6/22/2006 data mining i. definition & business-related examples mohammad monakes fouad alibrahim
TRANSCRIPT
What is Data Mining?Early File-
Based Systems
BasicAccounting
Data
No DecisionSupport
DatabaseSystems
OperationalSystems
Data
PrimitiveDecisionSupport
SpecialReports
DataWarehouses
Data forDecisionSupport
TrueDecisionSupport
Queriesand
Reports
OLAPSystems
Data formulti-dimensional
Analysis
ComplexAnalysis &
Calculations
Ad HocQueries /Analysis
Data MiningApplication
Selectedand extracted
data
KnowledgeDiscovery
DiscoveredPatterns /
Relationships
DiscoveredPatterns /
Relationships
USER-DRIVEN DATA-DRIVEN
OLAP vs. Data Mining
• Present – Future
• Summary – Detailed data
• User-driven – Data-driven
• Widely used – Still emerging
Data Mining Applications
• Customer Segmentation
• Market Basket Analysis
• Risk Management
• Fraud Detection
• Delinquency Tracking
• Demand Prediction