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h' 5 4:64' DEN N gay: ..avez-2-3 Chuydn:

KT. CHU TICH PH6 CHU TICH

ONG HOA XA HO! CHU NGHIA VIET NAM Dim 14p — Tkr do — Hanh phtic

S6: A7g /QD-UBND Binh Duang, ngely 04 tilting Y nam 2013

QUYET DINH iec phe duyet De an Phfit trien cac san phtim du lich d'ac thit Binh Durcrng den nam 2015, dinh hirerng den am 2020

CHU TICH UY BAN NHAN DAN

dieu LuSI Du lich;

26/11/2003 va Lust Du lich so 44/2005/QH11 ngay 14/6/2005; Nghi dinh so 92/2007/ND-CP ngay 01/6/2007 dm Chinh phi]. Quy dinh chi tiet thi hanh mot s(f)

u Luat to chirc HQi ding nhan dan va Oy ban nhan clan ngay

Can cu Quy hoach phat trien du lich tinh Binh Duang den nam 2020, tam nhin. den nam 2030;

Xet de nghi cua So. Van Ma, The thao va Du lich tai Ta trinh so 43/TTr-SVHTTDL ngay 05/6/2013 ye yiec de nghi phe duyet de an nit trien cac san phdm du lich dS.c thii Binh Duang den nam 2015, dinh hu6ng den nam 2020,

QUYET DINH:

Dieu 1. Phe duyet kern theo Quyet dinh nay De an Phat hien cac san pham du lich d4c thu Binh Duang den nam 2015, dinh huong den nam 2020 (D'd an kern theo).

UY BAN NHAN DAN TINH BINH DUZING

. Dieu 2. Giao Set Van hoa, The thao va Du lich chu tri, ph& hop yoi US, ban nhan dan cac huyen, thi xa, thanh phi va cac Set, nganh có lien quan trien khai thvc hien hieu qua De an. Dinh 1(5, bao cao ket qua thIrc hien ye US, ban than dan firth.

Dieu 3. Chanh Van phong fly ban nhan dan tinh, Giam diic Set Van hi:5a, The thao va Du lich; Chit tich US, ban than dan cac huyen, thi xa, thanh phi; Thu truing cac dan vi co lien quan chiu trach nhiem thi hanh Quyet dinh nay, ke tir ngay kSr./.

Noi nh#mit - TT.TU, U. HDND tinh; - CT, PCT UBND tinh; - Cac Sa: VHTTDL, TC, KHDT, CT, TNMT, MT, XD, GTVT, NNPTNT, KHCN, GDDT;

- UBND huyen, thj, Tp TDM; - HH Du lich BD; - LDVP (True., Huy), Tg, TH; .t-- Ltru: VT, 30

UY BAN NHAN DAN CQNG HOA XA HQI CHU NGHIA VIET NAM TINH BINH DUIING DO lap — Tir do — Hanh pink

DE AN "PIM trien cac san phim du lich dic thit

Binh Dyeing den nam 2015, dinh htrangden nam 2020" (Ban hinh kern theo Quyet dinh so: 110V /QD-UBND

ngay04 /q /2013 cue' Uy ban nhan dan tinh)

Phan thin nhit

I. THUt TRANG SAN PHAM DU LfCH BINH DU'CFNG 1. D4c diem:

Binh Duang la mgt tinh có vi tri thuL lqi am a trung tam VUng kinh to trong diem phia Nam. Day li mOt yeu t6 quan trong cho phat trien du lich, dac Net la trong bOi canh nganh du lich Viet Nam dang tich cue hOi nh4p voi cac to chire du lich trong khu \rue va the giai.

La mot tinh có dia hinh chuyen tiep tir gifra vung cao nguyen vii vimg dtmg bang, vi the a tao cho Binh Duang có nguon tai nguyen tix cac vuan cay an trai thuOc khu vvc dOng bang ven song Sai Gen, song Deng Nai den cac day niti nhu Ndi Cu, mil Chau Thai... day se la tien de quan trong cho viec phat trien cac loai hinh du lich tham quan, du lich sinh thai, nghi duang, du lich the thao...

Binh Duang la mot tinh có he thOng di tich lich sir, van hoa tucmg dOi da dang tir cac di tich lich sir each mang den cac di tich kien true nghe thu4t, day li dieu kien thu'L lqi trong viec khai thic cac loai hinh du lich van hoa.

La mot tinh có Mc dO do thi hoa nhanh. He thong CSHT, ca so. vat chit ky thu4t, he thong cung cap dien, nude, buu chinh vien thong vi cac dich vu y te, giao due... twang ai tot. Day ding la nguOn lue quan trong de phat huy tiem nang cho viec phat trien du lich cua tinh.

Nhin chung he thOng san phim du lich Binh Duang can han che, ngheo. nan, chua du sire hip clan khach du lich; tuy nhien van cif mOt so loai hinh du lich de dap irng nhu cAu tham quan cho nguai dan vi du khach nhu:

- Du lich tham quan di tich lich sir van h6a: Tinh den cad nam 2012 town tinh có 48 di tich lich sir van hoa vi danh thing da dtrqc xep h4ng, trong do 11 di tich danh

' A A • thang cap Quoc vi 37 di tich cap tinh.

Trong he thOng di tich có han 10 di tick, danh thing dang phuc vu nhu cau tham quan, tim hieu, gido duc•truyen thong each mpg cho cac the he sau nhu: Di tich nhi to Phu Lgi, chita HOi IChanh, dinh Phu Long, lo lu Dai Hung, danh thing Nui Chau Thai, won cao su thai phip ThuOc, cac ngoi nhi co Trin Van HO, TrAn Cong Ving, NguyOn Tri Quan, DO Cao Thira,...Lugt khach den tham quan di tich lich sir van hoa dugc tang din qua timg nam, nam sau cao han nam trtrac; Mc dO tang truong binh quan giai down 2008-2012 li 20,58% (Xem phy luc 1)

- Du lich tham quan ling nghe truyen thOng

+ Tham quan lang nghe Om: Binh Duong dugc xem la mot trong nhilng trung tam pilaf trien nghe gom not tieng khu vuc Wong Nam BO vo i chieu dai lich sir dugc hinh thanh ham 300 nam, voi cac thuong hieu gom not tieng trong va ngoai nuorc nhu: Minh Long, Cueing Nat, Nam Viet, Dai HOng Phat...Tir nhang thuang hieu do, Binh Duong dang khai thac lang nghe gom de phuc vu khach den tham quan tim hieu ve Om sir vai cac diem tham quan nhu: Trung tam thuong mai Minh Sang Plaza, La lu Dai Hung, lang g8m Tan F'huac Khanh...

+ Tham quan lang son mai: Cling nhu nghe gom, nghe son mai xuat hien tir rat lau, tap trung a mot so la Tan An, xa Thong Binh Hiep, phuang Dinh Ma, Tp.Thil Dau Met... Lang son mai Tuong Binh Hiep dugc hinh thanh tir nhieu the kS, nay la niem to hao, vinh du cho ngoai dan dia phuung, dugc xem la chiec not cua nghe son mai va da dugc Uy ban nhan dan tinh cong nhan "Lang nghe truyen thong". Khach du lich dan tharn quan lang nghe son mai Tuong Binh Hiep a mot so co s& san xuat nhu: son mai Tu BOn, son mai Dinh Ma, son mai Himg Huang, son mai Thanh Long...

- Du lich sinh thai: Phat trier' chit yeti a khu vtrc yen cac song lan chay qua dia phan cua tinh nhu: khu vtrc yen song Sai Gan vat cac diem du lich: Du lich xanh Din KSr, Du lich Thanh Canh; cac diem du lich yen S8ng Be co Cong vien du lich nghi duang Mat Xanh, KDL Han Tam D'ang; cac diem du lich yen song DOng Nai co vuom btrai Bach Dang Tan Uyen...

- Du lich ket hop choi golf (Du lich the thao cao cap): Hien nay ten dia ban tinh co 04 san golf, trong do 02 san golf da va dang hoat dOng phuc vu khach la san Golf Song Be (Song Be Golf & Resort) va san golf Phil My (Twin Doves Golf Club & Resort). Luot khach den 2 sari golf dugc tang dan qua tir nam, nam sau cao hon nam truorc nhu san golf Song Be nam 2008 don 73.757 luort, den nam 2012 la 94.286 luo:t; tOc dO tang truang binh quan giai doan 2008-2012 la 5,03% (Xem phy lyc 2) va san golf Phil My, nam 2010 don dugc 30.000 luort, den nam 2012 la 65.341 luot; tOc dO tang truang birth quan giai doan 2010-2012 la 12,96% (Xem phu lyc 3). Can 02 san golf dang trien khai xay dung la san golf Tan Thanh (CLB san golf va khu nghi &tang Dao Ho Diep), sar! golf Me kong (KDL sinh thai Mekong Golf ,& Village), day la nhting tiem nang de ph& trien cac loai hinh du lich the thao cao cap da va dang phuc vu khach trong thai gian qua.

