GET INSPIRED. BE PART OF IT.REDkEN.cOm

august 2009promotions

nEW straigHt CoLLECtion From rEDKEn stYLingBOOST YOUR BUSINESS WITH REDKEN CHEMISTRYREDKEN FOR MEN “HOOK-UP YOUR PAD” CLIENT SWEEPSTAKES

NEW ON 5TH

nEW straigHt CoLLECtion For FinE, mEDium & CoarsE HairamaZing straigHtnEss as sEEn at nEW YorK FasHion WEEKGive every client hair that’s straight from the runway. Customized for

fine, medium and coarse hair types, NEW sheer straight 06, align 12

and NEW power tame 16 give you the ultimate straightening solutions.

Runway style, everyday—only with Redken Styling.

August 2009 Promotions 3

tHE straigHt CoLLECtion inCLuDEs: nEW sHEEr straigHt 06 LigHtWEigHt straigHtEning gEL • Adds touchable smoothness to fine hair • Weightless feel won’t leave hair flat or lifeless • Helps protect from heat damage • Features the exclusive Straight-Out Complex

aLign 12 protECtivE straigHtEning Lotion • Same great formula stylists love; strengthens and straightens medium hair • Adds discipline and control for naturally straight results • Provides heat protection due to fortifying xylose and glucose sugars • Features Anti-Frizz Technology

nEW poWEr tamE 16 intEnsE straigHtEning baLm • Helps create lasting, pin-straight styles on coarse hair • Tames unruly textures and provides protection from humidity;

ideal for Real Control clients• Helps protect from heat damage • Features the exclusive Straight-Out Complex

Brunette Model's Haircolor: Natural Level: 3 Highlight Formula: ½ oz. (15 ml) Double Fusion Browns Av + 1 oz. (30 ml) 30 volume Pro-oxide Cream Developer Glaze Formula (between foils): 2 oz. (60 ml) 04NB Maple Shades EQ + 2 oz. (60 ml) Shades EQ Processing Solution

Blonde Model’s Haircolor: Natural Level: 5 Highlight Formula: 1 part Blonde Icing Power Lift Conditioning Cream Lightener + 2 parts 20 volume Blonde Icing Conditioning Cream Developer Base Formula 1 (between foils): 1 oz. (30 ml) 7Av Color Fusion + 1 oz. (30 ml) 20 volume Pro-oxide Cream Developer Base Formula 2: 1 oz. (30 ml) 7Av Color Fusion + 1 oz. (30 ml) 30 volume Pro-oxide Cream Developer Glaze Formula: 2 oz. (60 ml) 09GB Butter Cream Shades EQ + 2 oz. (60 ml) Shades EQ Processing Solution

straigHt CoLLECtion tECHnoLogY new straiGHt-out coMPleX • Features strenGtHeninG Proteins Plus MoisturizinG coconut and olive oils • locks in lonG-lastinG straiGHtness and Frizz-Free sHine

For Fine Hair

For MediuM Hair

For coarse Hair

NEW ON 5TH NEW ON 5TH

saLon oFFErPurcHase

9 Straight Collection products (mix and match)

suGGested Product MiX:

3 NEW Sheer Straight 06 3.4 oz.

3 Align 12 5 oz.

3 NEW Power Tame 16 5 oz.

receive Free

A 1 NEW Sheer Straight 06 3.4 oz. (Stylist Use Only)

B 1 NEW Power Tame 16 5 oz. (Stylist Use Only)

C 4 NEW Sheer Straight 06 1 oz. for client sampling

D 4 NEW Power Tame 16 1 oz. for client sampling

E 1 Straight Collection Technique Guide

F 2 Double–Sided Posters (18" x 24")

G 1 Shelf Display (holds the 9 suggested retail products)

H 3 Large Handheld Client Mirrors (10" x 15") — FREE stylist gift

stYList giFtlarGe HandHeld client Mirrors (included in salon oFFer)

• Double-handled design

• Large mirror (10" x 15")

• $10 value each

H

A

B

C D

E

G

F

stYList triaL Kit oFFErPurcHase

The Straight Collection Stylist Trial Kit

at a discount

kit includes:

1 NEW Sheer Straight 06 3.4 oz.

1 NEW Power Tame 16 5 oz.

1 Straight Collection Technique Guide

August 2009 Promotions 5

opEn stoCKProduct size salon

NEW Sheer Straight 06 3.4 oz.

