6 summer instagram trends of millennials
TRANSCRIPT
6 for ‘16: Summer instagram
trends of Millennials
Rebecca Bell Alexis Pastrana
What are some of the biggest trends among Millennials for #summer2016?Using the popular app Instagram, which boasts over 90% of its 400 million users being under
the age of 35, we relentlessly researched to see what’s driving the largest generation nowliving in the United States so you and your business can capitalize.
Based in New Orleans, we’ve used our vibrant city to demonstrate these trends.Use them as part of your summer strategy to make some noise in the typically quiet months.
1. Summer Treats Millennials can’t resist snapping a photo before they indulge in unique cuisine. These new and trendy foods blow up Instagram because of their brightly colored, symmetrically organized, and aesthetically pleasing presentation. This phenomenon has progressed so far to the point that people buy foods for the sole purpose of Instagramming them. The hashtags #fortheinsta and #picsoritdidnthappen are used to prove their #foodie reputation.
Acai bowls Acai bowls are the new smoothies. Popular for breakfast and a post-workout snack, these bowls are packed with superfoods that make them delicious and healthy.
More importantly, these bowls act as a blank canvas for extremely elaborate designs; this trend has essentially evolved from a nutritious snack to a piece of art.
Our favorite local spot is Beaucoup Juice, but the bowls are surprisingly easy to make at home. Find some inspiration for your next one by searching #smoothiebowls and #acaibowls.
SUMMER TREATS:
Sushi BurritoThe sushi burrito originated from San
Francisco and is quickly gaining momentum across the country. It combines the freshness
of Japanese cuisine with the flare of a Mexican classic all rolled into one.
The colorful ingredients capture your eye as you scroll through Instagram. The moment
you see this invention, your mouth is guaranteed to water.
Check out the original restaurant, @Sushirrito, and the hashtag #sushiburrito.
SUMMER TREATS:
Dat Iceroll Nola
Although we’re still waiting for the sushi burrito to make its way down to New Orleans, this new dessert is an innovative roll of its own.
Dat Iceroll Nola creates uniquely shaped ice cream in the most mesmerizing way. Customers and onlookers alike are hypnotized as they watch the curling of this delicate treat.
It’s limited availability increases the demand for Instagrammers across New Orleans, but the lucky ones hashtag #daticeroll.
SUMMER TREATS:
2. Glasses and garnishes
We can’t imagine a summer without a tasty and trendy drink. To succeed in the social media world, presentation is the #majorkey (shoutout @djkhaled). This season, we take our beverages iced, frozen, and fun. A decorative topping or odd shaped glass will make your #summerdrink distinctive this year.
Unique Glass
Drinks can never go out of style, but glasses can. A creative way to serve a delicious beverage will encourage Instagrammers to share.
One of our favorites is hollowed fruit which pairs perfectly with a classic drink or unique #mixology. Whatever the occasion, a new presentation is the way to let your posts shine.
A night out in New Orleans pairs perfectly with a #handgrenade which you can find almost anywhere on Bourbon Street.
GLASSES AND GARNISHES:
Drink witha Flare
Adding a garnish or a little something extra will make your
beverage just as fun as your summer.
Give your drink some personality and make it Instagram worthy with an
innovative style.
Lucy’s Retired Surfers Bar & Restaurant succeeds by adding a friendly shark
or a bathing mermaid to your refreshment of the day. Check them
out at #lucysnola.
GLASSES AND GARNISHES:
3. Fit for Summer It’s not about being skinny. It’s about being strong. Instagram has created a support system that serves as a platform of encouragement for women and men of all ages. Progress photos, inspirational quotes, and healthy recipes cover our feed. The hashtags #fit, #justdoit, #fitforsummer, #ripped, #shredded, and #gains represent the health movement this summer.
Fitness FunRegular workouts just don’t cut it anymore; not only do we want results, we want to have fun. CrossFit’s popularity stems from its multifaceted approach while classes like Zumba make people forget they’re working out all together. One of our favorite innovative workouts in New Orleans is City Surf. This group fitness class inspired by surfing tests your balance while improving your endurance. Find a new way to increase your heart rate by checking out the hashtags #crossfit, #citysurf, #zumba, #gymlife, and #girlswholift.
FIT FOR SUMMER:
Kayla Itsines BBG
Kayla Itsines’ fame came from advertising her Bikini Body Guide (BBG)
on Instagram. Her account is filled with inspirational quotes, rock hard abs, and
incredible before and after photos of the many women who use her program.
The #bbgcommunity embodies a positive image both physically and
mentally. The hashtag #bbg and #bbgprogress show thousands of women’s success stories and the
appreciation they have for Kayla’s workout.
FIT FOR SUMMER:
Kayla’s not the only one encouraging before and after photos. People share their stories to inspire a healthy lifestyle and to show that dedication will lead to physical results.
This trend is about accomplishing goals and feeling the confidence to disclose your personal journey. The hashtags #transformationtuesday and #progress represent this motivational phenomenon.
Before & After FIT FOR SUMMER:
Summer time is the season of bathing suits, shorts, and tanks but #accessories can be the key in adding the extra flare. These popular accessory trends are bound to make your #summerstyle funky, fresh, and Instagram worthy.
4. Accessories
Water Bottle
As the temperatures rise, staying hydrated is a must.
Brands like #Swell and #Yeti are becoming one of the most popular handheld accessories of the summer.
The unique bottle designs make them a fashion statement while maintaining the most important function of keeping your beverage portable and refreshing.