- Du lich vui choi giai tri: + Khu du lich Lac canh Dai Nam Van hien la mot quart the du lich, van Ma

theo mo hinh cong vien chuyen de, la mot trong nhang khu vui choi giai tri lon nhat Binh Duong vai nhieu loai hinh vui choi, giai tri, nghi dung dap irng nhu cau tham quan cita du khach trong thai gian qua, day la not thu but khach du lich den Binh Duong lam nhat hien nay.

+ C8ng vien van hoa Thanh Le vai mo hinh vira la cong vien do thi, vira la tong vien vui choi giai tri chit yeu phuc vu khach not tinh va khach theo doan nhu hoc sinh a cac truang Tp. HO Chi Minh tham quan ngoai khod, dOng thai ket hop to chirc cac sir kien cua nganh Van hoa va gido due.

2. M§t so hp che: Ben canh nhUng d4c diem neu tren, Binh Duong khong có tai nguyen du lich

not bat, có gia tri dac biet hap dan khach du lich, vi the kilo hinh thanh dugc cac san pham du lich dac trtmg.

Cac du an lan dal dugc quy hoach chi tiet, nhung van chua keu goi dugc dau to phut trien du lich nhu du an Mit Cau- ho Dau Tieng, Chau Thai - Binh An, DT An.

Ve tai nguyen du lich nhan van, so voi cac tinh, thanh trong Wing Dons Nam BO thi Binh Duang khong co nht1ng 1.10 thOng di tich sir, van h6a, danh thong not trOi ve gia tri van hoa lich sir nhu thanh phoc HO Chi Minh, tinh Tay Ninh,...

Viec khai thac cac tai nguyen du lich thien nh en va nhan van trong thoi gian qua con nhieu han che, he thOng cac ca so. vat chat kg, thuat chua ding 130, cong tac tuyen truyen, quang ba xuc tien. du lich chua mane tinh chuyen nghi0p, cac dich vu phuc vu trong cac lang nghe truyen thong nhu: quay hru ni0m, nha trung bay... con thieu, thuyet minh vien tai cac diem di tich phuc vu khach du lich tham quan chiva day du va chat luong chua cao.

II. SI.f CAN THIET xly DUNG DE AN Xay dung va phut trien san pham du lich d4C dill la mot vi'esc lam thiet thue

nham to diem khac bit a thu but ldiach du lich den ved mot dia phuong. Tren ca sa d6, nganh du lich co ke hoach dau tu, phut trien san pham c6 tong tam, tong diem CO muc tieu, giap dot hi'e'u qua nhanh mang lai dolig g6p tich cuc cho nen kinh to cong vic lam cho ngu6i dan va ca hOi kinh doanh cho doanh nghiep, tang nguOn thu cho nganh du lich gop phan chuyen dich ca cau kinh to cua dia phuang theo huong tang dan ti trong dich vu du lich.

Binh Duang la mot tinh thuOc viing Bong Nam BO c6 tai nguyen du lich tucmg doi da dung voi cac dia danh not tieng trong ca nuac nhu vuon cay Lai Thieu, nha to Phu Lgi, Dia duo Tam Giac sat- Ben Cat, chua Ba 1 hien Hau, lang san mai Tuang Binh HiO, thh du lich Lac cLh Dai Nam Van hi'en, khu cong nghi0 kieu mAu va

.. trung tam chinh tri hinh chinh tap trung... Tuy nhien nganh du lich Binh Duang van chua khai thac het the manh minh hinh thanh cac san ?ham du lich hap dan khach du lich nhu nhan dinh trong boo cao tai Dai lt0i dai bieu Bang 130 tinh Binh Duang lan thir IX nhi'e'm kST 2011-2015 "Nganh Dich vu - Du lich c6 chuyen bien nhanh, nhung dich vu chat lugng cao con it, ti tong nganh trong ca au kinh to can thap, chua dap img yeu phut trien va tucmg ming tiem nang cua tinh".

Vi \ray de nganh du lich phut trien tren co. sa 1:hai thac cac tai nguy8n du lich hinh thanh san pham du lich dAc trung dap img dugc r,hu cau tham quan vui chai, giai tri cua nhan dan trong tinh va cac tinh, thLh phi') lan can nhu thanh phO HO Chi Minh, Ba Ria - Wing Tau, ating Nai... thi xay dung va phut trien thOng sin pham du lich dac thil la mot vi0c lam can thiet dot dugc cac tieu ma nganh du lich da de ra trong Quy hoach phut trien du lich tinh Binh Duaiig den nom 2020, tam nhin den nom 2030.

III. CO SOS PHAP LY - Luat Du lich so 44/2005/QH11 ngay 14 thong 6 nom 2005; - Quyet dinh so 2473/QD-Trg ngay 30/12/2011 dm Thii Wang Chinh phu ve

vi0c phe du)* Chien lugc phut trien du lich V* Nam den nom 2020, tam nhin den nom 2030;

- Quyet dinh so 2303/QD-UBND ngay 15/8/2011 dm Uy ban nhan dan tinh ve viec phe duy't Quy hoach phut trien du lich tinh Binh Duang den nom 2020, tam nhin den nom 2030;

- Quyet dinh s6 81/2007/QD-TTg ngay 05/6/2007 dm Thii Wang Chinh viec phe duyet Quy hoach tong the Oat trien kinh t6 - xa h8i tinh Binh Duang den narn 2020;

- Nghi quyet Dai h(5i dai bieu Dang 1)8 tinh Binh Duang lan thir IX, nhiem kST 2011-2015;

- Chuang trinh s6 31/Ctr-TU ngay 31/10/2011 ciia Tinh fly Binh Duang ve phat trien van h6a, the thao, du lich; dL tu, xay dung va sir dung c6 hieu qua cac thiet the van hoa, the thao tinh Binh Duang giai doan 2011-2015;

- Ke hoach s8 862/KH-UBND ngay 06/4/2012 cila Uy ban nhan dan tinh ve trien khai thuc hien Chuang trinh phat trien van He, the thao, du lich; dau tu, xay dung va sir dung c6 hieu qua cac thiet the van hoa, the thao tinh Binh Duang giai dog. 2011-2015;

- Quyet dinh s6 1372/QD-UBND ngay 22/5/2012 cua Uy ban nhan dan tinh ve viec phe duyet De an xa h8i hoa hoat dOng van hoa, the thao va du lich tinh Binh Duang den narn 2015, tam nhin den dam 2020.

- Van ban s62675/UBND-VX ngay 12/9/2011 dm Uy ban nhan dan tinh v6' viec xay dung cac de an "Phat trien san pham du lich cac thii Binh Duang" va "De an tuyen truyen quang ba, xuc tien du lich" giai doan 2011-2015.

- Cac tai lieu lien quan den phat trien san phAm du lich.

PhAn tilt? hai QUAN DIEM, MUC TIEU NHIEM VU,

PHAM VI THUt HIEN VA TIEU CHI XAC DINH SAN PHAM DU LICH DAC THU

I. QUAN DIEM VA MUC TIEU 1. Quan diem Phat trien san phAm du lich d4c thu tren ca s& khai thac cac tiem nang loi the ve

tai nguyen du lich cua tinh d'a"c biet chu tong den nhttng loi the tiem nang ye vi tri dia 15r, he tilting ket cau ha tang ky thu4t va phai phi' hop vai phat trien kinh to - xa h8i cua tinh;

Phat trien san phArn du lich d4c thu gL vai viec khai thac thi tru&ng khach du lich thanh ph6 HO Chi Minh va vimg Dong Nam B. Phat trien san phArn du lich dac thii phi' hop vai dinh huang phat trien kinh to - xkh8i viing va dinh huang phat trien do thi troy thanh thanh ph6 Binh Throng truc thu8c Trung uang.

Xay dung san phAm du lich d6c thu gop phAn bao ton va khai thac c6 hieu qua cac di tich lich sir, cac gia tri di san van h6a, gia tri moi tru&ng sinh thai, sir dung nguOn thu tir hoat dOng du lich de tai dau tu bao ton, ton tao cac di tich lich sir, cac gia tri di san van hoa, bao ve moi truong sinh thai, dam bao phat trien ben yang ca du lich va moi tru&ng sinh thai.

2. Muc den a) Muc tieu chung Xay citing san phAm du lich d'O.c thu nWarn muc dich hinh thanh nen he th6ng

san phAm du lich hAp dAn thu hitt khach tao ngutm thu du lich dua nganh du lich phat

trien g6p phan vao qua trinh chuyen dich co cau kinh to cua tinh.

Phat trien cac san pham du lich cac thii dap ung nhu cau tham quan, hoc tap, tim hieu, kham pha, nghi ngai, giai tri, hieing thu gop phan nang cao deri song tinh than dm nguai clan trong va ngoai tinh.