NEW Sheer Straight 06 1 oz.

Align 12 5 oz.

Align 12 1 oz.

NEW Power Tame 16 5 oz.

“Now, even the coarsest

hair can go sleek, thanks

to power tame 16. I blow-

dry it in, then flat-iron hair in

small sections. It’s especially

great for my Real Control

clients—they love how

straight and shiny it makes

their hair!”

– Giovanni Giuntoli, redken artist

Visit RedkenEducationOnDemand.com to watch FREE product knowledge videos about the NEW Straight Collection!

GET INSPIRED. BE PART OF IT.

REDKEN.COM

saLon oFFErPurcHase

14 Redken Chemistry and haircare

treatments (mix and match)

suGGested Product MiX:

1 Color Extend Shot Phase 16.9 oz. (½ Liter)

1 Extreme Shot Phase 16.9 oz. (½ Liter)

1 Clear Moisture Shot Phase 16.9 oz. (½ Liter)

2 Shot Phix 3.5 pHix pHase sealer 8.5 oz.

1 Shot Phix 5.5 pHix pHase sealer 8.5 oz.

2 All Soft Heavy Cream 8.5 oz.

2 Real Control Intense Renewal 8.5 oz.

2 Extreme Rescue Force 8.5 oz.

2 Color Extend Rich Recovery 8.5 oz.

smaLL invEstmEnt. big proFits. transForm tHEir Hair anD boost Your bottom LinE WitH rEDKEn CHEmistrYThese days, clients are looking for treatments that are high-performance and cost-effective. With Redken Chemistry, you can give them exactly what they want and increase your income at the same time. It’s a win-win situation!

To help you get started, we’ve put together this exclusive kit including catchy T-shirts and mirror clings to get clients talking about Redken Chemistry, plus valuable reference materials for stylists and salon owners. The Redken Professional Treatments Consultation Tool helps stylists choose the perfect Redken Chemistry and haircare treatment for each client, and the Business-Building Guide features timeless tips and strategies to grow your business from top salon pros like Kristi Valenzuela, Peter Mahoney and David Stanko.

rEDKEn CHEmistrY rEvEnuE CaLCuLatorWant even more motivation? Here’s an

example of the profits you could be earning

with only two Redken Chemistry products

(1 Shot Phase and 1 Shot Phix):

salon investMent: $26.50 Number of Services: 34 Average Price Per Service: $15.00 Gross Profit: $510.00

= net ProFit: $483.50

receive Free

1 Redken Chemistry Business–Building Kit

kit includes:

A 5 Redken Chemistry T-shirts valued

at $100

3 “Let’s Do A Shot” size M

2 “Get your Phix” size XL

B 4 Redken Chemistry Mirror Clings

C 1 “Tough Times. Easy Strategies”

Business-Building Guide

D 1 Redken Professional Treatments

Consultation Tool

NEW ON 5TH

C

D

A

B

eXtreMe for distressed hair

color eXtend for color-treated hair

clear Moisture for normal, dry hair

all soFt for dry/brittle hair

sMootH down for very dry/ unruly hair

real control for dry/dense/ sensitized hair

Whenever strength is needed Before, between or after a chemical/ color service

Whenever color protection is needed After a color service

Whenever moisture replenishment is needed

Whenever softness is needed

Whenever frizz control and smoothness are needed

Whenever repair, moisture, and control are needed

3.5 pHix pHase 5.5 pHix pHase

Whenever hair is chemically distressed

Whenever hair is mechanically distressed

in-s

alon

tre

atM

ent

serv

ice:

take

-HoM

e re

GiM

en:

wH

en t

o u

se:

in-s

alon

tre

atM

ent

serv

ice:

wH

en t

o u

se:

stEp 2: sHot pHiXHelps lock in the specialized ingredients in the Shot Phase formulas onto the hair

while rebalancing hair’s pH level and sealing the cuticle to leave hair in its most compact,

healthy condition. There are two Shot Phix sealers available.

