Why Every Marketer Needs a Google+ Strategy

ARNIE KUENN, PRESIDENT, VERTICAL MEASURES - @ARNIEK

Twitter: @ArnieK

About Your Presenter…

Twitter: @ArnieK

Twitter: @ArnieK

What is Google Plus?

• Google’s answer to Facebook?• Google’s way to personalize search?• A way to learn even more about you?• Another revenue stream for Google?

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A Focus on Business

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Off to a Great Start…

90M people joined3.7B photos uploaded1M sites added the +1 button5B +1 impressions/day

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But is there Engagement?

Users spent just 3.3 minutes on Google+ in January (2012)

compared to 7.5 hours for Facebook, according to a new comScore report.

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Google Plus – for Your Business

In the real world, people interact with businesses every day. Google+ wants to bring those relationships online.

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Why Have a Google+ Business Page?

• Google+ personal profiles are for people only• Follower circles & targeted messaging• Direct interaction with fans• Multiple administrators• More real estate in search results• Video chat capability via Hangouts

http://www.wordtracker.com/academy/google-plus-business-pages

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Google Plus Your World?

Your +1’s will reach not only the 90 million users of Google+, but the billion people who search on Google everyday

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Getting Started

http://www.wordtracker.com/academy/how-to-set-up-google-plus-business-page

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Bring Google+ to Your Website

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Direct Connect

• A page’s eligibility for Google+ Direct Connect is determined algorithmically, based on certain signals Google uses to understand your page's relevancy and popularity.

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Google+ Best Practices

• Optimize your Google+ Profile• Get Verified• Confirm Authorship• Create Great Content & Share It

- http://www.verticalmeasures.com/search-optimization/how-to-optimize-your-business-google-plus-profile/ - http://www.blindfiveyearold.com/google-plus-seo

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+1 Button: Opportunity For Businesses

More Traffic - personalized annotations to increase CTR.Better Traffic - search traffic is better qualified when the site

has been recommended by a friend or contact

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Encouraging Google +1 Votes

• Place +1 Buttons on Every Page of Your Website

• Link to your Social Profiles in Your Email Signature

• Message About Sharing Your Link via LinkedIn, Twitter & Facebook

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Build Your Audience

• http://www.findpeopleonplus.com/• http://www.group.as/• http://www.circlecount.com/

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Building Advocacy

• Try sharing every 4 hours, remember different time zones• Actively comment, creating a ‘serendipity’ feel to your

stream• Always ask questions, elicit feedback and input from others• Jump in to conversations and contribute something of value• Hangout! • Test, test, test – see what works best for your business

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Ripples: Watch How Posts Get Shared

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Why Focus on Search?• 93% of all buyers

online or in stores use search prior to making a purchase

• 86% of searchers conduct non-branded queries.

• 94% of buyers click on organic links versus 6% on paid links for branded queries.

Sources: GroupM, Did-it, Enquiro, and Eyetools.

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Universal Search Results

61% of all search results

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Start With Keyword Research

• Keyword research should be the foundation

• What keyword phrases do your customers use? (Analytics)

• Use tools like….

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Soovle.com

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Ubersuggest.org

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1618 results

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Content Ideas in a Spreadsheet

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Long Tail is the Key!

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Benefits of a Corporate Blog

• Gives you a vehicle to post new content• Allows for internal linking• Keeps the search engines coming back –

have 434% more indexed pages*• Have 2X as many backlinks*• Your site gets 55% more traffic*• You have 79% more Twitter followers*

*Hubspot

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Contact: 888-476-1881 www.VerticalMeasures.com

More Traffic. More Leads. More Business.

Q & A?