Phat trien san pham du lich dac thu gop phan bao ton va khai thac c6 hieu qua cac di tich lich sir, cac gia tri di san van hoa, gia tri moi truong sinh thai; sir dung ngutm thu tir hoat dOng du lich de tai dL to bao ton, ton tao cac di tich lich sir, cac gia tri di san van hoa, bao ve moi truOng sinh thai, dam bao phat trien ben vfmg ca du lich va moi truong sinh thai.

Xay dung cac tour, tuyen, diem du lich, dL to khai thac dich vu van chuyen, nang cao chat lugng dich vu nha hang, khach san, kinh doanh du lich; tang cuing tuyen truyen quang IA du lich va cac dich vu phuc vu khac,... Tren ca so. do, xay dung thuang hieu "Du lich Binh Duang".

Tiep tic day manh xa hOi hoa thu but du to phat trien san pham du lich dac thu, khong ngimg nang cao chat lugng, da dang hoa san pham, xay dung san pham du lich hap clan a thu but du khach.

b) Muc tieu cu the

Day manh keu goi dau to phat trien he thOng san pham du lich Binh Duang not chung va san pham du lich dac thii cua tirng don vi not rieng; xac dinh 10 trinh va cac giai phap phi hgp de xay dung cac san pham du lich dac thil Binh Duang den nam 2015, dinh hung den nam 2020, vcii muc tieu la dau to phat trien san pham du lich dac thii, hap clan de thu h!.it du khach. Tren co! s& d6 cac doanh nghiep kinh doanh hanh trong va ngoai tinh xay dung chuang trinh tuyen:, tour du lich gan ket cac diem den du lich de phuc vu du khach.

Phan dL den nam 2015 don khoang 5.000.000 lugt khach, trong do 43.000 lugt khach quOc te, doanh thu dat khoang 2.200 tSr clang, tao ra 50.900 viec lam trong d6 c6 15.900 lao dOng truc tiep; Den nam 2020 don 6.800.000 lugt khach, trong do 63.000 lugt khach quoc te, doanh thu dat khoang 4.467 tS, dOng, nhu cau lao dOng true tiep 29.600 ngu6i, lao Ong gian tier, 65.100 ngu&i.

II. NHI$M VU VA PHAM VI THIIC HI$N BE AN 1. Nhqm vu a an

Khai quat cac ngulin luc, dac biet la tai nguyen du lich cho phat trien he tilting san pham du lich Binh Duang;

- Danh gia hien tang phat trien du lich, trong d6 c6 hien trang khai thac san pham du lich Binh Duang;

- Phan tich nhang thuan lgi va kh6 khan trong qua trinh phat trien du lich, tir do xay dung ke hoach phat trien cac san pham du lich dac thit Binh Duang den nam 2015, dinh huang den nam 2020;

- Xay dung cac giai phap cho viec phat trien san pham du lich dac thu. 2. Phan' vi thut hi'On a an - Ve khong gian: Tren dia ban tinh, ben canh co su so sanh, lien he v6i cac tinh,

thanh ph6 trong yang Bong Nam BO.

- Ve thai gian: De an tap trung phan tich danh gia giai doan 2007-2012 va de xuAt Ke hoach phat trier' cac san pham du lich dAc thu Binh Duang den nam 2015, dinh htrang den nam 2020.

III. TIEU CHI XAC DINH SAN PHAM DU LICH D IAC THU

1. Dinh nghia san phArn du lich cac thu San pham du lich d'ac thu la san pham phai c6 six not trOi, khac biet, hap din,

dOc dao duy nhit, nguyen ban va dai dien ve tai nguyen du lich (tu nhien, nhL van) hay dai dien cho mot diem den du lich; voi nhang dich vu kitting chi lam thoa man nhu cau mong dgi cua du khach ma con tao dugc an tugng b6i tinh d'Oc dao, va sir sang tao cua san pham.

2. Cac tieu chi xfic dinh san phAm du lich a) Su hip dan cua tai nguyen du lich: Tai nguyen du lich phai da dang, phong

phu dap frng nhu cau tham quan, vui chai giai tri, huemg thy dm du khach.

b) Tinh da dang cua san phim dich vu: La tap hop cac yeti t'6 Vat chi't va phi vat chit voi nhang yeu to hip dan ma trtrac het la cac tai nguyen du lich phu hop voi s6 thich cua tang lap nhan dan va c6 kha nang dap ling nhu cau da dang cua du khach. Cac khu, diem du lich luon quan tam dL to ye chieu,rOng va chieu sau nham tao ra nhieu san phim du lich mai, dan, có chit luting de thu but khach den tham quan, vui chai giai tri, nghi dtrong, nhat la khach du lich quoc te.

c) Chit luting san phim du lich: Phai c6 tinh hip dan, dOC dao, duy nhAt, nguyen ban va dai dien cho mot diem den du lich, voi cac dich vu phixc vu mang tinh chuyen nghiep lam th6a man nhu cAu mong muon cua du khach.

d) Gia san pharn: Gia san phim, dich vu phai pha hop voi chit lacing san phim va có tinh canh tranh so voi cac tinh, thanh trong Wing. DOi vai san phim du lich d'Ac thit phai c6 mot chinh sach gia hop 1ST va lau dai, xac dinh ro gia 6 tirng thai diem kinh doanh ket hop vai cac chuong trinh khuyen mai hoAc giam gia de thu hut khach, nhat la cac doan khach lan va thuong xuyen do cac dart vi lu hanh dua den Binh Duang.

d) Kha nang tiep can san phim: San phim c6 vi tri,thuAn lgi t* can va c6 nhieu huang de tiep can ding nhu ca se/ ha tang tiep can den cac khu, diem du lich; do do kha nang tiep can san phim du lich ding loci c6 the dugc xem to nhieu goc dO, thy nhien trong nhieu tru6ng hgp khach se quyet dinh lira chon san phim ding loci c6 tinh hip dan, dAc thit va d'Oc dao cho du gia san pham co cao hon.

e) Yeu to cua san ,phAm: Yeu t6 quan tong nhit san phim du lich la lien kat voi cac phuang de tranh tinh trung san phim trung lap, tap trung cac san phArn d'ac trung hip dan, to thuAn lgi cho cac don vi dau to phat trien cac san phim du lich d'a'c thu de thu but du khach.

g) Chu Ick song cua san pham: Trong ly thuyet va thuc tien cua nganh kinh t6, chu kST song cua mot san phim trai qua 4 giai doan giai thieu san phim; giai doan phat trien; giai doan tracing thanh va giai doan suy thoai. Nhung ten thtrc to chu kk sang dm mot san phim du lich thuang có tuoi th9 lan han nhieu so vai cac san phim dich vu thong thuong khac do san phAm du lich mang tinh tong h9p vita c6 tinh hair hinh, vita c6 tinh vo hinh; de keo dai tuOi th9 san phArn du lich thi quan tong &tit IA phai biet nang cao chit luting cac loci hinh dich vu tai m6i diem dan de khong ngirng dOi m6i san phint du lich.

h) Xay dung san pham du lich va xay dung thucmg hieu san pham: Xay dung san pham du lich dacffip phai coy nglila quan trong hang dau trong

dau to phut trien du lich cua mqt dia phuang, no9uyet dinh den phat trien san pham du lich cua mot diem den va phai mang dam ban sac van hoa dan t'cic truyen thong dm Binh Duang nhu San mai, Om sir, go dieu kha'c. San pham du lich phai dugc )(tic tien, quang bd va xay dung dugc thuong hieu cho cac san pham du lich cua Binh Duong not Chung va sin pham cho tang diem den not rieng.

i) Tuyen truyen, quang bd xuc tien du lich: San pham du lick phai dugc xac

quang ba va tich cuc tham gia cac 110i nghi, thao, chg, trien lam de giai thie'u cac san pham du lich d'a'c thu cua Binh Duang den v6i du khach trong va ngoai nu6c.

Phan thfi. ba KE HOACH PHAT TRIEN

CAC SAN PHAM DU LICH DAC THU TINH BINH WONG DEN NAM 2015, DINH HUI5NG DEN NAM 2020

I. KE HOACH PHAT TRIEN CAC SAN PHAM DU LICH DAC THU DEN NAM 2015.

1. T4p trung clau fir phfit trien cac tai nguyen du lich hie'n co Trong quy hoach dinh huong phut trien hg thong san pham du lich ducfc xay

dung dua tren tiem nang lgi the dm tinh gun mOi lien he v6i cac thi truemg muc tieu cang xu the phut trien du lich trong vang kinh to trong diem phia Nam, Binh Duang can tap trung dau to phut trien cac tai nguyen du lich hign c6 nhu:

- Vu6n cay an trai Lai Thieu; - Cu lao Bach Dang;

- Nui Cau - 116 Dau Tieng - SuOi Trac;

- Trung tam bao ton sinh thai Phu An (Lang tre Phir An); - Dia duo Tam Gidc sat — Ben Cat; - Di tich Nha to Phu Lgi; - Chira HQi Khanh;

- Mieu Ba Thien HL (chua Ba) va Le heli Ram thing Gieng;

- Cac lang nghe truyen thOng (Nghe Nghe san mai, L6 lu DO Hung. Nghe dieu khac ge)...

