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A concise overview of the Canadian Technology Accelerator Program managed by the Consulate General of Canada in San Francisco | Silicon Valley
Office of the Canadian Trade Commissioner Service San Francisco | Silicon Valley
The Silicon Valley is an integral part of the global value chain for Canadian entrepreneurs and a strategic access point to unique resources and the new economic forces of China, Brazil and India
The Canadian Technology Accelerator program provides access to this market to support the growth of Canadian companies.
A program to grow innovative Canadian technology companies in the global commercialization hub - Silicon Valley
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Goal: Growing the next generation of high-technology enterprises in Canada.
The Canadian Technology Accelerator Model
Step
1
2
3
Growth
Qualification in Canada
Introduction
to Market
Experience in Market
What
Preparation & Selection
Exposure & Access to market
Immersion & Growth
Where
In-Canada
In-Market (2 days)
In-Market (3 months)
How
Boot camps & Entrepreneur Competitions
Business Mission with Mentoring
Based in an international incubator with access to mentors and services.
Examples Grow, CIX, TGI Boot camps
48 Hours in the Valley
CTAs at: Plug and Play Tech Center (Silicon Valley);
RocketSpace (SF);
Environmental Business Cluster (SJ)
Who
Partners: TCS, IRAP, BDC, NAPP Departments, Province of BC
Partners: TCS, C100, PnP Expo, WD, ACOA, DEC-Q
Partners: TCS, NAPP (NRC IRAP, WD, DEC, ACOA), C100, Provincial Governments, Entrepreneur organizations (GrowLab, CIX)
MENTORSHIP AND ACCESS – C100
Goal Qualification Introduction Exposure Mentorship Growth
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Summary
The Canadian Consulate General in San Francisco | Silicon Valley developed the Canadian Technology Accelerator Program – a program designed to support growth in Canadian technology companies by giving them access to the unique resources of the Silicon Valley. The CTA consists of in-Canada qualification (e.g. boot camps); aftercare services (i.e. “48 Hours in the Valley” business mission); and a longer stay in a Consulate-operated facility within the Bay Area. Those companies which are best prepared to grow are invited to participate in the aftercare programs that are delivered in the Valley. The aftercare program provides mentoring with C100 members, introductions to key corporate partners, and an opportunity to spend up to three months in Silicon Valley or San Francisco to pursue business growth objectives.
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Background
Starting in 2008, the Commercial program of the Canadian Consulate General in San Francisco | Silicon Valley has developed a novel acceleration program designed to prepare, qualify and assist selected technology start-ups and SMEs to access the unique business resources available in the Silicon Valley in order to rapidly grow their business on a global scale.
Finally, as a key component to the success of the Canadian Technology Accelerator Program, the Consulate has facilitated and supported the establishment of the C100, a group of powerful Canadian executive expatriates dedicated to supporting Canadian entrepreneurs. The C100 and the Consulate have aligned some of mentoring and networking activities, most notably the “48 Hours in the Valley”.
Qualification
When the commercial team at the Consulate developed the concept of the Canadian Technology Accelerator Program in 2008, there was not a consistent national process and list of high-potential, export-ready Canadian technology companies available to the TCS. To address this, the Consulate created an experimental “boot camp” program – in collaboration with DFAIT’s Regional Offices – to qualify high-tech start-up companies from across the country. The boot camps serve to identify a group of clients that would benefit from access to the business resources and accelerated pace of entry into the global value chain opportunities that are unique to Silicon Valley. The end result of the in-Canada qualifier boot camps is a list of Canadian companies that have been assessed by external (Silicon Valley) experts on their growth potential. Since its inception in 2008, the CTA boot camp series has evolved into DFAIT’s Technology Growth Initiative (TGI). The original CTA structure – two series per year, one in Eastern Canada in the spring and another in Western Canada in autumn – had been maintained by the TGI. The TGI encompasses all commercial teams in the United States.