How-to: Spray 10-15 pumps over shot. Work in, rinse.

oPtional: Apply a deep conditioning treatment if additional conditioning is required.

ContinuED CarETo provide your salon with a complete backbar to retail solution, each Redken Chemistry

Shot Phase has a corresponding take-home haircare regimen. Be sure to recommend

the appropriate products to help clients maintain the service benefits after they leave the salon.

August 2009 Promotions 7

3.5 pHix pHase 5.5 pHix pHase

Whenever hair is chemically distressed

Whenever hair is mechanically distressed

in-s

alon

tre

atM

ent

serv

ice:

wH

en t

o u

se:

* NEW Real Control Shot Phase 16.9 oz. (1/2 liter) will be available in Fall 2009

*

2 EasY stEps to HEaLtHiEr HairThe Redken Chemistry service is a 2-step professional in-salon treatment that is designed to work in conjunction with the Redken Haircare line, delivering simple solutions for specific problems and creating a total service from backbar to retail.

stEp 1: sHot pHasEContains specialized ingredients that compensate for missing components in the hair due to chemical or mechanical distress. Six Shot Phase

formulas are available and they can be used alone or intermix up to 3 formulas to create customized treatments.

How-to: After cleansing with the appropriate Redken shampoo, apply the appropriate Shot Phase (mix up to 3 formulas).

Apply 3 pumps (15 ml or .5 oz.). Leave on 5 minutes, do not rinse.

CrEatE Your proFEssionaL EDgEThese days, it’s more important than ever to have a distinct Professional Edge. What is that, you might ask? It’s your particular set of selling points—what gives you an “edge” to make you unique and keep clients coming back to your chair.

This kit, featuring three special shades from Color Fusion, helps you create your Professional Edge. You’ll hone in on your unique skills, and advance your knowledge of Redken Haircolor with an exclusive tip guide. Developed by top Redken Artists, this guide offers new ways to maximize efficiency, quick fixes, words of wisdom, fresh formulas and much more!

We’ve also included a coupon for a FREE haircolor video from Redken Creates Volume 3 (a $16.95 value), a hip Redken-branded apron and a client appointment card featuring the Redken Desktop Widget. Encourage your clients to visit Redken.com/widget to download it today!

WHat’s a WiDgEt?A widget is an application or “mini-website” that you can download to your desktop and install on your computer. The Redken Desktop Widget gives clients access to exclusive sampling offers and lets them receive appointment reminders right on their computer desktop!

NEW ON 5TH

6N

The most popular

Color Fusion shade!

4Mv

Create rich, radiant mahogany

glamour with this shade from

the Spotlight Collection.

9Av

Give clients icy cool blonde

with this shade from the NEW

Blonde Glam Collection.

saLon oFFErPurcHase

18 Color Fusion shades

receive Free

A 1 6N Color Fusion 2.1 oz.

1 4Mv Color Fusion 2.1 oz.

1 9Av Color Fusion 2.1 oz.

B 1 Redken Education On Demand Coupon

C 1 Create Your Professional Edge Haircolor

Tips Guide

D 1 Experience the Professional Edge Apron

E 25 Client Appointment Cards featuring the

Redken Desktop Widget

A

B

E

D

C

sneak Peek inside tHe create Your

ProFessional edGe Haircolor tiPs Guide…

Balance an uneven haircut using haircolor

When a client has too much weight on one

side (due to too much texture, too many

layers or uneven density), correct the

problem by creating lightness and darkness.

Add more lowlights where you want to

reduce density; add highlights where you

want to create the illusion of fullness.

Your kit includes tHese aMazinG sHades:

After watching your FREE haircolor video, check out the entire library of videos available for rent at RedkenEducationOnDemand.com. It’s a great resource to improve your skills at home or during downtime in the salon, prepare for the Redken Certified Haircolorist exam or help train and inspire your staff. Videos can be rented for 48 hours and watched right from your Internet browser. Product knowledge videos are always FREE! Log-on today and get started!

August 2009 Promotions 9

HooK-up Your paD sWEEpstaKEsBoost retail sales of Redken For Men when your salon participates in this amazing sweepstakes! Clients can enter to win one of 16 high-tech prizes when they purchase two Redken For Men haircare or styling products at 20% off!* You’ll also receive a sample of new and improved Color Camo to try in your salon.

