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International Congress and Convention Association Leipzig, Germany 22 – 26 October 2011 50th ICCA Congress Provisional Programme

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Page 1: 50th ICCA Congress Provisional Programme · Information correct as at 09/2010 GUTENBERG NETWORKS Account / Job title Star Alliance / LH06S11 ... was opened in April 1996. Five exhibition

International Congress and Convention Association

Leipzig, Germany 22 – 26 October 2011

50th ICCA CongressProvisional Programme

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ICCA Events Department is the secretariat for the Congress. Please contact us at:

ICCA Head Office

Toren ADe Entree 571101 BH AmsterdamThe NetherlandsPhone: +31 20 3981919Fax: +31 20 6990781

And ask for:

Mieke van LoenenDirector EventsDirect phone: +31 20 3981902E-mail: [email protected]

Jill FrazerEvents ExecutiveDirect phone: +31 20 3981912E-mail: [email protected]

Tadeja PivcEvents ExecutiveDirect phone: +31 20 3981961E-mail: [email protected]

Tim SchwartzmanEvents AssistantDirect phone: +31 20 3981910E-mail: [email protected]

The latest information and updates to this provisional programme can be found on the ICCA Congress Website: www.iccaworld.com/dbs/congress2011

Contents Contact Details

Contact Details 03

Message from the ICCA President 04

Message from the Chairman of the German LHC 05

Committees 06

Dates 07

Official Venue 07

Programme Overview 08

First Time Attendee Programme 10

General Assembly 10

Chapter Meetings 10

Sector Meetings 10

Congress Education Programme 11

ICCA Best Marketing Award 2011 19

Business Exchange 20

Expert Advice Appointments 20

Silent Auction 22

Social Programme 23

Registration Information 24

Hotel Accommodation 26

Accompanying Guest Programme 28

Pre & Post Tours 30

Getting There 34

Leipzig 36

Acknowledgements 37

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Message from the ICCA President – Breaking down the walls

2011 has given us all a great reminder of the importance of fundamental freedoms: freedom to travel and meet; freedom to protest; freedom to speak our minds. It is therefore totally appropriate that we will be gathering together in October this year in Leipzig, for it was in Leipzig where the movement for German reunification began that led to the fall of the Berlin Wall, and the opening up of half of Europe into a world where open discussion and argument are the norm. ICCA members will gather not only to do great business with one another, but to celebrate the freedoms that allow our industry to thrive, and are also essential for science, medicine, technology and trade to grow and progress, and for our globalised society to address global problems such as climate change.

This will almost certainly be ICCA’s largest-ever Congress with representatives from more countries than ever before. But in itself, big is not automatically best! We are therefore working overtime to ensure that the large anticipated numbers don’t prevent us from delivering a highly personalised, friendly experience – that means more investment in networking tools to make it easy to meet the right delegates, more educational content so that session attendances don’t get too big for interaction, and more online appointments and business exchanges. We have to constantly work to break down our own walls at the Congress, to enable each delegate to meet their objectives and to meet new contacts with the knowledge and skills and business connections that will increase their competitiveness.

We should never underestimate the enormous value of the freedom that we all enjoy to meet together in this way to share our knowledge and opinions. A mere two decades ago this was impossible for the citizens of Leipzig.

I’m really looking forward to this Congress, ICCA’s 50th: our German friends have organised a great programme; they are ready with open arms to welcome their colleagues from all over the world. I hope you’ll be there to enjoy this unique gathering with us!

Arnaldo Nardone ICCA President

Welcome Messages

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Message from the Chairman of the German LHC

ICCA is synonymous with innovation. On the one hand, this will be reflected in the programme of the Congress 2011. The most respected experts in their respective specialities will present familiar topics to you in a different light, or speak about entirely new subjects, developments and trends. To ensure that we always have the edge, it is important to look beyond the rim of your teacup and that’s exactly what the Congress programme will do for us.

On the other hand, there will be innovative things in terms of the layout and organisation of the Congress and its related activities. One element is the mobility concept. As usual, you will be transferred from and to the airport if you arrive and depart during the usual dates. But once you are in the city, your ICCA badge will give you free rides on all public means of transport. This means that the usual shuttle buses will only be seen on a few selected occasions like some of the social evening functions. For all other activities, like getting from your hotel to the venue, or exploring the city, you can use public means of transport for free. This gives you more individual freedom. But even more importantly, this is a step towards reducing emissions and more sustainability.

We have always highlighted that the ICCA Congress 2011 is a team effort of the entire country, perhaps more so than at any previous congress. The most attractive German regions have teamed up to offer you a great choice of pre- and post-convention tours. They have designed tailor-made tour packages for you where you can combine education with pleasure: the offers include visits to the meeting infrastructures of the various regions, but also their cultural highlights and natural charms, leisure and fun.

With only five months to go until the ICCA Congress, our preparations are in full swing, and we do look forward to welcoming you. We look forward to welcoming newcomers and first-time attendees just as much as we will love to meet again all the long-standing colleagues who have been our friends for many years.

André Kaldenhoff Chairman of the Local Host Committee

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Chairperson André Kaldenhoff, Leipziger Messe GmbH – Congress Center Leipzig

Ronald Kötteritzsch, Leipziger Messe GmbH – Congress Center LeipzigBirgit Feuerstack, Leipziger Messe GmbH – Congress Center LeipzigMaria Kober-Mandel, Leipziger Messe GmbH – Congress Center LeipzigMatthias Schultze, German Convention BureauUrsula Winterbauer, German Convention BureauHeike Mahmoud, Berlin Convention BureauRoswitha Clement, Star AllianceHeiko Rößner, Lufthansa AGMichael Birk, Deutsche Bahn AG – German RailwaysMatthias Ehegartner, Sixt Car RentalBruno Lichtinger, INTERPLAN – Congress, Meeting & Event Management AGKlaus Scherer, Scherer Werbung GmbHRichard Redling, CIM Conference & Incentive ManagementFrank Ortmann, State Ministry for Economic Affairs, Labour and Transport, State of SaxonyHans-Jürgen Goller, Tourism Marketing Company of SaxonyVolker Bremer, Leipzig Tourismus & Marketing GmbHAndreas Hachmeister, The Westin Leipzig HotelDominik Betz, LVB – Leipzig Transport SocietySteffen Dross, Omnibusverkehr LeupoldRoland Clement, Porsche Leipzig GmbH

ICCA Meetings Advisory Group (MAG)

Miranda Ioannou, Managing Director, SCS Ltd., CyprusCorbin Ball, CSP, CMP, Chief Executive Officer, Corbin Ball Associates, U.S.A.Mariano Castex, Managing Director, MCI Latin America (INCON Group), ArgentinaAndré Kaldenhoff, Executive Director, Congress Center Leipzig, Germany Francesca Manzani, Marketing & Sales Manager, Newtours S.p.A., ItalySarah Markey-Hamm, National Manager, ICMS Pty Ltd., AustraliaMathias Posch, President, International Conference Services Ltd., Canada Martin Sirk, Chief Executive Officer, ICCA, The Netherlands

Local Host Committee

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Official Venue

The CCL Congress Center Leipzig is part of the Leipziger Messe new Exhibition and Convention Centre which was opened in April 1996. Five exhibition halls of 20,000 sqm each total an exhibition space of 100,000 sqm. Due to their flexibility, these halls are frequently used to accommodate purpose-built auditoria for large meetings of several thousand delegates. The architects were Gerkan, Marg und Partner who have considerable experience in planning logistically complex edifices like airports, train stations and sports arenas. The Glass Hall, a futuristic steel-and-glass construction and the landmark of the property, was designed by British star architect Ian Ritchie who also designed the Louvre Pyramid in Paris. The CCL building is one of the most modern and attractive meeting facilities in Europe. Set in a park landscape, the venue features architectural beauty and latest-generation media and telecommunication technology. 23 halls and rooms on four levels, together with spacious multi-purpose rooms and foyers, offer maximum scope for a novel and creative layout of the ICCA Congress.