The three steps of the program are:
1) Qualification and Preparation (In-Canada, e.g. Boot camps) 2) Introduction to Market (e.g. the well-established “48 Hours in the Valley”
missions) 3) Experience in Market at the Consulate-operated Canadian
Technology Accelerator spaces
tradecommissioner.gc.ca Concurrent to the development of the original Canadian Technology Accelerator boot camps, other national and regional contests emerged and have since gained credibility. The Canadian Consulate General in San Francisco is now also partnering with respected events that prepare Canadian tech start-ups for international markets, leveraging them as a source of eligible, qualified companies that would benefit from the CTA program in Silicon Valley. Some of the national and regional contests include CIX, Banff Venture Forum, Grow, and Accelerate C100 branded series. In addition, there is a strong ad-hoc network of trusted sources, most notably members of national organizations and the C100 network, which deal with Canadian high-tech start-up companies on a day-to-day basis and who help identify CTA candidates. They include:
NRC IRAP, DEC-Q, WD, ACOA
Atlantic Canada – First Angel Network, Innoviate, NBIF, NATI, Innovacorp, BioNova
Quebec – Real Ventures, iNovia, Quebec International
Ontario – MaRS, Communitech, OCRI
Alberta – Calgary Technology Inc., Startup Edmonton, Startup Calgary, Alberta Enterprise, iNovia
British Columbia – BCIC, Growlab, Wavefront, WIP, Metabridge
Introduction to Market The Canadian Consulate General of Canada in San Francisco | Silicon Valley partners with the C100 to host 20 companies, twice a year, for two days of networking, mentorship and financing opportunities. The successful “48 Hours in the Valley” model is an intensive program to engage Canadian entrepreneurs in emerging niches that will become the global markets of tomorrow. Typically, approximately 80 Canadian companies apply to be included in a “48 Hours in the Valley” mission. All applicants are assessed by an organizing committee made up of C100 volunteers and the commercial team at the Consulate. A total of 20 companies are selected based on the quality of their business model and the recommendation of a qualified 3
rd party who has met and assessed the company.
Each of the companies invited to participate is responsible for all costs associated with their participation; however, it is an unparalleled investment considering the quality of networking, mentorship and introductions. The “48 Hours in the Valley” missions are coordinated to complement an opportunity for participants to pitch to 100 international venture capitalists and corporate representatives at “Expos” hosted by the Plug and Play Tech Center in Silicon Valley. During the last three “48 Hours in the Valley” missions, a Canadian company has been among the top 3 (out of 50) companies recognized by the venture capital judges at the international “Expos” – bringing significant exposure to the Canadian technology ecosystem. The “48 Hours in the Valley” alumni provide unanimous positive feedback and report on success stories that are directly linked to in-market introductions during this element of the CTA initiative.
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Selection of “48 Hours in the Valley” Feedback (June 2011)
The Royal Few Toronto, ON
“Unreal experience at the #48hrsinthevalley for @theroyalfew. We now have amazing contacts in the Valley?
Chatterblock Victoria, BC
“We’re really fortunate and thankful to have an amazing TCS team in the Bay Area helping Canadian Tech Start-ups get exposure, network access, expertise on the Bay Area, etc. The 48 Hours event was really great and the TCS team did a lot of great work in supporting this event. A really big Thank You.”
Needium Montreal, QC
“Thank you all very much for a fabulous and productive several days here in the Valley. We had a number of other successful partner and VC meetings and the investment of time and energy will surely pay off.”
Ethical Ocean Toronto, ON
“This was a transformative week for Ethical Ocean. Thanks for enabling that!”
My City Lives Toronto, ON
“Thank you so much for all the hard work you guys put into creating an optimal experience for us. It really was quite valuable and greatly appreciated.”
Scan2Mobile Vancouver, BC
“It was a whirlwind affair and I'm really glad that we participated in it. The experience of pitching to that many people and the feedback we got was invaluable for me, not to mention some of the contacts that we made while down there.”