1 granD priZE: • Sony 46" Flat-Screen HDtV

• Sony Blu-ray DiSc Player

• BoSe Home tHeater SyStem

$4,700 value!

visit rEDKEn.Com/rFmsWEEps to EntEr! *No purchase necessary to enter. Cleanse bar not included.

2008 go pro sWEEpstaKEs granD priZE WinnErs!In our last Redken For Men Sweepstakes, Michael and Amy Dunigan of Calera, AL, won an all-expense paid golf getaway to legendary Pebble Beach! Enter our Hook-Up Your Pad sweepstakes and you could be the next to win!

“tHe triP to PeBBle BeacH was a dreaM coMe true! tHe GolF was trulY reMarkaBle and tHe sPa

services were PerFect. tHank You, redken!”

– MicHael & aMY duniGan

NEW ON 5TH

5 First pLaCE priZEs: • iPod classic and Bose dockinG

station and HeadPHones

$750 value!

10 sEConD pLaCE priZEs: • nintenDo Wii witH GaMe

$300 value!

saLon oFFErPurcHase

Any 12 Redken For Men haircare or styling products at 20% off

Product size Mint Clean invigorating shampoo 10 oz. Cool Finish invigorating conditioner 10 oz. Chill Blast daily antidandruff leave-in treatment 5 oz. Go Clean daily care shampoo 10 oz. Densify texturizing shampoo 10 oz. Retaliate anti-dandruff shampoo 10 oz. Finish Up daily weightless conditioner 10 oz. Mint Fix Sweat-Resist Gel 5 oz. Stand Tough extreme gel 5 oz. Grip Tight holding gel 5 oz. Get Groomed finishing cream 5 oz. Outplay texture putty 3.4 oz. Maneuver working wax 3.4 oz. Polish Up pomade 3.4 oz. Work Hard molding paste 3.4 oz. Mint Shape forming paste 3.4 oz. Disrupt fiber gum 4.6 oz. Hold Still firm spray 7.4 oz.

receive Free

A 1 Hook-Up Your Pad Easel Tear Pad with 25 entry forms

B 1 Client Offer Shelf Talker

C 36 Assorted Redken For Men Packettes

D 1 NEW Color Camo Sampling Kit valued at $12.95! Kit includes:

3 NEW Color Camo Shades (Light, Medium and Dark Natural) 2 oz.

1 10 volume Pro-oxide Cream Developer 8 oz.

1 NEW Color Camo Applicator Bottle 4 oz.

1 NEW Color Camo Shade Chart with Techniques

CLiEnt oFFErPurcHase

Any 2 Redken For Men haircare or styling products at 20% off and enter to win

the Hook-Up Your Pad sweepstakes!

August 2009 Promotions 11

To activate this offer, visit Redken.com/specialoffers *Price varies depending on product mix

A

C

D

maKE surE to iDEntiFY Your saLon as a rEDKEn For mEn saLon!In 2008, 40% of sweepstakes entrants searched for a salon using Redken.com’s Salon Finder tool. Be there for male clients to find you.

B

WHat’s nEW anD improvED? • Customized coverage options

• Processes in 5 or 10 minutes

• Tonality is cooler

• Formula is thicker in viscosity and

opaque in color

• Now used with 10 volume Pro-oxide

Cream Developer

• New shades cannot be mixed

with old shades

B

C

E

B

D

A

nEW CoLor Camo 5-10 min. Custom graY CamouFLagEDiscover the fastest men’s professional haircolor with the most benefits. Reformulated with advanced technology, New Color Camo 5-10 min. custom gray camouflage blends the same amount of gray in 5 minutes that it used to in 10 minutes, or you can process for 10 minutes to increase the amount of coverage. We’ve made it easy to get started—just check out the Color Camo Technique Guide in your kit to learn three easy color techniques for your male clients. Don’t miss out on this exclusive launch offer.

saLon oFFErPurcHase

12 shades of NEW Color Camo 2 oz.

receive Free

A 1 Color Camo Swatch Box — $14 value!