Website: www.ccl-leipzig.de

Dates

Leipziger Messe GmbH

Congress Center LeipzigAndré KaldenhoffExecutive DirectorMesse-Allee 1D-04356 LeipzigGermany

Phone: +49 341 67884-45Fax: +49 341 67884-42E-mail: [email protected]

First Time Attendees Introduction Programme Saturday 22 October 2011

ICCA General Assembly Sunday 23 October 2011

ICCA Congress Monday 24 October to Wednesday 26 October 2011

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Pre Tours before Friday 21 October

Friday 21 October

Saturday 22 October

Sunday 23 October

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Programme Overview (Subject to change)

Whole day Transfers from airport to official hotels

Afternoon Registration

Whole day Transfers from airport to official hotels

Whole day Registration

Morning Optional City Tour

Afternoon Optional City Tour

Afternoon First Time Attendees Introduction Programme

Early Evening ICCA Board of Directors Welcome Drinks for First Time Attendees

Early Evening Accompanying Guests Welcome Reception

Whole day Transfers from airport to official hotels

Whole day Registration

08.30 – 09.00 Business Exchange Introduction Session

09.00 – 10.30 Sector Meetings

10.30 – 11.00 Networking Break + Business Exchange Preparation

11.00 – 12.00 Sector Education

12.00 – 13.15 Lunch

13.15 – 14.15 Sector Education

14.15 – 14.45 Networking Break

14.45 – 16.15 Chapter Meetings

16.15 – 16.30 Networking Break

16.30 – 18.00 ICCA General Assembly

19.00 – 22.00 Official Opening & Welcome Reception

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Monday 24 October

Tuesday 25 October

Wednesday 26 October

Thursday 27 October

Post Tours after Wednesday 26 October

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Whole day Expert Advice Appointments

09.00 – 10.30 Education Set

10.30 – 11.00 Networking Break

11.00 – 12.30 Education Set

12.30 – 14.00 Lunch

13.30 – 16.30 Offsite Session

14.00 – 15.00 Education Set part 1 (2 hour sessions)

15.00 – 15.30 Networking Break

15.30 – 16.30 Education Set part 2

16.30 – 18.00 Business Exchange /Fringe Meetings

19.00 – 23.00 CAT night

Whole day Expert Advice Appointments

09.00 – 10.30 Best Marketing Award

10.30 – 11.00 Networking Break

11.00 – 12.30 Education Set

12.30 – 14.00 Lunch Sponsored by IMEX

13.30 – 16.00 Offsite Session

14.00 – 15.30 Education Set

15.30 – 16.00 Networking Break

16.00 – 18.00 Business Exchange /Fringe Meetings

19.30 – 23.00 Gala Dinner

Whole day Expert Advice Appointments

Whole day Transfers from venue /official hotels to airport

09.00 – 10.30 Copenhagen Lecture

10.30 – 11.00 Networking Break

11.00 – 12.30 Education Set

12.30 – 14.00 Lunch

13.30 – 16.00 Offsite Session

14.00 – 15.30 Education Set

15.30 – 16.00 Networking Break

16.00 – 17.00 Closing Session

17.00 – 18.00 Next Destination Reception

Whole day Transfers from official hotels to airport

Morning Optional City Tour

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General Assembly

This is the annual meeting for ICCA members to conduct the legally required business of the association and to set its strategic future direction, and includes such matters as future budgets and fee levels and voting for new members of ICCA’s Board of Directors. The President and Chief Executive Officer report on past performance, the challenges facing the industry as a whole and new business initiatives, and ICCA member delegates are able to vote on a range of important issues. Time is allocated during the day for delegates to meet in sector and chapter groupings to debate the key issues and to share relevant information with one another.

Chapter Meetings

Chapter meetings are scheduled to enable delegates to discuss ICCA matters with colleagues from the same geographical region, and to hear about new developments and regional initiatives.

Sector Meetings

Delegates will first meet in their sectors (industry supplier segments) to discuss issues of relevance to their branch of the meetings industry, to debate the merits of policy changes and other proposals recommended by ICCA’s Board of Directors, and to develop new ICCA projects and promotions. After discussing those important internal matters, different sector education sessions start and delegates can choose which sector education session they would like to join regardless of which sector they belong to.

First Time Attendee Programme

ICCA has a longstanding tradition in embracing those delegates who are attending the ICCA Congress for the first time. Every year we arrange a special programme for first timers to make them feel at ease and immediately part of the great ICCA family. If you would like to participate in this specially designed programme for first timers please make sure to indicate when registering that you are a first timer and would like to join the special First Time Attendee session on the Saturday afternoon. First timers will be pre-assigned seats and matched up with Mentors coming either from the same branch or region. These Mentors are either experienced ICCA congress delegates, or have recently been a first timer themselves and understand how you feel and what questions you might have. The Mentors will share their experiences with you as well as advise which sessions they think you may find useful for your professional and /or personal development. They will be available throughout the Congress, however can also be contacted prior to, as well as after the event.

So, if this ICCA Congress is your first and you would like to ensure your greatest return on investment, please sign up now for the First Time Attendee Programme and plan to arrive on time to experience the entire Programme starting on Saturday 22 October at 15.00 hours. Looking forward to meeting you in Leipzig!

Note: This session is mainly aimed at people who are relatively new to ICCA and the industry. For people who have been in the industry for some time, but have never attended the ICCA Congress before, this session might not bring much new information, however it is an excellent opportunity to meet other newcomers and start the networking and exchanging of business early!

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Congress Education Programme

More Choice Than Ever Before!

There will be over 40 official sessions taking place over the three days of the education programme, the most we’ve ever offered, the vast majority of which are being created specifically for this one event. Almost all of them have been designed for CEOs and senior directors, with a sprinkling of more basic sessions for delegates to fill in the gaps in their specialist knowledge and skills.

Our goal is to stimulate strategic thinking and creative solutions, and ultimately to help ICCA members enhance their competitiveness in this ever more challenging world.

Global Perspectives – Across Industries as Well as Regions

As always, the speakers will be brought together from Asia-Pacific, the Americas, and Africa /Middle East as well as Europe, along with some great German contributors, and will comprise the following mix:

• Experts from outside the meetings industry with marketing and other business lessons that help us think about our challenges and opportunities in new ways.

• Top clients representing a variety of different association and corporate sectors, to share their views on where they see their industry sector heading, how their own events are evolving, and what it requires to do business and build relationships with them.

• Researchers and academics reporting on recent surveys, reports, and trends.

• And of course, dozens of experienced ICCA members will be sharing their insights and case studies from the front of the meeting rooms, whilst encouraging everyone in the audience to do the same. The layouts and formats of the sessions are being carefully designed with this interactivity in mind.

• In total more than 100 speakers, panellists, session leaders and moderators will be involved in this year’s programme.

Strategic Partner: We’re delighted to welcome back Reed Travel Exhibitions as Strategic Partners for this year’s education programme. Their support has helped us create what we’re sure will be ICCA’s strongest and most innovative programme ever.

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Examples from the Programme

Whilst the overall shape of the programme is complete, and 90 % of the sessions are conceptually finalised, we’re currently still confirming attendance arrangements with many of our guest speakers. As speakers confirm their involvement over the coming few weeks and months you’ll be able to see their details on the Congress website.

Here is a selection of the sessions in outline, to provide an overview of the breadth of new content on offer. ICCA members with last-minute great ideas are still encouraged to submit this information to ICCA CEO Martin Sirk. If these topics can’t be squeezed into this year’s programme they will be considered for future Congresses.

