75 Statistics Every Online Retailer Should Know

Email Marketing

1 59% of B2B marketers say email is

the most effective channel for generating

revenue.

Source: BtoB Magazine

2 Companies are

attributing 23% of their total sales to email.

Source: Econsultancy

3Personalized emails

improve click-through

rates by 14% , and

conversion rates by

10% . Source:

Aberdeen

4 75% of people prefer

to receive offers over any other form of call-to-

action.

Source: Text Marketer

5The adoption of

marketing automation technology is expected to

increase by 50% by 2015.

Source:

Sirius Decisions

6 68% of consumers

spend time reading content from a brand they are interested in.

Source:

Content Marketing

Association

7 Email marketing ROI is

around 4300% .

Source:

Shopify

Content Marketing

8 78% of CMOs think custom content is the future of

marketing.

Source: Hanley Wood

9 Each month, 329 million people read blogs.

Source: Blogging.org

10 62% of companies today outsource their content

marketing.

Source: Inbound Writer

11 37% of marketers say

blogs are the most valuable content type for marketing.

Source: Content+

12 Content creation ranked as the single most effective SEO

tactic by 53%.Source: Marketing Sherpa

Mobile

13

“Apps are critical. Retailers have to have a mobile strategy today to

be effective” by comScore’s Gian Fulgoni.

Source:

Internet Retailer

14 47% of marketing companies plan to

increase their efforts in mobile apps in the next

year.Source: Experian

15 30% of mobile shoppers abandon a transaction if the

experience is not optimized for mobile.

Source: StrongMail

16 45% of US businesses are

conducting some form of mobile marketing, with mobile

websites (70%), mobile applications (55%), and QR codes (49%) being the most

common tactics. Source: Experian

17Forrester Research predicts

that M-Commerce will grow to

$31 Billion over the next few years in the US – thereby

doubling Social Commerce.Source: Quora

18 78% of smartphone users

access a retailer’s website through a mobile app.

Source: comScore mobile usage

19 51% of Facebook

referrals for publishers come from mobile.

Source: Mobstac

20 79% of smartphone

owners also use their devices to shop.

Source: Google

21 According to a new study by InMobi

and Mobext, “almost 70% of tablet owners make a purchase on

their device every month.

Source: Econsultancy

22 48% use or would like to use a smartphone to shop while in-store or on the go.

Source: Local Point

Social Media

2337% of brands would like

to use social media engagement to create

customer-tailored marketing campaigns.

Source: Forrester

2451% of the top 20% of

B2B marketers generating leads through social media

use social sharing tools, compared to the industry

average of 39%.Source: Aberdeen

25Currently, marketers allocate

7.6% of their budgets to

social media. CMOs expect that number to reach

18.8% in the next five

years. Source: CMO Survey

26 90% of users listen to recommendations shared

from friends.

Source: Voltier Digital

27 87% of B2B marketers use social media to distribute

content.

Source: Content Marketing Institute

28 80% of users prefer to

connect with brands on facebook.

Source: Huffington Post

29 34% of marketers have generated leads on Twitter.

Source: Digital Buzz Blog

30Conversion rates are

105% higher for consumers who interact with ratings and product reviews.

Source: Prestige Marketing

31According to an IBM study,

85% of users say social

networks influence their purchasing decisions.

Source: CMS Wire

Personalization

3262% of adults under 34

are willing to share their location to get more relevant

content.

Source: JiWire

33Personalization techniques

have delivered far more relevant web experiences &

increased conversion

rates by 70% .Source: Search Engine Watch

3456% of consumers say

they would be more inclined to use a retailer if it offered a

good personalised experience.

Source: Metail

35 80% of marketers define dynamic personalization in email as highly important.

Source: Adobe and DMA

36 94% of companies agree that personalisation “is critical

to current and future success.”

Source: Econsultancy

37Co-operative Travel has seen

a 95% increase in visitors

and 217% increase in revenue once it started

implementing personalisation on its website.

Source: Econsultancy

Product Recommendations

38“We’re able to deliver much

more relevant suggestions by using data from both online and store purchases,” - Ben Galbraith of Walmart Global

eCommerce.

Source: Walmart

3954% of retailers that use

automated product recommendations increased

their average order value year over year.

Source: Forrester

40Vendors who use product

recommendations noticed an increase in their sales

between 2% and 20%.

Source: Yahoo Small Business

41“73 % of consumers

surveyed said they prefer do business with retailers who use personal information to

make their shopping experience more relevant.”