ACCESSORIES:
Choker
The #choker is back! This is an accessory that has been in and out of fashion through the
ages, but has recently made its way back into summer must haves.
Choker styles range from beaded to retro to a simple piece of fabric. The accessory can be
used as a lone piece of neck art or paired with other necklace styles to add zest to any summer
outfit.
You can hop on this trend by choosing your own choker at the local C. Collection boutique.
ACCESSORIES:
Braceletsfor MenBracelets are the new watch. From woven leather to dark beads, bracelets have become a fashion forward accessory for men.
A watch on one arm and a bracelet or two on the other brings a twist to #menswear.
You can find these styles locally at the French Market in New Orleans.
ACCESSORIES:
Flower Crown
This fashion trend has been inspired by the ever-popular festival season. Flower crowns are not
necessarily new but definitely hot for the summer.
The season brings us outdoors to enjoy the warm sun on our skin and the light breeze under the
trees. Wearing your own halo or using the filter on Snapchat, a flower crown is guaranteed to
bring out the #flowerchild in anyone.
You can check out #flowercrown and #flowerhalo to see how the accessory is trending.
ACCESSORIES:
5. DonutsDo you remember when you could find a cupcake shop on every other corner? Times have changed; cupcakes are out and #donuts are in. The innovative twists on the treat have moved the donut from its place on the food chain to fashion to floaties in a pool. So “donut” miss out on this amazing summer trend.
Donut Forget to PostDonuts have made their way from your plate to your feed. Shops are decorating them and transforming your regular glazed treat into a work of art.
Places like District Donuts utilize Instagram to share their flavors of the day and create buzz with their exotic designs.
@LoveBakersDozen and @districtdonuts you can find these mouth-watering desserts by searching #donutart.
DONUTS:
Donut forget your floatiesThe round floatie has been called the donut for as long as it’s been around, but now it’s taken more literally. The tube is perfect for the pool and beach as well as for taking
the perfect Instagram picture. Don’t miss the mini versions that serve as floating koozies
for your fresh summer drinks.
So head to the pool, grab your floatie, take some pictures, and don’t forget to hashtag
#donutfloat and #donutfloatie.
You can find these coveted pool accessories in New Orleans @urbanoutfitters.
DONUTS:
Donut Be Out of StyleThe donut phenomenon is breaking into the fashion world right before our eyes. The design can be found on shirts, hats, and even leggings.
We love shirts from District Donuts which shows our #donutlove to not only the dessert but the apparel, too.
Find ideas for this quirky outfit of the summer with the hashtags #donutlife and #donutshirt.
DONUTS:
6. Beat the Heat Although there’s nothing better than the strong summer sun, it’s important to find ways to cool down. Laying out poolside or feeling the sand between your toes are classic trends that aren’t going away any time soon. Instagram has made it easier to find the “coolest” places in town by tagging your location and adding the hashtag #summervibes. After all, what’s the point of spending a day at the beach if no one knows you’re there?
Our favorite new spot is the rooftop pool at Ace Hotel New Orleans. You’ll come because it’s free, but you’ll stay for the elite feeling of sipping on a cold drink and enjoying the beautiful view.
We suggest arriving early because it fills up fast. But with a full food and drink menu, we promise you’ll never want to leave. Almost everyone shares the location Ace Hotel New Orleans on Instagram, using the hashtag #rooftop and #actualaces.
THE ROOF ISON FIRE
BEAT THE HEAT:
Beach life
Our love for relaxing on the beach hasn’t changed, but the photo trends
have. We’ve strayed away from smiling group photos and now capture
panoramic landscapes.
If people are in the photo, chances are it’s only their legs or a candid shot. Gulf Shores is our favorite weekend
getaway, but you can see incredible spots around the world with #beach,
#beachlife, #beachtime, and #beachin.
BEAT THE HEAT:
From donuts to fitness, you’re sure to see these 6 trends covering your
Instagram feed this summer. How will you make them unique?
Photo Credits
Slide 1 & 26:@happyandgood, @swellbottle, @arts.hub, @daticeroll_nola, @beauandro, @drinksintheair, Slide 2: @pandalove1133Slide 3: @poweredbyprotein, @daticeroll_nola, @sushirritoSlide 4: @healthyfoodbybri, @nutsandseeds0902 Slide 5: @chaneljhin, @sushirritoSlide 6: @daticeroll_nolaSlide 7: @tasty.inspiration, @maldazSlide 8: @astoliver, @shorebrandSlide 9: @lucysretiredsurfers, @radha.amourSlide 10: @kayla_itsines, @loic.zine, @crossfitgamesSlide 11: @aleksandar.duncic, @citysurfnola, Slide 12:@kayla_itsinesSlide 13: @kayla_itsines, @fitness.transforms
Slide 14: @swellbottle, @avantstyle, @amelia_lingerie, @willow_specialty_floristSlide 15: @grablifeoutdoors, @swellbottleSlide 16: @shopebbo, @natashacourturefashionSlide 17: @yurikuse, @lukeidhamSlide 18: @missstevimarie, @bbygrl97_Slide 19: @sobeautifullyraw, @bloppis.hipster, @poolfloat.aSlide 20: @simplyyliz, @arts.hubSlide 21: @redtag.ca, @angelinabearSlide 22: @nolanev, @diys.tutorials16Slide 23: @the.healthyhappylife, @theclayeastonSlide 24: @theclayeaston, @beauandroSlide 25: @chasebarbay, @@brink_15 Slide 27: @emmafornever
Slide 1 Source: https://www.sciencedaily.com/releases/2015/06/150616155028.htm
