• 800-780-phcc · rutland will teach your organization the fundamental truths about consumer...

www.caphcc.org • 800-780-PHCC

It is with great pleasure that I

invite you to join the

membership of PHCC in

beautiful Lake Tahoe, NV at

PHCC WEST 2016: Charting

The Course.

Held at the beautiful Harvey’s

Casino & Resort May 12-14,

2016, this is a true WEST

convention, with attendees

invited from ALL of the major

western states. Our Diamond Sponsors Federated Insurance,

CRUISE Americard, Milwaukee Tool and NISSAN Commercial

along with our other sponsors listed in this brochure have

invested in this convention in a major way, and you will see

the results!

PHCC of California is proud to have selected some of our

industries’ finest speakers and presenters over the years and

this year is no exception. For over 30 years Dr Jack Wolf has

designed and presented programs all over the world on topics

related to leadership, productivity, sales and

communication. A presenter at PHCC events across the US,

he received rave reviews for his programs. His presentation

style is highly interactive. Be prepared to laugh, learn and

leave with numerous ideas, tools and tips that will help you

increase your effectiveness with your employees, customers,

vendors, families and friends.

Also on the schedule, Rutland Walker, SVP of Client Strategy

for The Academy of Marketing, has cracked the code on con-

sumer advertising. Everywhere you turn there’s advertising.

We are bombarded with ads on Facebook, Twitter, Google,

TV, Radio, and on and on, etc. The more media there is, the

more difficult it seems to cut through. Cracking the code on

how to effectively advertise in 2016 starts with….

Understanding Consumer Behavior.

Rutland will teach your organization the fundamental truths

about consumer behavior that will help you generate more

revenue, cut expenses and Improve profitability. You will

leave from this program having learned techniques to:

connect authentically with customers by understanding their

consumer behavior, and understand the science behind how

advertising ACTUALLY generates leads. You’ll employ a

system of repeatable success no matter what advertising you

do.

That alone is worth the price of admission, but wait… there’s

more… Many PHCC members serve on their association board of

directors. If you are one of our many chapter volunteers, make

sure you attend Bob Harris, CAE’s session. There are more than

one million nonprofit organizations in the USA and Bob has stud-

ied thousands of them to develop best practices. He’s worked in

countries all over the world and received “Association Partner of

the Year’ award from Association Trends Magazine in 2012. He’s

authored books on association management, and believes not for

profit organizations should run as efficiently as any commercial

business. Witty and sharp, Bob, along with PHCC National Vice

President Elicia Magruder and best selling author Rosalinda Russell

will present on Board Roles & Responsibilities, Strategic Planning &

Risk Awareness and Avoidance, Board & Staff Etiquette… topics

no board member will want to miss. Combine this with the always

popular PHCC Roundtables, the PHCC WEST Trade show, and

the take aways you’ll get from sharing with your peers and

partners, PHCC WEST 2016 will be an invaluable resource for

you.

Finally, and maybe most importantly, there’s the ‘getaway factor’.

Hundreds of PHCC members attend state and national convention

every year, and few will beat the fun, excitement and natural

beauty of Lake Tahoe and Harvey’s Casino & Hotel. I look for-

ward to seeing my PHCC friends, learning new ways to improve

my business and having a beer and enjoying the nightlife that is

Southshore. There will also be a ‘fisherman’s derby’ on the lake,

golf, a dinner cruise, wine tasting and live entertainment… so many

opportunities to reward yourself for the hard work you do all

year. Bring the family, bring your employees, bring your friends

and join us. It doesn’t get better than this.

Louis Senteno, President

PHCC of California

May 11 - 14, 2016 • Harvey’s Resort & Casino • Lake Tahoe

Schedule is tentative & may change without notice.


