a journey to joined-up thinking. integration: breaking down the silos conference, 26 february 2015
TRANSCRIPT
A journey to joined-up
thinking
Zoe Grumbridge, head of fundraising and communications, Refugee Action
CharityComms conference, 26 February 2015
Our starting point
Our journey
1. Define our purpose
2. Simplify our story
3. Make an impact
4. Refine the supporter journey
1. Defining our purpose
1. Defining our purpose
Influencing and
campaigning
Fundraising
?
Servicedelivery
2. Developing our story
Seble:
- Fled Eritrea age 17
- She was trafficked to
UK
- Asylum claim refused,
left homeless
- We helped her build a
future in the UK
2. Developing our story
2. Developing our story
3. Making an impact
Telling our story – empowering staff and volunteers:
• What is the problem?
• What’s the most shocking thing about the problem?
• How did Refugee Action help?
• How did Refugee Action make life better for that person?
• What impact did our intervention have?
3. Making an impact
Responsive to external environment
Powerful content:
stories and evidence from our services
Simple actions:
meaningful and tied into influencing
goals
Supporter journey: joined up
fundraising ask
3. Making an impact
“The only way of discovering the
limits of the possible is to
venture a little way past them
into the impossible.”
Robert Schuck, Refugee Action supporter
4. Refining the journey
Bond: This is important
to me
Build: This is for me
and I care about it
Embed: I am
committed to this
Rekindle: Is there anything
more I can do?
In action: an integrated campaign
Bring back dignity
In action: a seasonal appeal
Journey to safety
In action: responsive action
Fairness not fares
Visit the CharityComms website to
view slides from past events, see
what events we have coming up
and to check out what else we do.
www.charitycomms.org.uk
Integration:breaking down the silos
Conference
26 February 2015
London
#integratedcomms
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