about talk of the town

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Our agency presentation.

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Page 1: About talk of the town
Page 2: About talk of the town

Who are we?

Page 3: About talk of the town

Johan Sevenants

“Saying it”7 years of experience as a copywriter, project manager and content director

Page 4: About talk of the town

Bart Leijnen

“Showing it”20 years of experience as an art director for national magazines, newspapers and customer magazines

Page 5: About talk of the town

About us

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We’ve been around...2009Cuckoo Award BDMA Best Customer Magazine A.S. Magazine for A.S.Adventure

And various work for Axe, Belfius Bank, Brico, Dove, Microsoft, Opel, Renault, Unilever Food Solutions, VAR,...

2011 Cuckoo Award BDMA Best Customer Magazine KH Magazine for Knokke Heist

2011Bronze Pearl Award NY Best Redesign KH Magazine for Knokke Heist

2012Cuckoo Award BDMA Best Customer Magazine A.S. Magazine for A.S.Adventure

2012 Gold Magnus Opus Phoenix Most improved design KH Magazine for Knokke Heist

2012 Bronze Magnus Opus Phoenix Best Tourism Publication KH Magazine for Knokke Heist

2012 Bronze Pearl Award NY Most improved publication Energie(pro) for ELECTRABEL

2012 Gold Award ICM London Best use of illustration A.S.Magazine for A.S.Adventure

2012 Bronze Magnus Opus Phoenix Best Table of contents A.S. Magazine for A.S.Adventure

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... and we know our way around town

writing

photography web

video

Page 8: About talk of the town

Our philosophy in brief

Stop selling. Start telling.

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That’s why we’re not into advertising ...

We create Talkability

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A few things we believe inOur foundations

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Permission

The end of interruption marketing

The privilege of delivering anticipated, personal and relevant messages to people who actually want to get them, thus giving the power back to the consumer.

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Quality yields ROI

If you have to be afraid of something, then fear mediocrity.

-A. Bogusky, Crispin, Porter+Bogusky

Page 13: About talk of the town

Forget 360°,

Look beyond your next campaign, connect with your consumers every day.

think 365

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Owned and earned media

These days, you don’t always need a BIG budget to make a BIG impact.

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Keep learning

In a media landscape that is evolving faster than ever, let’s not pretend we know it all.Execute, measure and improve.

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fff

Our content services

DISTRIBUTE

COPYWRITING !PHOTOGRAPHY !VIDEO !DESIGN

DEFINE YOUR STORY !DEFINE YOUR CHANNELS !DEFINE A PLAN/CALENDAR !!

PRINTED MAGAZINE !TABLET MAGAZINE E-MAGAZINE !WEBSITE !SOCIAL MEDIA !SALES MATERIALS !DIRECT (E-)MAILINGS ...

STRATEGIZE CREATE fANALYZE

MEASURE & REPORT !IMPLEMENT BEST PRACTICES

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In short, we plan and execute

• Direct marketing campaigns, on- and offline •Branded video content for the web • Newsletters and e-newsletters • Customer magazines, both in paper and on tablet • Content for websites, microsites, website, weblogs, social media: text, images,,... • Social media, project and conversation management • …

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A few projects

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“CFB campaign” for AXA BelgiumScope: Internal communication campaign Target: Axa’s employees Aim: stimulate know-how of “Customer Facing Behaviours”: this is about quality of service to the end client!

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‘Annual Report’ for Fost Plus

Scope: * creation of annual report, 24 pages, in 3 languages * invitation for annual meeting * animated videoTarget: Fost Plus stakeholders

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‘Annual Report’ for Fost PlusScope: * creation of annual report, 24 pages, in 3 languages * invitation for annual meeting * animated videoTarget: Fost Plus stakeholders

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‘Durability Report’ for Fost PlusScope: * 20 years anniversary report, 40 pages, in 3 languages * reader friendly website Target: Fost Plus stakeholders

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‘Wij steunen creativiteit’ for TentooScope: Media purchase, creation of posters, creation of facebook app and website Target: creative professionals Aim: introduce Tentoo as a partner for creative professionals

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Taalreporter aftermovie for Plantyn

Scope: online aftermovie of event Circulation: n/a Target: Teachers who attended the event & teachers who did not Aim: show that Plantyn takes care of its clients

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Taalreporter film for ‘De Taalbende’ van Plantyn

Scope: video for product launch event. Full fiction story of about 20 minuten. Target: Teachers and school directors Aim: introduce the usp’s of Plantyn’s new methode through a short promotional video

Page 26: About talk of the town

‘Instruction’ videos for Mobistar b2bScope: 5 instruction video’s in 3 languages Target: b2b Mobistar clients (from small to corporate) Aim: stimulate usages of Mobistar ‘Comfort Services’ with easy-to-use how to video’s !Check out the video via http://vimeo.com/74306814 password MOBI100

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VOD video for AXA b2eScope: 1 voice of the distributor video Target: Axa’s executive committee and employees Aim: stimulate know-how of how the agents and distribution network perceives Axa

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‘eProtect’ event video for insurer LAR (part of Axa)

Scope: 1 instruction video’s Target: b2b prospects (from small to corporate) Aim: inform the users about this new insurance and prove that it is needed in today’s world

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Aloha Hawaii Party for Optiek Nathalie Bladt

www.nathaliebladt.comNiet op de openbare weg gooien

v.u.

: Nat

halie

Bla

dt -

Mec

hels

estr

aat 2

9 -

3000

Leu

ven

Scope: e-mailing and event Circulation: 3500 e-mails Target: client database of Nathalie Bladt Aim: introduce Nathalie Bladt as the go-to place for the sunglass season and announce that there is a 50% discount on the corrective glasses

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Scope: direct mailing and e-mailing Circulation: +/- 1500 printed copies Target: school teachers and principals Aim: introduce the new teaching method ‘Land in Zicht’ and convince them to make an appointment with a sales representative

‘Land in Zicht’ mailing for Plantyn

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‘Land in Zicht’ video for PlantynScope: animated video based on the direct mailing Target: School teachers and principals Aim: introduce the new teaching method for religious education: Land in Zicht in a fun and understandable way. !Check out the video via https://vimeo.com/67548619

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‘De Taalbende’ launch for Plantyn

Scope: direct mailing and e-mailing Circulation: 1500 printed copies Target: school teachers and principals Aim: introduce the new teaching method ‘De Taalbende’ and convince them to make an appointment with a sales representative

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‘De Taalbende’ videos for PlantynScope: A series of 4 videos with Dimitri Leue acting as our language reporter (Taalreporter) Target: school teachers and principals Aim: introduce the new teaching method ‘De Taalbende’ and convince them to make an appointment with a sales representative !Check out the video via https://vimeo.com/67632534

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Brochure for Museum M

Scope: lay-out of brochure Circulation: 20.000 Target: art lovers Aim: promote the M museum as the go-to destination for art lovers when they are in Belgium

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We love to talk about your brand. !

Call us 0497836689 !

Mail us [email protected] [email protected] [email protected] !

Visit us Talk of the Town Kiekenstraat 1B

3000 Leuven