Wednesday, May 11th

5:00 AM 11:00 AM Fishing Derby - Optional Event

5:00 PM 9:00 PM Lake Tahoe Emerald Bay Dinner Cruise - Optional Event

Thursday, May 12th

9:00 AM 5:00 PM Registration Desk Open

9:00 AM 11:00 AM Apprenticeship Roundtable

1:00 PM 4:00 PM CA Board of Directors Meeting

Dinner on Own

8:00 PM President's Mixer

Friday, May 13th


7:30 AM 8:30 AM Welcome Breakfast

8:30 AM 9:30 AM Keynote Presentation: Jack Wolf - Communicating Beyond Our Differences: How To Maximize

All Of Your Relationships

9:40 AM 10:10 AM Seminar 2: Michael Russell - Distracted Driving: What's Important To You?

10:20 AM 12:30 PM Trade Show Luncheon - Affiliate Speakers & Justin Bond of Our Heroes Dreams

12:40 PM 3:30 PM Seminar 3: Rutland Walker - We've Cracked The Code: Understanding Consumer Behavior

Workshop

3:40 PM 4:40 PM Annual Business Session 1 / Candidate Speeches

6:00 PM 9:00 PM Welcome Reception & Dinner

Saturday, May 14th


7:30 AM 8:30 AM Breakfast

8:30 AM 11:00 AM Seminar 4: Robert Harris, CAE & Elicia Magruder, PHCC National

11:10 AM 12:10 PM Seminar 5: Rosalinda Randall, Civility Consultant

12:10 PM 1:40 PM Lunch on Own

1:40 PM 2:40 PM PHCC CA Executives Meeting

1:40 PM 3:10 PM PHCC Contractor Round Table

3:20 PM 4:20 PM PHCC of CA Annual Business 2 & CA Board Elections

4:30 PM 5:30 PM Post Convention Board Meeting - CA Board Members Only

7:00 PM 11:00 PM Installation Reception & Dinner


Thursday May 12, 2016

Apprenticeship Roundtable

9:00 - 11:00 am Focusing on the importance of apprenticeship in the

Plumbing & HVAC industry, learn techniques to grow your

training program. Learn how to attract contractors &

applicants into apprenticeship training and why.

Friday May 13, 2016

Keynote Presentation

8:30 - 9:30 am Jack Wolf “Communicat ing Beyond Our

Differences - How To Maximize All Of

Your Relationships”

This session will focus on how owners are dealing daily with

employees and customers who are from different

generations. It will be fun yet informative...and very

interactive.

For over 30 years Jack Wolf has designed & presented

programs throughout the world on topics related to

leadership, productivity, sales & communication. He has

presented at PHCC meetings across the country where he

received rave reviews for his programs. He has also

presented at conventions worldwide including Turkey,

Singapore and Hong King. Dr. Wolf has a PhD in

Management and assists small businesses in increasing their

sales & employee productivity. Come prepared to laugh,

learn & leave with numerous ideas, tools & tips that will help

you increase your effectiveness with your employees,

customers, vendors, families & friends.

Friday May 13, 2015

Seminar 2

9:40 - 10:10 am Mike Russell - Federated Insurance

“Distracted Driving – what’s Important

to You?”

The ability to anticipate potential losses &

choose the best prevention solutions lies at the

heart of risk management. Contactors are

primarily vulnerable in two key areas; work comp and fleet

o p e r a t i o n s . T h i s s e s s i o n w i l l e x p l o r e

proactive fleet management practices, including driving

resources, sample driving & vehicle use policies, videos,

safety meeting materials, technology resources, and more.

Did you know that by the end of the day, Americans will

have sent 6 billion text messages! One of the biggest c

ontributors to distracted driving is the use of cell phones.

We’ll discuss practices, policies and technology that can help

reduce or eliminate distracted driving for our employees.

CONTINUED…..

Mike Russell has been with Federated for 30 years, holding

various positions in the Marketing Department. Mike is a

nationally recognized author and speaker and has consulted

with hundreds of business owners and associations in the

areas of safety, risk and business management. Mike has also

been instrumental in the establishment of numerous suc-

cessful association insurance programs, focusing on value,

service and long-term relationships.