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Exposure in Market – The Canadian Technology Accelerators The Canadian Consulate General manages a business accelerator program in the heart of Silicon Valley and San Francisco – and as of September 1
st, at a new, cleantech-focused site in San Jose. The goal is to
provide qualified Canadian technology companies with access to unique resources and contacts to help them grow at a global scale. Experience with the program to date has shown that in most cases, job growth has occurred in Canada (especially development and engineering jobs) while a small business development team, including a co-founder, has grown sales and refined the business model in Silicon Valley. The TCS interview each qualified applicant thoroughly to understand:
Their motivation and value proposition;
Whether they can have one of their senior executives commit time in the market;
The company’s export-readiness and ability to cross the border to do business without moving the entire organization; and
How they would use the experience to grow their business within Canada. Ideal candidates are product-ready small and medium enterprises with a potential for high growth. They may be in need of strategic partnerships or customers amongst the Silicon Valley’s leading companies, venture financing, and/or a soft landing for setting up a local development office. The Canadian Technology Accelerators provide Canadian companies with access to the resources of Silicon Valley. Immersion in the Valley’s business ecosystem provides entrepreneurial inspiration and new perspectives, all of which help Canadian companies refine their business model. Specifically, CTA program participants receive:
Office space with inspired and like-minded global entrepreneurs, provided free of charge by the TCS for up to three months;
Introductions to experienced mentors and advisors such as the Canadian expatriate group C100;
Access to industry leaders and talents;
Participation in regular matchmaking and investor events; and
Dedicated resources from Trade Officers at Post. The physical offices are located within existing business incubators: Plug & Play Tech Center in Silicon Valley (focused on ICT companies), RocketSpace in San Francisco (digital and social media and gaming), and Environmental Business Cluster in San Jose (cleantech). Incubators are facilities in which a number of new and growing businesses operate under one roof with affordable rents, sharing services and equipment, and having equal access to professional, technical, and financial programs. These spaces provide an immediate community of fellow entrepreneurs working in a similar industry. The Plug and Play CTA site recently underwent a 2-year evaluation, and client satisfaction results were highly positive, with 86% of respondents rating their Plug and Play CTA experience as “excellent” or “good.” Findings are discussed in more detail in the Results section of this report.
tradecommissioner.gc.ca The CTA program is a flexible method of encouraging the development of new businesses and fostering local economic development. Located within the heart of Silicon Valley, the CTA sites are well suited to support corporate development, particularly with respect to building relationships with large multinational companies.
Some of the work stations at the Canadian Technology Accelerator at Rocket Space in San Francisco.
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Mentorship & C100
Mentoring is a critical, over-arching component to the Canadian Technology Accelerator Program. It is repeatedly the most valuable component to the ultimate success of the Canadian start-ups that participate in the three phases of the CTA program.
The Consulate inspired and facilitated – through seed funding, logistical support and encouragement – the founding of C100, which was officially launched in California on March 9th, 2010 and on May 25, 2010 at the Department of Foreign Affairs and International Trade in Ottawa.
The C100 is a non-profit, member-driven organization dedicated to supporting Canadian technology entrepreneurship and investment. C100 is comprised of a select group of Canadians based primarily in Silicon Valley, including executives of leading technology companies, experienced start-up entrepreneurs and venture capital investors. C100 members are passionate about leveraging their collective experience, expertise and relationships to help mentor and grow a new generation of successful Canadian-led technology companies.
The C100 partners with the Consulate to fulfil the mentoring component of the CTA program. Since its inception, the C100 has aligned their activities and delivered many projects in concert with the Consulate. Prime examples are the successful “48 hours in the Valley” series where 20 top Canadian start-ups are invited every 6 months for a very intensive two day program of mentorship and networking, or the annual Cross-border Venture Capital event in Palo Alto. C100 actively contributes to the support the TCS gives to Canadian companies participating in the Canadian Technology Accelerator program. As of July 2011, C100 has established its program office at the CTA@SF (RocketSpace).
Growth
The Silicon Valley is the most attractive place for Canadian technology companies to explore global market trends, experience fast-growth business models and launch their products globally.
The Canadian Technology Accelerator program integrates TCS services provided to technology entrepreneurs and SMEs: from Regional Offices’ preparation of clients for “market readiness” to the actual delivery of a series of value-added services in Silicon Valley by Post and local partners. It is a unique TCS program, made possible by the opportunities and experiences that uniquely define Silicon Valley. The CTA accelerates the growth of Canadian technology start-ups and SMEs in Canada. It offers TCS clients enhanced access to Silicon Valley venture capital, angel networks and Fortune 500 companies while mitigating their financial risk.
