6 ways to turn your age into a professional asset
TRANSCRIPT
But what if you’re one of the many seasoned, smart and productive creative
directors, art directors, copywriters or designers over-50 and, suddenly out of a
job?
Take heart because….
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You have SO much to offer
But you need to:
Shift your mindset
Build your confidence
Learn how to position yourself effectively
Tell the story YOU want to tell "
Take Action!! List ALL the things you do really well, including:
Skills
Experience
Expertise
Relationships and network
Mentoring capabilities
Results
At your level, you should be paid for the value you bring to the company
(not hours for dollars)
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If you’re a creative director and your unique gift is:
Developing a concept
Selling it to the client
Leading your team to execute it perfectly
Do you think the client cares if you’re not the one behind
the computer actually banging out the work?
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If you use generic labels and industry jargon to describe
what you do, you’ll blend into the sea of other people who
do what you do.
Knowing what makes you unique (see number 1), and how
you’re different from other people in your industry will help
you craft a narrative that gets attention
Take Action!! Research other people who do what you do. This will help
you:
Further define your niche and how you’re different
Inspire you when you see a peer doing something really
well. Feel free to model those people!
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No matter how beautiful your work, simply uploading final
campaigns to a website isn’t going to cut it. People hire people,
so help the viewer get to know the creative behind the work.
Include:
Your picture and/or video
Your compelling story
Language and case studies to give context and communicate
results
A blog where you can share thoughts, inspiration and opinion
Always be learning something new, or brushing up on existing
skills.
This will help you:
Stay engaged and excited about your work
Generate new, fresh ideas and ways of working
Meet new people and expand your network
Discover new opportunities
Work on your mindset daily to keep negative thoughts at bay.
Envision who you want to be, what you want to contribute the
world and the lifestyle you want to have.
Great resource: “Mindset: The New Psychology of Success” by
Carol S Dweck is a wonderful book on how to develop a growth
mindset.