Friday May 13, 2016

Seminar 3

12:40 - 3:30 pm Rutland Walker - SVP of Client Strategy for

The Academy of Marketing

“We’ve Cracked the Code -

Understanding Consumer Behavior”

If “half of your advertising is wasted & you just

don’t know which half” then you don’t know what we

know. Everywhere you turn there’s advertising. We are

bombarded with ads on Facebook, Twitter, Google, TV,

Radio, Billboards, Magazines, bus wraps, yard signs, etc. The

more media there is, the more difficult it seems to cut

through. Cracking the code on how to effectively advertise

in 2016 starts with…. Understanding Consumer Behavior

Rutland Walker will teach your organization the

fundamental truths about consumer behavior that will help

you: generate more revenue, cut expenses & improve

profitability. You will learn connect authentically with

customers by understanding their consumer behavior,

understand the science behind how advertising ACTUALLY

generates leads & employ a system of repeatable success no

matter what advertising you do.

Saturday May 14, 2015

Seminar 3

8:30—11:00 AM Robert Harris - CAE

There are more than one million nonprofit

organizations in the USA and Bob Harris has

studied thousands of them to develop best

practices. He startedbegan his career in

Washington DC working with Presidential

Classroom and went on to build an

association management company in Tallahassee, FL. Bob is

on the faculty for the US Chamber of Commerce and re-

ceived “Association Partner of the Year” award from

Association Trends Magazine in 2012. He has authored books

on association management and created the Association Self

-Auditing Process, used by more than 20,000 organizations.

Bob has been dubbed the “Martha Stewart of association

management” for providing tips and templates for making

association management easier..


Seminar 3

11:10 AM—12:10 PM Rosalinda Randall

“Don’t Burp In The Boardroom, Or In

Front Of A Customer”

This seminar targets polishing your

professional presence as it's mostly about

attitude. Improve your client interaction with nuances that

make a difference and also build your company's

reputation..As we all know, employees ARE the company’s

representatives.

Rosalinda Randall is a professional speaker, author and

modern-day pundit on tact and civility in business. By

lending personality and humor to a sometimes boring

topic, Rosalinda has successfully improved workplace

environments and relationships by spreading civility and

sharing enthusiastic and insightful advice for more than 14

years. Randall’s career history spans human resources, law

firms, educational institutions, and manufacturing. She

continues her education through industry associations,

vigilant trend watching, and direct communication with

people from the warehouse to the boardroom.


Construction Roundtable

1:45 pm - 3:15 pm The “PHCC Roundtable” covers issues important to the

plumbing-heating-cooling industry. This is a moderated

event, but allows attendees to discuss issues that are

important to their businesses. What better way to learn,

than with interactive conversation, and other contractors

sharing their solutions to the same problems you

experience in the P-H-C Industry. Not only do you gain

the knowledge from fellow members, you also have the

opportunity in sharing your expertise as well.

Diamond ………………..…$10,000 • 2 Complimentary hotel rooms • 2 Complimentary registrations to convention • 1 Table Top Display 5/13/16 • Banner on website (1 year) • Logo on all E-Blast & Marketing Materials • Full Page ad in PHCC CA Connection Magazine & Convention Marketing Materials • Landing page on www.caphcc.org

Gold ……………………….....$6,000 • 2 Complimentary registrations to convention • 1 Table Top Display 5/13/16 • Banner on website (6 months) • Logo on all E-Blast & Marketing Materials • 1/4 page ad in Convention Marketing Materials

Silver …………………………$4,000 • 1 free registration to convention • Banner on website (6 months) • Logo on all E-Blast & Convention Marketing Materials

Bronze ………………………..$2,000 • 1 Free Registration to convention • Logo on all Convention Marketing Materials

Platinum …………………….$8,000 • 1 Complimentary hotel room • 2 Complimentary registrations to convention •1 Table Top Display 5/13/16 • Banner on website (6 months) • Logo on all E-Blast & Marketing Materials • 1/2 Page ad in PHCC CA Connection Magazine & Convention Marketing Materials

Copper …………………….…$1,000 • Logo on all Convention Marketing Materials

Sponsorship Refund Polices No refunds, no exceptions.

Payment Method Make checks payable to: PHCC of California.

