top 5 remarketing tips for 2011
DESCRIPTION
In any given market, there will be some visitors that will turn into a lead immediately; however, many will visit your site once and never return. This is where a remarketing strategy comes into play. Your business can re-target those visitors who have browsed other relevant websites by creating customized banners and advertisements tailored to re-engage previous visitors. Remarketing builds brand awareness and helps marketers improve conversion rates and gain a loyal following.TRANSCRIPT
Top 5 Remarketing Tips for 2011
@Webmarketing123 @TravisLowSEO
Audio: 773-945-1010Access code: 562-738-848Enter PIN # on your screen #wm123
Today’s Webinar Topics
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1. What Is Remarketing and Why Should I Use It?
2. Top 5 Tips To Create The Best Remarketing Campaigns
3. How To Increase Interaction With Users and Ultimately Close a Deal
Today’s Webinar Topics
#wm123
1. What Is Remarketing and Why Should I Use It?
2. Top 5 Tips To Create The Best Remarketing Campaigns
3. How To Increase Interaction With Users and Ultimately Close a Deal
What is Remarketing?
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• When you re-market to users who have visited certain pages in your website.
• Classify them as “Qualified users” where they have a higher chance of converting than other traffic.
Why should I use Remarketing?
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• Increase the value of your current campaign
Closing Users that visited but did not convert
• Increase the value of a new campaign
Retarget users who converted, and look for them to convert again
Targeted Traffic
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General Traffic
Interested Traffic
Engaged Traffic
Converted Traffic
Today’s Webinar Topics
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1. What Is Remarketing and Why Should I Use It?
2. Top 5 Tips To Create The Best Remarketing Campaigns
3. How To Increase Interaction With Users and Ultimately Close a Deal
#1
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Identify Your Goals and
Determine Traffic Type
#2
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Offer Unique or Different Offers
When Remarketing
#3
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Seize the Opportunity
to Use Image Ads
#4
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Personalize & Tailor Ad’s to Each Remarketing Campaign
#5
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Determine the Best
Time to Remarket
Today’s Webinar Topics
1. What Is Remarketing and Why Should I Use It?
2. Top 5 Tips To Create The Best Remarketing Campaigns
3. How To Increase Interaction With Users and Ultimately Close a Deal
#wm123
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How to Increase Interaction
• Continue to market, show Deals, etc.Average customer visits a site 5 or 6 times before purchasing
• Keep on showing up, get your brand stuck in their head, so when they are ready to purchase, they come to you instead of others
•Entice audience by signing up for an email or webinar to keep them excited about several offers.
Summary: Key Components of Remarketing
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•Key Components•Define Your Goals•Define Target Audience
•Gender, Location, Age, Etc.•Determine Traffic Type
•General, Segmented, Specific•Ad Type
•Image, text, etc.•Interaction Tips
•Continuous Marketing•Different/Unique Offers
Questions?
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Mark Powers
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Search Engine Marketing – A Perspective
Contact Information
@Webmarketing123#wm123