Silicon Valley is home to more than 500 venture capital (VC) firms including: Google, Apple, HP, Oracle, Yahoo!, eBay, Cisco, Symantec, IBM, Tesla, Facebook and Twitter. Last year Silicon Valley received approximately 40% of all VC investment in the US. This region is also the home to the largest concentration of entrepreneurs in the US including numerous Canadians who moved to the Valley to launch and grow their businesses. The Valley is a global innovation platform and an ecosystem from which we can grow our most innovative Canadian companies. It is vital to keep trade, investment and talent moving across borders and to deepen Canadian entrepreneurs’ access to global markets.
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1. In Silicon Valley
The C100 is an organization that is strongly aligned with the goals of the Consulate and the TCS, and has proven itself to provide tremendous leverage for the Consulate commercial program.
Plug and Play, RocketSpace, and Environmental Business Cluster, the three physical locations of the Canadian Technology Accelerators, have been supportive and collaborative partners. The Silicon Valley Forum and the Silicon Valley Association of Software Engineers provide additional expertise and support opportunities that further add value to the program.
2. In Canada
For promotion and client referrals, the Consulate partners with Federal North America Partnership Program members (NAPP): The department of Foreign Affairs & International Trade, National Research Council Canada (NRC) IRAP, Western Economic Diversification (WD), Développement économique du Canada pour les régions du Québec (DEC-Q), and Atlantic Canada Opportunities Agency (ACOA), as well as some provincial and community partners, with a particular active engagement by the Province of BC.
Funding
The Canadian Technology Accelerator initiative has received funding support from federal, provincial and regional partners with an invested interest in supporting Canadian entrepreneurs. Funding contributions are collaboratively co-ordinated by the commercial team at the Consulate General in San Francisco on an annual basis. To date, there is no long-term commitment of funds. Partners include:
Department of Foreign Affairs and International Trade (NAPP & ITS-CSF)
National Research Council Canada – IRAP
Atlantic Canada Opportunities Agency (ACOA)
Développement économique du Canada pour les régions du Québec (DEC-Q)
Western Economic Diversification (WD)
The Province of British Columbia
NRC-IRAP “Since NRC IRAP’s initial involvement in the CTA program, the IRAP ITA network has been actively involved in referring companies to the CTA program. As a result, many of the CTA participants to date have been IRAP clients as well. Follow-up interviews with CTA participants indicated unanimous support for the initiative and concrete results in the areas of strategic partnerships, customer acquisition and fundraising. Therefore, the combination of NRC IRAP’s trusted relationship with Canadian SMEs and DFAIT’s established relationships in Silicon Valley has and can continue to help Canadian SMEs grow bigger, faster and stronger through the continued support of the CTA program."
- Glen Sampson, IRAP
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Canadian Technology Accelerator Program History October 2008 Pilot Boot camp and “48 Hours in the Valley” mission in
Silicon Valley
22 companies selected
March 2009 1st Canadian Technology Accelerator opens at Plug and Play Tech Center in Silicon Valley
6 companies from the previous Boot camp/mission
April 2009 1st CTA Boot camp series in Eastern Canada 88 companies participate; 30 qualified for CTA in Silicon Valley
September 2009 1st CTA Boot camp series in Western Canada (SFRAN with SNDGO)
78 companies participate; 22 qualified for CTA in Silicon Valley
October 2009 1st “48 Hours in the Valley” mission to Silicon Valley; includes C100 mentors
21 companies selected with C100 to participate
March 2010 Official Launch of C100 in San Francisco with support from Canadian Consulate General
150 local and Canadian participants
April 2010 2nd CTA Boot camp series in Eastern Canada (SFRAN with CNGNY and BSTON)
59 companies participate; 15 qualified for CTA in Silicon Valley
May 2010 2nd “48 Hours in the Valley” mission to Silicon Valley 20 companies selected with C100 to participate
September 2010 2nd CTA Boot camp series in Western Canada (SFRAN with LNLGS, DENVR, SNGDO & TOKYO)
89 companies participate; 20 qualified for CTA in Silicon Valley
October 2010 3rd “48 Hours in the Valley” mission to Silicon Valley 20 companies selected to participate with C100 assistance
April 2011 2nd Canadian Technology Accelerator opens at RocketSpace in San Francisco – focus on digital media
6 companies from GDC 2011 and Boot camps
May 2011 DFAIT merges the CTA Boot camps into the Technology Growth Initiative (TGI); 1st TGI Boot camp series in Eastern Canada.
