a novice’s experiment with affordable healthcare
TRANSCRIPT
Presented at Lounge47.in on 1st February 2014Copyright © Mr. Dr. V Renganathan
A Novice’s Experiment With Affordable Healthcare
V. RenganathanCo-Founder, Vaatsalya Healthcare Solutions
Presented at Lounge47.in on 1st February 2014Copyright © Mr. Dr. V Renganathan
Enabling access to affordable healthcare
Vaatsalya Healthcare Solutions
Presented at Lounge47.in on 1st February 2014Copyright © Mr. Dr. V Renganathan
Year HC Expenditure ($)2008 45 B2012 79 B2017 158 B
• Annual Growth rate: 15%• Increasing income• Insurance availability• Availability of good hospitals• Availability of highly skilled doctors
Indian Healthcare Expenditures
Presented at Lounge47.in on 1st February 2014Copyright © Mr. Dr. V Renganathan
Healthcare Services Distribution
Indian Population: 30% Urban & 70% Rural
Hospitals: Mostly Urban & Tertiary Care
Demand: Mostly Primary & Secondary care
Semi-urban & Rural areas lack healthcare facilities & when available may not be of good quality
Presented at Lounge47.in on 1st February 2014Copyright © Mr. Dr. V Renganathan
About Vaatsalya• Mission: Create a network of for-profit
hospitals providing customer-oriented, ethical, affordable, and efficient healthcare services in semi-urban and rural areas
• Number of hospital units operational: 15• “Accessible, affordable, human-touch, &
respect”
Presented at Lounge47.in on 1st February 2014Copyright © Mr. Dr. V Renganathan
Vaatsalya Business Model• Location: Tier II and III cities with 200K
population• 50-100 bed hospitals• Specialties: General medicine, Gynecology,
Pediatrics, and General Surgery• Offer 70% of needed healthcare services• Other Specialties: Nephrology, Urology,
Pediatric Surgery
Presented at Lounge47.in on 1st February 2014Copyright © Mr. Dr. V Renganathan
Founders/Management Team
Dr. Ashwin Naik, Co-Founder & CEO• Physician, scientist, and entrepreneur
- VP of Business Development at Triesta Sciences
- Human Genome Project, Celera Genomics, USA
Dr. Veerendra Hiremath, Co-Founder & VP, Projects• Physician & Hospital admin - Vivus Group Hospitals, and Asia Heart Foundation
Presented at Lounge47.in on 1st February 2014Copyright © Mr. Dr. V Renganathan
Dr. Renganathan V , Co-Founder & VP Alliances
- Scientist turned manager- Asso. Prof, Biochemistry at Oregon Graduate Institute, Portland, USA
- 40 publications & 6 PhDs- Program manager, Intel, Portland, Oregon, USA
- PhD from Indian Inst. Of Science, Bangalore
- MBA from Portland State University, Portland, Oregon, USA•.
Founders/Management Team
Presented at Lounge47.in on 1st February 2014Copyright © Mr. Dr. V Renganathan
Vaatsalya Hospitals (12)Karnataka
Presented at Lounge47.in on 1st February 2014Copyright © Mr. Dr. V Renganathan
Vaatsalya Hospitals (4) – A.P.
