about talk of the town
DESCRIPTION
Our agency presentation.TRANSCRIPT
Who are we?
Johan Sevenants
“Saying it”7 years of experience as a copywriter, project manager and content director
Bart Leijnen
“Showing it”20 years of experience as an art director for national magazines, newspapers and customer magazines
About us
We’ve been around...2009Cuckoo Award BDMA Best Customer Magazine A.S. Magazine for A.S.Adventure
And various work for Axe, Belfius Bank, Brico, Dove, Microsoft, Opel, Renault, Unilever Food Solutions, VAR,...
2011 Cuckoo Award BDMA Best Customer Magazine KH Magazine for Knokke Heist
2011Bronze Pearl Award NY Best Redesign KH Magazine for Knokke Heist
2012Cuckoo Award BDMA Best Customer Magazine A.S. Magazine for A.S.Adventure
2012 Gold Magnus Opus Phoenix Most improved design KH Magazine for Knokke Heist
2012 Bronze Magnus Opus Phoenix Best Tourism Publication KH Magazine for Knokke Heist
2012 Bronze Pearl Award NY Most improved publication Energie(pro) for ELECTRABEL
2012 Gold Award ICM London Best use of illustration A.S.Magazine for A.S.Adventure
2012 Bronze Magnus Opus Phoenix Best Table of contents A.S. Magazine for A.S.Adventure
... and we know our way around town
writing
photography web
video
Our philosophy in brief
Stop selling. Start telling.
That’s why we’re not into advertising ...
We create Talkability
A few things we believe inOur foundations
Permission
The end of interruption marketing
The privilege of delivering anticipated, personal and relevant messages to people who actually want to get them, thus giving the power back to the consumer.
Quality yields ROI
If you have to be afraid of something, then fear mediocrity.
-A. Bogusky, Crispin, Porter+Bogusky
Forget 360°,
Look beyond your next campaign, connect with your consumers every day.
think 365
Owned and earned media
These days, you don’t always need a BIG budget to make a BIG impact.
Keep learning
In a media landscape that is evolving faster than ever, let’s not pretend we know it all.Execute, measure and improve.
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Our content services
DISTRIBUTE
COPYWRITING !PHOTOGRAPHY !VIDEO !DESIGN
DEFINE YOUR STORY !DEFINE YOUR CHANNELS !DEFINE A PLAN/CALENDAR !!
PRINTED MAGAZINE !TABLET MAGAZINE E-MAGAZINE !WEBSITE !SOCIAL MEDIA !SALES MATERIALS !DIRECT (E-)MAILINGS ...
STRATEGIZE CREATE fANALYZE
MEASURE & REPORT !IMPLEMENT BEST PRACTICES
In short, we plan and execute
• Direct marketing campaigns, on- and offline •Branded video content for the web • Newsletters and e-newsletters • Customer magazines, both in paper and on tablet • Content for websites, microsites, website, weblogs, social media: text, images,,... • Social media, project and conversation management • …
A few projects
“CFB campaign” for AXA BelgiumScope: Internal communication campaign Target: Axa’s employees Aim: stimulate know-how of “Customer Facing Behaviours”: this is about quality of service to the end client!
‘Annual Report’ for Fost Plus
Scope: * creation of annual report, 24 pages, in 3 languages * invitation for annual meeting * animated videoTarget: Fost Plus stakeholders
‘Annual Report’ for Fost PlusScope: * creation of annual report, 24 pages, in 3 languages * invitation for annual meeting * animated videoTarget: Fost Plus stakeholders
‘Durability Report’ for Fost PlusScope: * 20 years anniversary report, 40 pages, in 3 languages * reader friendly website Target: Fost Plus stakeholders
‘Wij steunen creativiteit’ for TentooScope: Media purchase, creation of posters, creation of facebook app and website Target: creative professionals Aim: introduce Tentoo as a partner for creative professionals
Taalreporter aftermovie for Plantyn
Scope: online aftermovie of event Circulation: n/a Target: Teachers who attended the event & teachers who did not Aim: show that Plantyn takes care of its clients
Taalreporter film for ‘De Taalbende’ van Plantyn
Scope: video for product launch event. Full fiction story of about 20 minuten. Target: Teachers and school directors Aim: introduce the usp’s of Plantyn’s new methode through a short promotional video
‘Instruction’ videos for Mobistar b2bScope: 5 instruction video’s in 3 languages Target: b2b Mobistar clients (from small to corporate) Aim: stimulate usages of Mobistar ‘Comfort Services’ with easy-to-use how to video’s !Check out the video via http://vimeo.com/74306814 password MOBI100
VOD video for AXA b2eScope: 1 voice of the distributor video Target: Axa’s executive committee and employees Aim: stimulate know-how of how the agents and distribution network perceives Axa
‘eProtect’ event video for insurer LAR (part of Axa)
Scope: 1 instruction video’s Target: b2b prospects (from small to corporate) Aim: inform the users about this new insurance and prove that it is needed in today’s world
Aloha Hawaii Party for Optiek Nathalie Bladt
www.nathaliebladt.comNiet op de openbare weg gooien
v.u.
: Nat
halie
Bla
dt -
Mec
hels
estr
aat 2
9 -
3000
Leu
ven
Scope: e-mailing and event Circulation: 3500 e-mails Target: client database of Nathalie Bladt Aim: introduce Nathalie Bladt as the go-to place for the sunglass season and announce that there is a 50% discount on the corrective glasses
Scope: direct mailing and e-mailing Circulation: +/- 1500 printed copies Target: school teachers and principals Aim: introduce the new teaching method ‘Land in Zicht’ and convince them to make an appointment with a sales representative
‘Land in Zicht’ mailing for Plantyn
‘Land in Zicht’ video for PlantynScope: animated video based on the direct mailing Target: School teachers and principals Aim: introduce the new teaching method for religious education: Land in Zicht in a fun and understandable way. !Check out the video via https://vimeo.com/67548619
‘De Taalbende’ launch for Plantyn
Scope: direct mailing and e-mailing Circulation: 1500 printed copies Target: school teachers and principals Aim: introduce the new teaching method ‘De Taalbende’ and convince them to make an appointment with a sales representative
‘De Taalbende’ videos for PlantynScope: A series of 4 videos with Dimitri Leue acting as our language reporter (Taalreporter) Target: school teachers and principals Aim: introduce the new teaching method ‘De Taalbende’ and convince them to make an appointment with a sales representative !Check out the video via https://vimeo.com/67632534
Brochure for Museum M
Scope: lay-out of brochure Circulation: 20.000 Target: art lovers Aim: promote the M museum as the go-to destination for art lovers when they are in Belgium
We love to talk about your brand. !
Call us 0497836689 !
Mail us [email protected] [email protected] [email protected] !
Visit us Talk of the Town Kiekenstraat 1B
3000 Leuven