2. PIM trien cac Imp hinh sinh thfii: a) Du 'itch sinh thfii mift wan

Du lich sinh thdi milt wan a Binh Duang dat dugc mOt so ket qua nhat dinh nhung van can hp che, phdt trien chua twang ximg vai tiern nang, the mph san co, chit luting san pham du lich chua cao, can don diO, kha nang cph tranh thip, mang tinh than tu5r chi du lich sinh thdi ket hop nghi mat, thu gian... nhung Binh Duang ding có dieu kign thu4n Igi ve thien nhien de phut trien loW hinh du lich nay nhu:

- CO 3 song lon chay qua dia phAn cua tinh, tao nen mOt moi truong sinh thai cho nhang chuyen du lich da ngoai dm du khach de ngam nhin ye dep cua phong canh tren nhang chiec xu8ng, ghe xuoi. clang.

- CO dia hinh kha bang phong, it nui, nhieu rung, khong con rung nguyen sinh nhung lai c6 nhung rung cao su bat ngan not lien to tinh Binh Phuac den tinh Binh Duang, yai nhung dOn dien cao su xua \TA nhung nong truong tieu bieu hi8n nay nhu "Vuon cao su th6i Phap thuOc" 6 DAu Tieng,,day la mOt diem den yfra mang tinh sinh thai tu nhien, mang tinh lich sir truyen thong.

- Nui CAu - 118 DAu Ting la mOt danh thang c6 nhieu phong canh dep, ntr6c hO trong mat, hien hoa la diem thu but khach trong ya ngoai tinh, day la danh than not tieng cua tinh la moi twang sinh thai 1)% tuong cho nhung chuyen du ngoan ye yai thien nhien thou mOng, con ngtr6i dugc hoa minh yai thien nhien, yoi trot may, gio, nu6c, dao bO quanh Ilk hit the( kitting khi trong lanh cua nui, rung, song ntrac, con ngu6i nhu dugc song lai, tiep them sinh khi de lao d9'ng, lam yi"e'c tot hen.

- Cu lao Bach DAng mai day not tieng v6i nhitng wan Wad triu canh, y6i huang vi ngot ngot, ci4m da da tao dugc thuang hi8u yang tieng gAn xa. Cu lao Bach Dang la diem hOi du nhieu yeu t6 de phat trien cac loai hinh du lich nhu: du lich sinh thai mi8t vu6n, du lich song nuac, du lich nghi duong,...Neu dugc quy hoach Oat trien theo huang la mOt yUng chuyen bit sir dung cac loai "phtrang tien van chuyen xanh" thi CA lao nay mang lai cho du khach mOt "thien du6ng" du lich ye yai thien nhien, dap xe di dao tren nhimg con &rang nong thon, kham pha song mr6c hau tinh, tan huong canh quan thien nhien tuy"8t dep ya thuong thirc nhung mon an dlac san cua yang song nu& nhAt la nhung quA buai ngon, ng9t co tai manh chat cu lao nay.

Nhu 4'y phat trier' du lich sinh thai mi8t won luon gan yai dieu ki8n khi hAu, canh quan moi truong, do do can co ke hoach a dAu tu cac diem du lich yen song SAi Gon, song DOng Nai, song Be to d6 hinh thanh cac san phAm du lich hap an phuc vu du khach nhu:

- Du thuyen tren song nuac, tham cac mit won nhu: Vu6n cay an tad Lai Thieu, yu6n bu6i Bach DAng, cam sown Tan Uyen,...

- T6 chirc cac tour, tUytn du lich a lien ket vai cac don vi lur hanh trong ya ngoai tinh dua khach tham quan cac diem du lich nhu: won cay an trai Lai Thieu, lang nghe truyen thong, cac cong trinh kien trim ngh8 thulat, di tich lich sir each mang, Ian tre Phu An... (a khong gian phia Nam), hay tham quan cac diem du lich nhu yu6n btr&i Bach Dang, cac di tich lich sir, cac ding trinh kien true ngh8 thu4t,...(er khong gian phia Dong).

D9c theo song Sii Gen Ira song Dong Nai la ye dep cua mit ytr6n, nai co nhieu loai trai cay thorn ngon nhu: sAu rieng, mang cut, chom chom, bon bon, mit to

bu6i.... Vai thucmg hi8u "Mi8't yu6n Lai Thieu" not tieng tix lau, Binh Duong c6 dieu ki8n,thuAn 19i a du tu, khai thac nhimg san phAm d4c hAp phuc vu du khach. De pith trien loai hinh du lich sinh thai mit Yuen phai khoi phuc, cai tao wan cay not tieng mOt th6i, nham phat huy nang luc canh tranh cua thtrong hi8u "Yuan cay an trai Lai Thieu" ten ban a du lich ca nuac.

b) Du lich tam linh Trong nhung nam gAn day, du lich tam linh dugc nhieu ngu6i Wet den, khong

chi la tham quan, van canh hay ngam nhin ma nhu cau cua du khach IA giri gam niem

tin hay cL nguyen nhting van de trong cu8c sang. Vi vdy de ch9n dia danh tam linh chung ta co the den cdc ngoi chila not tieng duce nhieu nguad ddn va du khich biet nhu: chua H8i Khanh, chiia BA Thi'en H4u, chila Ntli Chau Thai,...Ddy la nhang diem du lich tam linh gill') con ngtrOri c6 the thu gian tam han, lay lai su binh an trong cu8c

A

ddy ding la dieu kien a cac cong ty lu hinh thiet ke cdc chucmg trinh tour, tuyen du lich de khai thdc cdc loci hinh du lich tam linh nhu tham quan chiem WI Le h8i "Chila Bi Thion Hdu" dugc to chile vio ngiy Ram thing Giong lich hang narn, clang thOi ket hgp tham vieng cac chiia khic nhu chiia H8i Khinh, chila Nui Chau Thai, chita Thai San Nui Cu Tieng,... Do do phat trien du lich tam linh tra thinh san pham du lich ddc thu la ca h8i tot de Binh Throng phit teen loci hinh du lich nay trong thOi gian

c) Du lich tham quan lang nghe truyen thong

Binh Duang c6 nhimg ling nghe truyen thong (scn mai, gam sir, gO diet' khac) dugc xem la san pham ddc trung trong thai gian qua, ddy la dieu kien thu'dn lqi de Binh Duang khai thic phdt trien ling nghe truyen thong gan vai phdt trien du lich phuc vu du khich den tham quan ket hop mua sam nhu:

- Lang nghe son mai Tuang Binh Hiep: Dugc hinh thanh nhieu 1i IcS, nay, la niem to hio, vinh du dm nguoi ddn dia phuang la chiec not cua nghe mai va da dugc ty ban nhin &in tinh cong nhin "Ling nghe truyen thong", de i ling nghe san mai du khich co the tham quan tim hieu ye truyen thong lao do can cu cham chi, kheo leo dm cdc nghe nhin, dugc ngam nhin cdc san pham tinh xdo, chimg kien toin bo quy trinh lam ra sin pham san mai mot each ky cong, ti mi vi cong phu, mZii san pham duce tao ra nhu chira dung nhieu tam huyet vi tam long ctla cic nghe than, san pham san mai nip ra dOi cling duce thi trubmg trong vi ngoai nuac danh gia cao.

Hien nay cdc sa, nginh c6 lien quan dang xdy dung du "Bio tan vi phit trien lang nghe son mai truyen thong" va de MI "ray di,mg m8 hinh bio tan va phit trien ling nghe son mai truy8n thong tai xa Tuang Binh Hiep". Teen ca sa do hinh thinh "khu san xuat kieu mau tap trung va khu trung biy cdc san pham son mai" de phit trien ling nghe son mai gin vai phdt trien du lich phuc vu khich tham quan ket hgp mua sam lim qua cho gia dinh hodc ban be sau moi chuyen di xa.

- Lang nghe gam Dugc xem the manh ctia Binh Duang vai nhOng san pham ddc sac ye not dung, da clang ye mau ma, phong phit ve phong cdch the hien, c6 hoa van trang tri dep, luon an chira bin sic Mc ddo va da tao dugc uy tin teen thi truOng trong va ngoii nuac. Chung ta van con nha cdu ca xua: "Chau chieu mitqn ngva Ong Do; Mum ba cha linh dim co toi yd; Dim chq Thu ban ha, ban ye; Ban bO coo che, ban col dam tieu". Cdu ca ay da di vio tam thirc con nguai S8ng Be truac day vai niem to ha° ye nghe truyen thong ldu dOi. Cdc san phi= gam sir d8c dio cong vai tai nang, su sang tao tinh to elk cic nghe nhin chic chin se lim vira long du khich da tirng ddt chin den minh dat nay. Du khach den day kh8ng chi dugc nhin thay, chi8m ngtrong nhang san pham bang gam sir ma con dugc tan mat nhin thay cdc cong 'loan che tic, cach thirc che tic, dugc thuang ngoan sv tai hoa ctla cdc nguai thg

cong. Trong th6i gian tai tinh se xay dung bio tang gam sir de ton vinh, phdt huy cic gid tri van hoa dm gam sir ding la mot diem du lich de phuc vv du khich den tham quan tim hieu ve Gam sir Viet Nam.

