5 secrets to becoming an online rockstar - how to use video marketing for more visibility and...
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5 Secrets to Becoming an Online Rockstar: How to Use Video Marketing for More Visibility and Credibility - Video Marketing Pro Lou Bortone shares his 5 step formula for more visibility, credibility and profitability onlie,TRANSCRIPT
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5 Secrets to Becoming an Online Rockstar!
WITH
LOU BORTONE
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COPYRIGHT 2013 LOU BORTONE WWW.LOUBORTONE.COM
Is this anything like you?Working your ass off, but you’re on a hamster wheel
Nobody knows you, so you don’t have enough clients in the door or cash in the bank
Wasting your time on Facebook and social media, because all that “promised” ROI isn’t happening
Your marketing falls flat, because your messaging is confusing or bland - so your brand is non-existent...
Your attempts at video marketing have been an exercise in futility, because no one has shown you how to do it right!
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GO FROM ONLINE OBSCURITY TO ONLINE ROCKSTAR5 SECRETS TO BECOMING AN ONLINE ROCKSTAR!
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COPYRIGHT 2013 LOU BORTONE WWW.LOUBORTONE.COM
So what’s an online rockstar?Known, loved and respected online
Mega online visibility and influence
Sought after speaker and JV partner
Throngs of fans and followers
Financially successful and abundant
A “Secret Club?” Where do I sign up?
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ONLINE ROCKSTARSREADY TO JOIN THE CLUB? (OH, BY THE WAY, THESE ARE MY CLIENTS!)
MICHAEL PORT
JAMES ROCHE
MARI SMITHANDREA J. LEE
ALI BROWNNICK UNSWORTH
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COOL CLIENTS, COOL OPPORTUNITIESLOU WITH CLIENT ALI BROWN AND SPEAKING AT AN INDUSTRY EVENT
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Unknown vs. RockstarStill struggling
Roller-coaster revenue
No visibility strategy
Lackluster online marketing plan
Lack of focus
Well-known online
Multiple income streams
Highly visible with expert status
Solid marketing and branding plan
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A little less conversation...
A little more ACTION!
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COPYRIGHT 2013 LOU BORTONE WWW.LOUBORTONE.COM
Not your usual webinar!Are you tired of...
Too much information
Too much hype
Too many empty promises
The “gurus” get richer...
It’s time to get yours!
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COPYRIGHT 2013 LOU BORTONE WWW.LOUBORTONE.COM
Real Training. Real Content.
Practical ideas you can use right away
Saving the best for last... so stay tuned
My goal is always to over deliver
There is nothing to buy today! No sales pitch...
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COPYRIGHT 2013 LOU BORTONE WWW.LOUBORTONE.COM
Who is this for?
Service-based small business owners
Already have a “real” business - not a hobby
Ready for “online rockstar” success
You make and keep commitments
Willing and able to play big!
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Who this is not for...Whiners and complainers
Anyone with a “victim” mentality
Peeps looking for a “quick fix”
People who make excuses
People not willing to do the work or invest in their biz
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COPYRIGHT 2013 LOU BORTONE WWW.LOUBORTONE.COM
Here’s what we’re going to cover...
5 Secrets to Becoming an Online Rockstar
How to get the “I see you everywhere” effect
Why a core positioning is the lynchpin for your biz
Attract raving fans who become ideal clients
Turn “know, like & trust” into clients, cash and freedom!
How to make “rockstar” revenue!
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COPYRIGHT 2013 LOU BORTONE WWW.LOUBORTONE.COM
Here’s the challenge...
We’re on total “Information Overload”
It’s a crowded, over-saturated marketplace
Seems like no one is listening - too much noise!
Your business is taking over your life
No one cares (until you make them care!)
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STOP THE INSANITY!TOO MUCH NOISE...
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COPYRIGHT 2013 LOU BORTONE WWW.LOUBORTONE.COM
The problem:
No one is opening your emails
You can’t fill your classes or workshops
Nobody cares about your freebie offers
No one is watching your videos
Hardly anyone attends your webinars
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No one cares
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According to CNBC, we’re spending 13 hours per week just on email!
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COPYRIGHT 2013 LOU BORTONE WWW.LOUBORTONE.COM
Is it crowded in here?Email open rates are plummeting
According to Unbounce, people are more likely to survive a plane crash than to click on a banner ad!
Mequoda says 66% of new subscribers in an average list had no opens or clicks.
69% of subscribers say that “too many emails” is the number one reason they unsubscribe (via Hubspot)
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It’s one thing to be “transparent,” but being totally invisible really sucks!
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Been There.Hated That.
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COPYRIGHT 2013 LOU BORTONE WWW.LOUBORTONE.COM
Lou 2000Shy, introverted and virtually unknown
Reluctant online entrepreneur
Didn’t know where to begin
Every “guru” had a different “magic bullet”
Blogs, articles, social media, email, content, speaking, books, SEO, yada, yada, yada...
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COPYRIGHT 2013 LOU BORTONE WWW.LOUBORTONE.COM
Back to basics... (2001)I went back to my marketing/branding roots
I used what I learned at Fox (guerrilla marketing)
I developed a STRATEGIC online marketing plan
I used video marketing to create a distinctive and memorable brand identity!
