marketing to millennials: choosing meerkat, periscope, vine, instagram, or snapchat

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Page 1: Marketing to Millennials: Choosing Meerkat, Periscope, Vine, Instagram, or Snapchat

Marketing to MillennialsMeerkat, Periscope, VineInstagram, Snapchat

by Sharon Dawson

@TheeDesign

Page 2: Marketing to Millennials: Choosing Meerkat, Periscope, Vine, Instagram, or Snapchat

“Millennials are selfishconsumers

of social media”

Quote by Justin Lafazan from DMFB 2015 Conference

Page 3: Marketing to Millennials: Choosing Meerkat, Periscope, Vine, Instagram, or Snapchat

•Phone next to them when sleep

•On desk at work

•On table during meetings

•Average attention span: 8 seconds

Millennials

Page 4: Marketing to Millennials: Choosing Meerkat, Periscope, Vine, Instagram, or Snapchat

Where should I spend my time

Page 5: Marketing to Millennials: Choosing Meerkat, Periscope, Vine, Instagram, or Snapchat
Page 6: Marketing to Millennials: Choosing Meerkat, Periscope, Vine, Instagram, or Snapchat

Meerkat vs Periscope

Page 7: Marketing to Millennials: Choosing Meerkat, Periscope, Vine, Instagram, or Snapchat

Live Streaming

•Post when people can view

• Interesting

•Needs to be watched NOW

•Great for sports, political rally, breaking news

Page 8: Marketing to Millennials: Choosing Meerkat, Periscope, Vine, Instagram, or Snapchat

Meerkat

•Darling of SXSW

•Blocked by Twitter when Twitter bought

Periscope

• iPhone only

Page 9: Marketing to Millennials: Choosing Meerkat, Periscope, Vine, Instagram, or Snapchat

Periscope

• Saves broadcast after over, so people can view

later

• iPhone and Android

• Being adopted by celebrities & events

• CNN Royal Correspondent Max Foster for Princess

Charlotte’s birth

Page 10: Marketing to Millennials: Choosing Meerkat, Periscope, Vine, Instagram, or Snapchat
Page 11: Marketing to Millennials: Choosing Meerkat, Periscope, Vine, Instagram, or Snapchat

Winner: Periscope

• Integrates with Twitter

•Save broadcast afterwards

Keep an eye on YouTube to make a big play in this space

Page 12: Marketing to Millennials: Choosing Meerkat, Periscope, Vine, Instagram, or Snapchat

Vine vs Instagram

Page 13: Marketing to Millennials: Choosing Meerkat, Periscope, Vine, Instagram, or Snapchat

Vine vs Instagram

Vine Instagram

20 million users 130 million users

6 seconds 15 seconds

Loops videos Plays video once

No filters 13 filters

Share on Vine, FB, Twitter Share on FB, Twitter,

Tumblr, Email

Page 14: Marketing to Millennials: Choosing Meerkat, Periscope, Vine, Instagram, or Snapchat
Page 15: Marketing to Millennials: Choosing Meerkat, Periscope, Vine, Instagram, or Snapchat

Winner: Instagram

•Millennials 2nd most popular social network

•Use existing account

•Filters for videos

•More time allotted – 3 to 15 seconds

Page 16: Marketing to Millennials: Choosing Meerkat, Periscope, Vine, Instagram, or Snapchat
Page 17: Marketing to Millennials: Choosing Meerkat, Periscope, Vine, Instagram, or Snapchat

Where should I spend my time

Page 18: Marketing to Millennials: Choosing Meerkat, Periscope, Vine, Instagram, or Snapchat

Snapchat

Page 19: Marketing to Millennials: Choosing Meerkat, Periscope, Vine, Instagram, or Snapchat

Build Your Story

•31 Character Limit

Page 20: Marketing to Millennials: Choosing Meerkat, Periscope, Vine, Instagram, or Snapchat

Users

•Majority between 13 to 25

•70% are female

•2/5 of 18 year olds use it multiple times a day

Page 21: Marketing to Millennials: Choosing Meerkat, Periscope, Vine, Instagram, or Snapchat
Page 22: Marketing to Millennials: Choosing Meerkat, Periscope, Vine, Instagram, or Snapchat

Snapchat

•Private

•Add via smartphone only

•Must take pics in app

•No hashtags

•31 Character limit

Page 23: Marketing to Millennials: Choosing Meerkat, Periscope, Vine, Instagram, or Snapchat

Brands

•Taco Bell

•MTV

•Sour Patch Kids

•The Voice

•Grub Hub

Page 24: Marketing to Millennials: Choosing Meerkat, Periscope, Vine, Instagram, or Snapchat
Page 25: Marketing to Millennials: Choosing Meerkat, Periscope, Vine, Instagram, or Snapchat
Page 26: Marketing to Millennials: Choosing Meerkat, Periscope, Vine, Instagram, or Snapchat
Page 27: Marketing to Millennials: Choosing Meerkat, Periscope, Vine, Instagram, or Snapchat
Page 28: Marketing to Millennials: Choosing Meerkat, Periscope, Vine, Instagram, or Snapchat

Instagram

Page 29: Marketing to Millennials: Choosing Meerkat, Periscope, Vine, Instagram, or Snapchat

Users

•Ages 18-34

•90% of users are under 35

•68% female

•23% of teens says is favorite social media

Page 30: Marketing to Millennials: Choosing Meerkat, Periscope, Vine, Instagram, or Snapchat

Instagram

•#hashtag

•Add via smartphone only

•No ads allowed

•3-15 second videos

Page 31: Marketing to Millennials: Choosing Meerkat, Periscope, Vine, Instagram, or Snapchat

Brands

•National Geographic, Victoria’s Secret, Nike,

Forever 21, Starbucks

•Videos: MTV, NBA, GoPro, Wendy’s, HBO’s

Girls

Page 32: Marketing to Millennials: Choosing Meerkat, Periscope, Vine, Instagram, or Snapchat
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Page 35: Marketing to Millennials: Choosing Meerkat, Periscope, Vine, Instagram, or Snapchat
Page 36: Marketing to Millennials: Choosing Meerkat, Periscope, Vine, Instagram, or Snapchat

Stay in Touch

•TheeDesign.com

[email protected]