21 ways to get more exposure, visibility, and credibility ...€¦ · 21 ways to get more exposure,...
TRANSCRIPT
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21 Ways to Get More Exposure,
Visibility, and Credibility through
Podcasting
© by Dr. Caron Goode
Academy for Coaching Parents Interna:onal, LLC Presents
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Tip #1
• Share your podcasts – Use social media – Email your list – Use podcast social
sites such as Podcast People or Pheed
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Tip #2
• Use hashtags – Create hashtags & use them across social media – Use established hashtags, too
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Tip #3
• Post to podcasting directories – Similar to article directories – Aimed at the podcasting
audiences – Gives backlinks to your site &
podcast
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Tip #4
• Use calls to action – Tell listeners what they should do next
• Share content via social media • Check your podcast archives • Read your show notes • Send questions & feedback • Listen right now
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Tip #5
• Keep smartphone audiences in mind
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Tip #6
• Create an iTunes feed
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Tip #7 • Keep in mind how
people search for podcasts on iTunes – Free – Popular – Chart-toppers – By podcast creator
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Tip #8
• Consider text-based podcasts – For those who prefer to read – Files are created as .ePub
or .PDF – Can be opened with Apple
iBooks app
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Tip #9
• Make it sticky – Make people want to access & share your content
over and over again
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Tip #10
• Consider advertising – Many podcast networks offer paid advertising options
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Tip #11
• Know what a podcast is not – Not a real-time
broadcast – Not just for iPods – Not only delivered as
audio
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Tip #12
• Don’t be too quick to burn a RSS feed – Many plugins or podcast services do this for you – Or they provide instructions on how to do it to avoid
errors or conflicts
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Tip #13 • Use a
microphone – Or landline if using a
telephone
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Tip #14
• Top-quality microphones will capture every little noise – So stay within your
budget unless you have a soundproof recording studio
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Tip #15
• Be yourself
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Tip #16
• Edit your podcast – Quality equals more shares
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Tip #17
• Don’t overdo noise reduction – People won’t share if it sounds amateurish
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Tip #18
• Provide shownotes with strong keywords – Helps searchability – Provides listeners with a summary of your podcast
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Tip #19 • Re-do, don’t just
re-upload – If a podcast episode is
corrupted & won’t play, do not copy & paste the info into a new post
– Create a brand new post & upload a new version of the podcast
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Tip #20
• Include a subscribe button or web form
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Tip #21
• Study the stats – Your own as well as competitors’