I created a “core position”
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ONLINE ROCKSTAR STATUS
STRONG POSITIONING LED TOVISIBILITY, CREDIBILITY & PROFITABILITY!
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FUN, FREEDOM AND FLEXIBILITYVACATIONS, BASEBALL AND FRIENDS!
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COPYRIGHT 2013 LOU BORTONE WWW.LOUBORTONE.COM
Become a Rockstar!Stand out and be noticed
Have a unique and memorable brand
Get your message heard (and acted upon!)
Break out from the crowd
Achieve online “fame and fortune”
More clients, more cash, more freedom
...And let’s not forget those awesome groupies!
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FREEDOM, FAMILY AND FURRY FRIENDS!VACATIONS, FAMILY TIME AND HANGING WITH STELLA THE PUG!
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LET’S GO FROM “NO ONE CARES”TO NICE & EASY
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Before I tell you exactly how to do this yourself...
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COPYRIGHT 2013 LOU BORTONE WWW.LOUBORTONE.COM
3 Common Mistakes
1.Focusing on the wrong stuff!
2.Chasing bright, shiny objects
3.Stay tuned for the biggie...
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COPYRIGHT 2013 LOU BORTONE WWW.LOUBORTONE.COM
#1: Wrong Focus!
• “Which camera should I use?”
• How is having the “right” camera going to make you money?
• “It’s the strategy, schmoopie!”
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COPYRIGHT 2013 LOU BORTONE WWW.LOUBORTONE.COM
#2: Bright Shiny Objects
If you think having Easy Video Suite is going to solve all your marketing or branding problems, you’re in for a rude awakening.
WordPress plugins are nice, but they don’t bring clients to your front door begging you to take their money!
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How do you avoid these problems and focus on the right stuff so you can achieverockstar status?
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It Starts with the 5 Secretsto Becoming an Online Rockstar!
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Each of the 5 Secrets to Becoming an Online Rockstar Have One Thing in Common...
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The common thread is “positioning”
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COPYRIGHT 2013 LOU BORTONE WWW.LOUBORTONE.COM
Rockstar Positioning...
1.Brand Positioning
2.Content Positioning
3.Social Media Positioning
4.Video Positioning
5.Sales & Marketing Positioning
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COPYRIGHT 2013 LOU BORTONE WWW.LOUBORTONE.COM
1. Brand Positioning
It all starts with a breakout brand
It’s the foundation of everything else you’ll do
It defines how you want to be known in the world
“Brands Have More Fun!” (and more customers!)
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Branding Tip:Develop your “Who and do what” statement and your “Why you do it” statement!
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Who and do what:Whom you help and what you help them do.
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I help (target market) make/achieve/have(result)
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WRONG: I’m a coach.
RIGHT: I help unknown entrepreneurs become Online Rockstars!
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Develop a tag line that says something about who you are...
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My Uncle Sal, the loan sharkI’m the guy to see, when somebody needs a broken knee!
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COPYRIGHT 2013 LOU BORTONE WWW.LOUBORTONE.COM
2. Content Positioning
Once you’ve got a brand to stand on, you must have products and services to sell!
Creating compelling content... consistently!
Content is (still) king
Your content helps define and reinforce your brand
It’s where the revenue begins!
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Content Tip:Create “first impression” content that is too good to be true. Make it absolutely irresistible...
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COPYRIGHT 2013 LOU BORTONE WWW.LOUBORTONE.COM
Compelling ContentMake your irresistible offer your freebie opt-in
Make it a no-brainer for them to sign up
It all starts with the opt-in!
Get them in your camp, then wow them
“Sign up for my newsletter” won’t cut it!
You never get a second chance to make a first impression...
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COPYRIGHT 2013 LOU BORTONE WWW.LOUBORTONE.COM
Offer something of valueDon’t be afraid to give away your best stuff!
3-part video series (higher perceived value)
High-end e-book or tip sheet
Make it interactive - Assessment, quiz, checklist
Help your audience consume your content!
Keep them coming back for more...
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MY OPT-IN PAGESIMPLE & COMPELLING - WWW.BESTVIDEOTIPS.COM
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NEW OPT-IN OFFERWWW.EASYVIDEOSTUDIO.COM
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COPYRIGHT 2013 LOU BORTONE WWW.LOUBORTONE.COM
3. Smart Social Media
It’s a key visibility tool
Social Media is not going away!
Most of it can be automated
It actually works! (when you do it right)
Don’t forget YouTube as a social site
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Social Media Tips:1. Pick 3 - Spend 302. Use the 80/20 Rule3. Be “Social Smart”
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COPYRIGHT 2013 LOU BORTONE WWW.LOUBORTONE.COM
Smart Social Media
Pick just 3 social networks - Spend no more than 30 minutes per day engaging, sharing, updating
Use the 80/20 content rule: 80% giving/sharing (about THEM) - 20% promoting (about YOU)
Automate what you can - don’t waste time - use smart tools (Buffer, Hootsuite, BuzzSpice)
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COPYRIGHT 2013 LOU BORTONE WWW.LOUBORTONE.COM
Being Social Smart
Use photos and graphics
Visuals are more fun and sharable
Leverage and repurpose social content
Same content - different platforms
Facebook, Pinterest, Twitter, LinkedIn, G+
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TURN YOUR TEXT INTO GRAPHICS!USE QUOZIO.COM, RECITETHIS.COM, ILIKETOQUOTE.COM, ETC.
