Janet Xi

FINALIST

BILLBOARD

What inspired you and your team? We were inspired by many previous pieces of work that were so simple yet invited people to participate with the ad. We had a simple message to present but didn’t want it to bore or waste people’s time. If we could say, “We’ve got everything you need,” without saying just that and being creative and fun, then we knew the brand’s personality could also come through.

What would winning an OBIE mean to you?The OOH medium is one of the oldest in the world. Every trick and technique has been used. Add that to the fact that the medium demands you be extremely simple, single-minded, and stand out from mass clutter, and you have a tough ask. So win-ning in a show that celebrates such a tough medium means we worked smartly from strategy to execution.

Anything quirky, funny, or just plain gossipy about the project you’d like to share? We don’t kiss and tell.


International

Creative AgencyZulu Alpha Kilo/Gravity Partners LimitedAdvertiserCoca-Cola CanadaBrandCoca-ColaTitle of WorkArctic HomeCreative DirectorsZak Mroueh, Peter Munck, Shane Ogilvie, Ari Elkouby, Ryan Hryciuk, Mark FrancoliniArt DirectorJenny LuongCopywritersNick Asik, Jeremy CarrPhotographerJamie MorrenIntegrated ProducerDavid Isaac Account TeamCarolyn Bingham, Sherryl Woodward, Laura RobinsonPlanning LeadLeigh Himel Studio TeamKeeley O’Hara, Brandon Dyson, Heather Lee Print ProducerKate Spencer Creative TechnologistDavid Bastedo

ProducerNicole Glickman DeveloperMathew KoukounakisProduction CompanyThinking Box Ltd. Chief Strategy OfficerAmir Sahba EngineerAli Hassannia Digital DesignerTroy Graham UI DeveloperBryan Kotjan Director of Software DevelopmentMichael Vay Lee Line ProducerDave Abbey Program PartnerWWF Sculpture ArtistIdris Moss Davies Props CompanyAtomic Props Field Marketing AgencyMosaic PR AgencyEnvironics Property PartnerCadillac Fairview ClientsShane Grant, Michael Samoszewski, Carolyn Harty, Hayley Shay, Shannon C. Denny, Jocelyn Tse

FINALIST


What inspired you and your team? Polar bears have long been one of Coca-Cola’s most beloved icons. But with their habitat in danger of disappearing, they joined hands with WWF to help protect the polar bear’s arctic home.

Eighty percent of the world’s polar bears live in Canada, and Canadians view the polar bear as an important national symbol. But because of the large distance between most Canadians and the Arctic, there was a physical disconnect. So we decided to bring the Arctic to them in the form of a temperature controlled interactive display.

When people made a pledge, the water inside the display cooled down by 0.05ºC, keeping the polar bears inside on solid ice and demonstrating how the donors’ collective action could have a remarkable effect.


International


AdvertiserNABS

BrandNABS

Title of WorkVintage Intern Auction

Creative DirectorsZak Mroueh, Ron Smrczek

Art DirectorGrant Cleland

CopywritersGeorge Ault, Nick Asik

PhotographerMatt Barnes

Agency Print ProducerKari Macknight Dearborn

Production ArtistsJamie Morren, Brandon Dyson

Account ManagerNevena Djordjevic

StrategyEmma Brooks

Photography StudioWestside Studio

Photographer’s StudioTara O’Malley

Director of Sales/MarketingCaitlin Robinson

FINALIST


What inspired you and your team? Our demanding Creative Directors.

