Fall–Winter 2018

PROMOTIONS

C C

BACKBAR EVENTStock your salon up and save on all your favorite Alterna Backbar sizes: 25% off on Liters and 20% on Half Gallons.

A

A

A A

A

D

B

Give your clients clinically proven results with these perfectly priced CAVIAR trios. Purchase any of the following trio at 25% off.

©2018 & Distributed by Alterna Professional Haircare, Culver City, CA USA 90230 • 1-888-4alterna, after 1/1/2019

Henkel Corporation, Culver City, CA USA Henkel AG & Co. KGaA, Henkelstr. 67, 40589 Düsseldorf, Germany • PN# 21817

CAVIAR CLINICALLY PROVENTRIOS

CAVIAR COLOR PROOF TRIOClinically proven to deliver 70 days* of vibrant color and shine thanks to our Dual Capture Complex that helps keep color true and vibrant longer while protecting against UV**, color fade, and rinse out.

TRIO INCLUDES Infinite Color Hold Shampoo, 8.5 oz.Infinite Color Hold Conditioner, 8.5 oz. Infinite Color Hold Dual-Use Serum, 1.7 oz.

Salon Price: $38.00 Salon Value: $51.00 SAVINGS: $13.00 (25%)

*Based on a clinical study, with use of CAVIAR Anti-Aging Infinite Color Hold Shampoo, Conditioner & Dual-Use Serum vs. untreated hair.

**Helps protect from hair color fade caused by UV rays.

CAVIAR THINNING PROOF TRIORegimen is clinically proven to provide significant improvements in hair texture, thickness and overall condition with regular use vs. untreated hair.*

TRIO INCLUDES Clinical Densifying Shampoo, 8.5 oz.Clinical Densifying Leave-in Root Treatment, 4.2 oz. Clinical Densifying Styling Mousse, 5.1 oz.

Salon Price: $41.00 Salon Value: $55.00 SAVINGS: $14.00 (25%)

*Regimen includes Caviar Anti-Aging Clinical Densifying Shampoo, Leave-In Root Treatment and Styling Mousse.

SAVE 20%

SAVE 25%OR MORE

CAVIAR HUMIDITY PROOF TRIOFormulated with caviar extract and a blend of nourishing oils to help control the level of humidity affecting the hair while creating youthful smoothness. Strands are left smooth, with over 80% less frizz within the course of 72 hours.*

TRIO INCLUDES Smoothing Anti-Frizz Shampoo, 8.5 oz. Smoothing Anti-Frizz Conditioner, 8.5 oz. Smoothing Anti-Frizz Blowout Butter 5.1 oz.

Salon Price: $38.00 Salon Value: $51.00 SAVINGS: $13.00 (25%)

*Based on a clinical study, with use of CAVIAR Anti-Aging Smoothing Anti-Frizz Shampoo, Conditioner & Blowout Butter vs. untreated hair.

$39.50

eachSPECIAL

SALON PRICESALON VALUE $49.50

A Salon Value: $35.00 each Salon Price: $26.25 SAVINGS: $8.75 (25%)

B Salon Value: $65.00 Salon Price: $49.00 SAVINGS: $16.00 (25%)

C Salon Value: $19.75 each Salon Price: $14.50 SAVINGS: $5.25 (27%)

D Salon Value: $80.00 Salon Price: $60.00 SAVINGS: $20.00 (25%)

HOLIDAY DUO SETSGive your clients the full CAVIAR experience with our holiday duo sets.

CAVIAR ANTI-AGING BOND REPAIR CONSUMER TRIAL KITRestore hair’s strength with these Bond Repair essentials—our 1st at-home Bond Enforcing System that helps reconnect broken bonds in the hair.

SET INCLUDESRestructuring Bond Repair Shampoo & Conditioner, 1.35 oz. each

Restructuring Bond Repair Leave-in Heat Protection Spray, 0.85 oz.

Restructuring Bond Repair 3-in-1 Sealing Serum packette, 0.25 oz.

THINKBIG VOLUME FOR HOLIDAY Go BIG this holiday season and let your clients experience glamorous

volume with $5 off on our BAMBOO Volume Collection.

AVAILABLE FOR A LIMITED TIME—STOCK UP YOUR SALONS NOW!

BLACKFRIDAY

SETSJust in time for Black Friday, CAVIAR Consumer Trial Kits

are your clients’ go-to for trying out some of our

top-selling collections.

CAVIAR ANTI-AGING MOISTURE DUORevitalize dry, brittle hair with this luxurious hydrating duo enriched in Omega-3s and Vitamins C & E for beautiful, youthful-looking hair.

