7 tips to reduce remarketing cost

20

Upload: shalini-singh

Post on 13-Aug-2015

18 views

Category:

Marketing


0 download

TRANSCRIPT

7 Tips to reduce onsite retargeting

PPC costs by up to 50%

What is “Onsite” Retargeting?

‘It is about monitoring the behavior of your visitors’

And targeting them with secondary message at the right moment when they are about to leave your site

How to do that

How to do it?

Overlays popup

Google allows overlays on landing pages that receive direct traffic from PPC advertising

What Behavior Indicates the User’s Exit Intent?

movement of the mouse

When the visitor is moving the mouse out of the window with the right speed and the right velocity.

7 Tips to Boost Your PPC Results

Recover abandoning carts

Target multiple customer segments

Build your list

Promote your best offers

Personalize your messages

Improve your user experience

Increase PPC quality score