7 Steps V07
Post on 13-May-2015
Embed Size (px)
DESCRIPTIONThese 7 Steps are prepared to help assist the average person to Success in a easy informative article.
<ul><li>1.Did a Friend Send You This eBook? Want to get a steady stream of powerful marketing ideas you can use to grow your business? Sign up for free to get the award winning More Business newsletter packed with marketing ideas you can use to generate more leads and close more sales. Just use this link to get your free subscription.http://www.marketingforsuccess.comand sign up using the form on the homepage. Youll be joining over 34,000 other small business owners and smart marketers. You can always unsubscribe at any time. Dont worry we value your privacy and never share our mailing lists with anyone. </li></ul><p>2. MarketingForSuccess Which Insider Secrets Are You Missing? Get the complete set of Insider Secrets marketing tools and see your business grow.1. 15 Second Marketing Discover the fastest way to grab your prospects' attention, maximize response, attract more clients, and make more money. You can instantly double the pulling power of any ad, web site or sales letter with this technique. www.mfsstore.com/marketing-message.html 2. Highly Effective Marketing Ready to stop struggling with marketing and start attracting more business? Discover the top 5 ways to grow your business with this proven system and sell a lot more of your products and services with less effort. www.mfsstore.com/5Pmanual.html 3. Creating Web Sites That Sell Finally, the first practical program for Internet success ... 100% Guaranteed no matter what product or service you sell. You'll discover the keys to successful Internet marketing, how to set up your web site for sales and how to get all the traffic you can handle. www.mfsstore.com/websales.html 4. Eliminating Obstacles to Sales Want to close more sales? Discover how to melt prospects resistance and sell them more. Find out how to repeatedly close more sales with these advanced selling strategies. www.mfsstore.com/howtosell.html 3. MarketingForSuccess Want Expert Help?You too can attract all the clientsyou can handle and see your salesskyrocket with one of the worldsmost effective marketingprograms. Charlie Cooks busy schedule, andcurrent loyal clientele allows him toaccept a very limited number of newclients. If youre serious about closing more sales, growing your businesses and being more successful, please use the following link to see if you qualify. http://www.marketingforsuccess.com/mentoring.html or call 203-637-1118."Money well spent! Our Travel Incentive business has skyrocketed since we first started working with Charlie." Mike Trowbridge, VP Marketing, Fairfield Resorts"Our referrals are rolling in. I have used a ton of consultants, but Charlie Cook was the best investment I have ever made." Craig Nash, President, Progressive RehabWithin three weeks, we added nine new clients and increase our income by $180,000. Jose Lopez, Rent4me"I achieved a 50% conversion rate on my sales calls and earned fifteen thousand dollars in just one week thanks to Charlies coaching." Suzanne Falter-Barns, Get Known NowRequests for my services went up by 300% as a result of working with Charlie. Bob Nelson, Retailing.comWant to find out more about growing your business with Charlie? Use this link >> http://www.marketingforsuccess.com/mentoring.html 4. 7 Steps toGet More Clientsand Grow Your Businessby Charlie CookNOTICE: This Book is licensed to the individual reader only. Duplication or distribution via e-mail, floppy disk, network, printout or other means to a person other than the original purchaser is a violation of international copyright law. Copyright 2006, Charlie Cook, In Mind Communications, LLC. All rights reserved. No part of this book may be reproduced in any form, by any means (including electronic, photocopying, recording or otherwise) without the prior written permission of the publisher.Published by: Marketing For Success In Mind Communications, LLC 3 West End Avenue Old Greenwich, CT 06870 203-637-1118 email@example.com 5. ContentsHow To Get More Clients 1 Becoming an expert marketer A marketing system that worksMake the Marketing Cycle Work For You 2 Understanding the marketing and sales cycleGetting Attention Step 1 Generating Awareness 4 Step 2 Motivating Prospects to Action 5Positioning Step 3 Establishing Credibility 7 Step 4 Clarifying Your Value8Selling Step 5 Getting a Commitment 9 Step 6 Providing Services that Increase Revenue10 Step 7 Maintaining the Relationship12Identifying The GAPS In Your Plan14 Setting Goals Getting Attention Positioning Selling Marketing Diagnostic Results 17 Your Areas of Marketing OpportunityYour Comments About This Manual18Stumped? 19 Copyright 2006Charlie CookInMind Communications, LLC 6. 