CONTENTS Replenishing Moisture Shampoo & Conditioner, 8.5 oz. each

CAVIAR ANTI-AGING MOISTURE CONSUMER TRIAL KITTransform hair after just one use with this trio of haircare essentials that restores moisture to dry, brittle hair.

SET INCLUDESReplenishing Moisture Shampoo & Conditioner, 1.35 oz. each

Replenishing Moisture CC Cream, 0.85 oz.

CAVIAR ANTI-AGING VOLUME CONSUMER TRIAL KITRestore hair’s natural fullness with this volumizing three-piece kit for healthier, fuller hair in an instant.

SET INCLUDESMultiplying Volume Shampoo & Conditioner, 1.35 oz. each

Multiplying Volume Styling Mist, 0.85 oz.

CAVIAR ANTI-AGING BOND REPAIR DUORestore hair’s strength with the NEW Bond Repair regimen infused with our innovative Bond Enforcing Technology that helps to reconstruct damaged hair.

CONTENTS Restructuring Bond Repair Shampoo & Conditioner, 8.5 oz. each

CAVIAR ANTI-AGING VOLUME DUOVolumize fine hair with this thickening duo enriched with Marine Plumping Complex for fuller, healthier, multiplied hair.

CONTENTS Multiplying Volume Shampoo & Conditioner, 8.5 oz. each

Caviar Minis are the perfect small gift for your clients this holiday.

Get them now for just $4.00 each($6.00 salon value)!MULTIPLYING VOLUME STYLING MIST, 0.85 OZ.A multi-tasking treatment styler that nourishes, replenishes and preserves the health of hair strands, while delivering more fullness and volume.

REPLENISHING MOISTURE CC CREAM, 0.85 OZ.A leave-in hair treatment and styling cream that perfects hair in 10 different and unbelievable ways. Provides: Moisture, Shine, Smoothness, Softness, Anti-Breakage, Heat protection, Light hold, UV color protection*, Manageability, and Strength.

REPLENISHING MOISTURE SHAMPOO, 1.35 OZ.A luxurious cleanser that restores and hydrates dry hair.

REPLENISHING MOISTURE CONDITIONER, 1.35 OZ.A lipid-rich conditioner that nourishes and hydrates.*Helps protect from hair color fade caused by UV rays.

BAMBOO ABUNDANT VOLUME SHAMPOO AND/OR CONDITIONER, 8.5 OZ. EACHA lightweight cleanser and conditioner with eco-certified Bamboo Extract and Maca Root that provide moisture and amplify hair volume.

Salon Price: $6.00 each Salon Value: $11.00 SAVINGS: $5.00 (45%)

BAMBOO ABUNDANT VOLUME SHAMPOO AND/OR CONDITIONER, 33.8 OZ. EACH

Salon Price: $14.75 eachSalon Value: $19.75 SAVINGS: $5.00 (25%)

BAMBOO WEIGHTLESS WHIPPED MOUSSE, 6.0 OZ.A lightweight mousse that provides thickness, lift and long-lasting volume.

Salon Price: $6.00 Salon Value: $11.00 SAVINGS: $5.00 (45%)

BAMBOO 48-HOUR SUSTAINABLE VOLUME SPRAY, 4.2 OZ.A light styling spray that immediately thickens each strand, amplifying allover volume by 105% for 48 hours.**Based on an outside clinical study vs. untreated hair

BAMBOO 2-IN-1 VOLUMIZER, 3.5 OZ.A lightweight, non-sticky volumizer that can be used on damp or dry hair to add body, definition and lift for all hair types.

Salon Price: $7.50 each Salon Value: $12.50SAVINGS: $5.00 (40%)

HOLIDAYPROMOTIONS

SAVE 16% $28.50

eachSPECIAL

SALON PRICESALON VALUE $34.00

SAVE 40%

$7.50

each kit

SPECIAL SALON PRICE

SALON VALUE $12.50

DON’T MISS OUT ON ALTERNA’S

STOCKINGSTUFFERS

Q&A WITH GLOBAL BRAND AMBASSADOR

ANDREW FITZSIMONSWhen did you first hear about Alterna Haircare? AF: There have been Alterna products in my kit for years, the Caviar collection is especially popular in the celebrity beauty industry.

What advice would you give to a young hairstylist wanting to follow in your footsteps?AF: Trust your instincts, you have them for a reason! Don’t be afraid to take risks.

ALTERNA NEWS

@andrewfitzsimons

Follow @andrewfitzsimons on Instagram

to see exclusive behind-the-scenes footage

using his favorite Alterna products on his

many celebrity clients (the Kardashians,

Kendall Jenner, Ashley Graham and many more).

Alterna’s how-to videos