5 Things Every Mobile App Marketer Should Know- Beyond Installs

Download 5 Things Every Mobile App Marketer Should Know- Beyond Installs

Post on 13-Feb-2017

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  • BEYOND INSTALLS

    5 things every mobile marketer should know

    advertising in the app only world

  • 7first days are keyif your user hasn't come back to the app in 7 days, he

    might never come back

    Drive intensive retention campaigns during thisperiod

  • It's all about the user!

    Let the user be at the center of your marketing efforts

    Personalize your messages.Build engaging conversations but

    DO NOT invade privacy

  • Make the most of Facebook

    Your users spend a lotta time there.

    Expand your reach by adding lists of usersacquired on other channels too

  • Measure what matters

    NOT

    Transacting users Registered users

    Current installs Total installs

    App transactions App Store Rank

    Non-promo based transactions All transactions

  • Double-counting credit for installsis costing you big money

    Implement Attribution to track and credit installs to allmedia, referral and APK app distribution including

    Facebook campaigns

    Do not pay 2 - 3 times for the same transaction or install

  • KEY SPEAKERS

    Abhishek RajanHead - Mobile

    Rajat SuriGM - Mobile

    Sushant JaipuriaHead - Digital Marketing

    Pravin JadhavProduct & Growth

    Sharad HarjaiAVP Marketing

  • Check out our MobileReport to catch the latesttrends in Mobile App

    Marketing

    http://www.beyondinstalls.instapage.com/

  • Watch this space. There ismore coming!

    Write to us:

    marketing@vizury.com

    http://www.beyondinstalls.instapage.com/http://www.beyondinstalls.instapage.com/