ANF

Abercrombie & Fitch Co.

David Abercrombie

A former trapper, prospector, topographer and railroad surveyor

Inventor of camping equipment. Outdoor man Started a shop: selling highest-quality camping,

fishing & hunting gear

Ezra Fitch

Succesful lawyer Wanted to do something else Was also into camping & backpacking Officially changed name to: Abercrombie & Fitch

Background

Established 1892 1988 acquired by The Limited Inc. 1992 more fashion-oriented 1996 IPO The Limited Inc. retained 84% of the company 1998 it became independent

Background

A retailer of casual clothing and accessories Men, women, teenagers & kids

Quarterly earnings

Net income per diluted share of $0.78 Total company net sales decreased 19% to a value of

$998 million Comparable store sales decreased 25% Economical crisis Premium brand

Quarterly earnings

Total direct-to-consumer net sales decreased 12% to $95.1 million

ANF net sales of $404.4 million ANF comparable store sales dropped with 23%

Quarterly earnings

abercrombie net sales of $120.1 million & comparable store sales decreased 30%

Hollister Co. net sales of $449.6 million & the comparable store sales decreased 25%

RUEHL net sales of $17.1 million RUEHL comparable store sales decreased 25%

Conclusion

The fourth quarter: Nightmare for the retail industry Unprecedented promotional activity by the competition Consumers who didn’t want to spend as much as before

Conclusion

The economical crisis: Less sales Happy with the results they managed to get

Next year: Continue to protect & position the brands for more promising

times

Thanks for your time!