Anything quirky, funny, or just plain gossipy about the project you’d like to share? We spent a lot of late nights and weekends working on a campaign about how we’re forced to spend late nights and weekends working on campaigns.


media

Creative AgencyCold Open

AdvertiserHBO

BrandGame of Thrones

Title of WorkDragon Shadows

Lead AgencyHBO

Director, HBO Taryn Winkelman

Manager, HBO Greg Scott

Coordinators, HBOEmily Catallozzi, Lindsey Kurfirst, Arnell Davis

SILVER OBIE

MULTI-FORMAT


Media

Creative AgencyComedy Central Brand Creative

AdvertiserComedy Central

BrandComedy Central

Title of WorkThe Comedy Central Roast of James Franco

Creative DirectorBob Salazar

Art DirectorRolyn Barthelman

CopywriterRob Sosin

PhotographerPeter Yang

Senior DesignerJamey Welch

Chief Marketing OfficerWalter Levitt

Vice President, Brand MarketingJason Shafton

Director, Brand MarketingShawn Silverman

Manager, Brand MarketingFalynn Podhaizer

C2C OutdoorJessica Mallen, Managing Director

FINALIST

BILLBOARD

What inspired you and your team? Comedy Central Roasts are never pretty. Generally speaking, The Roast focuses on a well-known celebrity who comes to the table with plenty of material to poke fun at. When James Franco agreed to get roasted, we knew we had to take a different approach. How do you promote the roast of a guy who’s not known for being a “train wreck,” and is, in fact, one of the most successful, relevant, and handsome men in Hollywood? By punching him in the face.

What would winning an OBIE mean to you? Having our work honored with an OBIE is particularly flattering, given the focused category of media it celebrates. Knowing our work is going head-to-head with all the other major networks and agencies ignites that competitive spirit in our team and fuels us to try and be as innovative and creative as we can.

Anything quirky, funny, or just plain gossipy about the project you’d like to share? When we originally conceived this idea, we didn’t feel it appropriate to pitch it to James Franco without first knowing whether we could pull it off without injuring the man. So we had to recruit some staff members to take a punch. At first, we were only able to find two people willing to do it. But after those two took punches like champs, and we saw how amazing it looked in both motion and still, people were literally lined up at the stage door to get clocked. In fact, it became so popular that it was ultimately incorporated as a photo booth at the post party for the Roast.


Public service

Creative AgencyBrunner

AdvertiserShared Hope

BrandShared Hope

Title of WorkTransit Campaign

Executive Creative DirectorJay Giesen

Creative DirectorBrett Compton

Art DirectorElizabeth Maloy

CopywriterAlex Greco

Account ManagerMacie Steils

Director of Account ManagementPatti Siegel

Integration Graphics Support SpecialistJeff Wiggins

Program DirectorBabette Griffith

Print Production ManagerLinda Twining

Chief Creative AmbassadorFrank Compton

SILVER OBIE

STREET FURNITURE/TRANSIT/ALTERNATIVEWhat inspired you and your team? We read a book called Renting Lacy (written by Shared Hope’s founder Linda Smith) and in it were countless stories of young girls and the men they were forced to sleep with.

You think about the prostitution of children in general and, of course, it is creepy and awful and icky. But what you don’t real-ize is just how many different walks of life will pay to exploit a little girl in this creepy, awful, and icky way.

So we used real-life stories from the book as the basis for the campaign. Each map execution was inspired by a different “char-acter” and each stop represented what that girl might remember from a typical nightly encounter. It was a point made stronger by the context of the metro station, to leave you thinking every time you hear the brakes squeal and the train comes to a halt, that’s another stranger a child is forced to sleep with.

What would winning an OBIE mean to you? An OBIE would mean we have succeeded in shedding the tiniest bit of light on a problem the majority of America would rather ignore. To us, a “win” is knowing anyone reading this book can no longer claim they “didn’t know” child prostitution was a problem in America.

Anything quirky, funny, or just plain gossipy about the proj-ect you’d like to share? This campaign ran in conjunction with a huge anti-child sex traf-ficking conference in DC called “Sharing the Hope.” On the night of the gala, one survivor of child prostitution was awarded for her advocacy efforts, and during her speech she asked that all other survivors in the room join her up on stage. What came next was young, old, black, white, male, female – teenagers holding hands with 70-year old ladies that had been in the “life” longer than we had been alive. And together they all started chanting, “Freedom! Freedom!”