B 1 Color Camo Service Poster

C 1 Color Camo Technique Guide

D 1 Color Camo Consumer Image Book

E 4 Mirror Clings

spECiaL oFFEr! rEDKEn EDuCation on DEmanD: taKE Your FinanCiaL tEmpEraturELog-on to RedkenEducationOnDemand.com to measure the financial health of your salon and discover areas where you can improve your business! In “Salon Scorecard,” an exclusive Redken Education On Demand video, business expert Peter Mahoney walks you through this diagnostic tool step-by-step. Don’t miss out—discover simple ways to boost your business today. The video is available at a special discount price of $15 when you enter code AUGDEAL at check out!

“witHout ‘salon scorecard,’ sPa di da would Have never Gotten wHere tHeY are todaY. tHe tool HelPed tHeM Focus on sPeciFic waYs to iMProve tHeir Business, wHicH is crucial in a touGH econoMY.”

– tess davoren, redken salon develoPMent ManaGer

NEW ON 5TH

Offer valid through August 31, 2009

August 2009 Promotions 13

visit rEDKEn.Com to CustomiZE promotionaL matEriaLs For Your saLon!Promoting your salon is simple if you have the right resources, and that’s exactly what Redken can provide. We’re launching My Business Toolbox, a new online resource center with customizable, Redken-branded marketing templates you can use to continuously promote your business and services. All you have to do is personalize them with your salon’s logo and contact information:

• Referral cards • Incentive cards • Loyalty cards • Postcard mailers • Merchandising flyers

And to make promoting your salon even more cost-effective, we’ll print, produce and deliver your materials at affordable and competitive rates. You’ll also be able to upload your client list or purchase lists of prospective clients.

Log-on to Redken.com/MyBusinessToolbox for details.

