50(ish) internet marketing statistics you need to know

42
50(ish) Marketing Statistics You Need To Know A Smart Source Media Production

Upload: ssmedia

Post on 22-Jan-2015

43 views

Category:

Business


0 download

DESCRIPTION

A collection of Internet Marketing statistics that every business owner or marketing professional should know. Topics include lead generation, SEO, blogging, social media, and email marketing.

TRANSCRIPT

  • 1. 50(ish) Marketing Statistics You Need To Know A Smart Source Media Production

2. Inbound Leads Cost 61% Less Per Lead Than Outbound Leads. 3. The Average Cost Per Lead For Outbound Dominated Businesses Is $346 The Average Cost Per Lead For Inbound Dominated Businesses Is $135 4. 57% Of Companies With A Blog Have Acquired A Customer From Their Blog. 5. U.S. Blogs Get 25 Billion Page Views Each Month 6. B2B Marketers Who Blog Generate 67% More Leads Per Month Than Those Who Do Not. 7. B2C Companies That Blog Generate 88% More Leads Per Month Than Those That Do Not. 8. Once You Write 21-54 Blog Posts, Blog Traffic Generation Increases By Up To 30%. 9. Small Businesses That Blog See 126% More Lead Growth Than Small Businesses That Do Not. 10. Blogs Give Websites 434% More Indexed Pages And 97% More Indexed Links. Likes Companies That Blog. 11. SEO Leads Have A 14.6% Close Rate, While Outbound Leads Such As Direct Mail Or Print Advertising Have A 1.7% Close Rate. (Speaking Of Google) 12. 61% Of Global Internet Users Research Products Online. 13. 44% Of Online Shoppers Begin By Using A Search Engine. 14. 75% Of Users Never Scroll Past The First Page Of Search Results 15. 70% Of The Links Search Users Click On Are Organic. (Not This Kind Of Organic) 16. 70-80% Of Users Ignore The Paid Ads, Focusing On The Organic Results. 17. 62% Of Companies Report That Social Media Has Become More Important As A Source Of Leads. 18. 84% Of B2B Marketers Use Social Media In Some Form. 19. Social Media Sites And Blogs Reach 8 Out Of 10 Of All U.S. Internet Users And Account For 23% Of All Time Spent Online. 20. Social Media Has A 100% Higher Lead- to-close Rate Than Outbound Marketing. 21. 77% Of B2C Companies Report That They Have Acquired A Customer Through (And 53% Of B2B) 22. The Number Of Businesses That Say Facebook Is Vital Or Important To Their Business Has Increased By 75%. 23. Brands Have Seen A 46% Increase In User Engagement With The New Business Timeline 24. But, Auto-posting To Facebook Decreases Likes And Comments By 70%. Random, Irrel evant Post That No One Cares About. 25. All Fortune Are Linkedin Members 26. 62% Of Companies Using Linkedin Have From The Network. 27. Pinterest is now the social network in the U.S. in terms of traffic. 28. Shoppers From Pinterest Are 10% More Likely To Make A Purchase. 29. Pinterest Referrals Spend Than Visitors Referred By Non-social Channels. 30. The Best Time To Pin During The Day Is Between 2 & 4 PM EST (8PM To 1AM Later On) 31. Use Your Time Wisely. A Call-to-action Pin Description Sees An 80% Increase In Engagement 32. Call To Actions Promoting Ebooks Get Almost Twice The Click Through Rate As CTAs Promoting Webinars. 33. Email Click Through Rates Are Important Too Saturday Has The Highest CTR At Over 9% (Sunday Is 2nd, At Just Under 9%) 34. 6 AM Has The Highest CTR Of Any Hour 35. Gets The Highest Percentage Of Clicks Over Go And Submit 36. 88% Prefer To Receive HTML Emails Vs. 12% Who Prefer Plain Text From Companies

HTML Emails Are More Professional And Engaging

37. 65% Prefer Emails That Contain Mostly Images Vs.35% Who Prefer Mostly Text 38. Email Open Rates Are Declining Each Year Except From Mobile Devices, Which Increased 300% From 2010-2012 39. 49% Of Smartphone Owners Use Their Device WHILE Shopping. 40. More People Own Mobile Phones Than Toothbrushes. (So You Should Probably Consider A Mobile Strategy.) 41. Are You Ready To Elevate Your Marketing? 42. Schedule Your Free Consultation Today 12.764.7200 [email protected] www.ssourcemedia.com