Needless to say, I lost it.


Public service

Creative AgencyTAXI

AdvertiserPSA

BrandFourth of July

Title of WorkUnited 4th

Creative DirectorPaul Lavoie

Art DirectorStéphane Gaulin

CopywriterLinda Dawe

Agency ProducerJacques Latreille

IllustratorLaurent Trudel; MacArtist

Production House1ONE Production

DirectorJean-René Parenteau

ProducerRenée E. Séguin

Piano and VocalsIngrid Michaelson

Music SupervisionPaul Maco, Koo Abuali

RecordingGreg Laswell

MixFrançois Bélanger; Apollo Montréal

Digital Creative DesignerDave Luxton

Technology DirectorBen Feist

Technical ArchitectsMatt Burtch, Mason Braun

SILVER OBIE

MULTI-FORMAT

What inspired you and your team? We wanted to illustrate the power and immediacy of digital OOH to tell a story and unite the nation in the celebration of Independence Day. And we wanted to do it in a way that had never been done before. The concept of having the first cross-country digital billboard display of “The Star Spangled Banner” stuck, and on July 4, 2013, this sea-to-shining-sea salute was featured on more than 1,000 billboards in 26 cities from Albuquerque to Seattle to New York City. We also wanted to make it an interactive experience and encouraged people to share their own patriotic moments using #United4th.

What would winning an OBIE mean to you? Hopefully, a creative brief to do more great OOH campaigns.

Anything quirky, funny, or just plain gossipy about the project you’d like to share? Getting pulled out of a pre-prod in Montreal to be briefed by Paul Lavoie, who was poolside at Cannes -- a mere two weeks before the campaign went live. But we did it!


Public service

Creative AgencyClear Channel Outdoor, Orlando

AdvertiserImpact Homelessness, a regional initiative of the Central Florida Commission on Homelessness

BrandHomelessness in Central Florida

Title of WorkRethink Homelessness

Art DirectorJanice Lewis

CopywritersMelissa Robinson, Craig Swygert

OtherMelissa Robinson, Bob Kodzis

FINALIST

BILLBOARD

What inspired you and your team? When we first met with the client, we were immediately inspired by their mission and the stories of the unexpected homeless community in our own backyard. What everyone assumes as the stereotypical homeless just simply isn’t the case anymore. The people most affected were the families, single parents, children, and veterans in the central Florida community.

When we saw the logo, we knew it lent itself strongly to a tease-and-reveal awareness campaign. We just had to come up with the correct copy lines in the reveal, to tug at the heartstrings and fairly portray the different groups of people being affected.

What would winning an OBIE mean to you? After working in the OOH business for several years, winning an OBIE would truly be a HUGE accomplishment! It would mean that we have earned a right to be a part of the most elite group of creative forces in the OOH creative design universe, something few have the privilege of being a part of. Plain and simple, it would be AMAZING! It’s the OSCARS of BILLBOARDS!! We’re already talking about framing our pages from just the OBIE books and making room next to our college diplomas.

Anything quirky, funny, or just plain gossipy about the project you’d like to share? Honestly, there is nothing funny or quirky about homelessness. It’s a serious issue that’s so much bigger than we knew of before getting involved in this campaign.

However, we can share a funny in terms of us finding out about the good news! When we opened the actual email that told us we were finalists, we were standing in Melissa’s office, of course yelling down the hallway, “Oh my gosh….Seriously….WE ARE FINALISTS FOR AN OBIE!!” Had to read the email three or four times to make sure the congrats were meant for us! Even made a phone call to our GM who didn’t happen to be in the building at that moment…and as we started to read the congrats email to him over the phone, that’s when we read out loud the line, “Please keep this confidential until February 24…” Then we promptly quieted down and began our week of silent celebration.