- Nghe chi= khic gO (diet' khic Tdp trung a khu vvc phuOng Phu Th9, Tp Tha DL Not da co hcm 200 nam ton tai nhtmg van dugc cic nghe nhin tiep tuc

truyen nghe cho con chau den ngay nay. Phat trien du lich gan lang nghe cham khac go cling voi cac lang nghe khac la phuang thire, him hieu de quang ba. van h6a, quang thuang hieu, thieu san pham lang nghe truyen thong cim Binh Duang den du khach.

Phat trier' cac lang nghe truyen thOng nhu mot hinh anh cfay ban sac, khAng dinh net rieng biet, dOc dao khong the thay the dugc cim vUng dat nay. Viec phat trien du lich gan vat tham quan lang nghe la huang di dung, Op phan bao ton, phat huy ban sac van hod rieng biet dm Binh Duang nham dap ling nhu cau tham quan, ,tim

hieu lich sir, van hoa, son nguai dan, du khach trong va ngoai tinh,,ke ca

khach,quoc te. Do d6 phat trien du lich tham quan lang nghe truyen thOng ket hop mua sam cac san pharn luu niem cua lang nghe la mot net dOc ciao dm Binh Duang so

cac tinh, thanh trong VUng. d) Du lich tham quan cac di tich lich sir van hod, khu vui chai giii tri Binh Duang da don nhieu du khach den tham quan, van canh tai cac ngoi nha

co kien true nghe thuat co nhu: Nha co 'Ong Tran Van H8, nha Ong TrL Cong \Tang, nha 'Ong guy& Tri Quan, nha Ong Do Cao Thira...Nhang ngoi nha nay vira c6 gia tr.i

ye kie c nghe thuat, nhan van, vira chira dIrng nhimg to lieu lich sir quan trong can dugc ti tic bao ton va gin girt Ngay nhang ngay dau Ichang chitin chongPhap, chong tjai day da hinh thanh nhang can cu cach mang not tieng nhu: Chien khu D, Dia d. 'Tam giac sat, chitin khu Thuan An Hoa, can cu rieng Kien An, can cur HO Lang... Cu g cac di tich lich sir nhu: Di tich nha to Phu Lqi, B6t Cau

phat trien, du lich van mang nghia to lon, cac di tich nay da va dang dugc khai tilde nham phut vu nhu cau tham quan den hoc tap, nghien cfru de cac the he tre hieu biet them ve cac di tich lich sir, van Ma cua dia phuang tat ca nhu mgt minh chimg cho mot th6i oanh Wet, hao hung trong lich

Binh Duang co nhieu lgi the phat trien cac loai hinh vui chai giai tri nhu khu du lich Lac canh Dai Nam van hien, ding vien van hoa Thanh dap ling dugc phAn nao nhu cL du khach, tir cac tro chai nhe nhang (du quay), den cac tro chai cam gide mph (tau lug?: sieu ngoai ra du khach con dugc tha h8n minh trong khong gian tong lon cua biL, nut nhan tao...dugc chiem nguang, tim hieu lick slit van hod. Cac khu, diem du lich, cac di tich lich sir van dugc thiet thanh tuyen, tour du lich se phi' hop vai nhang chuyen du lich tham quan ye nguOn cho the he tre hay cac ctru chitin binh than lai chitin truOng xua. Tan dung lqi the tiep giap Tp. Ho Chi Minh, Binh Duang can tap trung phat trien loai hinh du lich tham quan cac di tich lich sir van hod, cac khu vui chai giai tri nham dap ling nhu cau tham quan elm du khach trong theyi gian

Ngoai nhang loai hinh du lich neu tren, Binh Duang con CO nhang mon an d4C san kh8ng chi la thuang hieu not tieng tren 100 nam nay ma con tra,thanh niern hao elm ngoai dan Binh Duang trong nghe thuat thus va da. dugc TO chirc KS, luc Viet Nam xac lap IcS1 luc: Dac san "Banh beo bi" cua tinh Binh Duang dugc cong nhan vao Top 50 mon an not tieng elm Viet Nam va d4C san "Mang cut Lai Thieu" dugc cong nhan vao Top 50 trai cay not tieng Viet Nam theo be tieu chi cong bo gia tri dac san Viet Nam. Ngoai ra con c6 cac mon an khde nhu: ga nuftg sAu rieng, goi mang cut, nem Lai thieu la nhang mon an not tieng cua vung Lai Thieu - Binh Duang hien nay.

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1.021:44.4? tier

II. PHAT TRIEN CAC SAN PHAM DU LICH DAC THU DEN 2020 De tiep tuc nfing cao cif& luting cac loai hinh du lich neu teen, trong giai doan

2016-2020; Binh Duang phat trien thef' tac san phAm du lich de thu but khach nhu: 1. Du lich ket hop the thao (Du lich ket hop chai golf) Day la loai hinh du lich cao cap, dei tugng kh;ich la nhang nfu6i có thu nhfip

cao nhu: doanh nhan, quan lqi the nAm trong vimg kinh te tong diem phia Nam, Vic do phat trien kinh to cao, thu but dau ttr 1,7n, trong nhfmg nam qua Binh Duang da don nhieu nha dAu to to khip cac \ding mien, cac qu6c gia den dAu ttr, lam viec, sinh song. Hinh thfrc du lich dm di tucyng nay chit yeu la chai golf ket hop ved nghi ngai thu gian, gidi tri ding cac doi tac dOng nghi(:p... Binh During h*.i nay có 04 san golf, trong do c6 02 san golf da dua vao khai that va 02 san golf dang trien khai xay dung (san golf Tan Thanh va Mekong Golf & Villas). Nhung not tieng va lau dad la san golf Song Be Golf Resort (SBGR) a thi xa Tinian An la mot trong nhfmg san golf du tien dot chuAn quotic te ductc cong nhfin bad Hiep hOi nhang ngu6i chai golf cua My va Singapore.

Ca so ha tang de phat trien du lich the thao ca.) cap da- dugc hinh thanh, Int& du dem lai hieu qua; ye quy mo cac san golf lai c6 sv vu9t tea day la mot lqi the khong nh6 a Binh Duang phat trien loai hinh du lich nay, nharn thu but cac doanh nhan den chai golf giii tri, nghi ngai. Trong xu the kith te ngdy phat trien, viec dAu to xfiy dung loai hinh du lich the thao cao cap la can tkiiet, nhAm dap Cmg nhu cau da clang dm du khach, do d6 Binh Duang tiep tvc phat huy the manh nay de phtic vu du khach den chai golf trong thai gian qua ding nhu trong thai gian tot nhAt la khach du Lich qu6c te.

2. Cie khu vui chai giai tri, nghi throng Khu do thi mai se la trung tam hanh chinh- chinh tri - kinh te, van hOa, xa hoi

cua thanh ph6 moi Binh Duang trvc thuc)c Trung uang, voi dAy diu cac loai hinh phat trien plwc vu cho khoang tren 125.000 nguoi dinh cir lfiu dai va horn 400.000 nguad thuang xuyen den lam viec. Do do Binh Duang can xay dung cac khu vui chai, gidi tri, khu du lich nghi dutng de plwc Iry ngteyi dfin va diu khach nhu:

1. Khu trung tam chinh tri - hanh chinh tap trung cua Thinh ph6 Binh Duang; 2. Khu cong vien cong nghe ky thufit cao; 3. Trung tam tai chinh, ngan hang, chung khoan; 4. Van phong cho thue, nha hang - khach san cao cap; 5. Trung tam ifcli nghi, trien lam qu6c te, truang dai h9c; 6. Cac khu phvc vu cong dOng nhu: Quang tarong, cong vien, h6 sinh thai,

trung tam van Ma, nha tre, benh vien; 7. Cac cong trinh ha tang ky thu4t (duamg). 3. Du lich ket hop hoc tap Du lich ket hop h9c con chua ducc khai hieu qua, ngan kinh phi de t6

chirc di du lich ket hqp h9c tap con han che, chua c6 sv phoi hop gift doanh nghiep voi nha truong; tuy nhien dr nay den nom 2020 du lich ket hgp h9c tap se troy thanh loai hinh du lich d4c thu, phat trien manh va thu but nhieu h9c sinh, sinh vien, du

khach den vai Binh Dixon; de dat dupe muc tieu nay, Du lich Binh Duang can khai tilde hieu qua cac tiem nang nhu:

- Cac di tich khao c6 hoc nhu D6c Chita, ci. lao noi ly Wong de nghien cite lich sir den khai quat, tim hieu ve cac thei kS, lich sir dm con nguari thai tien, sa sir.