MEETING SECTORS

Medical /pharma industry – trends, challenges, opportunitiesA panel of experts drawn from key medical associations, pharmaceutical companies, and CME specialists will be debating the biggest issues facing our most important meetings sector. Whilst we repeat this general topic each year, we bring together different expert speakers and focus on new key issues and the very latest trends, so that the content is radically different from year to year.

IT/Telecoms /Hi-tech industries – how events in these growth sectors are evolving.Where this sector leads, others are sure to follow. Not just relevant for winning this type of business, but for understanding trends that will cut across sectors.

View from the advertising /marketing industryHow is advertising changing? How are the marketing associations educating their members and organising their own live events? The thinking of these professionals will profoundly impact the strategies and behaviour of their corporate clients, not least in how much these clients will invest in meetings.

MARKETS

Doing business in Russia and with RussiansLeipzig is in the heart of the former Eastern Block, so this is a great opportunity to hear about the differences in business culture when dealing with Russia and other nearby states. We’ll feature Russian meetings industry perspectives, expatriate perspectives from suppliers based in Moscow, client viewpoints, and examples from Russians working for multinational companies.

German outbound meetings businessGermany is one of the most strategically important outbound meetings markets: it’s massive in volume terms, financially stable, but not easy for outsiders to understand how clients act and think, and how the market is structured. Now we’re here in Germany, we’ll be featuring a high-powered panel to provide concrete advice on how to succeed in winning German-originating business.

Doing business in ChinaWe may be meeting in Europe, but ICCA’s delegates want to know how to do business globally. At least one session will address this issue, since China is currently the fastest growing market on the planet. Opportunities exist to add in additional small breakout sessions on other key markets such as India and Brazil as the programme becomes finalised.

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STRATEGIC THINKING

Future direction of Experiential MarketingMeetings don’t stand alone as a communication tool, they’re part of bigger strategic marketing issues. This session led by leading specialist agency executives will challenge our understanding of where meetings fit into this bigger strategic picture, and how new approaches to managing the customer relationship are transforming thinking about live events.

Congress 2020The very latest results from the deep-dives and follow-up surveys that have been carried out since the first round of results were reported at the 2010 ICCA Congress. Lots of interesting data is being constantly generated by this innovative global survey into the medium-term future shape of our industry. Congress 2020 is sponsored by a range of ICCA members who’ll be contributing their own insights.

Hybrid meetings – theory and practice beyond the hypeWhat really works; what really goes on; when should different models of virtual / live hybrid events be used. This session brings together researchers and practitioners to deliver a deeper understanding of the interactions that occur in these meetings.

Regional versus Global development in association meetingsWe’re seeing the emergence of more and more regional association meetings in more regions of the world, and during the financial crisis it appeared that regional meetings were less negatively impacted than global meetings. This session explores what’s happening in a range of markets, using data from the ICCA Association Database as a baseline, and asking the question – “how can members help ICCA to keep fully up to date with these new events as they start to emerge?”

Generation Y delegates, decision-makers, and staffLed by an Asian specialist in educating older executives about individuals who are two generations younger, and only open to older delegates (!), this innovative workshop session will feature group work using iPads. Bring your reading-glasses and hearing-aid, and open your mind!

PRACTICAL SKILLS

Fundamentals of bidding for association congressesAn ideal, extra-long session for industry managers who have recently moved over from the corporate market to also be responsible for the association sector.

PR Skills to become an in-house expertBuilding on the success of our PR Kit, we’re bringing in outside experts to help members improve their PR performance. The vast majority of members handle PR in-house, and this session is designed to deliver easy ways to make this more effective.

ICCA Data trainingIntroductory group sessions are complemented by non-stop one-on-one advanced training that can be booked up by individual delegates. A full team of ICCA Researchers will be available on-site to provide a customised service.

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INNOVATIVE MARKETING MODELS

Creating new events – more new case studiesThis topic was a big hit at the 2010 Congress, and this represents a trend that we’re certain is taking off in all regions of the world. There are now numerous models for creating new events, and we’ll be taking a look at some of the most interesting examples by ICCA members and outside entrepreneurs.

Medical Cities/Tech Cities/Knowledge Cities/Future CitiesMany cities are trying to build specialist “critical mass” in certain key sectors (eg setting up new hospital research centres and universities in planned concentrations), creating a resource that will enable them to present themselves to the market using new branding approaches. This session will explore what it takes to achieve this type of label, how it can be used to leverage more meetings business, and what new marketing models of this kind are likely to be created in the near future.

Co-operation between competitorsVenues acting as regional sales agents for venues from other regions; cities on different continents agreeing to common activity programmes. These and other examples of new models have emerged recently, to complement the existing consortium model that was pioneered by BestCities. Are more on the way, how are these models set up, what are the business advantages and challenges of working with what would previously have been considered competitors?

COMPETITION OR OPPORTUNITY?

How the Business Travel sector is evolving Things are changing fast in this sector, and all the signs are that corporate travel experts are encroaching on the traditional field of meetings management companies. Should we be worried? This session will showcase what’s happening as business travel associations rebrand themselves and start to offer meetings credentials to their members, and offer answers to the question as to whether this is an opportunity for new business for ICCA members as well as an emerging threat.

Project Management – skill sets and methodologies to improve meetings management?The Project Management Institute claims to be one of the biggest professional associations on the planet. How do their qualifications and training relate to the skills needed in our industry? Are our clients becoming PM accredited and focused, and if so what does this imply for their expectations from traditional meetings suppliers?

COOL AND NEW

Game Theory and its impact on delegate engagementCase study on how an international association incorporated “Game Theory” into the design and execution of one of their recent events. As well as gaining an understanding of what Game Theory actually is, this session will work through a detailed case study as though you were delegates at that meeting, using group work and iPads.

What are the latest Apps being used in our industry? What do they do? What do they look like? Where can you find them? In this moderated workshop you’ll be able to download and play with the latest and most innovative tools that are either being created specifically for our industry, or which are being picked up and adopted.

AND MUCH MORE …

We will also be covering issues such as national economic impact surveys and the advocacy opportunities that arise from them; the latest thinking on ROI models; how to build sustainable growth into regularly staged meetings using branding and community centred strategies; Green meeting issues in marketing and accreditation; strategic airline developments; strategic thinking and objective-setting in big international associations; what is happening in the global trade show business; and more.

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The Copenhagen-Denmark Lecture

10th anniversary celebration

Dr. Kjell A. NordströmProudly sponsored by ICCA Denmark members

Personal recollections by Martin Sirk, ICCA CEO:“This traditional highlight of the Congress will be celebrating its 10th edition in Leipzig, but only a minority of this year’s delegates were present to hear the first Lecture when we held our 2002 Congress in Copenhagen. It was the first Congress I attended as CEO, and I will never forget the mind-blowing impact of the presentation that was delivered by Kjell Nordstrom.

The co-author of ‘Funky Business’ (the latest edition, ‘Funky Business Forever’ is my favourite business book) literally transformed the way that many of us view what is going on in our industry and in the wider globalised world. I still remember him stating that ‘The Independent Republic of Britney Spears is far more important in marketing terms than Belgium’ and that ‘A world-class website is no more or less important to business success than well-functioning toilets in your office building – necessary but insufficient’. Tastes in pop music may have moved on over the last decade, social media has taken over from websites as the most-hyped marketing channel, but the world is just as confusing and even faster-moving than the first time Kjell shared his unique insights with our delegates. Be prepared to change your perspectives forever!

Welcome back Kjell! And thank you for unintentionally starting a wonderful ICCA tradition.”

