a step by step guide to creating an e-commerce store
TRANSCRIPT
A step by step guide to creating an
ONLINE PRODUCT SELLING STORE
Meet
Joe
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Joe wants to start an e-Commerce BUSINESS
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His aim is to sell products through an online store
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Meet Sam,
Joe’s friend www.tkxel.com
Sam has a brick and mortar store
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but wants to have an online store as well
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e-Commerce market of USA will reach a staggering figure of $327 billion by the end of 2016
$327 B
2016 www.tkxel.com
Joe and Sam were impressed by these statistics
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Joe and Sam could wait no more
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“That’s a great question. Let’s make a list of queries we have regarding the e-Commerce store. We will then find their answers.”
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They came up with the following QUESTIONS
o How to develop an online store? o How to choose a payment system for the store? o How to deliver top-notch customer service through the
web portal? o How to promote the store once established? o Why a return policy for the store is required? o How to understand the performance of an e-
Commerce store?
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Every other person aiming to launch an e-Commerce store
has the same queries. Sam and Joe
are not the only ones!
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Let’s help them find the right ANSWERS
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How to develop an online store?
1
Hire a Web Developer
Make sure the developer you hire for web development o Has the desired experience of developing an online store. o Can design and develop the website. o Provides maintenance services. o Gives editable files. o Is an expert of WooCommerce and Magento.
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o A free toolkit for Word Press o Good at handling taxes, product shipping and providing
reports o Applicable to WordPress websites only
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o It provides two different services namely Community and Enterprise.
o Community is free of cost and is for medium sized businesses.
o Enterprise service is costly but better in quality.
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Get the Services of e-Commerce Vendors
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How to choose a payment system for the store?
2
Choose the system that matches your business needs and is known for the provision of safe and
secure online transactions
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o Easy to use o Provides secure payment system o Charges 2.9% + $0.30 per transaction
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o This system is considered cheaper than PayPal o It costs $0.3 + 2.9% per credit card transaction o Its setup cost is $45 and monthly expense is of $25
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o With the help of this system, an e-Commerce store can pay 2.75% + 0.20 pounds per transaction
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Cash on Delievry
Pay in cash when you receive the ordered item
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Bank Deposit
Allow customers pay by depositing money in your company’s bank account
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How to deliver top-notch customer service through the
web portal?
3
Customer Relationship Management (CRM)
From prompt response to customer’s concerns to helping them throughout the purchase and delivery process, these tools are a good way to fulfill your customer service needs.
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Sales force is the most commonly used CRM tool
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Get a toll free number
o Enables provision of dedicated customer service o Website visitors can call your number and get
information about your products
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Live chat
o With the help of online chat, you can address the needs of your visitors immediately.
o Though it requires the availability of chat option for 24 hours a day, it is an efficient way of providing customer service to visitors.
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How to promote the store once established?
4
Social Media Marketing
Share your products on your social media pages, describe them and flaunt them as much as you like
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Search Engine Optimization (SEO)
o Helps in ranking your website at the top in search when the relevant keywords are typed.
o Requires product specific content o Content can be published in the form of blogs,
infographics or presentations
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Search Engine Marketing (SEM)
The common platforms used for SEM are Ads shown in search on Google or Bing depend on:
oAd quality oAd relevance to the search term oBid or the price you agree to pay per click
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Why a return policy for the store is required?
5
o People usually do not find the products purchased online up to their expectations
o Products delivered can be damaged or broken
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Return policy should talk about
o The time period during which returns are acceptable o The refund method you will use o The shipping cost of the returning product o The products on which refund policy is applicable
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How to understand the performance of an
e-Commerce store?
6
o Helps in tracking your store’s performance o Enables you to understand the purchase trends of
your customers
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Use your e-Commerce vendor’s analytical services
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Joe and Sam now have a clear idea about online store
development
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Sam and Joe are all set to build their online store.
Are you?
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Talk to Us! Want to create an online store? or looking forward to improve an existing one?
Drop us a line at [email protected]
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Or call us at (703) 251-4810
Please visit our website
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