Cac di tich lich sir each mang nhu chien khu 1), nha to Phu Lgi, Dia dao Tam giac sat, can cu Thuan An Hoa....la nhung dia danh not tieng thu but hoc sinh, sinh vien tir cac truang trong va ngoai tinh den tham quan, hoc tap, tim hieu, nghien ciru, thuc hien de tai khoa hoc...

- Cac loai hinh van hod nghe thuat, nhAt la lg hiii chim Ba Thien Hau cua ngtrai Hoa, da tra thanh net dac this rieng dm Binh Duang ina it dia phuang nao co. Ngtrai Hoa c6 so luting dong thir hai sau ngtroi Kinh, nhung van can luu git mOt nen van hod dOc dao, hkan, thu but nhieu chuyen gia dan tOo hoc, chuyen gia lich sir a khap cac vimg mien den nghien cum, tim hieu...

- Cac lang nghe thu ding truyen th6ng (sow mai, gam da tra thanh diem tim hieu, nghien ciru ky thuat the tac, each trang tri hoa van ciia ngtrai thg thu cong, day la nai thu htzt ,cac chuyen gia, cac nghe nhan, thtrong nhan trong va ngoai nuac den de dugc tan mat chirng kien cac ding doan san xthit ti mi, cong phu vai nhung san phAm tir thu cong truyen th6ng den hien dai da tra thinh thuang hieu not tieng trong va ngoai nuac nhu gom star cao cap Minh Long. Trong thai gian tOi, loai hinh du lich k& hop hoc,tap,danh cho nguai ntrac ngoai den Viet Nam hoc tap thong qua truang Dai hoc Quoc te Mien Dong, Dai hoc Quoc te Viet Dirc....Tcat ca tao nen mOt net dep van hod dOc dao rieng dm Binh Duang de manh clan dAu tu, phat trien loai hinh du Lich nay tra thanh san phAm du lich dac thu vao nam 2020.

4. Du lich MICE Trong nhung nam gar' day loai hinh du lich ICE dang c6 nhung btrac phat

trien a vi4 Nam, nhung tap trung a cac thanh ph6 lon nhu Tp. H8 Chi Minh, Ha NOi... Khai thac du lich MICE se.mang lai nhung lgi ich khong chi trong linh vuc du lich ma con ma ra nhieu co hOi de tiep can trong nhieu linh vue thong qua cac su kien hOi hop. HOi nghi a bk kS, linh we nao nhu kinh te, th6 thao, van hoa, chinh tri... deu c6 the mang lai nhung gia tri lgi ich khac nhau. Cac six kien nhu Festival g6m sir, cac ngay hOi the thao, nhung tan dau bong c/a quoc te,... trong nhung nam qua cid thu but mOt luting khach qu6c te den tham gia.

Trong thai gian tai nhu au du lich ket hgp vai hOi nghi hOi thao se con lien xa han ntra, du khach den Binh Duang ngoai du lich can tim kiem co hOi d'Au tu phat trien kinh doanh, ma rang thi truang. Chinh vi vay do khai thac loai hinh du lich nay mOt each hieu qua, tan dung triet de nining mat manh ma du lich MICE mang lai. Binh Duang hoan town c6 tiem nang, co dieu kien de phat trien loai hinh du lich MICE. Vai lgi the tiep gia thanh pho HO Chi Minh c6 nhieu danh lam thang canh, nhieu di tich lich sir, kinh te phat trien thu but nhieu aha dau to trong va ngoai nu& thi du lich MICE co dieu kien phat trien theo; Binh Duang (la xay dung Trung tam diming mai cling cac khach sari c6 qui mo 16n nhu Becamex hotel, The Mira hotel... co kha nang to chirc cac hOi nghi, 118i thao lan tai trung tam Tp Thu D'au MOt. De phat trien loai hinh du lich MICE mOt each ben vitrig, can du tu nhieu dich vu nhu an u6ng, mua sam, co sa ha tang (khach san hang sang, resort cao cap, khu vui choi giai tri...) de phuc vu du khach den trong thai gian tai.

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III. KINH PHI THIC HItN

1. Ngutin vim dau ttr:

Khdi Wan tong von dau tu phdt tan cac san pham du lich dac thit den 2020 du kien khoang 630 tS, dOng (khoang 30 trieu USD), trong do giai doan 2013-2015 la 210 tS, ang (10 trieu USD) va giai 'loan 2016-2020 la 420 tS, gong (20 trieu USD).

2. co. eau phan bo ngutm von dau ttr: Ngan sach nha nuac 15-20%; cac nguOn von khdc: 80-85%.

A A 3. Phan kjr nguon von.datt ttr a) Giai doan 2013-2015: Ithai town khoang 210 tSrd'Ong, trong do: * Von NSNN chiem 20% khoang 42 tSrdOng, tap trung dh tu cac du an: - DL tu h't thong co. sec ha tan g 6 cac khu vuc tru tien dau tu, nham tao Ong luc

phdt trien du lich, nit& la cac san pham du lich da neu tren nhu:

+ HO trq cac lang nghe truyen thOng xay dung nha trung bay, nha ve sinh, duping giao thong nong thin.

+ Ho trq cac nha vu in cai tao giOng cay an trai, ve sinh moi truang, img dung khoa hoc ky thuat.

+ ray dung cac ben du thuyen phuc vu du lich cluing song. - Dau to hi; trg dao tao bpi duemg nguOn nhan luc cho du lich.

- DL tu ton tao thOng di tich lich sir, tai nguyen du lich phuc vu khdch nhu: • khu D, can dr Vinh Loi (Tan Uyen), Dia dgo Tam Gicic Sat (Bin Cat), SO chi

huy tien phuong chan dich Ho Chi Minh (Minh Thanh) va rung Kien An (Tan Lap) huyen Dau Tang.

* Cfic ngulin von khfic chiem 80% khoing 168 tS). dtmg: DL to cac du an nang cap co. so. Vat chat ky thuat phdt trien du lich, dac biet la ca s& luu fru va khu nghi duang xep hang sao va da dang h6a cac loai hinh vui chai, iai trf, phong hei nghi dat tieu chuan... dac biet la cac loai hinh du lich mai, dac thA hap dart de thu but du khdch den Binh Ducmg.

b) Giai doan tir 2016 - 2020: Du kien khoang 420 tSr dOng, trong do: * Vim NSNN chiem 20% khoang 84 tS, dOng, dL ttr cac du an sau: - Tiep tuc ho trg dao tao phdt trien nguOn nhan luc phuc vu du lich. - DL tu nghien cfru cac loai san pham du lich mai, du lich dac thu, nghien ciru

thi truing, cac loai hinh du lich phu hcp vai xu huang mai nham nang cao sirc canh tranh dm du lich Binh Ducmg.

- Tiep tuc dau tu ton tao cac di tich lich sir, van haa cap quOc gia, cap tinh. * Cie ngulin Win 'chic chiem 80% tucmg ducmg 336 tS, dOng: Tiep tuc dau ttr

cac du an nal cap ca sa vat chat ky thuat phdt trien du lich, cac ca sa luu trA, khu

nghi dtrekng xep hang sao va da clang hem cac loai hinh vui chai, giai trf, ph6ng hei ghi dat tieu chuan...d4c biet la cac loai hinh du lich mai, d4C thit hap dart de thu but

du lchich.

(Co Bang king hop khcii town ngudn kinh phi trien khai thuc hien del an dinh kem).

PhAn thin tir CAC GIAI PHAP VA TO CHITC THVC HIEN

I. CAC GIAI PHAP PHAT TRIEN SAN PRAM DU LICH DAC THU

1. Ves phia co' quan quail IST nha ntroffc a) Nang cao nang Icrc quan Ifl nha nu* Tiep tuc thuc hien cai each hanh chinh, hoan thien va nang cao hieu Luc cua bO

may quan 15, nha nuac tir tinh den cac huyen, thi xa, thanh pho trong do co 1)0 may quan ly du lich. Teen co sat cac san pham du lich dac thu da duqc,UBND tinh phe duyet; cac nganh, dia phuong co lien quan xay dung ke hoach trien khai thuc hien cho timg giai doan tir 2013-2015 va 2016-2020 nham dua cac san pham dac thu, san pham du lich mai hap dan phuc vu du khach.

b) Con g tae phai hp ea a cac set, nganh, chinh qulen dia phuteng Phi hop cac So, nganh, chinh quyen dia phuong va cac doanh nghiep trong viec

au tu, xay dung, phat trien cac san pham du lich mai, san pham dac thii cling nhu de giai quyet kip thOi nhang kilo khan, vuang mac dm cac don, vi trong qua trinh trien khai thuc hien du an, nhang van 4a c6 lien quan den phat trien san pham du lich dac thu nhu dau tu phat trien san pham, quang ba xuc tien du lich, bao ton khai thac cac tai nguyen du lich va bao ve moi truing sinh cuing tuyen truyen nang cao nhari thirc cua ngoai dan, Ong d8ng dan cu trong viec gill gin moi truing sinh thai, cac lang nghe mang ban sac van Ma truyen thong ciia Binh Duong.

c) Ve co ch e, chinh sach - Chinh sach ve thue: U'u tien, mien iam, giam tien thue dat, cho vay lai suit

uu dai cac don vi au tu phat trier' san pham du lich dac

- Chinh sach au tu: CO chinh sach khuyen khich de thu but cac nha dau tu trong va ngoai nuac tham gia dau tu phat trien cac san pham du lich, ang thoi day manh cai each thu tuc hanh chinh de thao goy nhang kilo khan vuang mac cac nha dau tu trong viec giao dat, thue tu phat trien du lich, nhat la san pham du lich mai, dac thii hap dan. Co chinh sach ho trq von hoac cho vay von nhang don vi dau tu xay dung san pham du lich mai, dac thii hap clan de thu but nhieu du khach.