PurcHase

24 Vector Plus or Vector Plus Extra Body

texturizers (mix and match) at 20% off

PurcHase

24 Inner Secret or Creative Curl

texturizers (mix and match) at 20% off

teXturizer reFerence Guide

Vector Plus Taurine: Fortified Wave

• Unique Taurine Technology evens porosity

• Creates manageable body and volume

from scalp to ends

• For all hair types, up to 50% highlighted

• Available in Original and Extra Body

Formulas

Creative Curl: Customized Acid Wave

• Extra gentle waving system

• Creates soft, natural-feeling, bouncy curls

• True-to rod size

• Available in Normal/Resistant, Fine/Limp,

and Tinted formulas

Inner Secret: Conditioner Activated Wave

• Patented process utilizes conditioner to

help develop curl patterns

• Provides soft, conditioned, natural

looking curls

• For all hair types

savE 20% on vECtor pLus, innEr sECrEt anD CrEativE CurL tEXturiZErs

naMe oF session date daY tuition

everYtHinG’s included 2 auGust 3 - 5 MondaY - wednesdaY $ 950

don’t sweat it FiX it auGust 3 - 5 MondaY - wednesdaY $ 900

color & know wHY auGust 10 - 13 MondaY - tHursdaY $ 900

cut & know wHY auGust 10 - 13 MondaY - tHursdaY $ 900

colorinG out oF Your Mind auGust 17 - 19 MondaY - wednesdaY $ 900

cuttinG over tHe toP auGust 17 - 19 MondaY - wednesdaY $ 900

everYtHinG’s included auGust 24 - 26 MondaY - wednesdaY $ 950

desiGninG BeHind tHe cHair auGust 24 - 26 MondaY - wednesdaY $ 900

everYtHinG’s included 2 auGust 31 - 2 MondaY - wednesdaY $ 950

Gender neutral auGust 31 - 2 MondaY - wednesdaY $ 900

color & know wHY sePteMBer 14 - 17 MondaY - tHursdaY $ 900

cut & know wHY sePteMBer 14 - 17 MondaY - tHursdaY $ 900

PureoloGY desiGn sePteMBer 21 - 22 MondaY - tuesdaY $ 800

desiGninG BeHind tHe cHair sePteMBer 21 - 23 MondaY - wednesdaY $ 900

PureoloGY FinisHinG sePteMBer 23 - 24 wednesdaY - tHursdaY $ 800

diaGnostic desiGn sePteMBer 28 - 29 MondaY - tuesdaY $ 800

everYtHinG’s included sePteMBer 28 - 30 MondaY - wednesdaY $ 950

don’t sweat it FiX it octoBer 5 - 7 MondaY - wednesdaY $ 900

PlatForM artistrY octoBer 5 - 7 MondaY - wednesdaY $ 1250

color & know wHY octoBer 12 -15 MondaY - tHursdaY $ 900

cut & know wHY octoBer 12 -15 MondaY - tHursdaY $ 900

colorinG out oF Your Mind octoBer 19 - 21 MondaY - wednesdaY $ 900

cuttinG over tHe toP octoBer 19 - 21 MondaY - wednesdaY $ 900

everYtHinG’s included 2 octoBer 26 - 28 MondaY - wednesdaY $ 950

everYtHinG’s included octoBer 26 - 28 MondaY - wednesdaY $ 950

everYtHinG’s included 2 noveMBer 2 - 4 MondaY - wednesdaY $ 950

color & know wHY noveMBer 9 - 12 MondaY - tHursdaY $ 900

cut & know wHY noveMBer 9 - 12 MondaY - tHursdaY $ 900

color 911: tHe neXt diMension noveMBer 16 - 18 MondaY - wednesdaY $ 900

session skills & PHoto noveMBer 16 - 18 MondaY - wednesdaY $ 1650

cuttinG witH saM & cHris noveMBer 30 - deceMBer 1 MondaY - wednesdaY $ 1100

dressinG tHe Bride noveMBer 30 - deceMBer 2 MondaY - wednesdaY $ 1100

MiXinG it uP ForMulations deceMBer 7 - 9 MondaY - wednesdaY $ 900

rEDKEn EXCHangE sEssion CaLEnDar To register or for more information, call 1.800.545.8157 or log on to Redken.com.

NEW ON 5TH

FinisH + KnoW WHYattend FinisH + know wHY witH cHris Baran at tHe redken eXcHanGe noveMBer 30 - deceMBer 2, 2009

Join Chris Baran for this interactive three-day program and improve your skills at finishing hair with hot tools! Practice analyzing hair and face shape for suitability. Learn how to choose a sectioning pattern and place your brush or iron to ensure predictability. Gain maximum control of your styling tools in order to get maximum results. Understand which

products to use to change hair’s texture and character. By learning these principles of finishing, you’ll discover the predictability you’ve been looking for!

August 2009 Promotions 15

tHE proFEssionaL EDgE businEss WEbinarsEach month, top industry leaders share FREE business-building and personal growth education to help your staff and salon thrive. Thousands of salon professionals have already tuned in—join them to learn salon-proven strategies to take your business to the next level! It’s simple: Register on Redken.com’s Professional site to receive Redken emails and you’ll be sent a link that allows you to sign up for the next available Webinar. Experience the Professional Edge!

date naMe oF series FeaturinG

auG 10 usinG Business tools online to Grow Your Business racHel weiss & saraH lianG, redken interactive MarketinG

auG 24 MeasurinG Your Financial PerForMance- Peter MaHoneY, President, salon tHe salon scorecard (For salon owners/ManaGers) consultants international

sePt 14 suPPortinG tHe service Provider teaM kristi valenzuela, salon success coacH

oct 12 ManaGinG successFul stYlists MicHael cole, redken Business educator (For salon owners and ManaGers)

nov 2 settinG tHe standard For services Peter MaHoneY, President, salon consultants international

nov 9 How to suPPort Your teaM to sell kristi valenzuela, salon success coacH tHrouGH ProMotions

nEW EpisoDE oF tHE Hair FiLEs: tHE uLtimatE bLonDEVisit Redken.com/TheHairFiles to watch “The Ultimate Blonde.” Featuring salon owner Rodney Cutler and Redken Haircolor Consultant David Stanko, this episode of The Hair Files teaches clients how to keep color-treated blonde hair looking radiant with in-salon services and at home treatments. Watch today, then encourage your clients to log-on!

clients will learn...

• How Blonde Glam Shampoo, Conditioner and NEW Color Enhancers can add shine,

strength and a boost of color to blonde hair

• How to create glamorous waves with a curling iron while keeping hair protected from heat

with Redken Styling Products