about junaid ur rehman
TRANSCRIPT
Sales & Marketing “FMCG & Luxury”
(National & International brands)
“Junaid’s Perspective”
• Business Plan• Business Development• Product Development (Perfume)• Olfactive(Fragrance) Trainings from “GIVAUDAN” and “VMANE”• Marketing Plan• Brand Management• Sales Development• Purchase/Sales Forecasting• International Reporting (to Principles)• Distribution Management• Key Account/Doors Management/Outlet Management• Brand Launches• Sales Team Training• Supply Chain Management
JUNAID’s EXPERTISES
JUNAID’s National Brand Port Folio
COTY Prestige
JUNAID’s International Perfume Brand Port Folio
IP USA(Creation)
JUNAID’s International Perfume Brand Port Folio
JUNAID’s International Perfume Brand Port Folio
ITF Cosmetics
JUNAID’s International Cosmetics Brand Port Folio
Junaid’s Achievements2016 Successfully Launched “Wasim Akram 414 in J. Fragrance (Junaid Jamshed). Successfully Launched Cosmetics line in J. Makeup. Took olfactive trainings from “GIVAUDAN-France”
2015 Achieved 93% growth in J. Fragrances Sales in 2015. Took olfactive trainings from “VMANE-France” Successfully Launched “TREASURE, FLORA, ZARAR GOLD, EDGE” in J. Fragrance (Junaid Jamshed).
2014 Achieved 111% growth in J. Fragrances Sales in 2014. Successfully Achieving Monthly Sales Targets since date of Joining. Successfully Launched “ZARAR, OUDH QADIM, SHAHEER, SAFEER” in J. Fragrance (Junaid Jamshed).
2013 Successfully Launched TRUSSARDI perfumes in Pakistan. Successfully Launched CATRICE color cosmetics in Pakistan
2012 Successfully Launched ROBERTO CAVALLI perfumes in Pakistan. Successfully Launched DSQUARED perfumes in Pakistan.
Junaid’s AchievementsOlfactive/Fragrance Training Certificate
Junaid’s Achievements
• Evaluation of Fragrance Samples• Designing of Bottles• Product Development• New trends• Competitors Analysis• Enhancing current offerings• Customer satisfaction• Polls and Surveys• Pricing strategy
RESEARCH AND DEVELOPMENT
• Training• Orientation• Sales forecasting• Targets• Packages• Sales Incentive• Management• Monitoring• Evaluation• After sales support
DIRECT SALES OPERATIONS
• Pricing Strategy• New Launches• Brand Creation / Awareness / Value• New Doors activation• ATL• BTL• Sales Support Materials• Advertising/Magazines Ads• Social media• Events • Direct Marketing
MARKETING OPERATIONS
• Bill Boards•Magazines Ads• Social Media• Store Branding
ATL Activities
• In store Fragrance Testing• Mall Launches• Podium Activities• Vials Distribution• In Store Promotions• GWP/PWP• Mall Events
BTL Activities
WA 414 Launch in Pakistan
WA 414 Launch in Pakistan
WA 414 Launch in Pakistan
ROBERTO CAVALLI Launch in Pakistan
DSQUARED Launch in Pakistan
OUDH QADIM by J. (Junaid Jamshed) Launch
• Sales Targets• Product Development• Product Launches• ROI• Inventory Management
KPIS – based on
• Local sales reports(Monthly)• International Sales reports(Monthly to Brand Principles)• Fast/Slow moving Items Report(Monthly)• Monthly Targets Report• Quarterly Targets reports• Brand wise Performance Report(Annual)
MANAGEMENT REPORTING
• Product Knowledge•Market Knowledge•Market Intelligence• Inventory Management• Timely Promotions• Price Monitoring• Competitor Analysis• Proper Brandings• Special offers• Advertisement
CRITICAL SUCCESS FACTORS
• MBA • Sales & Marketing Expert• Brand Management exposure• 8+ Years of experience• Proven track record• Excellent Knowledge of Perfume Development• Interpersonal skills• Complete operations• Contacts and business circles• Team management• Leadership Qualities• Inventory management• Proactive Approach• Creative• ROI based planning• In-depth research
WHY ME?
THANK YOU!