A Presentation to the City of Berea Tourism Commission to Support a Kentucky Adventure

Tourism Trail Town Application

Entrepreneurship for the Public Good Program

Berea College, Berea, Kentucky

November 12, 2014

24 Abingdon Virginia; 64 Berea, Kentucky; 204 Eastern Kentucky Intercept Interviews, Businesses Observations, “Empathy Meetings,” and Active Engagement as Travelers and Adventure

Tourists

Agenda

EPG meets with the Executive Judge Kent Clark – May 16, 2014

June 23 Kent Clark signs letter after EPG presents to him

EPG students as adventure tourists on the Virginia Creeper Trail

Abingdon/Damascus Case Study

Old Alvarado Station

EPG students gather at the Martha Washington Hotel, across the street from the Barter Theater, Abingdon

VA

⅓ re3red

3 hours

56%

$337 per day

$735 per trip

City Revenues: $90,350

City Revenues 2014:

$1,177,600

EPG Students Interview

Adventure Tourists

TransAmerica Bike Trail support van in Berea

Insights

• TransAmerican Cyclists are each having a different experience

• Cyclists may take extended stays in more receptive areas

TOvernight Bikers

$150.93 per day

Day Bikers$43.81 per day

Overnight Hikers

$148.89 per day

Day Hikers

$60.26 per day

Summary of Observation Labs of Berea Small Businesses

Tater Knob Pottery

Gilliam Gallery & Studio

Kelly Mehler’s School of Woodworking

The Value of Social Media

Trip Advisor

150,000,000

2 BILLION

295

18,124

The City of Berea Trail Systems

Berea Current Design Model – Prior to Summer 2014

Indian Fort Shared Use Trail

Berea Phase 2 Design Model - Accomplishments

Berea Phase 2 Design Model - Accomplishments

Bridge completed

Path from John B Stephenson Trail

to Short Line Pike

Original Boone

Trace

Bike Trail to Indian

Fort Completed

City of Berea Bike and Hike Trail Systems

Peytontown

Loop Trail

21.3 Miles

TransAmerica Bike

Trail

Multi -state

Boone Trace

Multi-state

Red Lick Valley

Artisan Loop Trail

36 Miles

African American

Heritage Loop Trail

16 miles

Anglin Falls

26 Miles

TransAmerica Trail, through Berea and Eastern Kentucky

TransAmerica Trail and Welcome Signsin Eastern Kentucky

David Smith, Owner of Hindman Historical Society

and Cycling Hostel

Boone Trace From Kingsport, TN to Fort Boonesboro, KY

Boone Trace Markers – Berea to Richmond

Red Lick Trail - Artisans Visited

Tater Knob Pottery

Red Lick Trail - Artisans Visited

Turning Wheel Pottery

Red Lick Trail - Artisans Visited

Fast Eddie’s

Example of Completed Berea Worksheet B

Worksheet C

Trail Standards

Trailheads Example of Trailheads

Example of an Interpretative Sign

Example of a banner

What is next for Berea?

• 1. Form a Trail Town Task Force

• 2. Send a letter

• 3. Designate a trailhead

• 4. Include hiking/biking trails in

wayfinding signage

Questions?