Dr. Kjell A. NordströmDr. Kjell A. Nordström is the enfant terrible of the new world of business. He talks to audiences all over the world, he writes books and articles and reads – everything from Playboy to Architectural Digest to Pinter. His performances are high touch, dynamic, highly interactive, thought provoking and always in line with time. The 2009 Thinkers 50, the biennial ranking of management thinkers, ranked him at number 23 globally and put him on the top-five list in Europe. His dynamic style makes him a highly appreciated speaker through out the world.

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Offsite sessions

Inspiring off-site education sessions that showcase local experts, institutions, companies and locations.

At our 2010 Congress in Hyderabad, India, we were inspired by a wonderful off-site lecture held at the prestigious Indian School of Business. We decided to incorporate this type of session into every future ICCA Congress. This year our local hosts came up with so many great ideas that we have decided to include three of them in the programme, one on Monday, one one Tuesday and one on Wednesday.

There will be strictly limited attendance with advance registration required, and delegates should note that there will be at least five other education sessions running concurrently in the main Congress venue.

Porsche Leipzig GmbH

Visit one of the most modern, cutting-edge production factories on the planet, with its own integrated meeting and entertainment complex, and hear from a Porsche executive about some of the strategies they employ to engage more effectively with their demanding customers. www.porsche-leipzig.com

Heart Centre Leipzig

The Heart Centre at the University of Leipzig is one of Europe’s most advanced specialist facilities in cardiology and especially paediatric cardiology. Hear how the technology, techniques and training in cardiology are undergoing almost revolutionary changes, and gain an understanding of the strategic objectives that underpin their approach to quality performance issues, customised patient care, and their views on the role of meetings. www.herzzentrum-leipzig.de

UFZ Helmholtz Centre for Environmental Research

Leipzig has set itself a strategic vision to be Germany’s leading investment, research and production location for the new generation of sustainable Green industries. Understand the type of strategic sustainability research that UFZ is working on, and how they use the meeting venue “Leipziger KUBUS” to advance their objectives. www.ufz.de

Visitors Centre of the Porsche Factory, Leipzig

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Continuing Education Contact Hours

Continuing Education Contact Hours (CECH) for the Certified Meeting Professional (CMP) Designation and Recertification. ICCA supports the aims of the Convention Industry Council in promoting the CMP designation as a respected professional accreditation programme. CECHs are necessary for the submission of the CMP application and CMP re-certification. Education sessions applicable for CECHs will be indicated in the final programme, including the number of hours which can be obtained and the corresponding blueprint section. For more information on the CMP programme visit the Convention Industry Council website at www.conventionindustry.org

Spotme will be used to track which education sessions you have attended. You must be present for the full session in order to obtain your CECHs. After the congress, you will have access to your Spotme ‘briefcase’. Here you will be able view and print off a list of CECHs you obtained during the congress.

There will also be numerous other topics to be discussed during the Sector and Chapter sessions in the programme. Members should submit topics they wish to see on the agenda to their respective Chairpersons.

ICCA has again created a timeslot for members who want to organise any of the following during the programme:

• User Groups (we advise all ICCA members who sell their services /products to other members to consider setting up a User Group for clients and prospective clients).

• Marketing consortia.

• Follow-on discussions on presentation topics.

If you wish to arrange a meeting, please contact Mieke van Loenen ([email protected]).

Fringe Meetings

Sector and Chapter Meetings

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ICCA Best Marketing Award 2011

Sponsored by Bedouk Meetings & Events Media

The ICCA Best Marketing Award, established in 1997, recognises the excellence and outstanding achievements of organisations in their effort to market their destination or product. Entries can range from:

• Innovative marketing to boost attendance or sponsorship for individual events (either established or brand new).

• Integrated marketing campaign covering all areas of the marketing mix by a venue or meetings management company.

• Re-branding of a city or country destination.

• Successful collaborative promotional event by a consortium of ICCA members.

• Tactical marketing campaign to overcome a negative business environment.

• Creative use of limited marketing budget to generate excellent return on investment.

• Launch campaign of a new meetings industry product or service.

The Best Marketing Award is open to all ICCA members, regardless of their sector and the finalists will receive one complimentary registration to the ICCA Congress in Leipzig, Germany in order to present their campaign.

The business or organisation that wins the competition will be announced at the ICCA Congress Closing session on Wednesday 26 October 2011. They will receive:

• A valuable marketing package worth approximately € 10,000 offered by Best Marketing Award sponsor, Bedouk, and ICCA.

• A personalised Best Marketing Award.

• A personalised Best Marketing Award logo.

• A framed certificate.

• Acknowledgement on the ICCA Website.

• Acknowledgement in Members Update Online.

• Acknowledgement in ICCA Intelligence.

The deadline for applications is Friday 9 September 2011. For more information, please visit the Best Marketing Award Website: www.iccaworld.com/dbs/bma Apply now to showcase your finest marketing achievements to your peers from around the world!

Quote winner 2010.

“I’m almost overwhelmed – this is such great news. To get this sort of recognition from your peers just can’t be described, and I’m so looking forward to spreading the news to my colleagues and friends back home in Iceland”. Anna Valdimarsdottir, Iceland Convention and Incentive Bureau, Iceland, winner of the BMA in 2010

• Today, Bedouk Meetings & Events Media publish some of the most popular guides and websites for International Conference, Meeting and Incentive Planners, including a highly respected annual global directory. Bedouk are pleased to offer the Best Marketing Award winner a promotional campaign of the following choices, either a 1 page editorial in the Bedouk Worldwide Meeting Planners’ Guide plus a 1 month banner on the on the Website www.bedouk.com; or an additional page of an advertisement and a special position, when booked the advertisement before winning the Best Marketing Award. Additionally the winners are allowed to use around 1000 qualified contacts from the Bedouk database for marketing and sales actions. The winner will also receive a complimentary full page advertisement in the ICCA Membership directory, worth € 2,500.

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Co-sponsored by Mexico Tourism Board and Seoul Tourism Organization

The networking tool Spotme will be available again at this year’s ICCA Congress & Exhibition. Spotme is a handheld device which will be given to all delegates at the congress.

Online Networking System Sponsored by International Confex

This important element in the Congress programme enables delegates to obtain practical solutions for their most important challenges and advice that is specifically designed for their individual needs, and unlocks the tremendous expertise that exists within the ICCA membership. Throughout the Congress programme delegates will be able to attend pre-booked 30-minute one-to-one appointments with Experts (drawn from both ICCA members and guest speakers) covering a wide range of topics

including the following:

• Marketing representation in different regions.

• Effective PR and advertising strategies – global and country specific.

• Understanding how to do business with specific market sub-segments.

• VAT and other tax issues.

• Technical and IT solutions for venues, destinations and events.

• Videoconferencing; webcasting.

• Designing effective websites.

• Social media strategies.

• Improving your brand and collateral material.

• Researching ICCA data more effectively.

• Simultaneous interpretation and translation issues.

• Building research and internship programmes with universities.

• Venue design; feasibility studies.

• Strategic planning consultancy & change management.

• How to cost-effectively source conference products.

• How to implement environmental and CSR strategies.

Spotme

Expert Advice Appointments

Business Exchange

ICCA’s success over four decades has been built on the principle of members exchanging commercial information with one another about recently hosted events. This is the foundation of ICCA’s Association Database, and will be a central component of this year’s congress. To apply for the Business Exchange (BE) each delegate will be requested to provide data on one major international rotating event they have recently been involved with, and to be willing to share their insights and inside knowledge about this event with other delegates throughout the congress. ICCA Data will support delegates in ensuring that an unprecedented amount of commercially important data will be exchanged during the congress, turning the event into a massive intelligence gathering opportunity.