PHCC accepts VISA, MasterCard, American Express and Discover credit cards.

Sponsorship funds may be tax deductible!

Contact Us!

1 800-780-PHCC (7422)

Tracy Threlfall, Executive Vice President [email protected]

Diamond $10,000

Gold $6,000

Bronze $2,500

Co-Sponsor

Event/Seminar: ______________________________

Platinum $8,000 Copper $1,000

Donation $_______ Silver $4000

Please check your desired sponsorship below:

The success of PHCC of California and its members hinges on our affiliate relationships. Your

generous sponsorship will ensure a conference to be remembered well after its conclusion.

All Sponsors receive recognition on the www.caphcc.org website, displayed signage announcing

your sponsorship at convention and at all PHCC of California events through the rest of the year,

your company’s literature displayed on a table during sponsored event and additional recognition

listed under each opportunity below:


REMIT FORM & PAYMENT: 1820 Tribute Road, Suite A, Sacramento, CA 95815 E-MAIL: [email protected] or FAX: 916-925-7623

Co-Sponsorship Opportunities PHCC-WEST offers co-sponsorship opportunities for

your consideration. Find a compatible partner(s) to share a sponsorship.

We can also discuss co-sponsoring opportunities together with other industry trade members. PHCC welcomes the opportunity to discuss and create an opportunity that fits your needs and budget.


P AYM EN T

Check #: _________ AMEX Discover MC Visa

Card Number Expire Date

Name on Card Billing Zip Code

Signature Amount Authorized

$

SP O N SO R IN F O R MA TIO N Company Name

Contact Name Phone #

Mailing Address City/Sate/Zip

E-Mail Address

Event/Seminar Title Sponsorship Amount

Convention Totes …....……………………...$1,000 Your logo with PHCC logo on bag

Convention Cups …...………………..……..…$800 Your logo with PHCC logo on bottles

Convention Pens ……......…………….……....$500 Your logo on convention pens

Convention Name Badge Holders …...…......$1,000 Your Company Logo on badge holder

Convention Bag Goodies ……….Donate Logo items (note pads, pens, tools, lip balm, mini tools, etc.)


CAPHCC Board of Directors Meeting …...….$2,000 Signage at this event & presentation to board

Presidents Mixer …...……….………………$5,000 or Two Sponsorship Opportunities - $2,500/each

Thursday May 12, 2016

Welcome Breakfast …...…….……..............$4,000 or Two Sponsorship Opportunities - $2,000/each

Keynote Presentation: ……………….….....$4,000 or Two Sponsorship Opportunities - $2,000/each

Seminar 1: ………………….……………....$2,000

Trade Show & Luncheon ...……………..….$6,000

or Four Sponsorship Opportunities - $1,500/each

Seminar 2: ……………………………….....$2,000

Business Session 1: … ……………..……...$2,000

Welcome Receptions Hosted Bar $4000

Welcome Dinner ………………....…..…….$8,000 or Four Sponsorship Opportunities. - $2,000 ea.

Friday May 15, 2015

Saturday May 14, 2016 Breakfast ……………………...……………..…$3,000 or Two Sponsorship Opportunities - $1,500 ea.

Seminar 3: ………………………... ......…..…...$2,000

Seminar 4: ………………………. …….............$2,000

Seminar 5: ……………………………... ….…..$2,000

Local Executives Meeting ……………………..…$500

Contractors Roundtable …………..…………...$2,000

Business Session 2/Board Elections……..….....$2,000

Post Convention Board Meeting ………….……..$500

Installation Entertainment ……………….....…$1,000

Installation Hosted Bar ……..…..………….….$4,000

Installation Dinner …………....…………..….$10,000 or Four Sponsorship Opportunities - $2,500/each

All Sponsors Receive recognition on the

www.caphcc.org website, displayed signage

announcing your sponsorship at convention

and your company’s literature displayed during

sponsored event. Sponsorship is welcomed in

full or co-sponsored events.

Sponsorship Refund Polices No refunds, no exceptions.