- Chinh sach xa hOi boa: Khuyen khIch xa hOi hoa clan tu phat trien san pham du lich. Xa hOi h6a trong dau tu, bao ve, ton tao di tich, thing canh, cac le hOi, hog Ong van hoa dan gian, cac lang nghe truyen thOng nham phuc vu phat trien san pham du lich.

2. Ve phia doanh nghi§p AAA a) Giai phcip ve nguon von dau

Van Ong nguon von cac thanh phan kinh to trong va ngoai 'mac tham gia du tu phat trien du lich; tao nguon von thong qua cac bien phap (1) Dung guy, dat de tao nguon von dau tu thong qua hinh thirc cho thue dat tra tien truac, doi dat lay co s& ha tang c6 han thoi gian; (2) Thanh lap quy dau tu phat trien du lich tir nguon von ngan sach danh cho Oat trien ket eau ha tang, bao ve va ton tao cac di tich lich sir van Ma, di tich each mang eta duqc xep hang, cac lang nghe truyen thOng, ding tic tuyen truyen quang ba, xuc tien du lich.

b) Giai phap ve quang bci xac tan du lich:

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Thanh lap Trung tam Xfic tien Du lich IA ca quan chuyen mon thvc hien cac chuang trinh xitc lien quang bd, xay Ong thuang hieu va nghien cuu phat trien san pham du lich. Trung tam nay se hO try cac doanh nghiep trong qua trinh phat trier' cac san pham du lich.

Xay dtmg he thOng der lieu ve du lich, website ve du lich. Tuy8n truyen quang ba, giai thieu cac tiem nang, ca hOi dau to phat trien du lich de thu but nguOn von dau tu trtrc tiep nuac ngoai (FDI). Day manh cong tic nghi8n cfru thi truing, nghien cfru tam 1/, thi hieu, tap quan, thoi quen cua cac doi tuvng khach de có san pham phit hop, d'a'c biet cac thi truing trong diem, thong qua cac hinh thirc tuyen truyen quing bd. Tham gia hoc to chirc cac hei chg, trien lam, hOi nghi, hni thao du lich a trong tinh de cung cap thong tin thong qua cac hinh thirc nhu cam nang du lich, tap gap, bin do chi dan du lich, giai thieu tren website cua tinh,...den vai du khach trong va ngoai nuac.

c) Giai phap bao 11, ton tgo tai nguyin moi truo'ng du licit Trien khai cac van ban phap quy ve guar' ly tai nguyen moi truing teen ca set

Luat Bio ve moi truing va Lust Du lich. Huy deng str tham gia cua cong ding dan cu, doanh nghiep, khach du lich, ca quan quan ly nha nuac va cac to chirc xa hOi trong viec bio ve moi twang to nhien va xa hqi. Chu tong quan 1 'Y kiem tra hoat ding xir ly nuac thai, chat thai a cac khu, diem du lich; Ithuyen khich cac doanh nghiep ap dung cac cong nghe than thien yeti moi twang. Phoi hop cac sa, nganh, chinh quyen dia phuang trong no lvc chung de dam bao moi truing cho phat trien du lich.

Trien khai cac chuang trinh gido duc town dan va iao due trong cac truing hoc ye tam quan trong cua viec bao ve moi truing; co the long ghep dao tao, gido duc v8 tai nguy8n va moi truing du lich (tu nhien va xa h(3i) trong chuang trinh giang day cua 14 thong dao tao ye du lich, gido duc nan cao nhan thfrc ve bao ve tai nguyen, moi truing du lich cho khach du lich, cong long dan cu th6ng qua cac phuang tin th6ng tin dai chung.

d) Giai phap ve nguan nhan ly.c du lich Tang cuing flax-1g ltrc dQi ngu quin ly tir cap tinh den huyen, thi xa, tha.nh phi

teen ca sa bOi doing chuyen mon nghi8p vu cho dOi net quan 1/, co chinh sach uu dai tuyen dung can be tr6 có nang ltrc lam nguan cho cong tac quin 1/, timg busk thvc hien chuan hoa nguOn nhan ltrc du lich phuc vu trong nginh, xay dung d'Oi ngil lao &Ong dap img you cau ve nganh nghe dao tao, mang tinh chuyen nghiep, gip phan nang cao chat luting clap frng nhu cau xa

Khuyen khich dao tao tai cho, ttr dao tao theo nhu cau cua dan vi va nhu cau xa hOi. Ma cac lap tap huan cho cong d6ng ye kien tithe nghi'8p vu du lich, bao ve tai nguyen de nang cao nhSn thirc ve du lich; tang cuong lien ket vai cac truing trong nuac hoc quiic to ye cong tic dao tao phat trien nguOn nhan hrc nham tang buck nang cao nh4n thirc trong du lich.

d) Giai phap hpp tac trong nitric va quac to MO rung hop tac du lich vai cac tinh trong Vimg kinh 4 tong diem phia Nam va

cac tinh, thanh ton ca nuac de trao di hoc tap kinh nghi'em trong dog tic quan tang cueing hop tic du tu, ket not tuyen, tour du lich yeti cac doanh nghi8p yen nhau. Tang cuing hop tic yeti cac t6 chirc qu'Oc 4 trong vvc du lich, ho tro• phat trien cong dng de tan dung cac ca hOi dao tao va cac chr an a trcr phat trien cong ding.

e) Giai phap xay dung cac san philm du lich san pham d(tc thu

Nghien ciru trier' khai du an danh gia hien tang tong the san phAm du lich ten dia ban tinh, lam ca so xay dung san pham du lich mai dOc ciao, hap dan khac biet.

T6 chirc cu6c thi y tuang san phArn du lich dm Binh Duang. Khuyen khich cac doanh nghiep dAu tu phat trien cac san phAm du lich mai d6c ciao, hAp clan de thu but du khach.

g) Xay thing ca so' die lieu thong tin du lich Cac thong tin ve tai nguyen co the dau tu, khai thac phat trien du lich, tao thanh

san phAm d4C Cac &I lieu ve nganh nghe truyen th6ng (son mai, g6m sir, g8 dieu khac), di tich

danh thong, ban sac van hoa, phong tuc tap quan, am thuc, ngu6n nhan luc...

II. TO CHITC THU'C HIEN '1. So. Van hoa, The thao va Du lich Chu tri ph6i hgp vai cac soy, nganh, fly ban nhan dan cac huyen, thi xa, thanh ph6

trong viec trien khai thuc hien De an nay.

Chu tri phi hop vai cac don vi lien quan tham muu Uy ban nhan dan tinh ban hanh cac chu truang ve phat trien du lich, nhat la cac san pham du lich mai, hap dan de thu but du khach.

Chiu trach nhiem trien khai, thuc hien cac chuang trinh quang ba, xuc tin du lich, ding tac dao tao phat trien nguon nhan luc ye du

2. So. Cong Thin:mg: Ph6i hgp vai Sa Van hoa, The thao va Du lich xay clung danh muc cac du an dAu

tu trong rinh vuc cong nghiep, thuang mai (cac diem mua sam nhu TTTM, sieu thi, cha truy'J'nthofng...) lien quan den hoat dOng phat trien du lich trinh UBND tinh phe duyet va ho trg dau tu. Ph6i hop trien khai thuc hien cac chuang trinh ke hoach phat trien du lich trong rinh \rue lien quan va to chirc tham gia cac hoi chg - trien lam, cac hog dOng xuc tien thuang mai, du lich cho cac sin pham du lich dm Binh Duang.

3. So. Tai chinh: Ph6i hgp voi S6 Van hoa, The thao va Du lich thAm dinh, b6 tri ngu6n von ngan

sach cho cac du an phu hgp vai dieu kien, kha nang thuc hien trong tirng giai doan; thing thai kiem tra, giam sat viec sir dung ngu6n von cap dimg muc Bich co hieu qua.