The format is designed to ensure that commercial confidentiality issues are respected whilst encouraging interaction between the different sectors of ICCA membership. Adequate time and space will be scheduled during the congress to enable pre-set and ad hoc meetings and information exchange to take place between delegates. Spotme will help delegates to identify leads and to send meeting requests to other BE participants. There will be a dedicated Business Exchange Coffee Zone which will facilitate one-to-one meetings with small tables for quick-fire discussions.

All delegates are invited to take part in the Business Exchange. It is free of charge, but it is necessary to pre-register and it is open to ICCA members only.

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Don’t look for innovation in this ad......it’s all in Spotme

“Spotme is the most complete meeting PDA we have found in the marketplace.”

Linda LevySr. Manager Meeting & Event Planning

Medco Health Solutions, Inc.Linda uses Spotme for her annual

customer invitation, with600 executives.

“Outstanding service - any large meeting can bemade vastly better (i.e. more productive,more intimate, more interesting)with the Spotme service.”Terri L. Diggs, Regional VP, AT&TTerri participated ata 900-personcorporate event.

Whether you organize a trade summit with 300 participants or get auser group of 5,000 together, with Spotme you will put on your mostproductive, most efficient and most enjoyable meeting ever. Delighting participants, bolstering results, reducing waste and cutting the work.

How? Take a look at www.spotme.com. And talk to us to explorethe creative application of this unique technology to your own event.

Tired of printing heaps of paper and putting together conferencebinders? Get personal Spotme devices. Replace towering feedback forms with timely reports. Say good bye to namebadge gazing and hello to revolutionary networking. Trade head counts for detailed attendance records. Move from bulletin boards to instant messages. Turn a sea of strangersinto a connected community. And rely on a team with10 years of experience.

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Spotme_MPI_EMEA_One+_03.08.2010.pdf 03/08/2010 12:01:37

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Co-sponsored by Greek Host Committee, ICCA Congress 2006, RhodesCanadian Host Committee, ICCA Congress 2008, VictoriaFree State of Saxony

Coffee will be available throughout the day, not only during networking breaks. There will be various Coffee Zones such as Business Partner Zone, Internet Café Zone, Business Exchange Zone and Silent Auction Zone.

Webcasting and virtual connectivity – sponsored by M:CON

Selected sessions will be available in full or edited formats for simultaneous or post-Congress viewing, and some will feature virtual input from offsite contributors.

iPads – sponsored by ICCA Italian Committee

A selection of this year’s education sessions will feature group-working with more than 20 iPads that will be purchased specifically for this by ICCA thanks to the support of our Italian members, pre-loaded with customised content and a wide range of Apps. Sessions incorporating these tools will become a regular feature at future ICCA Congresses.

Coffee Zones

Technical Enhancements

Silent Auction

Support education for young meeting professionals!You have the opportunity to support the education and development of young professionals in the meetings industry, while at the same time increasing the awareness of your products and services, by taking part in ICCA’s annual Silent Auction!

ICCA’s Silent Auction is held every year during the ICCA Congress and the amount raised is donated to the ICCA Education Fund which financially supports the Forum for Young Professionals, held during EIBTM and AIME. The Forum for Young Professionals provides education opportunities for young meetings professionals, and helps raise professional standards in the international meetings industry.

We kindly invite you to actively participate in the Silent Auction by donating a prize, and by bidding for the ones you find most attractive. You can donate a large or a small prize, packages or single prizes, leisure-related, meetings-related, objects, etc.! Be creative!

Bidding for prizes begins 2 months prior to the ICCA Congress, on a specially created website and continues throughout the ICCA Congress at the Silent Auction Stand, where participants can also view all prizes donated and bid via Spotme.

To get inspiration for ideas for prizes visit the Silent Auction website for the 49th ICCA congress in Hyderabad – http://auction.iccaworld.com

If you would like to receive more information or donate a prize, please visit www.iccaworld.com/dbs/congress2011 or contact Ivilina Boneva. E-mail: [email protected].

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Sunday 23 October 2011

Welcome Event and Congress Opening at Gewandhaus Concert HallThe world-famous Gewandhaus Concert Hall, which has seen conductors like Kurt Masur and Riccardo Chailly, will set the scene for the opening of the 50th ICCA Congress. Afterwards, delegates are invited to stay for food and drinks, and to make use of plenty of networking opportunities.

Monday 24 October 2011

CAT Night at the PantheonCo-sponsored by CAT publicationsLooking like an ancient Roman temple, the “Pantheon” was erected in 1913 and originally served as a Leipzig Trade Fair exhibition pavilion. Today it is a popular entertainment venue. The interior combines the building’s old architecture with funky modern elements. The central dome is surrounded by chill-out areas. Thus, the Pantheon will set a perfect scene for a really fun CAT Night.

Tuesday 25 October 2011

Gala Dinner at the Glass HallSponsored by the Free State of SaxonyThe Gala dinner will take place in the Glass Hall, a breathtaking barrel vault-shaped steel-and-glass construction, the landmark of the new Leipziger Messe Exhibtion and Convention Centre. Look forward to an evening with culinary delights and cultural highlights.

Dress to Impress 2011: 1920s Cabaret style!

Sponsored by Headquarters MagazineThis year’s Gala evening dress code follows a “retro” theme – smart & chic, glamorous & sleek, elegant-yet-fun, silk scarves & feather boas, spiced up with a little late-night decadence perhaps! Once more we invite ICCA delegates to show off their creative side by inventing their own interpretation of our theme.

Wednesday 26 October 2011

‘Puerto Rico 2012’ Reception at Congress Center Leipzig Meet your hosts for next year’s congress destination: San Juan, Puerto Rico – the “Rich Port City” as it was named by Spanish colonists in 1521. Get set to be a part of the 51st ICCA Congress on “The Island of Enchantment” in the Caribbean Sea which has been host of numerous important international events within the meetings and sports communities.

Social Programme

P U B L I C A T I O N S

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To register for the congress and reserve hotel accommodation, please sign up online through the ICCA Congress Website: www.iccaworld.com/dbs/congress2011/

To qualify for the early registration fee, the completed registration form must reach ICCA Head Office by Friday 9 September 2011. Registration online will automatically “cut-off” at midnight Amsterdam time on Friday 9 September 2011. After this date, the system will automatically charge you the late fee.

Registration Fees *

* All rates exclude VAT. VAT will be charged if applicable.

Member Delegate

A member delegate is the first person from an ICCA member company to register for the event.

Member Co-delegate

A member co-delegate is an additional person registering for the event from the same ICCA member company as the delegate.

Observer

Non-ICCA members who are granted Observer status are entitled to attend the ICCA Congress incorporating the General Assembly once only in order to better understand the workings of ICCA. As suppliers of professional services to the international meetings industry, Observers are strongly encouraged to apply for ICCA membership. For more information on attending as an Observer, please contact Patricia Soen, Director Membership ([email protected]).

Accompanying Guest

Registered accompanying guests can attend all social functions, the accompanying guest welcome reception and the accompanying guests’ tour programme. They are also allowed to attend the closing session if they wish. Please note, accompanying guests are not able to attend any other aspect of the Congress programme (chapter / sector meetings, general assembly, education sessions etc).

Registration Information

Early Registration Late Registration On-site Registration

Up to and including9 September 2011

On & after10 September up to& including 7 October 2011

On & after 8 October 2011

Member delegate € 850 € 950 € 1,150

Member co-delegate € 750 € 850 € 1,050

Accompanying guest € 250 € 250 € 300

Children age 3 – 15 € 100 € 100 € 100

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Method of Payment

Payment of the registration fee can be made by one of these methods:

Bank transfer to:ABN-AMRO Bank N.V.Apollolaan 171AmsterdamThe NetherlandsIBAN: NL68ABNA0484748203SWIFT code / BIC code: ABNANL2A

Cheque, made payable to: ICCA (please add an extra € 25 cheque costs to your total amount)

Credit card: AMEX, MasterCard or Visa

To facilitate tracking of payments, please clearly indicate the invoice number.