Public service

Creative AgencyDiversity Marketing and Communications, LLC

AdvertiserEssex County Sheriff Department

BrandSecurity

Title of WorkCarjackers: Your long-term parking spot awaits

Creative DirectorPamela E. Goldstein

Art DirectorTom McManimon

FINALIST

BILLBOARD

What inspired you and your team? This message and its accompanying image were developed to portray real situations and make a serious impact. It represented the real consequences an individual would face if caught carjacking. This board featured a dingy, lonely prison cell labeled as a carjacker’s long-term parking spot. The logo graph-ics of three sponsoring parties – Essex County Sheriff’s Department, the Prosecutor’s Office of Essex, and the U.S. Department of Justice – showed the seriousness of this public awareness program.

What would winning an OBIE mean to you? It would be a tribute to the work we’re doing, especially for this very important campaign. Our message is a compelling one designed to let would-be perpetrators know the consequences of this crime. It also would underscore the seriousness of this problem in Newark and other cities across this country.

Anything quirky, funny, or just plain gossipy about the project you’d like to share? It was a pleasure to work with this client. They were decisive, helpful, and professional. This was an important campaign, with the goal of bringing attention to a very serious problem. The billboard was aimed at the perpetrators to show their acts could result in very severe consequences. This piece was placed in boards throughout the communities where the preponderance of crimes was occurring, but because the perpetrators reflected the make-up of much of the local community, we had to be very sensitive to their reaction to these individuals. The law enforcement agencies held meetings with religious, civic and local leaders, and businesspeople within the community to lay out in detail what they planned to do and to get their buy-in. This was very effective in keeping a lid on a campaign that was met with approval rather than controversy.


Public service

FINALIST

BILLBOARD


AdvertiserCity of Denver

BrandCity of Denver

Title of WorkHeads Up


Art DirectorJeff Euteneuer

CopywritersJim Glynn, Jeff Euteneuer

DesignerJeff Euteneuer

Production Management Amy Kubala

Retouching Matt Carpenter

Account Supervisor Dan Schultz

What inspired you and your team? The City of Denver has seen a significant increase in bike commuting in the past few years, which is great. But it has had one unfortunate consequence: a 200 percent increase in bike-to-car accidents over the past year. So we set out to remind people to keep an eye out for cyclists. How? We placed well-disguised bikes on billboards and reminded people of a simple truth: Bikes Are Hard to See.

What would winning an OBIE mean to you? Winning an OBIE would be awesome. It would prove what we’ve always known to be true: you can make something simple and interesting for basically pennies.

Anything quirky, funny, or just plain gossipy about the project you’d like to share? This topic is polarizing. Bikers blame drivers. Drivers blame bikers. So instead of taking sides, we simply stated a fact. Bikes are hard to see.


Public service

Creative AgencyServe Marketing

AdvertiserUnited Way of Greater Milwaukee

BrandUnited Way of Greater Milwaukee

Title of WorkBaby Can Wait


Art DirectorCasey Christian

CopywriterStephanie Goldner

PhotographerJeff Salzer


ProducerHeidi Sterricker


FINALIST


What inspired you and your team? The campaign was inspired from watching kids around Milwaukee playing sports and hanging out, doing the normal things they like to do, and then imagining what those same activities would look like with a baby attached – to make the point that having a baby as a teen makes everything harder.

What would winning an OBIE mean to you? It’s pretty cool knowing that you had a hand in creating one of the best public service OOH campaigns in the country and to be able to share it with our non-profit partners.

Anything quirky, funny, or just plain gossipy about the project you’d like to share? This isn’t funny or gossipy. But the campaign, which is part of a six-year marketing effort, has helped to reduce teen pregnancy by a whopping 50 percent in Milwaukee.