June 2011 4th “48 Hours in the Valley” mission to both San Francisco and Silicon Valley; focussed on Social Media
20 companies selected to participate with C100 assistance
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Results Over the last two years, several success stories have emerged. Feedback from participants reflects positive exposure to customers and partners as well as a general acceleration of the development pace of these companies as compared to their time spent solely in Canada. SMEs participating in the CTA program had strong results to report. Some examples were increased sales, key executives joining, business expansion, investment, invaluable contacts and business model-altering feedback. Some specific examples include:
Sales to large US headquartered multi-nationals; Feedback to refine their business models; Fund raising; and Companies that grew their contact list beyond their wildest expectations.
A two year evaluation of the CTA@PnP has just been conducted (full report is available on demand) with the following result highlights:
86% of CTA participants who responded rated their overall experience with the program as either “excellent” or “good”
Over half of the companies surveyed increased their employment numbers – on average, employment doubled
Of the survey respondents, average annualized revenue increased almost tenfold (from approximately $47K to $409K annualized) within two years, for a total increase in excess of $8 million.
Of those clients surveyed who could estimate the CTA’s direct impact on indicators such as the ones described above, 79% said the CTA had a “reasonable” or “strong” direct significance, with one respondent writing that the CTA “made all the difference.”
A number of participants also took advantage of their stay at the CTA to raise VC funding, either in the Valley or in Canada.
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Selection of “Canadian Technology Accelerator” Client’s Testimonials
Twtapps QC
“This opportunity definitely opened doors for me. I was able to meet the CEOs of a couple of main Twitter business clients for potential partnerships. I believe some of our achievements were only possible because we were based here.”
Monetime ON
“Being in the CTA has enabled me to meet several successful technology professionals and learn firsthand from their experiences about growing a company in the Valley. This is vital knowledge that I will take back with me and apply to growing our company in Canada and share with other entrepreneurs.”
Teletrips BC, AB
“Getting a foothold in a new market in a challenge in almost any circumstance, but even more so in a hyper-competitive market place like the Silicon Valley. The CTA gave Teletrips an opportunity to establish a base camp for operations and, more importantly, quickly patch into the extensive network of technology partners, financing partners and customers in this very strategic market. We feel this is the start of a long term relationship.”
Dreambank BC
“If you want to learn the game of tech entrepreneurship quickly and powerfully, being in Silicon Valley temporarily will enable you to do that. The CTA is the perfect setup as it puts you right in the middle of the action.
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Some of the work stations at the Canadian Technology Accelerator at Plug & Play in Sunnyvale.
Success Stories
Hatsize based in Calgary Product: Online demonstration and training enterprise solutions
Participated in a CTA Boot camp and the “48 Hours in the Valley” mission.
Following a “pitch” to senior Cisco representatives, Hatsize was then introduced to the Cisco group in charge of their product category.
Cisco has agreed to implement a Proof of Concept on Hatsize’s product.
