Who Owns the FutureAnd what if nobody does?
WILL TESLA OWN THE FUTURE OF PRODUCER»USER CAR SALES?
08-04-23prof. dr S.J. Magala2
• What can car dealers do in order to justify, legitimize & reason (Logos)?
• What can car dealers do in order to attract, appeal and seduce (Pathos)?
• What can car dealers do in order to convert, guide, lead sustainable growth (Ethos)?
• Coaching to IT citizenship
QUESTIONS ABOUT TESLA & CAR DEALERSHIPS (RHETORIC)
08-04-23prof. dr S.J. Magala3
WHY ICT CITIZENSHIP MATTERS - 2014?
08-04-23prof. dr S.J. Magala4
• Not only technology: but also user patterns turn into lease and rent model of city bikes (city electric cars in corner pools)
• Consumer turns into a citizen who supports 8 mln cars cutback in China
• Demography around the next corner: 50% of girls & 30% of 12-year olds of today will live to be 100!
1. FROM PRODUCER TO CONSUMER DOMINATED MARKETS AND PUBLIC SPACES
08-04-23prof. dr S.J. Magala5
• Amazon.com • or print on demand • or leave and pick up • Kindle, kindle, little
book: travel lightly!• Cars on demand • Or leave and pick up• Vertical garages and
terminals• 3G new family models
WHAT HAPPENED TO BOOKS? ON DEMAND, FOR RENT, FREE?
08-04-23prof. dr S.J. Magala6
1. Robert Parker & wine consumer or prefe- rence reorganizing
2. David Hockney’s iPhone e-mailed art: bringing designers & producers & citizens together
3. Emergent business models: postGoogle
CAN CAR DEALERS LEARN FROM WINE & ART?
08-04-23prof. dr S.J. Magala7
WOULD YOU BUY A SECOND HAND CAR FROM THIS WOMAN?
• Inventing new needs before they’re imagined
• Imagining and diseminating new needs (proactive)
• Drones, robots & human face
08-04-23prof. dr S.J. Magala8
HOW MUCH IS ENOUGH OR A PROACTIVE CAR DEALER IN 2030
• Green technology or electric car sales
• Online proactivity or citizen’s friend
• Gender revolution: cars as Tuppenwa re
• Family car for three generations 2030
08-04-23prof. dr S.J. Magala9