Public service

Creative AgencyServe Marketing

AdvertiserUnited Way of Greater Milwaukee

BrandUnited Way of Greater Milwaukee

Title of Work#SEXMYTHS


Art DirectorMitch Markussen

CopywriterNick Pipitone

PhotographerNick Collura


ProducerHeidi Sterricker


FINALIST


What inspired you and your team? One of the key factors in reducing teen pregnancy rates is making sure kids are informed about sex – so they make smart decisions. But because their parents aren’t talking to them about sex, myths are spread through schools and neighborhoods. When we started to learn about these myths, they seemed absolutely ridiculous to us. When you find out people think jumping jacks after sex can prevent pregnancy, you wonder, “How can someone believe this stuff?” The myths were the inspiration for the campaign and we put them front and center to ensure there was no doubt they are all lies.

What would winning an OBIE mean to you? It’s really just icing on the cake. We didn’t create the cam-paign to win awards necessarily, it’s just what we do. If we win an award in the process of keeping kids informed and having a great work experience, then it’s a bonus. I guess the biggest reward is that since we started doing these types of campaigns for the United Way of Greater Milwaukee, teen pregnancy rates have dropped 50 percent.

Anything quirky, funny, or just plain gossipy about the project you’d like to share? Not exactly funny or gossipy but the kids we cast for the vid-eos were all absolutely awesome. They were “real people” who happened to do an amazing job just being themselves. It was hard to pick which kids to use, frankly. One of the side perks of the job is to meet interesting people, hear their stories, and give them an opportunity. I hit it off with one of the kids and have spent time with him outside of work – hopefully our relationship will continue and I can be a mentor for him now and in the future.


Public service

FINALIST

MULTI-FORMAT


AdvertiserOAAA Membership

BrandNelson Mandela Tribute

Title of WorkNelson Mandela


Art DirectorChad Hutchison

CopywritersRob Jackson, Chad Hutchison

What inspired you and your team?Mandela himself was the inspiration for these. The life of the man and the work he did for his people was all we needed to put in those extra hours.

What would winning an OBIE mean to you?It would bring a whole new meaning to “Working for the Man!”


Public service


AdvertiserGovernor’s Council on Impaired Driving

BrandGovernor’s Council on Impaired Driving

Title of WorkDUI Life



CopywriterJim Glynn

PhotographerJamie Kripke

Designer Andy Dutlinger

Production Management Amy Kubala

Account Supervisor Mackie Sweatman

Retouching Matt Carpenter

FINALIST

MULTI-FORMAT

What inspired you and your team? There but for the grace of God go I. A lot of us have driven drunk. Not the smartest thing, but since when do smart and drunk go together? We wanted to remind people there’s a flip side to living the High Life. There are serious consequences, besides killing yourself or some poor person who happens to get in your way. You’re going to lose your license. You’re not going to be able to take your kids to school. They’re going to think you’re a douche. Did we mention the strip search? All very humiliating.

What would winning an OBIE mean to you? Always better to win than lose, even if your mother’s never heard of it.


video + interactve content


AdvertiserGeneral MillsBrandBetty CrockerCreative DirectorPedro Andres SanchezArt DirectorRadhames AlmanzarAccount ManagementChris Beauchamp Interactive ProducerFernando Perdomo Lead DeveloperRyan Schaefer Client ServicesGustavo Marrero, Chris Poluski Design TeamStephen Deming Development TeamOwen Ward Project ManagementMike Sandrin, Sloan Jenkins, Zaull Zayas, Matthew Hooshmandan Agency PartnerZeus Jones

GOLD OBIE


What inspired you and your team? When approached to help Betty Crocker celebrate diversity and love during Minneapolis and NYC Pride, we knew we had a great chance to bring something new to the table. We decided to try something the company hadn’t done before, allow-ing all families to share a brief message with the world. Our development team was excited to work on the technical barriers the project was going to face with, like ambient noise and network con-nection. In the end, it was exciting to see all the families using the video booth to send a message of love and share their happiness.

What would winning an OBIE mean to you? It would mean the efforts and difference our company strived to achieve have been recognized

by the industry. This recognition would mean encouragement to continue pushing the envelope and appreciating diversity.

