marketing to millennials: choosing meerkat, periscope, vine, instagram, or snapchat

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Author: sharon-a-dawson-dtm

Post on 12-Aug-2015



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  1. 1. Marketing to Millennials Meerkat, Periscope, Vine Instagram, Snapchat by Sharon Dawson @TheeDesign
  2. 2. Millennials are selfish consumers of social media Quote by Justin Lafazan from DMFB 2015 Conference
  3. 3. Phone next to them when sleep On desk at work On table during meetings Average attention span: 8 seconds Millennials
  4. 4. Where should I spend my time
  5. 5. Meerkat vs Periscope
  6. 6. Live Streaming Post when people can view Interesting Needs to be watched NOW Great for sports, political rally, breaking news
  7. 7. Meerkat Darling of SXSW Blocked by Twitter when Twitter bought Periscope iPhone only
  8. 8. Periscope Saves broadcast after over, so people can view later iPhone and Android Being adopted by celebrities & events CNN Royal Correspondent Max Foster for Princess Charlottes birth
  9. 9. Winner: Periscope Integrates with Twitter Save broadcast afterwards Keep an eye on YouTube to make a big play in this space
  10. 10. Vine vs Instagram
  11. 11. Vine vs Instagram Vine Instagram 20 million users 130 million users 6 seconds 15 seconds Loops videos Plays video once No filters 13 filters Share on Vine, FB, Twitter Share on FB, Twitter, Tumblr, Email
  12. 12. Winner: Instagram Millennials 2nd most popular social network Use existing account Filters for videos More time allotted 3 to 15 seconds
  13. 13. Where should I spend my time
  14. 14. Snapchat
  15. 15. Build Your Story 31 Character Limit
  16. 16. Users Majority between 13 to 25 70% are female 2/5 of 18 year olds use it multiple times a day
  17. 17. Snapchat Private Add via smartphone only Must take pics in app No hashtags 31 Character limit
  18. 18. Brands Taco Bell MTV Sour Patch Kids The Voice Grub Hub
  19. 19. Instagram
  20. 20. Users Ages 18-34 90% of users are under 35 68% female 23% of teens says is favorite social media
  21. 21. Instagram #hashtag Add via smartphone only No ads allowed 3-15 second videos
  22. 22. Brands National Geographic, Victorias Secret, Nike, Forever 21, Starbucks Videos: MTV, NBA, GoPro, Wendys, HBOs Girls
  23. 23. Stay in Touch [email protected]