Cancellation Policy Registrations

Notification of cancellation of registration must be sent in writing to the ICCA Events Department.

• For cancellations received up to and including 16 September 2011, a cancellation fee of € 100 will be charged. Accompanying guests (including children 3 – 15 registration) will be charged € 50.

• For cancellations received on and after 17 September 2011, no refund will be given, full amount required.

• Name changes are not accepted, unless the participant is from the same company.

• All refunds will be processed after the event.

IMPORTANT

When ticking the box, you are committing to paying the applicable registration fees. This means if you cancel before you transferred payment, you are still obliged to pay the cancellation fee (up to & including 16 September 2011) or the full fee (on & after 17 September 2011). This is also the case if you don’t show up at the event.

Travel and Health Insurance

It is strongly recommended that participants take out insurance to cover loss (including registration fees) incurred in case of cancellation, medical expenses and damage to or loss of personal effects. The organizers of the 50th ICCA Congress will not be responsible for any medical costs incurred by participants. ICCA and the Local Host Committee will not accept liability for personal injuries or for loss or damage to property belonging to Congress participants, either during or as a result of the Congress or during any tours.

Passport and Visa Information

EU nationals do not require a visa to enter the Federal Republic of Germany. All other foreigners require a visa for stays in Germany. A visa is not required for visits of up to three months for nationals of those countries for which the European Community has abolished the visa requirement. The responsibility for issuing visas lies with the missions of the Federal Republic of Germany, i.e. its embassies and consulates-general. Visas are issued by the mission responsible for the area in which the applicant has his / her ordinary residence or domicile. Details are available on the website of Germany’s Foreign Office: http://www.auswaertiges-amt.de/EN/EinreiseUndAufenthalt/Visabestimmungen_node.html

In order to ensure timely delivery of the visa, delegates who require an invitation letter for visa purposes are strongly recommended to register before 1 September 2011.

For further information or for any additional queries regarding visa matters please contact:

Ms Svetlana Urich E-mail: [email protected]: +49 341 678168947

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Willy-Brandt-Platz

Brühl

Central Railway Station

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1. Leipzig Marriott Hotel **** Website: www.leipzigmarriotthotel.de Single Room (€ 136 per night) Double room (€ 156 per night) Twin room (€ 156 per night)

2. Motel One ** Website: www.motel-one.com/leipzig Single room (€ 66.50 per night) Double room (€ 74 per night)

3. Pentahotel Leipzig **** Website: www.pentahotels.com/de/leipzig/ Single room (€ 130.50 per night) Double room (€ 148.50 per night) Twin room (€ 148.50 per night)

4. Steigenberger Grandhotel Handelshof ***** Website: www.steigenberger.com/Leipzig Single room (€ 140 per night) Double room (€ 163 per night) Twin room (€ 163 per night)

5. Seaside Park Hotel **** Website: www.parkhotelleipzig.de Single room (€ 125 per night) Double room (€ 145 per night) Twin room (€ 145 per night)

6. Vivaldi Hotel *** Website: www.vivaldi-hotel-leipzig.de Single room (€ 70 per night) Double room (€ 80 per night) Twin room (€ 80 per night)

7. The Westin Hotel ***** (HQ hotel) Website: www.westinleipzig.com Single room (€ 125 per night) Double room (€ 135 per night) Twin room (€ 135 per night)

Congress Center Leipzig is 15 minutes ride on Tram 16 from Willy-Brandt-Platz

Hotel Accommodation

Congress Center Leipzig

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Hotel Reservation Procedure

Hotel reservations will be made by the ICCA Events Department. Please fill in the appropriate section on the registration website when you register specifying single, double or twin room, check-in /check-out dates and any other requests. No advance payment is necessary but credit card details are required to guarantee your hotel reservation. Payment for your accommodation and extras should be settled at the hotel reception upon check-out.

Cancellation /No-show Policy Hotel Reservations

If you cancel your room from 17 September – 17 October 2011, ICCA will charge your credit card with a cancellation fee of two overnights stays. If you cancel after 17 October or fail to attend (no-show), the hotel will charge your credit card for 90 % of the whole stay. Early departures will be fully charged unless the hotel can resell the room. Please advise the hotel at check-in of any changes to your departure date in order to avoid being charged the early departure fee.

Optional Walking City Tour

Optional city tours are offered on Saturday morning and afternoon, and on Thursday morning free of charge to all delegates and accompanying guests.

Meet your guide and walk through the historic old town inner city of Leipzig. St. Thomas Church, home to J. S. Bach’s St. Thomas Choir, the Gewandhaus Concert Hall and the Opera testify to Leipzig’s great musical tradition. St. Nicholas Church, a fine edifice with a bright and lofty interior, was the sparking plug to the “Peaceful Revolution” of 1989 which led to the Fall of the Berlin Wall and the unification of Germany and Europe. The old Market square features fine historic buildings of various styles, including the beautiful Renaissance old Town Hall which now houses a museum. The New Town Hall impresses with its heavy Wilhelminian early 20th century style. Strolling through the romantic lanes around the Old Market and through the elegant historic shopping arcades, you will discover many charming details.

If you want to book a bus tour or any other tour, you can visit the tour desk and book this onsite.

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Accompanying Guest Programme

The LTM Leipzig Tourismus & Marketing GmbH, in co-operation with Leipzig Erleben GmbH, will offer accompanying persons a wide and fascinating choice of activities. Throughout the congress, your contact persons at the tour desk onsite will assist you with information and bookings for individual activities.Keeping the ICCA schedule in mind, your Leipzig hosts have customised some tours which allow you to sample the wealth and tradition of the region while your spouse or partner is involved in the conference sessions.

Sunday, October 23

Meissen, city of the “white gold” – full-day bus tour

Departure: 09.00, Meeting point “Goethestraße” (Novotel, opposite central railway station)

Even when approaching the city from a far distance, the skyline of Meissen bids you an impressive welcome with its landmarks: the castle mound with the tall belfries of the Cathedral, and Albrechtsburg Castle. The Cathedral which houses one of the most famous of the Wettin dynasty is seen as the epitome of Gothic style, while Albrechtsburg Castle is rated most important secular late-Gothic building in Germany. A visit to the National Porcelain Factory will take you to the cradle of chinaware production in Europe. Its story is associated with the alchemist Johann Friedrich Böttger, the inventor of the “white gold”. Round off your excursion with a stroll down the romantic lanes of the historic city, and savour the excellent local wine.

Monday, October 24

Leipzig Zoo: Venturing into the Animal Kingdom – half-day walking tour

Meeting point: 10.00, The Westin Hotel

Opened in 1878, The Leipzig Zoological Garden looks back on a long and proud tradition of animal keeping. It displays a great biodiversity and has firmly established itself as one of the city’s most popular event and leisure venues. The Zoo covers about 225,000 m² and contains 6,700 animals of 900 different species. You can observe the animals in their natural habitats and you can experience their world with all senses. Your visit to Leipzig Zoo will turn into a unique and unforgettable adventure. The natural animal habitats include the world’s largest great apes enclosure Pongoland, the lion savannnah Makasi Simba, the Tiger Taiga, the Elephants’ Temple, and the Kiwara

Savannah which brings the continent of Africa to your doorstep. Leipzig Zoo takes seriously its responsibility for all animals and wants to win its visitors over to the protection of this world.