4. So. Ke hoach vi Dku tir: Phi hgp yeti So. Van hoa, The thao va Du lich de xuAt Uy ban nhan dan tinh cac

chit truang chinh sach ye au tu, phat trien du lich, nhat la cac san phAm du lich mai, d'a'c thii de thu but khach, có chinh sach khuyen khich thu but dau tu trong linh yuc du lich. Xay dung ca cau von tru nen phat trien du lich,doi vai du an do nguon von ngan sach dau tu; phi hgp thuc hien cac chuang trinh ke hoach phat trien du lich cua tinh trong cac linh yuc co lien quan.

5. So. Tai nguyen - Mai trir?ing: Phi hgp vai So! Van hoa, The thao va Du lich, cac soy, nganh, Ay ban nhan dan

cac huyen, thi xa, thanh ph6 co ke hoach sir dung quy dAt, cong tic phi hgp bao ve moi truang trong phat trien du lich, nham dam bao phuc vu cho phat trien cac san

16

pham du lich tren dia ban tinh not chung va san pham du lich dac thil 6 cac huyen, thi xa, thanh ph6 not rieng.

6. SO. Xfiy Dyng:

Ph6i hgp v6i Si Van h6a, The thao vi Du lich, cac sa, nganh, fly ban nhan dan cac huyen, thi xa, thinh ph6 tronf tham dinh, phe duyit cac du an du to phat trien du lich ten dia bin theo tham quyen, nham tao thuan cho cac nhi dau to trong va ngoai nu& trien khai dau to du an du lich.

7. So. Giao thong Vfin tai:

Phi hgp SO Van hoa, The thao ye. Du lich trong viec trien khai thuc hien cac ke hoach, du an phat trien du lich trong linh vuc c6 lien quan nhu he thOng giao thong throng 1)8 clan den cac khu, diem du lich; he th6ng giao thong du6ng thug, ben can du lich, van chuyen khach du lich,...

Cung cap thong tin ye chien lugc phat trien giao thong, Van tai hoach, chucmg trinh ?hat trien ca se/ ha tang giao th8ng va dich vu van tai, tr ham vi quan ly tao dieu kien tot nhat de day manh phit trien du lich.

Th8ng tin quy hoach vi keu g9i xa h8i h6a dau to cac tram dirng i hi tren dia ban tinh de dip ung nhu cau nghi ngai cua khach du lich vera la nai giai thieu ban san pham, d8 thu tong my nghe cua dia phuang; phoi h9p xay dung chinh sdch theo huong tao dieu kien thuan lgi cho phat trien ha tang giao thong, dich vu van tai va du lich.

8. So. Thong tin va Truyen thong:

Phi hgp Si Van hoa, The thao NIA Du lich trong viec trien khai thuc hien cac hoat (king tuyen truyen quang ba du lich dm tinh not chung vi dm don vi not rieng.

9. SO. Yong nghib NI Phfit trail 'long thon:

Phi hgp v6i Sa Van h6a, The thao va Du lich x ay dung chucmg trinh phdt trien du lich 6,nong thon gan vai phat trien ling nght, nhk la xay dung mOt so san pham du lich hap dan en vai tham quan cac ling nghe truyen thOng, cac diem du lich sinh thai theo cac tuyen, tour du lich mOt each phii hgp.

HO trg ca so? nginh nghe !long thoin hinh thanh va pith trien ring nghe theo twang phuc vu cac -jcrki. lich. PhOi h9p vai citc nganh chirc na.'ng, cac doanh nghiep du lich ciA - • • k len dich vuvan tai du lich tren song nu& a cac xa yen song Sii G• , f 1 .4 . am tao dieu kien phat trien loai hinh du lich sinh that ket hgp the ..,. ,.. . " ..Y-

4 e truyen thong.

10. So. Kho . 9 Phi hgp vai

.<- 3, .

6 thao va Du lich lit) trg cho cac don vi Vic tien xay dung thuang hieu cac san pham du lich, nhat la cac Ain pharn du lich dac thit nham tao thuan lgi cho viec quang bd giai thieu san pham phuc vu du khach.

11. So. Gifio dyc vi Dim ttio:

Phi hgp v6i Sa Van h6a, ist4 thao vi Du lich Hen khai chucmg trinh giao duc nang cao nhan thirc trong cac don vi thuc nginh gido duc va dio tao vi hp hrong h9c sinh, sinh vien ve phat trien du lich,.dOng thai co ice hoach hu6ng nghiep, dao tao NH &rang ngulin lao (ging phi]. hap de NI sung cho lirin vac du lich.

12. Uy ban nhan din cac huy§n, thi xa, thanh phi!, Khuyen khich cac to chirc, ca nhan dau to phut trien cac san phAm du lich ten

tirng dia ban, nhat la cac san phAm du lich dac thu, san pham du lich mai hap dan de phuc vu du khach an tham quan, vui chai giai tri, nghi duang,...Chi duo cac dun vi va chinh quyen dia phuang c6 lien quan dam bao an ninh tr4t hr, an toan xa hOi trong hog dOng kinh doanh du lich ten dia ban quan 15/.

13. DM vo'i Hiep hoi Du lich Binh Duang Ban ChAp hanh Hiep hOi huy dOng cac thanh vien trong Hiep hOi Du lich tich

cure tham gia tuyen truyen quang ba., Vic tien cac san pham du lich d'ac thil cilia Binh Duang not Chung va cua dan vi not rieng ten cac phuang tien th8ng tin truyen thong.

Van dOng cac don vi kinh doanh du lich tich cuc tham gia cac su kien,nhu hOi chg, trien lam, KA nghi, hOi thao du lich de quang ba, giai thieu cac san pham, hinh anh clt(lich Binh Duang den vai du khach trong nuac va khach qutic t6, nhAt la cac khu, Om du lich c6 san phArn du lich mai, hAp dan de thu but du khach.

doanh nghiep kinh doanh lu hanh xay dung cac Chuang trinh tuyen, tour du lich; rtg cuang ma Ong lien doanh, lien ket vai cac don vi lit hanh cac tinh, thanh nham ai thac cac tiem nang du lich cua tinh, nhAt la cac dia ban c6 san pharn du lich d'a'c thu, san phAm du lich mai hap dan a thu but ngay cang nhieu du khach trong nuac va optic to den Binh Duang tham quan trong thai gian tai. V4'n dOng cac doanh nghiep lam luc luting chu luc trien khai thuc hien mot each thiet thuc va c6 hieu qua de an nay.

Tren day la a an "Phut trier' cac san phAm du lich d4c thit Binh Duang an nam 2015, dinh huang den nam 2020". Trong qua trinh thuc hien, neu c6 vuong mac, phut sinh can dugc sira dOi, 138 sung; cac ca quan, dan vi co lien quan c6 van ban giri den Sa Van Ma, The thao va Du lich a tong hgp va bao cao, de xuAt Uy ban nhan dan tinh xem xet dieu chinh, b8 sung cho phu hgp./.

KT. CHU TICH4 PHO CHU TICH

Huynh Van Nhi

18

CAC PHj1 LVC

DVT: /wit khcich

...121,6t 2008 2009 2010 2011 2012 T6c di) TTBQ ach 20.120 32.781 46.599 50.005 51.281 20,58%

Phu lye 2

DVT: higt khdch

Chi tieu 2008 2009 2010 2011 2012 Mc dO TTBQ TOng hryt khfich 73.757 76.402 77.805 80.756 94.286 5,03% - Khich Qu6c to 59.006 59.775 60.539 60.466 62.974 1,31% - Khich nOi (tit' 14.751 16.627 17.266 20.290 31.312

Phy hp 3

DVT: hto khach

Chi tieu 01/4- 31/12/2010 2011 2012 T6c dO 'TTBQ

'Ding Iuyt khich 30.000 44.058 65.341 12,96%

- Khich Qu6c te 19.000 26.220 40.537 12,87% - Khach nOi dia 11.000 17.838 24.804 13,11%

Phu luc 4

DVT: brat khitch

Chi Ceti Nam 2007

Nam 2008

Nam 2009

Nam 2010 Nam 2011 Nam

2012

T6c (10 TTBQ

(%)

T6ng s6 455.257 996.916 2.739.477 3.311.471 3.987.153 3.786.314 42,33

Khich du ljch Qu6c to

7.672 105.789 22.595 32.168 39.189 115.000 57,02

Kbach du ljch NOi dja

389.120 891.127 2.716.882 3.279.303 3.947.964 3.671.314 45,36

Phy lyc 5

DVT: tri0 ang

Chi fiat' Niim 2007

Nam 2008

Nam 2009

Nam 2010

Nam 2011 Nam 2012

T6c di) TTBQ

(%)

Tang doanh thu 185.221 295.389 562.802 684.711 830.696 932.039 30,9

Doanh thu dich lip 59.163 171.297 432.627 514.223 615.540 661.748 49,5

DT ban hang hoa 83.134 75.144 77.857 89.308 104.917 121.165 6,47

Doarth thu an Wing 41.049 46.537 52.318 81.180 110.239 149.126 23,98

Doanli thu khic 1.875 2.411

Ngu6n: NiOn glem th6ng kO tlnh Binh anyng

. • a