Page 1
If You Can Do
This, You Can
Do Social
Media
8 things every MARKETER
needs to know
If You Can Do
This, You Can
Do Social Media
8 things every MARKETER
needs to know
Page 13
Before you entertain a
social media strategy, you first need a
business strategy.
Page 14
When you think of social media…
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Don’t think of tactics and channels.
Page 17
When you think of social media…
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Mobilizing your supporters
Building brand loyalty
Responding to customers
Discovering ambassadors and detractors
Demonstrating thought leadership
Tracking industry trends
Monitoring competitors
Attracting media attention
Generating leads
Recruiting employees and partners
Keeping colleagues up to date
Securing search engine equity
Think of strategies.
Page 20
Being socially savvy matters more than
being media savvy.
Page 21
Being socially savvy matters more than
being media savvy.
Page 22
Being socially savvy matters more than
being media savvy.
Page 60
Being socially savvy matters more than
being media savvy.
Page 61
Being socially savvy matters more than
being media savvy.
Page 62
Being socially savvy matters more than
being media savvy.
Page 63
Being socially savvy matters more than
being media savvy.
Page 64
Being socially savvy matters more than
being media savvy.
Page 65
Being socially savvy matters more than
being media savvy.
Page 87
Being socially savvy matters more than
being media savvy.
Page 88
Being socially savvy matters more than
being media savvy.
Page 89
Being socially savvy matters more than
being media savvy.
Page 90
Being socially savvy matters more than
being media savvy.
Page 95
10,000 mentions on Twitter
3,250 views on Scribd
5,000 views on SlideShare
2,500 views on LinkedIn
Page 102
300 That’s how many millions of followers
the Kardashians have on social media.
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140 That’s how many millions of followers
Taylor Swift has on social media.
Page 127
18 That’s how many tests Obama’s
2012 campaign would run per email.
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25 That’s how many headlines
Upworthy tests for every article.
Page 132
FREEENTERPRISE.COM
Entitlements: Face
the Truth or Face
the Consequences
Page 133
FREEENTERPRISE.COM
Entitlements: Face
the Truth or Face
the Consequences
895 views
Page 134
FREEENTERPRISE.COM
Entitlements: Face
the Truth or Face
the Consequences
FREEENTERPRISE.COM
10 Entitlement Truths
That Will Blow Your
Mind
895 views
Page 135
FREEENTERPRISE.COM
Entitlements: Face
the Truth or Face
the Consequences
FREEENTERPRISE.COM
10 Entitlement Truths
That Will Blow Your
Mind
895 views 26,627 views
Page 136
THE NEW YORK TIMES MAGAZINE
How Companies
Learn Your Secrets
Page 137
THE NEW YORK TIMES MAGAZINE
How Companies
Learn Your Secrets
• Charles Duhigg
• 6,800 words
• 60 likes
Page 138
THE NEW YORK TIMES MAGAZINE
How Companies
Learn Your Secrets
FORBES
How Target Figured
Out a Teen Girl Was
Pregnant Before Her
Father Did
• Charles Duhigg
• 6,800 words
• 60 likes
Page 139
THE NEW YORK TIMES MAGAZINE
How Companies
Learn Your Secrets
FORBES
How Target Figured
Out a Teen Girl Was
Pregnant Before Her
Father Did
• Charles Duhigg
• 6,800 words
• 60 likes
• Kashmir Hill
• 1,200 words
• 13,000 likes
Page 148
73% That’s the share of Facebook’s revenue
that comes from mobile ads.
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78% That’s the share of top 50 news sites that draw more traffic
from mobile devices than from desktops and laptops.