7 Steps to Get More Clients and Grow Your Business 1 How Can I Get More Clients and Increase Profits from Existing Ones? If you own a business or are responsible for marketing one, this should be one of the questions you ask yourself on a regular basis. Answering it is critical to the survival of your business.You may be frustrated by the lack of results from your present marketing efforts. Despite time spent on mailings, cold calls, meetings with prospects, networking, building a web site, etc., you arent getting as many new clients as you want. And even though existing clients are highly satisfied with the services and products you provide, past work doesnt translate into new work or referrals as often as you would like.Becoming an expert marketerYou have the knowledge to excel at marketing your business. My role as a marketing coach is to help you leverage what you know to market your business like an expert. This free marketing guide is a starting point for creating a winning marketing plan, one that brings in more clients.A marketing system that worksInstead of shooting in the dark, youd like to have a clear, reliable system for marketing your business. Youd like to know what to do first, second and third. Youd like to know where to spend your time and money to get the greatest return in new business for your efforts.The marketing cycle and steps outlined in the following pages provide you with just such a system. In the following pages Copyright 2006Charlie CookInMind Communications, LLC 7. 7 Steps toGet More Clients and Grow Your Business 2 youll learn the fundamental phases of the marketing cycle and seven steps you need to help prospects become clients.This marketing guide gives an overview of the key concepts and ideas you can use to create a marketing plan and attract new clients. If you want to develop a comprehensive understanding of how to market your business and learn the specific marketing skills you will need, visit: www.mfsstore.comQuestionsHow much more money could you be making if you could attract more clients?Use the marketing calculators at the link provided below to determine your potential income. Visit: http://www.marketingforsuccess.com/marketing- calculators.html Make the Marketing Cycle Work For You The three phases of marketing are as predictable as the phases of the moon. Work with the marketing cycle to generate a steady stream of prospects and to convert prospects to clients.Understanding the Marketing and Sales Cycle No matter how much you might like to have a full moon on any given night, you cant skip the quarter moon and half moon to get there. Similarly, your marketing needs to move people through three phases and a series of steps to take them from prospect to client status. Copyright 2006Charlie CookInMind Communications, LLC 8. 7 Steps toGet More Clients and Grow Your Business 3 The first phase of marketing is Getting Attention. People need to know that you exist and what it is that you do or offer before they can buy. The second phase is Positioning; before a prospect will part with their hard-earned dollars, they need to get to know and trust you and understand the value of what you provide. The final phase of the marketing cycle is Selling, obtaining first time and repeat sales.You cant affect the moon, but you can control the marketing and sales cycle. You can influence your prospects and generate a steady stream of clients and customers.Think of your marketing as a short flight of stairs into your business. First you help prospects become aware that your firm exists, then you motivate them to contact you, next you establish your credibility, etc. Step by step, you move them closer to a sale.If you miss a step or two in the marketing and sales sequence, your prospects will stumble and won't make it in the door to your business and they probably wont visit again. If you mix up the sequence, prospects won't take the steps you want them to take to become clients.Getting Attention, Positioning, Selling; a three-step cycle that you can anticipate and influence using the seven steps discussed below. Put these steps in order and youll move many more clients and customers through the marketing cycle to purchase your products and services. Copyright 2006Charlie CookInMind Communications, LLC 9. 7 Steps to Get More Clients and Grow Your Business 4 Getting AttentionStep 1 - Generating Awareness Introduce yourself to prospects and tell them what you do and how you can help them. Make sure your marketing message addresses your target markets interests, and then use it to write ads that pay for themselves, whether you are using google/adwords, ezine ads, newspaper ads, or radio spots.Start with Client Problems Clients biggest concerns are their needs and wants, not your processes or credentials. Too often service providers fall in love with their services and products. That can be good thing when it is evident in the passion they demonstrate in helping clients. It can be bad thing when they focus on detailing their processes, methodologies and credentials instead of focusing their marketing on their client concerns.QuestionsWhat are your clients primary concerns?What client needs do your services meet?What are the solutions you provide?What is the end result clients receive from your services?Which of these results differentiate your firm from your competitors? Copyright 2006Charlie CookInMind Communications, LLC 10. 