Who Owns the FutureAnd what if nobody does?

WILL TESLA OWN THE FUTURE OF PRODUCER»USER CAR SALES?

08-04-23prof. dr S.J. Magala2

• What can car dealers do in order to justify, legitimize & reason (Logos)?

• What can car dealers do in order to attract, appeal and seduce (Pathos)?

• What can car dealers do in order to convert, guide, lead sustainable growth (Ethos)?

• Coaching to IT citizenship

QUESTIONS ABOUT TESLA & CAR DEALERSHIPS (RHETORIC)

08-04-23prof. dr S.J. Magala3

WHY ICT CITIZENSHIP MATTERS - 2014?

08-04-23prof. dr S.J. Magala4

• Not only technology: but also user patterns turn into lease and rent model of city bikes (city electric cars in corner pools)

• Consumer turns into a citizen who supports 8 mln cars cutback in China

• Demography around the next corner: 50% of girls & 30% of 12-year olds of today will live to be 100!

1. FROM PRODUCER TO CONSUMER DOMINATED MARKETS AND PUBLIC SPACES

08-04-23prof. dr S.J. Magala5

• Amazon.com • or print on demand • or leave and pick up • Kindle, kindle, little

book: travel lightly!• Cars on demand • Or leave and pick up• Vertical garages and

terminals• 3G new family models

WHAT HAPPENED TO BOOKS? ON DEMAND, FOR RENT, FREE?

08-04-23prof. dr S.J. Magala6

1. Robert Parker & wine consumer or prefe- rence reorganizing

2. David Hockney’s iPhone e-mailed art: bringing designers & producers & citizens together

3. Emergent business models: postGoogle

CAN CAR DEALERS LEARN FROM WINE & ART?

08-04-23prof. dr S.J. Magala7

WOULD YOU BUY A SECOND HAND CAR FROM THIS WOMAN?

• Inventing new needs before they’re imagined

• Imagining and diseminating new needs (proactive)

• Drones, robots & human face

08-04-23prof. dr S.J. Magala8

HOW MUCH IS ENOUGH OR A PROACTIVE CAR DEALER IN 2030

• Green technology or electric car sales

• Online proactivity or citizen’s friend

• Gender revolution: cars as Tuppenwa re

• Family car for three generations 2030

08-04-23prof. dr S.J. Magala9