Rajmundhry
Presented at Lounge47.in on 1st February 2014Copyright © Mr. Dr. V Renganathan
Vaatsalya Hospital, HassanBharathi Healthcare Complex, Opp to Sandalkote
Presented at Lounge47.in on 1st February 2014Copyright © Mr. Dr. V Renganathan
Vaatsalya Hospital, HubliIMZ Plaza, Next to New Bus Stand
Presented at Lounge47.in on 1st February 2014Copyright © Mr. Dr. V Renganathan
Vaatsalya Hospital, MandyaPragathi Healthcare Complex, G. H. Road
Presented at Lounge47.in on 1st February 2014Copyright © Mr. Dr. V Renganathan
NICU – Vizianagaram, AP
Presented at Lounge47.in on 1st February 2014Copyright © Mr. Dr. V Renganathan
ICU, Gulbarga
NICU, Gulbarga
Presented at Lounge47.in on 1st February 2014Copyright © Mr. Dr. V Renganathan
Top 100 startups – TATA NEN Hottest Startup 2008 Sankalp Award for Social Enterprise 2009 Rashtriya Samman Puraskar 2009 Frost & Sullivan India, Excellence In Healthcare Award 2010 India Fast Growth 25 (# 5 Ranking) 2010 Ashwin Naik selected as a global Young Leader by WEF (2012) Porter Prize for Value Based Healthcare (2012)
Awards & Accolades
Presented at Lounge47.in on 1st February 2014Copyright © Mr. Dr. V Renganathan
Affordability in a Hospital Context
• Affordability depends on target segment• Target segment for Vaatsalya: Rs 36 – 120K/year• BPL income: 17K a year• Our customer earns 2x – 7x that of a BPL family• Vaatsalya is affordable by APL segments
Presented at Lounge47.in on 1st February 2014Copyright © Mr. Dr. V Renganathan
Understand Healthcare Service Costs
Service Price = Total cost of operations + Provider profits
Total Cost = Fixed Cost + Variable Cost + Indirect Cost
Fixed costs: Professionals, Mortgage/Rent, DepreciationVariable costs: Medicines, ConsumablesIndirect Costs: Water, electricity, Corporate expenses
(Expected) Provider Profits α Investments
Presented at Lounge47.in on 1st February 2014Copyright © Mr. Dr. V Renganathan
Vaatsalya Approach to Cost Control & Profit Optimization
Strategy Impact
Don’t own but lease building Low investment requirement
Buy only reliable Indian made equipment
Lowered capital expenditure
Negotiate volume discount Lowered capital & variable expenditure
No costly equipment (eg; MRI) Lowered capital expenditure
Doctors on revenue share Lower fixed expenditure
Control corporate expenditure Lower operational expenses
Presented at Lounge47.in on 1st February 2014Copyright © Mr. Dr. V Renganathan
User Challenge to Provider•
1. Offer good quality accessible services at
affordable prices
2. That offer should be available wherever I move in my community – That means scalable
Presented at Lounge47.in on 1st February 2014Copyright © Mr. Dr. V Renganathan
Cost as low as possible
High Quality
Easy Accessibility
User Expectations: Healthcare Service
User’s Street
Home Hospital
Presented at Lounge47.in on 1st February 2014Copyright © Mr. Dr. V Renganathan
What is Quality?User yardsticks of Quality• Cure rate or how fast I got cured• Clinical Diagnosis Skills• Hospital Cleanliness
A quality provider follows recommended guidelines of diagnosis & treatment
What are the impact of quality measures on cost?
Presented at Lounge47.in on 1st February 2014Copyright © Mr. Dr. V Renganathan
Accessibility to Services• Physical as well as services accessibility
• Physical accessibility means hospital in the neighborhood itself or if transportation is available easy access through roads
How does accessibility impact costs ?
Closer the healthcare facility to the user higher the costs
Presented at Lounge47.in on 1st February 2014Copyright © Mr. Dr. V Renganathan
Urban Health Issues
Communicable/Infectious diseases Non-Communicable
Prevention Acute Care Prevention Chronic Care
•Long-term•No significant role for Provider
•Short-term•Predominant role for Provider• OP & IP care
•Long-term•Significant role for Provider• OP care• Diagnostics
•Long-term•Significant role for Provider• OP & IP• Diagnostics
Presented at Lounge47.in on 1st February 2014Copyright © Mr. Dr. V Renganathan
Urban Healthcare Delivery Model
• Low-cost clinics• 1-2 docs, ANM, Nurses• Clinics with OP care• Diagnostics• Medical management• Diet/exercise consultation• OP chronic care treatments
Peri-urban Spaces
Full fledged secondary care
hospitals with OP & IP care