North American Broadcasting Co. Inc. ~ 1458 Dublin Rd. Columbus Ohio 43215 ~ Ph 614.481.7800 ~ Fx 614.486.9970

MEDIA KIT 2014

North American Broadcasting Co. Inc. ~ 1458 Dublin Rd. Columbus Ohio 43215 ~ Ph 614.481.7800 ~ Fx 614.486.9970

Radio survey data compiled by RadioTraks ,LLC was used to construct The Blitz in 2010. Control questions were used in conjunction with demographic info to drill down listener data into a majority “ideal” rock station.

They answered questions about the “mix” of old vs. new and hard vs. soft music. They then listened to several “montages” of different music styles and rated them.

These music montage ratings were used to construct the top musical styles that listeners want to hear. The top 10 styles are listed to the right in order of preference. This is the core music for The Blitz.

1. Today’s Active Rock Disturbed / Mudvayne / System of a Down …

2. 2000’s Mainstream Hinder / Three Days Grace / Staind …

3. 1990’s Active Rock Korn / Tool / Rage Against The Machine …

4. 1990’s Metallica Enter Sandman / Sad But True / The Unforgiven …

5. 80’s MetallicaMaster Of Puppets / One / Fade To Black …

6. 2000’s MainstreamFoo Fighters/Linkin Park / RHCP …

7. GrungeStone Temple Pilots / Nirvana / Pearl Jam …

8. 1990’s MainstreamBush / Smashing Pumpkins / RHCP …

9. Late 90’s RockRapLimp Bizkit / Kid Rock / Beastie Boys …

10. AC/DC MusicYou Shook Me All Night Long / Back in Black ...

THE TOP 10 MUSICAL STYLES VOTED BY LISTENERS FROM THE RADIO SURVEY

THE MUSIC…THE MUSIC…

THEMUSIC

LISTENERENGAGEMENTIn recent years, many radio listeners have reported displeasure with what they call “Corporate Radio.” They felt disconnected from their local radio stations because they know much of the programming is dictated by people who have no connection to Columbus. We decided to make a revolutionary, groundbreaking shift in how WRKZ is programmed. We let the listeners weigh in on how the station should sound. This True Listener Engagement empowered the community to create the rock station it wanted.

North American Broadcasting Co. Inc. ~ 1458 Dublin Rd. Columbus Ohio 43215 ~ Ph 614.481.7800 ~ Fx 614.486.9970

MEETJEREMY…The Blitz successfully targets the 25-49 year old Male. The target includes listeners that are educated, employed, affluent males that have active lifestyles. Take a moment to meet Jeremy. Jeremy is a typical Blitz listener. Here are a couple things you may want to know about Jeremy The Blitz Listener!

Jeremy is 34 years old

He just bought his first home in Hilliard

He is married to Joanne with a 2 year old daughter

He works for AEP and makes over 50,000 a year

He graduated from Westerville North and went to Columbus State

He is a huge OSU Fan and Blue Jacket Fan who likes to go to the games!

Music in his mp3 player includes Alice in Chains, Staind, Linkin Park and Disturbed

He loves playing video games on his HDTV

He likes taking pictures and video of his family with his digital camera

His favorite thing to do with his daughter is go to the Zoo.

He stays in shape by going to the gym and bicycling around his neighborhood

Jeremy is a well rounded, educated, employed family man who still likes to have fun and enjoy himself like he’s still 23! You can reach Jeremy and many others like him with 99.7 The Blitz!

OUR TARGET…

North American Broadcasting Co. Inc. ~ 1458 Dublin Rd. Columbus Ohio 43215 ~ Ph 614.481.7800 ~ Fx 614.486.9970

OUR LINEUP…

RONNI HUNTERNUBER

Mon. – Fri. 3pm – 7pmSaturdays Noon – 6pm

Mandatory Metallica – Weeknights @ 6pm

Mon. – Fri. 10am – 3pmSundays Noon – 6pm

Metal Shop weekdays @ 1:20pm

Local Stuff – Sundays @ 10pm

Loper & Randi in the MorningWeekdays Mornings 6a -10a News with Kelly Quinn

Sports with Producer Thick Rick

HALEIGH

Mon. – Fri. 7pm – 12amSaturdays Noon – 6pm

Choose it or Lose it – Weeknights @ 8pm

North American Broadcasting Co. Inc. ~ 1458 Dublin Rd. Columbus Ohio 43215 ~ Ph 614.481.7800 ~ Fx 614.486.9970

COVERAGE MAP

99.7 The Blitz signal spans a 100 mile diameter with a 50 mile radius. The Blitz is a full power, Class B FM station with 50,000 watts equivalent power. Here is a look at The Blitz coverage area for the state of Ohio.

100 Mile Diameter100 Mile Diameter50 Mile Radius50 Mile Radius

Full Power Class B FM Full Power Class B FM Station with 50,000 Station with 50,000

Watts equivalent powerWatts equivalent power