7 cheap and easy ways to get more visibility
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Cheap and Easy Ways to… Get More Visibility and More Customers for Your BusinessTRANSCRIPT
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7 Cheap and Easy Ways
to… Get More Visibility and More Customers for Your Business
www.losangeleswebstrategies.com
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Your #1 business challenge76% of small business owners agree…
…the issue of how to attract new customers keeps them up at night.
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Here’s what you’ve tried…
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But is it paying off? Do you have a consistent flow of new
prospects or customers?
At a cost that is sustainable?
Is your business achieving consistent growth?
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Add these to your marketing arsenal….(cheap + effective!)1. Videos2. Every Door Direct Mail (EDDM)3. Facebook ads4. Mobile search ads (Google)5. Facebook contest6. Daily deal site7. Useful content
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Tactic #1: Create videosYouTube is the third most visited site on the Internet (behind FB and Google)
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Tactic #1: Create videos
Plus, 75% of US Internet browsers watch online videos!
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Video helps you be seen, get found, sell more! Positioning – instant credibility with buyers Branding – get intimate with your customers Search engine love – get on Google page one Customer engagement – attract more visitors
and more clicks….resulting in more customers Action – viewers are 85% more likely to
purchase after watching a video (HubSpot)8
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Best practices for video Keep it short and
helpful
Optimize it for search engines
“Raw” is fine – noneed to waste moneyon fancy equipment
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Tactic #2: Every Door Direct Mail (EDDM)USPS service helps you cheaply “blanket” an area and deliver direct mail marketing advertisements
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Old-fashioned yet effectivePeople still prefer direct mail!
Source(s): Sourcelink 11www.losangeleswebstrategies.com
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Cost effective + stand out Relevant – 53% of 18-24 year olds visited
website after receiving direct mail piece
Cost effective – easy to get started yourself; minimal budget required
Stand out – others send emails that get deleted….you send professionally packaged advertisements and make an impression
Source(s): GI Insight study and Direct Marketing Association 12
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Best practices for EDDM Plan ahead and create a
mailing calendar Split-test formats/
copy/images, etc. Personalize with
handwritten message Write stellar copy (i.e.,
scarcity, call to action,easily scannable, etc.)
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Tactic #3: Facebook adsYour customers are on Facebook!
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Facebook helps you attract and engage your target customer Reach – 51% of Internet users Precise targeting – by location, age, birthday,
education, demographics, interests, etc. Cost effective – set your own budget,
measure results, optimize, and reduce cost Simplicity – do-it-yourself through easy user
interface…no technical experience required15www.losangeleswebstrategies.com
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Best practices for Facebook ads Choose the right images
(e.g., smiling baby, direct eye contact, odd/unusual)
Test, measure, and test again Short, action-oriented copy
(consider asking a question) Strong call-to-actions (e.g.,
NOW!, Learn more!, etc.)16
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Tactic #4: Mobile search ads
Source(s): BIA/Kelsey 17
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Tactic #4: Mobile search ads
Source(s): BIA/Kelsey 18www.losangeleswebstrategies.com
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Mobile ads make it easy for customers to contact you
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Best practices for mobile search ads Build a mobile site – 75%
prefer mobile-friendly site, 61% will click away if it isn’t
Bid higher during peak traffic hours (when customers are nearby)
Custom messaging – caterto your mobile browsers(e.g., “buy on your phone”)
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Tactic #5: Facebook contest80% of all Internet users have entered at least one contest in the past 12 months…
..and more than 50% participate in contests every month.21
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Best practices for Facebook contests Plan + Promote – press releases,
email campaigns, in-store, etc. Mix-and-match types – user
photo/video, caption this, quizzes/trivia/games, etc.
Keep it simple and offer a prize – make it easy to get involved and add an incentive (i.e., discount or reward)
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Tactic #6: Daily dealConsumer spending on daily deals will reach $3.9 billion by 2015 – people love them!
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Best practices for daily deals Do your homework –
structure deal for maximum profits (hint: get pricing right!)
Deliver the goods – ensure your business is ready for surge of new customers
Retention strategy – have a plan for converting one-time buyers to loyal customers
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Tactic #7: Fresh, useful contentContent always wins - fiberglass pool company attributes $1.7 million in sales to just one article (ranked #1 on Google!)
Search
engines
love it
too!
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Blogging for business pays off
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Create an infographic
• Instant credibility•Visual appeal•High share factor
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Best practices for content Show off what you know – be authentic and write
valuable, expert content
Answer popular questions – people love getting answers (hint: make question your title)
Share the wealth – make sure to add social sharing buttons (fastest way to go viral!)
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Add these to your marketing arsenal….(cheap + effective!)1. Videos2. Every Door Direct Mail (EDDM)3. Facebook ads4. Mobile search ads (Google)5. Facebook contest6. Daily deal site7. Useful content
29www.losangeleswebstrategies.com
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Contact us if you have any more questions or if you’d like help!
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We’re here to help!
Contact us if you have any more questions or
if you’d like help!32www.losangeleswebstrategies.com
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We’d love to help.
• Just get in touch!
www.losangeleswebstrategies.com
(213) 607-9100