Anything quirky, funny, or just plain gossipy about the project you’d like to share? The creative department rarely travels to the site of a campaign, but in this case we got the oppor-tunity to go to both. It was amazing to see people using the video booth, and to see a campaign go from the early stages into deployment.



Creative AgencyArc Worldwide/ Leo Burnett

AdvertiserP&G

BrandTide

Title of Work#Mudsling

Creative DirectorsJim Carlton, Brendan Nash, Nathan McClain, Nuno Ferriera

Art DirectorJohn Regan

CopywriterJoshua Glick

Account DirectorJulie Rothweiler

Digital Strategy DirectorNick Fotis

Account SupervisorCaitlin Tatterson

Digital Project ManagerSandra Madison

Strategy DirectorEric Holubow

Director of Motion GraphicsAng Puglise

Senior 2D AnimatorJoey Depakakibo

Lead 3D ArtistScott North

VP, Interactive ProductionJamie Mccarthy

SILVER OBIE

BILLBOARD

What inspired you and your team? Bitter rivalries fuel the NFL. But nothing stokes the fire more than the passion of the fans standing up for their team and tearing down the enemy in a battle of words. Tide wanted to be part of this mudslinging that was going on in social media, fan sites, and NFL stadiums.

As the official laundry detergent tough enough for all 32 NFL teams, Tide had no fear of getting messy. To kick off the 2013 season, we took to NYC and brought the fans Tide #Mudsling, a real-time smack talk game broadcast from fan Tweets to a billboard in Times Square.

Each NFL rivalry featured fan-favorite jerseys. When fans were invited, the smack talk began and mud flew. Virtually, too. With each Tweet, jerseys got blasted with mud, and the best Tweets found fame upon the board.

Tide cleaned up the jerseys and cleaned up again—over 4.5 million impressions in one weekend of fans and their fierce tongues.

What would winning an OBIE mean to you? As Tide’s agency of record for shopper marketing and activation, this win would be a dramatic first for our team—showcasing a unique combination of OOH, social, and mobile media and marketing. Not to mention, it would be a world class victory for the world’s largest marketer and one of its biggest brands. We would all be beyond proud.

Anything quirky, funny, or just plain gossipy about the project you’d like to share? This was a project in which Tide Marketing pre-purchased the media space and threw the opportunity out to all of their agencies to “pitch” a relevant marketing solution that could best utilize the buy and the timing of the media run. Without having any idea what they were approving the buy for ahead of time, Tide Marketing took the risk (and the faith) in their creative partners to delight the consumer—and in our case, draw social interaction, buzz, and pop culture connection for the brand.



Creative AgencyKBS+Advertiser ParluxBrandJay-Z GoldTitle of WorkThe Jay-Z Gold WindowPresident & Co-Chief Creative OfficerEd BrojerdiCo-Chief Creative OfficerIzzy DeBellisCreative DirectorsKevin Keehn, Cesar RubinArt DirectorAnna YeagerCopywriterChris LaneDesignerDavid KerrExperience DesignerJake Lee-High; Future Colossal Director, Special ProjectsEvan KantorProduct ArchitectsMatt Richard, Mauricio Sanchez

Chief Information OfficerMatt PowellExecutive ProducerJenny ReadProducerCraig ShusterProduction CompanyThe ArmouryDirectorKevin OsgoodDirector of PhotographyMatthew PizzanoLine ProducerMegan JollyPost ProductionThe ArmouryEditorKevin OsgoodGFX/Color CorrectionDana YeeDirector, Print ProductionVirginia KornfeldAccount DirectorTim RiveraAccount ExecutiveErin Albertson

SILVER OBIE


What inspired you and your team? There was the natural inclination to experiment with using gold in some way. The idea of the Midas Touch got us thinking in the space that “everything Jay-Z touches turns to gold.” It wasn’t long before the fluidity and shimmer of liquid gold seduced us.

Then there was Jay-Z’s relationship with New York City, which was simultaneously inspiring and daunting. We wanted to create an experience the people of the city could interact with. We were excited to have the opportunity to invent the technology that made turning people into gold possible. The thrill of pushing the cutting edge, and doing so in a way that’s provocative and modern, is an inspiration all its own.