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ONE MORE SMART SOCIAL TIP...AUTOMATE CONTENT WITH BUZZSPICE.COM
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COPYRIGHT 2013 LOU BORTONE WWW.LOUBORTONE.COM
4. Create Kickass Videos
This is the game-changer!
THE fastest path to online visibility
Builds “know, like and trust” virtually overnight
Puts you on a whole new level
Using video on landing pages can increase conversion by 80% (EyeView Digital)
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COPYRIGHT 2013 LOU BORTONE WWW.LOUBORTONE.COM
You gotta love video!Video works on so many levels!
Improves SEO
Drives Traffic
Increases Sales
Creates Visibility
Builds Branding
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KickassVideo Tip:Start with your “must have” videos...•Home page “welcome” video•Tips series or expert video•Signature product video
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COPYRIGHT 2013 LOU BORTONE WWW.LOUBORTONE.COM
Video Success StoriesAlmost too many to count!
Ali Brown - Biggest Online Launch Ever
Nancy Marmolejo - Tripled Conversations
Evelyn Gallardo - 0 to 100 Videos on YouTube
Nick Unsworth - Became a Social Media Expert
You simply cannot succeed without it
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COPYRIGHT 2013 LOU BORTONE WWW.LOUBORTONE.COM
5. Master Marketing Plan
Bringing it all together in one cohesive strategy
Marketing makes all the difference - make or break
It’s all about your message
You have to know what to do when (and how)
Use the 6 Core Self-Promotion Strategies
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COPYRIGHT 2013 LOU BORTONE WWW.LOUBORTONE.COM
6 Self-Promo Strategies1.Networking - 50/50 Networking Rule
2.Direct Outreach - “Earned Attention”
3.Referrals - Give before you get
4.Speaking - What is an AHSTIPTO offer?
5.Writing - Repurpose, repurpose, repurpose
6.Web - 3 Simple Benchmarks
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Networking/ Outreach Tip:Contactually.com
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5 Steps toRockstar Success1. Extreme Brand Makeover2. Constant Killer Content3. Smart Social Media4. Create Kickass Videos5. Master Marketing Plan
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COPYRIGHT 2013 LOU BORTONE WWW.LOUBORTONE.COM
That Last Mistake...
No clear “core positioning”
Without your core position, you do not have a solid foundation on which to market your business!
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Core Positioning drives leads!Leads = Clients = Cash!
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LET’S GO FROM “NO ONE CARES”TO NICE & EASY
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TIME TO TRAVEL!HOLLYWOOD TO TUSCANY TO COSTA RICA!
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AN OFFER YOU CAN’T REFUSE...A FREE “SIT-DOWN” WITH THE GODFATHER OF VIDEO MARKETING
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COPYRIGHT 2013 LOU BORTONE WWW.LOUBORTONE.COM
Will this system work for you?Apply for one of our “Core Positioning” sessions
Free session to work on your core position and see how to apply this to YOUR business
Speak directly with me and look specifically at your business and your situation
I charge $297 for an hour of consulting, so I take these conversations seriously...
Go to http://bit.ly/LouSession to fill out a short survey and apply
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COPYRIGHT 2013 LOU BORTONE WWW.LOUBORTONE.COM
Who should apply?People who are in business and who are serious about their business - no point wasting my time or yours if you’re not committed to success...
No “dabblers” or “tire kickers” please
Provide as much detail as possible on application
Ready to get to the “rock star” level of success
http://bit.ly/LouSession
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COPYRIGHT 2013 LOU BORTONE WWW.LOUBORTONE.COM
No cost. No catch.
But - obviously - I can only talk to so many peeps
If you’re interested, don’t wait - slots will fill fast
Fill out the application so I’ll be prepared to deliver some solid info for you...
Limited time & Limited availability. (No kidding)
http://bit.ly/LouSession
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What got you here, isn’t going to get you there.
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COPYRIGHT 2013 LOU BORTONE WWW.LOUBORTONE.COM
The Big QuestionsWhether or not you are really serious and committed to doing what it takes to be successful in your business...
How much longer are you willing to do things that are no longer working?
How long will you go without having the money, the impact, and the freedom that you know is possible?
http://bit.ly/LouSession
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COPYRIGHT 2013 LOU BORTONE WWW.LOUBORTONE.COM
Tough LoveHow much longer will you wait?
How long will you go without having the money, the impact, and the freedom that you know is possible?
Are you stepping over dollars to save pennies?
http://bit.ly/LouSession
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Make the commitmentto yourself and your family.
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Get all the help you need...To talk with me, visit: http://bit.ly/LouSession
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Thank You!Questions?
To talk with me, visit: http://bit.ly/LouSession