Sunset Dinner Cruise Wednesday - May 11, 2016 5:15 PM Shuttle Pick Up 6:00 - 9:00 PM Cruise


Name: ______________________________ Name: __________________________________

Name: _______________________________ Name: __________________________________

Contact: ______________________________ Phone: __________________________________

Contact Email: _______________________________________________ __________________ Note: Contact Person will receive all fishing correspondence via email. Payment options are located on the last page with registration.

* This event is subject to participation.

REGISTRATIONREGISTRATIONREGISTRATION

Includes:

Champaign Toast Dinner & Soft Drink Live Music Dancing

Shuttle pick up/drop off

$90/Adult $45/Child (3-11)

Experience a memorable evening as the

Dixie II cruises beneath a magnificent Lake

Tahoe sunset to Emerald Bay. Begin the

cruise with dinner, followed by cocktails and dancing; or enjoy cocktails and dancing as the

sun sets and dine on the return trip. Entrée selections are made aboard the ship. - M.S.

Dixie II has been voted “Best Cruise in Nevada” by Nevada Magazine. The 520-passenger,

award-winning M.S. Dixie II is the largest cruising vessel in South Lake Tahoe, and a local

favorite. Considered one of South Lake Tahoe’s most entertaining and affordable water

activities.

Sponsorship Sponsorship Sponsorship OpportunitiesOpportunitiesOpportunities

□ $1,000 Receive 2 Dinners Tickets& Logo on

Marketing Materials


$185 per Fisher $185 per Fisher

FISHING DERBY FISHING DERBY FISHING DERBY

Wednesday, May 11, 2016Wednesday, May 11, 2016

Lake Tahoe fishing guide Mike Nielsen

has over 25 years experience

specializing in fishing Lake Tahoe. Lake

Tahoe Fishing charters are Coast Guard

Licensed as well as California and

Nevada Master Guide Licensed.

Specializing in shallow water tactics for

Tahoe’s trophy trout, targeting trophy

Browns, Rainbows, & Mackinaw in

shallow water with light tackle. With 4

lake record Browns in 6 years you

could be next!


Register by

April 15

Fisherman: _____________________________________________________

Fisherman: _____________________________________________________

Contact: ____________________________ Phone: ____________________

Contact Email: __________________________________________________ Note: Contact Person will receive all fishing correspondence via email. Payment options are located on the last page with registration.

* This event is subject to participation.

REGISTRATIONREGISTRATIONREGISTRATION

Includes:

Bait & Ice

1-Day License

Refreshments

Snacks

Check-in -10:30 am

Boat departing - 11:00 am

PRIZESPRIZES

for Biggest Fish

Smallest Fish

□ Captain $1,000 - 2 fishing registrations, Logo marketing materials

□ Skipper $500 - 1 fishing registration, Logo marketing materials

□ Mate $250 - Logo marketing materials

SPONSORSHIP PACKAGESSPONSORSHIP PACKAGESSPONSORSHIP PACKAGES

TRADE SHOW TRADE SHOW & LUNCHEON& LUNCHEON Friday, May 13, 2016

11:15 am - 1:30 pm

BOOTH REGISTRATION Company Contact

Badge Name (Print name as it will appear on name badge) Phone Fax

Street Address City State Zip

E-Mail Address (To send confirmation & updates) Badge # 2 (Add $65 per extra meal)

Sponsorship Opportunities

□ $6,000

or 4 Co-Sponsorships

□ $1,500

Includes: 1 tabletop, 2 Meals, signage at

event & logo on marketing materials

PAYMENT INFORMATION Check (payable to PHCC) AMEX Discover MC Visa




$

Registration includes

1 meal ticket

(1) 6 foot table with cover

& 1 chair

3 Minutes talk time to attendees

Additional table - $250

Additional meal ticket - $65

Power to booth - $100

Registration Deadline - April 15, 2016 REMIT FORM & PAYMENT: 1820 Tribute Road, Suite A, Sacramento, CA 95815

E-MAIL: [email protected] or FAX: 916-925-7623

Join us for a unique opportunity to display at the LARGEST EVENT of PHCC WEST 2016 before a vested group of PHCC Contractor Members and Decision Makers. Each vendor has the opportunity to speak for 3 minutes in front of our group in addition to a tabletop display throughout the event.