What would winning an OBIE mean to you? KBS+ takes a lot of pride in our inventor culture. Winning an OBIE is confirmation our peers in the cre-ative world are recognizing how technology and experiential marketing is able to anchor a campaign and be just as effective as traditional channels.

Anything quirky, funny, or just plain gossipy about the project you’d like to share? Working on this brand was a very immersive experience for the creative team. There were field trips to some of Jay-Z’s most iconic Brooklyn landmarks. Late nights in the office passing around YouTube links to music videos. We had our fair share of heated debates about favorite songs. By the time we shipped assets, our southern farm girl art director was able to recite entire Jay-Z albums at the drop of a hat.



Creative AgencyPearl Media, Civic Entertainment Group, Lifetime Brand Creative

AdvertiserLifetime

BrandWitches of East End

Title of WorkWitches of East End Columbus Circle Stunt

Creative DirectorsVedia Ayvaz, Aaron Day

PhotographerMitch Jenkins

OtherBLT Communications, Juniper Jones, Ignition

FINALIST




Creative AgencyInteger & Pearl Media

AdvertiserMillerCoors/Jose Cruz, Chicago Field Marketing Manager

BrandBlue Moon

Title of Work“Artfully Crafted” Digital Interactive Storefront Window

Account and Creative DirectorsMarissa Waren, Chris Austin; IntegerDaniel Odham, Jesse Sugarman; Pearl MediaMaureen McCloskey; Kinetic Worldwide

Art DirectorsBrad Ives; IntegerDaniel Odham, Jesse Williams; Pearl Media

CopywritersAndrea Gomes, Dustin Bredice; Integer Daniel Odham, Jesse Sugarman; Pearl Media

PhotographerJason Soto; Pearl Media

IllustratorsShelly Bartek; IntegerDaniel Odham, Jesse Williams; Pearl Media

OtherKim Grant, Kerney Daniel, Natalie Boykin, Suzanne MacDonald, Lauren Miskella, Krista Johnson, Lindsey Gall, David Fitzgerald, Carrie Solberg; IntegerJen Almeida, Jose Suriel; Pearl Media

FINALIST


What inspired you and your team? Blue Moon is very proud to be an Artfully Crafted Beer. In this digital storefront execu-tion, we invited consumers to engage with Blue Moon and “artfully craft” their own Blue Moon mural in two popular Chicago neighborhoods, where Millennial street traffic is high. We used the storefront touchscreen to invite consumers to paint their own mural and share it socially, and we completed the experience by offering a short list of loca-tions within walking distance to enjoy a Blue Moon. We were inspired by the idea of engaging with consumers in a way that is true to our brand but allowed us to be hyper-local, digital, and disruptive to create maximum impact.

What would winning an OBIE mean to you? An OBIE would mean those who know what is the “best” in the industry thought we did it right too! I think it would mean: we took the right medium, matched the right content, and successfully made it digital too. I know it means: we had the right team, partners, and creative thinking to deliver a local win for the brand.

Anything quirky, funny, or just plain gossipy about the project you’d like to share? Nah, what happens in production stays in production.




AdvertiserRedEnvelope

BrandRedEnvelope.com

Title of WorkRedEnvelope Product POD

Creative DirectorPedro Andres Sanchez

Art DirectorRadhames Almanzar

Account ManagementChris Beauchamp

Client ServicesBradley Quereau, Natalie Brokaw

Interactive ProducerFernando Perdomo

Lead DeveloperMarcela Errazquin

Development TeamKeith Schaefer, Owen Ward

Design TeamJustin Ward, Jessica Clark

Project ManagementSloan Jenkins, Bryan Conner

Agency PartnerR/GA

FINALIST


What inspired you and your team? We wanted to venture into a new segment of the market and experiment with the retail environment. We wanted to allow users to see a preview of the physical products from an online store that can actually be bought. Additionally, setting up the retail space with all the products was a challenge we had never faced before.

