7 Steps To Online Success

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7 Steps to Online Success, Sherry DaRosa of MPG Web Solutions

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<ul><li> 1. Introduction Slide 7 STEPS TO ONLINE SUCCESS Presented by: Sherry DaRosa www.mpgwebdesign.com [email_address] 344-6889 Go beyond search engine optimization to increase your bottom line! </li> <li> 2. The Facts www.mpgwebdesign.com [email_address] 344-6889 </li> <li> 3. The Basics www.mpgwebdesign.com [email_address] 344-6889 <ul><li>Know the Basics </li></ul><ul><li> Search Engine Optimization </li></ul><ul><li> Marketing </li></ul><ul><li> Brand </li></ul></li> <li> 4. Websites &amp; Your Business www.mpgwebdesign.com [email_address] 344-6889 </li> <li> 5. Seven Steps to Success <ul><li>The Steps </li></ul><ul><li>Be visible </li></ul><ul><li>Create desire </li></ul><ul><li>Eliminate question marks </li></ul><ul><li>Be Reliable </li></ul><ul><li>Make it quick and accurate </li></ul><ul><li>Manage your reputation </li></ul><ul><li>Provide superior customer service </li></ul>www.mpgwebdesign.com [email_address] 344-6889 </li> <li> 6. Be Visible How to Be Visible Optimize for search engines Advertise and use press releases Seek and give links Participate in social media networks Write articles and posts for others Viral content copy, photos, videos Use your email list(s) Pick up the phone! www.mpgwebdesign.com [email_address] 344-6889 </li> <li> 7. Create Desire www.mpgwebdesign.com [email_address] 344-6889 <ul><li>How to Create Desire </li></ul><ul><li>Appeal to me! </li></ul><ul><li>Quality products and services </li></ul><ul><li>Quality photos, videos, &amp; copy writing </li></ul><ul><li>Dont make me think! </li></ul><ul><li>Make it easy for me to find it </li></ul><ul><li>Be clear about what you offer </li></ul><ul><li>Be clear about what it costs </li></ul><ul><li>Niche thyself </li></ul></li> <li> 8. Eliminate Question Marks Eliminate Question Marks Common Questions that are missed. Fulfillment and Shipping Taxes, Returns and exchanges Gift cards and credit redemption Terms of service &amp; Terms of use Policies Service area Contact information FAQs www.mpgwebdesign.com [email_address] 344-6889 </li> <li> 9. How to Be Reliable How to Be Reliable Do what you say youre going to do Make it intuitive &amp; useful Make it Compatible Make sure its secure Test, test and retest www.mpgwebdesign.com [email_address] 344-6889 </li> <li> 10. Quick &amp; Accurate <ul><li>Make it Quick &amp; Accurate </li></ul><ul><li> Map it out </li></ul><ul><li><ul><li> Branding </li></ul></li></ul><ul><li><ul><li> Usability </li></ul></li></ul><ul><li><ul><li> Functionality </li></ul></li></ul><ul><li><ul><li>Content </li></ul></li></ul><ul><li> Empower your staff to </li></ul><ul><li>keep content fresh. </li></ul>www.mpgwebdesign.com [email_address] 344-6889 </li> <li> 11. Manage Your Reputation www.mpgwebdesign.com [email_address] 344-6889 <ul><li>How to Manage your Reputation </li></ul><ul><li>Be proactive </li></ul><ul><li> Create a positive online presence </li></ul><ul><li> Use social media, email, and blogs </li></ul><ul><li> Communicate with your customers </li></ul><ul><li> Be clear, honest, and decisive </li></ul><ul><li> Keep your word </li></ul><ul><li> Monitor your reputation using Google </li></ul></li> <li> 12. Social Media Hub &amp; Spoke www.mpgwebdesign.com [email_address] 344-6889 </li> <li> 13. Customer Service <ul><li>How to Provide Superior Customer Service </li></ul><ul><li>Be available and accessible </li></ul><ul><li>Make it EASY to contact you </li></ul><ul><li>Be a good listener </li></ul><ul><li>Respond even if its </li></ul><ul><li>only to say we heard you! </li></ul>www.mpgwebdesign.com [email_address] 344-6889 </li> <li> 14. The Marketing Map www.mpgwebdesign.com [email_address] 344-6889 </li> <li> 15. Pull Vs. Push PULL VS. PUSH Bring them to you when they are ready. KNOW = develop content let users learn about you LIKE = create a likeable personality online TRUST = develop policies/terms and post them. TRY = find ways for people to try before they buy BUY = flawless purchase process REPEAT = keep in touch, how did we do survey REFER = incentive programs, share your experience www.mpgwebdesign.com [email_address] 344-6889 </li> <li> 16. Action Steps <ul><li>What can you do Right Now? </li></ul><ul><li>Get important missing information from Google. </li></ul><ul><li><ul><li>Traffic, Keywords, Target Market </li></ul></li></ul><ul><li>Analyze Current Site Using S.W.O.T. </li></ul><ul><li>Develop a Strategy </li></ul><ul><li>Develop an Action Plan </li></ul><ul><li>Put Measures in Place </li></ul><ul><li>Adjust Accordingly </li></ul><ul><li>KEEP IT FRESH! </li></ul>www.mpgwebdesign.com [email_address] 344-6889 </li> <li> 17. Tools you can use. www.mpgwebdesign.com [email_address] 344-6889 <ul><li>Tools You Can Use: </li></ul><ul><li>Sign up for a Google Account FREE &amp; EASY! </li></ul><ul><li><ul><li>www.google.ca </li></ul></li></ul><ul><li>Search Engine Submission Tools </li></ul><ul><li><ul><li>www.submitplus.com </li></ul></li></ul><ul><li>Meta Tag Analyzers </li></ul><ul><li><ul><li>www.hubspot.com </li></ul></li></ul><ul><li>Online Chat Services </li></ul><ul><li><ul><li>www.meebome.com </li></ul></li></ul></li> <li> 18. Thank You! www.mpgwebdesign.com [email_address] 344-6889 Thank You! QUESTION &amp; ANSWER PERIOD </li> </ul>