Booth Costs $550 before April 1, 2016

$650 after April 1, 2016


ATTENDEE INFORMATION Company Name

Street Address State Zip

Registrant 1 Badge Name

Phone Fax

Attendee E-Mail Address ( Required for confirmations & updates )

Registrant 2 Registrant 3

Registrant 4 Registrant 5

State PHCC Association Local PHCC Association First PHCC Convention

YES NO

REGISTER BY

APRIL 1

SAVE $100


PAYMENT INFORMATION Check #: __________ AMX Discover MC Visa




$



CANCELLATIONS Must be received in writing by April 15, 2016 for refund. After April 15,

2016, a 50% processing fee will charged. Refunds will be mailed post convention.

ON-SITE REGISTRATION Add $30to ea ticket price



CONVENTION FEES QTY By April 1

After April 1

Full Member, Employee Registrant $495 $595 $

Sponsor, Industry Affiliate $495 $595 $

Spouse /Social Guest $395 $450 $

Non-Member Contractor $595 $695 $

Executive Manager $350 $450 $

Day Pass* Date(s): _______________ $200 $300 $

Installation Dinner only** $125 $175 $

Children Ages 3-9 ( 0-2 Free) $150 $200 $

OPTIONAL EVENTS

Fishing Derby 5/11/16 $185 $

Lake Tahoe Dinner Cruise 5/11/16 (Adult) $95 $

Lake Tahoe Dinner Cruise 5/11/16 (Child 3-11) $45 $

*All events that day **Per meal event price TOTAL: $

18 US-50 Stateline Ave Lake Tahoe, NV 89449

RESERVATION DEADLINE: April 1, 2016

Elevate Your Adventure at Harveys Lake Tahoe, the very first casino

hotel built on the South Shore. Opened in 1944, Harveys has a rich

tradition of hospitality that you’ll discover around every

corner with chic, modern décor in our 740 Lake Tahoe hotel

rooms and suites. Onsite dinning & drinks at Hard Rock Café, Straw Hat Sorts Bar & Grill, Starbucks, Cinnabon, Tahoe

W a b o B a r , 1 9 K i t c h e n B a r & t h e S a g e R o o m .

Walking distance to Heavenly, Harvey's gives you easy

access to all the four season thrills that Lake Tahoe has to

offer. Harveys Lake Tahoe has over 88,000 square feet of

gaming space that includes more than 1,200 of the most ex-

citing slot machines with nearly 100 live action table games

and the Lake's largest Keno L o u n g e

Located in Harveys Lake

Tower above the treeline, the 525 sq ft Premium Rooms offer one king or two Queen

beds with luxury décor. Each room offers separate shower/tub & free high speed

internet access with a maximum of 4 occupants per room. All rooms include

complimentary Valet, Bell, & Concierge service.

*MUST be a registered convention attendee for discounted room rate with a max of 2 rooms per registered attendee.

Reservation website Link: CHECK IN: 4:00 pm • CHECK OUT: 12:00 pm

http://www.totalrewards.com/hotel-reservations?propCode=HLT&groupCode=S05PHC6


LIMITED

ROOMS! ROOM RATES

5/11/16 - $129

5/12/16 - $129

5/13/16 - $149

5/14/16 - $199

RESORT FEE INCLUDED

RESERVATIONS

800-455-4770

GROUP CODE

S05PHC6

TRANSPORTATION

South Tahoe Airporter

866-898-2463

www.Southtahoeexpress.com

Starting at $29.75

http://www.totalrewards.com/hotel-reservations?propCode=HLT&groupCode=S05PHC6

http://www.Southtahoeexpress.com

Advertiser Image

Contact Tracy Threlfall, EVP

PHCC of California

916-925-7390

[email protected]

• 800-780-phcc · rutland will teach your organization the fundamental truths about consumer...

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