Tuesday, October 25

Dresden, the capital of Saxony – full-day bus tour

Departure: 09.00, Meeting point “Goethestraße” (Novotel, opposite central railway station)

Dresden is a lovely work of art. Splendid palaces and world-famous art collections contribute to the city’s charm just as much as the river Elbe and the beautiful surrounding landscapes. It was the Saxon King August the Strong who made Dresden a gem of Baroque architecture. Romantic art and music flourished throughout the 19th century. Today, Dresden is indeed a place of great artistic and musical tradition, but also one of Europe’s modern high-tech locations. During your day trip to Dresden, you will see the Semper Opera, the Zwinger Palace, the “Frauenkirche” (Our Ladies’ Church), and the Hofkirche Catholic Church. A stroll on the Brühl Terraces offers you a treat of fresh air and stunning scenic views.

Wednesday, October 26

Wittenberg, in the foot-steps of the Reformation – half-day bus tour

Departure: 09.00, Meeting point “Goethestraße” (Novotel, opposite central railway station)

Almost everything in Wittenberg reminds us of Martin Luther. There is the Castle Church with the famous door to which Luther nailed his 95 Theses, and with the tombs of Luther and Melanchthon. There is the town church with the Cranach altar, there is Luther Hall, Melanchthon’s house, and the residential palace of the elector. All that has made Wittenberg world famous happened within just 20 years. The town’s great story began in 1517 when Luther emerged with his 95 Theses, and it continued until 1546 when he was buried in the Castle Church. Shakespeare gave the town a place in world literature by having Hamlet study there. Visit the town known as the “Mother of the Reformation”, and set off on the trail of the movement which was born here and has changed the world.

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Contact: +49 (0)341 999 - 13555 · [email protected] · www.porsche-leipzig.com

The only downside of this event location?

Constant distraction by sports cars.

Exclusive event and conference facilities, culinary highlights, exciting flanking

programs – the Porsche Leipzig experience is far more than just a production site.

It’s where dreams take shape.

anzeige_210x297_tagungsort_gb.indd 1 13.04.2011 12:02:52 Uhr

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Germany will offer delegates a range of organised pre- and post-congress tours to special places of interest throughout Germany. The packages will include organised visits, hotel accommodation and, if you wish, you can add travel options. Detailed descriptions of the tour packages, contact and booking information are available on the Congress Website www.iccaworld.com/dbs/congress2011/The following German destinations will participate in the ICCA Pre & Post Tour Programme:

Pre & Post Tours

Berlin

Pre or Post tour, one or two days, dates as requested: Featuring a sightseeing tour, visits to various museums including the Neues Museum with the Nefertiti bust, visit to the ICC and other venues, a visit to the German Parliament for the 2-day tour, and an evening programme.

Dresden

Pre tour, two days, dates as requested:Featuring visits to the baroque Our Ladies’ Church, Zwinger Castle and Semper Opera, Wackerbarth Castle, the Green Vault Jewellery and other art collections, a visit to the Convention Centre, and a boat cruise on the river Elbe.

Bonn /Cologne /Düsseldorf

Post tour, October 27 – 30:Featuring highlights like the Bonn museum mile, a boat cruise on the Rhine, a visit to the Cologne Cathedral and museums, a tour of Düsseldorf’s old Town, traditional local dinners. Alternatively, the 3 cities can be visited individually as “one-city-only” offers.

Dresden: Our Ladies’ Church

Cologne: Cathedral and Old Town

Berlin: parts of the Berlin Wall

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Pre & Post Tours

Hamburg: Harbour Pier

Wiesbaden: Biebrich Palace

Magdeburg: Cathedral and „White Fleet“ river cruiser

Frankfurt /Mainz /Wiesbaden

Pre tour, one or two days, dates as requested:Featuring a tour and a traditional apple wine dinner in Frankfurt, a speed boat tour on the Rhine, tours of the old-town quarters and museums of Mainz and Wiesbaden, and wine tasting in the Rheingau region.

Hamburg

Pre or post tour, one day, dates as requested:Featuring a city tour, a harbour cruise on a barge, cultural and other activities can be arranged according to your request.

Magdeburg /Halle

Pre or Post tour, two days, dates as requested:Featuring a city tour of Halle including authentic Händel and Luther places, a visit to Germany’s oldest chocolate factory, meeting venues and locations, a visit to Magdeburg Cathedral, Germany’s oldest religious edifice.

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Nuremberg: Weißgerbergasse lane

Nuremberg

Pre or Post tour, two days: October 20 – 21, or October 27 – 28:Featuring a sightseeing tour including the Mediaeval castle and the German National Museum, visits to Adidas and PUMA headquarters, to the CCN, traditional local dinner; other activities and tours on request.

Osnabrück /Münster

Pre or Post tour, two days, dates as requested:Featuring the Planetarium, the Zoo, various museums and the Osnabrück Halle venue in Osnabrück, a tour of the old-town quarter, a lake cruise and a visit to meeting facilities in Münster.

Munich

Post tour, Oct. 27 – 29:Featuring a Munich City Tour, a traditional night at the Hofbräuhaus tavern, visits to Olympic Park and BMW World, to the ICM, time for shopping, and a dinner night at a vaudeville theatre.

Münster: Principal Market

Munich: view of the Alps

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RHINE – NECKAR Metropolitan Region (Heidelberg – Mannheim – Worms)

Pre tour, three days, October 19 – 21:Featuring tours of the castle, the old town and the convention centre in Heidelberg, a concert by the Vienna Symphony Orchestra in Mannheim’s Rosengarten venue, a tour of historic Worms, and wine tasting in the Palatinate region.

Travelling

Our mobility partners Deutsche Bahn (German Railways), Star Alliance, Lufthansa Airlines and Sixt Rent-A-Car will offer exclusively to ICCA congress attendees attractive travelling options throughout Germany. Booking will be arranged through the congress website Pre & Post Tours section.

Stuttgart: Mercedes Benz Museum

Stuttgart

Post tour, Oct. 27 – 29:Featuring a sightseeing tour of old-town Stuttgart, visits to Porsche and Mercedes Benz museums, wine tasting, shopping tour to Hugo Boss outlet centre, visit to the ICS venue, traditional dinner.

Heidelberg: Old Town and Castle

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By Air

Leipzig-Halle Airport (LEJ)

Leipzig-Halle Airport features several daily connections to major German hubs like Frankfurt, Munich, Düsseldorf, Cologne or Stuttgart, furthermore some direct connections to major European cities like Paris, Vienna, Brussels, Madrid, Barcelona or Lisbon. The Airport-City-Train runs every hour between the airport and Leipzig Central Railway Terminal. The journey to the city centre takes 15 minutes. On the way, the train stops at Leipziger Messe, the venue of the ICCA Congress.

Berlin Airports (Tegel TXL and Schönefeld SXF)

Delegates may also fly into one of Berlin’s airports and continue their journey to Leipzig by train. Use public transport or a taxi to get to Berlin Central Railway Station, and from there take the express train (ICE) to Leipzig. The train ride from Berlin Central Station to Leipzig takes one hour, and trains are leaving every hour during daytime. Delegates can benefit from the special offer of DB German Railways and book a specially discounted train ticket. These can be booked via the Pre & Post Tours section of the congress website.

Official Airline

The Star Alliance member airlines are pleased to be appointed as the Official Airline Network for the 50th ICCA Congress. To obtain the Star Alliance Conventions Plus discounts and for booking office information please visit www.staralliance.com/conventionsplus and:

1. Choose “For delegates”

2. Under “Delegates login” enter conventions code LH06S11.

3. Choose one of the participating airlines listed

4. Call the respective reservation contact listed and quote the conventions code LH06S11 when booking the ticket

By Train

Leipzig Central Station is Europe’s largest railway terminal station. Besides being an impressive architectural highlight, the station puts Leipzig right into the centre of Germany’s, and in fact Europe’s railway network. The fast and comfortable ICE trains provide for good direct connections to all major cities in Germany. A ride to Berlin takes one hour, travel times to Frankfurt and Hamburg are 3 hours, and there is an hourly service. Even for some neighbouring European countries, the train may be an easy and attractive option for travelling to Leipzig. The travel time from Prague to Leipzig by train is 3.30 hours. Leipzig Central Station is located right in the heart of the historic city centre where most of the hotels are. A ride from there to the venue (by public transport or by car) takes approximately. 15 minutes.