“Now that I’ve experienced the power of the Silicon Valley network and the C100 group, I understand the true value of the work of Canada’s Trade Commissioners. Thank you for a terrific program! I look forward to working with your group again to open more doors to more customers in Silicon Valley, and with other Trade Commissioners in other cities. Thank you. “
Sue Miller, CEO, Hatsize
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AdParlor, a new media technology company founded in Toronto in 2008, has grown from a two-person start-up to a successful operation with a staff of 20. The co-founders, Hussein Fazal and Kristaps Ronka, were able to significantly grow their company’s business as a result of participating in the Consulate-operated Canadian Technology Accelerator (CTA) program at the Plug and Play Tech Center in Silicon Valley, CA. In Fazal’s own words, the CTA program allowed AdParlor “to transform from a small Canadian start-up to a global powerhouse in the social network advertising industry.” Fazal was working as a software developer for Bell when he and Ronka – then an intern at the telecommunications company – started developing applications for Facebook within the social media giant’s newly released API. The two quickly realized that they could actually make money by developing applications, and identified a need within the third party Facebook application space: a good ad network. They set out and formed AdParlor, which manages advertising placements within the Facebook ecosystem. But Fazal and Ronka’s niche business idea needed to find clients and business partners – and Fazal felt like he was working in a vacuum in his Toronto office, far removed from the movers and shakers who could help his small company take off. California’s Silicon Valley, the site of Facebook’s headquarters and a global hub for technology and entrepreneurship, was the perfect solution. They then heard of the CTA program while participating in the first Trade Commissioner Service technology in-Canada boot camp in March 2009 at which they were selected to join the program for 3 months over the summer. Their stay in the Silicon Valley at the Plug and Play Tech Center, a business incubator in Sunnyvale, was orchestrated by the Trade Commissioner Service of Canada in San Francisco and Palo Alto. As a qualified Canadian ICT company, AdParlor’s office space was provided free of charge by the CTA program. More importantly, however, Fazal and Ronka were able to tap into the expansive networks of the Trade Commissioner Service and the Plug and Play Tech Centre, as well as mentorship and connection opportunities with leading entrepreneurs and investors through the C100, a new organization that supports Canadian entrepreneurs in the Bay Area. A big break for Fazal and Ronka came partway through their time at the CTA: a client they had been working with offered to meet for dinner. Had the pair been at their Toronto headquarters, the meeting would not have been feasible on short notice. But by being located in the Valley, they were able to get together and connect face-to-face, resulting in a tenfold increase in revenue from that particular client. Their company now manages Facebook ad spends for companies like Groupon, Ubisoft, SEGA, Playfirst, Casual Collective, Cie Games, and boasts over one billion impressions per day on Facebook. In fact, this outstanding success has just led the acquisition of AdParlor by Adknowledge for an undisclosed amount, which will give AdParlor the resources to further scale up their services and quickly expand into new markets. Fazal now spends about one week each month down in Silicon Valley, making new connections and continuing current business relations. “The Technology Accelerator Program was crucial to getting us to where we are today,” he says.
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CTA Alumni as of November 2011
3rd Whale, BC OCRI, ON C100, SV
AdParlor, ON Omni Technology Solutions,AB Chango, ON
Aegis Mobility, BC Optemo, BC CitySeed, BC
Arcalife, BC ParkVu, ON Digital Cavalier, BC
Cleankeys Inc., AB Peerset, ON Ecquire, BC
Crowd Fanatic, BC Polar Mobile, ON Ethical Ocean, ON
Data Gardens Inc., AB Prognition (Mavenlive), MB EventMobi, ON
DokDok (Context IO), QC Project Whitecard, MB Fabler Comics, AB
DreamBank, BC PureInBox, AB Fidel, QC
Ethor Media, AB Recombo, BC Fuse Powered, ON
Fonolo, ON Redwoods Media, ON gShiftLabs, NS
Geminaire Inc. , ON RushPRnews, QC Habitat Enterprise, BC
Gettaround, ON Seekers Media Inc., AB Local Mind, QC
Gogo6, QC ShopCity Inc., ON Matygo, BC
iKingdom, AB Sound of Motion, BC Mingleverse, BC
Kinek, NB Teletrips, BC, AB Ph03nix New Media, AB
Layerboom, BC Textnomics, BC Placeling, BC
LEDC, ON Trulioo, BC Poltech Solution, BC
Linowave, ON Twtapps, QC Send to News, BC
Locarna, BC Volta Energy, ON ShapeCollage, BC
MediaSpark, NS Webdweller, QC Sheep Dog, Inc., NS
Metaphor Software, BC Well of Change, ON Social Game Universe, ON
Mingleverse, BC Widality, AB Sunnytrail, BC
Mobify, BC Wifarer, BC Tynt Multimedia Inc., AB
Mobile News Media, AB wMode, AB Weddingful, BC
Mobovivo, AB XYZ Interactive Technologies, ON wMode, AB
Monetime, ON Zumer, BC Carbon Sense Solutions, NS
NewPace Technologies Inc, NS
Green Power Labs
CTA @ Plug & Play (Silicon Valley) Launched March 2009 CTA @ Rocket Space (San Francisco) Launched in April 2011 CTA @ EBC (San Jose) Launched in September 2011
November 2011
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For more information, please contact: Consulate General of Canada San Francisco | Silicon Valley
Également disponible en français.