7 steps to online success
DESCRIPTION
7 Steps to Online Success, Sherry DaRosa of MPG Web SolutionsTRANSCRIPT
7 STEPS
TO
ONLINE
SUCCESS
Presented by: Sherry DaRosa
www.mpgwebdesign.com · [email protected] · 344-6889
Introduction Slide
Go beyond search engine
optimization to increase
your bottom line!
www.mpgwebdesign.com · [email protected] · 344-6889
The Facts
www.mpgwebdesign.com · [email protected] · 344-6889
The Basics
Know the Basics
• Search Engine Optimization
• Marketing
• Brand
www.mpgwebdesign.com · [email protected] · 344-6889
Websites & Your Business
The Steps
1. Be visible
2. Create desire
3. Eliminate question marks
4. Be Reliable
5. Make it quick and accurate
6. Manage your reputation
7. Provide superior customer service
www.mpgwebdesign.com · [email protected] · 344-6889
Seven Steps to Success
How to Be Visible
• Optimize for search engines
• Advertise and use press releases
• Seek and give links
• Participate in social media networks
• Write articles and posts for others
• Viral content – copy, photos, videos
• Use your email list(s)
• Pick up the phone!
www.mpgwebdesign.com · [email protected] · 344-6889
Be Visible
www.mpgwebdesign.com · [email protected] · 344-6889
Create Desire
How to Create Desire
Appeal to me!
• Quality products and services
• Quality photos, videos, & copy writing
Don’t make me think!
• Make it easy for me to find it
• Be clear about what you offer
• Be clear about what it costs
Niche thyself
Eliminate Question MarksCommon Questions that are missed.
• Fulfillment and Shipping
• Taxes, Returns and exchanges
• Gift cards and credit redemption
• Terms of service & Terms of use
• Policies
• Service area
• Contact information
• FAQs
www.mpgwebdesign.com · [email protected] · 344-6889
Eliminate Question Marks
How to Be Reliable
• Do what you say you’re going to do
• Make it intuitive & useful
• Make it Compatible
• Make sure it’s secure
• Test, test and retest
www.mpgwebdesign.com · [email protected] · 344-6889
How to Be Reliable
Make it Quick & Accurate
• Map it out
– Branding
– Usability
– Functionality
- Content
• Empower your staff to
keep content fresh.
www.mpgwebdesign.com · [email protected] · 344-6889
Quick & Accurate
www.mpgwebdesign.com · [email protected] · 344-6889
Manage Your ReputationHow to Manage your Reputation
• Be proactive
• Create a positive online presence
• Use social media, email, and blogs
• Communicate with your customers
• Be clear, honest, and decisive
• Keep your word
• Monitor your reputation using Google
www.mpgwebdesign.com · [email protected] · 344-6889
Social Media Hub & Spoke
How to Provide Superior Customer Service
• Be available and accessible
• Make it EASY to contact you
• Be a good listener
• Respond even if it’s
only to say we heard you!
www.mpgwebdesign.com · [email protected] · 344-6889
Customer Service
www.mpgwebdesign.com · [email protected] · 344-6889
The Marketing Map
PULL VS. PUSHBring them to you when they are ready.
KNOW = develop content let users learn about you
LIKE = create a likeable personality online
TRUST = develop policies/terms and post them.
TRY = find ways for people to try before they buy
BUY = flawless purchase process
REPEAT = keep in touch, how did we do survey
REFER = incentive programs, share your experience
www.mpgwebdesign.com · [email protected] · 344-6889
Pull Vs. Push
What can you do Right Now?
1. Get important missing information from Google.
• Traffic, Keywords, Target Market
2. Analyze Current Site Using S.W.O.T.
3. Develop a Strategy
4. Develop an Action Plan
5. Put Measures in Place
6. Adjust Accordingly
7. KEEP IT FRESH!
www.mpgwebdesign.com · [email protected] · 344-6889
Action Steps
www.mpgwebdesign.com · [email protected] · 344-6889
Tools you can use.
Tools You Can Use:
• Sign up for a Google Account FREE & EASY!
•www.google.ca
• Search Engine Submission Tools
•www.submitplus.com
• Meta Tag Analyzers
•www.hubspot.com
• Online Chat Services
•www.meebome.com