8 Things Every Marketer Needs to Know About Social Media

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Post on 16-Apr-2017

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  • If You Can Do

    This, You Can

    Do Social

    Media

    8 things every MARKETER

    needs to know

    If You Can Do

    This, You Can

    Do Social Media

    8 things every MARKETER

    needs to know

  • 01

  • 02

  • Before you entertain a

    social media strategy, you first need a

    business strategy.

  • When you think of social media

  • Dont think of tactics and channels.

  • When you think of social media

  • Mobilizing your supporters

    Building brand loyalty

    Responding to customers

    Discovering ambassadors and detractors

    Demonstrating thought leadership

    Tracking industry trends

    Monitoring competitors

    Attracting media attention

    Generating leads

    Recruiting employees and partners

    Keeping colleagues up to date

    Securing search engine equity

    Think of strategies.

  • Being socially savvy matters more than

    being media savvy.

  • Being socially savvy matters more than

    being media savvy.

  • Being socially savvy matters more than

    being media savvy.

  • 03

  • 04

  • Being socially savvy matters more than

    being media savvy.

  • Being socially savvy matters more than

    being media savvy.

  • Being socially savvy matters more than

    being media savvy.

  • Being socially savvy matters more than

    being media savvy.

  • Being socially savvy matters more than

    being media savvy.

  • Being socially savvy matters more than

    being media savvy.

  • 05

  • CONTENT

  • Being socially savvy matters more than

    being media savvy.

  • Being socially savvy matters more than

    being media savvy.

  • Being socially savvy matters more than

    being media savvy.

  • Being socially savvy matters more than

    being media savvy.

  • 06

  • 10,000 mentions on Twitter

    3,250 views on Scribd

    5,000 views on SlideShare

    2,500 views on LinkedIn

  • 07

  • 300

  • 300 Thats how many millions of followers

    the Kardashians have on social media.

  • 140

  • 140 Thats how many millions of followers

    Taylor Swift has on social media.

  • 08

  • 18

  • 18 Thats how many tests Obamas

    2012 campaign would run per email.

  • 25

  • 25 Thats how many headlines

    Upworthy tests for every article.

  • FREEENTERPRISE.COM

    Entitlements: Face

    the Truth or Face

    the Consequences

  • FREEENTERPRISE.COM

    Entitlements: Face

    the Truth or Face

    the Consequences

    895 views

  • FREEENTERPRISE.COM

    Entitlements: Face

    the Truth or Face

    the Consequences

    FREEENTERPRISE.COM

    10 Entitlement Truths

    That Will Blow Your

    Mind

    895 views

  • FREEENTERPRISE.COM

    Entitlements: Face

    the Truth or Face

    the Consequences

    FREEENTERPRISE.COM

    10 Entitlement Truths

    That Will Blow Your

    Mind

    895 views 26,627 views

  • THE NEW YORK TIMES MAGAZINE

    How Companies

    Learn Your Secrets

  • THE NEW YORK TIMES MAGAZINE

    How Companies

    Learn Your Secrets

    Charles Duhigg

    6,800 words

    60 likes

  • THE NEW YORK TIMES MAGAZINE

    How Companies

    Learn Your Secrets

    FORBES

    How Target Figured

    Out a Teen Girl Was

    Pregnant Before Her

    Father Did

    Charles Duhigg

    6,800 words

    60 likes

  • THE NEW YORK TIMES MAGAZINE

    How Companies

    Learn Your Secrets

    FORBES

    How Target Figured

    Out a Teen Girl Was

    Pregnant Before Her

    Father Did

    Charles Duhigg

    6,800 words

    60 likes

    Kashmir Hill

    1,200 words

    13,000 likes

  • 73%

  • 73% Thats the share of Facebooks revenue

    that comes from mobile ads.

  • 78%

  • 78% Thats the share of top 50 news sites that draw more traffic

    from mobile devices than from desktops and laptops.