7 Steps to Get More Clients and Grow Your Business5 Ideas to Implement Develop a brilliant marketing message that describes the unique value you provide for clients and prompts prospects to contact you. Use your brilliant marketing message as the foundation of all your marketing efforts including meetings, phone calls, letters, newsletters, websites, etc. Develop marketing materials from your clients perspective. Clients buy results. Market the results, not the product or service methodology. Review and revamp all your marketing materials so they focus on clients primary concerns and on the results you provide. Step 2 Motivating Prospects to Action Use everything from your ads to your business card to your web site to stimulate a contact or a conversation. Give prospects a reason to take the next step and respond by emailing or calling you or visiting your store.Demonstrate Value One of the biggest hurdles for service professionals is convincing people of the value of their services. Whether you provide haircuts, run a restaurant, or give legal or financial advice, prospects wont know how good theyll look, how tasty the food is, or the benefits of your advice until theyve experienced it.The best way to convince people of the usefulness of your services is to demonstrate the value you provide by letting them test drive the benefits of your services or products. For example, Amazon.com allows users to read the first few Copyright 2006Charlie CookInMind Communications, LLC 11. 7 Steps to Get More Clients and Grow Your Business6 pages of the books they sell, and music lovers can download samples of tracks on CDs.Questions What is the fundamental need or objective that drivesprospects decision to use or not use your services? How can you help prospects experience the benefit of yourproducts and services? Ideas to Implement Find a way to let people test drive your services or products.Whether you are offering a sample newsletter, design tips, or training strategies, before people become customers they need to understand the quality of work you provide. The best way to do this is to demonstrate your expertise or the benefits of your products. Become a trusted advisor. Regularly provide clients with tips for free. For example, if youre an accountant you could provide them with tax planning tips. Share ideas that they can put to use immediately and that will clarify the need for your products and services. Copyright 2006Charlie CookInMind Communications, LLC 12. 7 Steps toGet More Clients and Grow Your Business7 PositioningStep 3 - Establishing Credibility People wont buy from you until they feel confident that they know and trust you. Use your articles, books, interviews, and testimonials from clients to establish your credibility and make prospects feel confident in buying from your firm.Questions Does your marketing help establish the trust necessary toconvince prospects to buy from you? How can you leverage the trust of existing clients to attractnew prospects?Ideas to Implement Collect testimonials. Pick up the phone and call your customers to ask what they thought of your product or service, what they liked about it and how it was helpful. Feature these testimonials in your marketing materials. Use articles to establish yourself or your firm as experts. Invest your time in writing articles to establish yourself as an expert. Give something away. Use an ebook, article, workshop or free demonstration to build trust. Copyright 2006Charlie CookInMind Communications, LLC 13. 7 Steps toGet More Clients and Grow Your Business 8 Step 4 - Clarifying Your Value Whether you are selling a $15 book, a $10,000 business consultation, or a $50,000 car, prospects wont make a commitment unless they understand in their own terms the value you are providing. Use your marketing materials, your web site, and your conversations to help prospects define the value of your goods or services.Help Prospects Define the Value To help prospects understand the value of your services, dont tell them; ask them. Most people learn new ideas by putting them into their own words. Use questions to get prospects to identify the ways theyll benefit from your products. Ask them what they want, what they are looking for, and how they expect to benefit. Get your prospects to define their aspirations and objectives for purchase.These questions actively engage your prospects. By describing the benefits they are looking for, they begin to imagine how much better off theyd be with your products and services.QuestionsAre you presenting your pricing information too soon?What are prospects reasons for buying?What questions can you ask to get prospects to describe the value of your products and services? Copyright 2006Charlie CookInMind Communications, LLC 14. 7 Steps to Get More Clients and Grow Your Business9 Ideas to Implement After prospects h...</p>
View more >