Getting There

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By Car

Leipzig is easily accessible by road. Three motorways intersect here and form a circle around the city. The A9 motorway is Germany’s most important North-South connection and goes from Berlin to Munich.

The A14 motorway is an important East-West connection from Hannover to Dresden. Via two motorway exits it provides direct access to the venue, and it connects the venue with the Airport within 15 minutes. The A38 motorway, another East-West connection, starts in Leipzig and ends in Göttingen.

Delegates can benefit from the special offer of Sixt Rent-A-Car and book cars at specially discounted rates. Booking can be done through the Pre & Post Tours section of the congress website.

Airport Transfers

Arrival

• Delegates arriving on 21 – 23 October at Leipzig-Halle airport (LEJ) should report to the ICCA Welcome Desk. Local shuttle services will be organised to transfer these delegates to their hotels.

• Delegates arriving outside these dates at Leipzig-Halle airport should use the Airport-City Train, direction “Leipzig Hauptbahnhof” to get right to the city centre where the official hotels are located.

Departure

For delegates leaving on 26 – 27 October, local shuttle services from the hotels and the venue will be organised to transfer them to Leipzig-Halle Airport.

Please note

To organise shuttle transfers, it is important that delegates clearly indicate their arrival and departure dates during the registration process.

Getting Around in Leipzig

Distances in Leipzig are short. The travel time between the historic city centre with the official hotels and the congress venue is 15 minutes. Leipzig features an excellent and perfectly reliable public transport network which is mostly operated by LVB Leipziger Verkehrsbetriebe (the Leipzig Transport Company). Most traffic infrastructures have been completely modernised for the 2006 Football World Cup and live up to the most advanced standards.

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LEIPZIG – a city’s soul

Leipzig is constantly reinventing itself, yet at the same time it is a city that stands for continuity, the long-term view and reliability. The soul of this city has always been characterised by energy, a creative will and the pride of its citizens. In the 12th century the first trade fairs in the world were held here, at the intersection of Europe’s most important trading routes. In 1409 the Alma Mater Lipsiensis was founded – the second oldest university in Germany. Hospitality and an openness to new ideas are centuries-old traditions here.

LEIPZIG – commerce and the entrepreneurial spirit

In the second half of the 19th century, Leipzig became the forerunner of industrialisation in Germany. The industrial architecture of the late 19th century has become one of the city’s attractions. Today, drive and the entrepreneurial spirit are fertile soil for well-known companies like Porsche, BMW, DHL and Amazon who are making major investments and moving into the city.

LEIPZIG – culture and art

Over the course of the centuries, Leipzig’s citizens have supported the arts, collected paintings, endowed museums and founded the world-famous Gewandhaus Orchestra. Leipzig is known all over the world as a city of music on account of the works of Felix Mendelssohn Bartholdy, Robert Schumann and Johann Sebastian Bach. A concert by St. Thomas Choir in the actual place where Bach worked – St Thomas’s Church – is one of the cultural and emotional highlights of a visit to Leipzig.

LEIPZIG – changes world history

Leipzig’s political importance was underlined in autumn 1989 when protest marches ushered in the Peaceful Revolution, which in turn paved the way for German and European unification in the 1990’s. A must-see for every visitor to Leipzig is St. Nicholas Church, which was the political and spiritual spark plug to the Peaceful Revolution.

LEIPZIG – flair and lifestyle

Self-confidence and pleasure in enjoyment characterise the Leipzig lifestyle. In the lively Old Town more than 1,200 restaurants, pubs and cafés invite people to partake of some refreshment and relax. After a shopping spree in the magnificent Wilhelminian shopping arcades, some visitors are drawn to the nostalgic cafés, fashionable restaurants and elegant streets around the historic market square, whilst others prefer to mix with the student customers in the alternative art, theatre and pub scene. With over 120 hectares of woodland and parks and with golf courses, the rivers and canals within the city and the lakes to the south, Leipzig offers a wide range of recreational opportunities.

Leipzig

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ICCA and the Leipzig Host Committee would like to thank the sponsors for their very generous support:

• Bedouk Meetings and Events Media

• Canadian Host Committee, ICCA Congress 2008, Victoria

• CAT Publications

• Danish ICCA members

• Deutsche Bahn German Railways

• EIBTM

• Fairgourmet GmbH

• Fairnet GmbH

• German Convention Bureau

• Greek Host Committee, ICCA Congress 2006, Rhodes

• HQ Magazine

• ICCA Italian Committee

• IMEX

• International Confex

• Leipzig Erleben GmbH

• Leipzig Tourism and Marketing GmbH

• Leipziger Messe GmbH

• Lufthansa AG

• LVB Leipzig Transport Society

• Meet Taiwan

• Mexico Tourism Board

• M:con-Mannheim, Congress GmbH

• Nuernbergmesse

• Omnibusverkehr Leupold

• Porsche

• Puerto Rico Host Committee, ICCA Congress 2012, San Juan

• Reed Travel Exhibitions

• Seoul Tourism Organization

• Sixt Car Rental

• Spotme

• Star Alliance

• The City of Leipzig

• The State of Saxony

Please see the ICCA Congress website for additional sponsorship opportunities or contact Mieke van Loenen ([email protected]).

ICCA Business Partners

ICCA is proud to be strategically collaborating with Brähler ICS Konferenztechnik International Congress Service, CAT Publications, EIBTM /Reed Travel Exhibitions, IMEX and Spotme to develop continuously improving commercial benefits for ICCA members world-wide.

Liability

The Local Host Committee and ICCA act as agents only in securing hotels, transport and travel services and in no event shall be liable for acts or defaults in the event of injury, damage, loss, accident, delay or irregularity of any kind whatsoever during arrangements organised through contractors or the employees of such contractors in carrying out services. Hotel and transportation services are subject to the terms and conditions under which they are offered to the public in general. The Local Host Committee reserves the right to make changes where deemed necessary, without prior notice to parties concerned. All disputes are subject to German law.

Disclaimer

ICCA reserves the right to make changes to the programme if necessary. ICCA is not responsible or liable for non-delivery of services beyond its control.

Acknowledgements

P U B L I C A T I O N S

ICCA Business Partners

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layout /production: www.brandung-online.de

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Imprint

Leipziger Messe GmbHCongress Center LeipzigMesse-Allee 104356 LeipzigGermany

E-mail: [email protected]

ICCA Head OfficeToren ADe Entrée 571101BH AmsterdamThe Netherlands

Email: [email protected]

picture credits

page 1, 4, 5 and 15 © ICCA Head Office page 7, 16, 27, 28 and 36 © Leipzig Tourismus und Marketing GmbH page 23 Concert Hall, Pantheon and Glass Hall: © Leipzig Tourismus und Marketing GmbH; Cabaret style: © fotolia; Puerto Rico: © ICCA Head Officepage 32-35 Berlin: © visitBerlin.de (Koch), Cologne: © KölnTourismus, Dresden: © Christoph Münch, Wiesbaden: © Wiesbaden Marketing GmbH, Hamburg: © www.mediaserver.hamburg.de (C.Spahrbier)Magdeburg: © MMKT (Andreas Lander), Munich: © Tourismusamt München, Nuremberg: © Congress- und Tourismus-Zentrale Nürnberg, Münster: © www.air-klick.de, Heidelberg: © Heidelberg Marketing GmbHStuttgart: © Daimler AG

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