What would winning an OBIE mean to you? It would mean our attempt to merge two lines of business actually worked and paid off, and it has been recognized by the industry.

Anything quirky, funny, or just plain gossipy about the project you’d like to share? Our art director probably had more fun than he should have designing the physical retail space with the products.



Creative AgencyOwen Jones & Partners

AdvertiserAdobe

BrandEchoSign

Title of WorkSign Anywhere

Creative DirectorsMark Rawlins, Steve Gustavson

Art DirectorsJoshua Balleza, Ryan Donahue, Mark Rawlins, Larry Reynolds

CopywriterPeter Dean

IllustratorsZach VanDeHey, Larry Reynolds

FINALIST


What inspired you and your team? It’s amazing and inspiring that the OOH advertising medium is coming into the digital age. We simply wanted to create an experience we’d want to play ourselves. Generally, that means other consumers will also enjoy the experience. Games on mobile devices and touch gestures have become commonplace with the masses, so why not bring that to a bus kiosk where consumers have a few minutes to play? Hopefully we made waiting for the bus a little more fun in the Bay Area.

What would winning an OBIE mean to you? We’re a small agency but can play with the big dogs. An award of this caliber would go far to helping us prove that.

A little shout out to all the winners.

Port Authority 42nd and 8th Avenue, New York , NY

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Congratulations to 2014 OBIE Hall of Fame Winner

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Van Wagner Congratulates All of the 2014 OBIE Winners

Van Wagner Communications, LLC • www.vanwagner.com

Index To Agencies

A&E Television Networks 68Adams Outdoor Advertising 35, 59Apple, Inc. 23Arc Worldwide/Leo Burnett 107BBDO Toronto 86, 88, 89BVK 15, 18Beggars Group USA 44Bernstein-Rein Advertising 65, 69Blue Man Group 40Borshoff 21Brunner 96Butler, Shine, Stern & Partners 66CBS Outdoor Grand Rapids 36CP+B 61Chemistry Club 82Clear Channel Outdoor 33, 37Clear Channel Outdoor, Orlando 99Copacino+Fujikado 16, 73Cold Open 95Colle+McVoy 60, 70Comedy Central Brand Creative 96 Cramer-Krasselt 42, 71DDB 32The Distillery Project 50

Diversity Marketing and Communications, LLC 100 Doe Anderson 31Extra Credit Projects 22, 25, 29, 104Fire Station Agency 62Firehouse Agency 12Gabriel deGrood Bendt (GdB) 26, 56Garage Team Mazda 13Goodwill & Group One Marketing 34H&L Partners 63Integer & Pearl Media 110 Jackson Marketing Group 45Johnson & Sekin 51Juniper Park 55, 90KBS+ 108Laughlin Constable 14Leo Burnett Chicago 19, 30, 41, 43, 74, 80, 81Leo Burnett, Toronto 84, 92Levi Strauss & Co 39Lowe Campbell Ewald 57McGarrah Jessee 64Media Conection BPN/Mayo DraftFCB 85Milwaukee Film & Lone Shoe Graphics 53Mission Media, LLC 46

Monster Media 75, 106, 111Moroch 54Mullen 79, 83Ogilvy & Mather 72Owen Jones & Partners 112 Pearl Media, Civic Entertainment Group, Lifetime Brand Creative 109Preston Kelly 38, 47The Richards Group 67Serve Marketing 102,103Sukle Advertising & Design 20, 24, 48, 101,105TAXI 98TDA_Boulder 27, 28, 76, 77Tracy Locke 58Walt Disney Motion Pictures Studios Creative Print Services 52WONGDOODY 49 Walz Tetrick Advertising 78 White+Partners 17Wieden+Kennedy New York 11 Zulu Alpha Kilo 87, 91, 94Zulu Alpha Kilo/Gravity Partners Limited 93

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