Source: Accenture

42A study made by Forrester,

revealed that, 15% of

shoppers admitted that their buying decisions are influenced

by the recommendation of products.

Source: Yahoo Small Business

43 62% admitted that the recommendations given to them helps them in finding what they

want and intend to buy.

Source: Yahoo Small Business

Customized Products

44Customization expert Joseph

Pine mentioned in his book ‘Markets of One’, that suggested

- Customization would change the fundamental structure of the

American economy. Source: Mashable

45

More than 35% of U.S. online consumers are already

interested in customizing product features.

Source: Mashable

Site Search

46

Walmart.com began using its own site search tool and said

that it had improved

conversions by 20%.Source: Mashable

47A report from FineWise

estimated that the number of visitors using site search was

really about 50%.”

Source: Practical Ecommerce

48A study in Outbrain shows that

search is the #1 driver of traffic to content sites, beating the

social channels.

Source: Mediabistro

49Use of the search box results in an average conversion ratio of

2.4%, against an average

of 1.7%.

Source: Econsultancy

50A Jupiter Research study found

that 80% of customers will

abandon a site after a poor search experience.

Source: Multichannel Merchant

51Consumers expect internal

search engines to know what they’re looking for.

Unfortunately, 85% of site

searches don’t return what the user sought.

Source: Multichannel Merchant

52By incorporating quality search

functionality, 83% respondents reported improved user

experience, 65% cited more

use of the site and 64% reported increased sales.

Source: Econsultancy

53 A full 30% of browsing sessions on ecommerce

properties involve use of the site search box, according to

eConsultancy.

Source: Adialicious

Product Videos

54 90% of the information that

comes to the brain is visual.

Source: Zabisco

55Just one month after the introduction of Facebook

timeline for brands, photos and

videos saw a 65% increase

in engagement.

Source: Simply measured

5675% of smartphone users

watch videos on their phones,

26% of whom use video at

least once a day.

Source: Hubspot

57Using video demos of items on

product pages increased sales

for Zappos between 6% and

30%.

Source: Econsultancy

58Study from various retailers have proved that they have boosted conversions by as

much as 160% by using

product videos.

Source: Econsultancy

Showrooming

59A comScore study found that

35% of U.S. consumers

reported showrooming and of those, half were between 25

and 34 years old.

Source: Wikipedia

6075% of respondents said they “sometimes” engage in

showrooming and 40% actually buy online.

Source: The Future of Commerce

61Research from BizRate reveals that 1.32% of in-store sales are lost to showrooming on mobile devices—and half of those sales went to the e-commerce site where the showrooming took place.

Source: The Future of Commerce

62 72% of consumers engage

in showrooming because the price was better online.

Source: Fashions Collective

63The average customer spends

$285 online after trying a product out in a Best Buy store. Walmart showroomers spend $119.10 online and Target

showroomers spend $79.30.

Source: The Future of Ecommerce

64 A whopping 57% of all post-

showrooming transactions go to Amazon.com.

Source: The Future of Ecommerce

Dynamic Pricing

65Amazon changes its price every 10 mins on average and saw a 27.2% increase in sales from 2012 to 2013 and generated over $44bn in sales in 2013.

Source: Social Beat

66Dynamic pricing allows retailers to

remain competitive with 24/7 price

monitoring and changes, boosting

profits by 25% on average.

Source: Econsultancy

67Pricing intelligence software has

already caught on as 22% of retailers have chosen to

implement it.

Source: Econsultancy

68Research has found that price optimization software improves

gross margins by 10%.

Source: Econsultancy

Bitcoin

69In its first day of day of

accepting Bitcoin, Overstock.com reported 780 orders were paid using bitcoin totalling over

124,000 USD in sales.

Source: InvestorPlace

70Ofir Beigel of 99Bitcoins said ‘Bitcoin is gradually infiltrating the E-commerce because it’s a viable and innovative solution’.

Source: Forbes

71eBay CEO John Donahoe

admitted to owning bitcoin and that it is going to play an

“important role” in the future of PayPal.

Source: Nicolekersh

72Atkinson estimates that around

100 of SumAll's merchant customers are already

accepting bitcoins, and that 5-10% of them will do so in the

next few months. Source: ClickZ

73Amazon who initially avoided

bitcoin like the plague, now own a Bitcoin-Related Cloud

Computing Patent.

Source: Startup Daily

Big Data

7480% of business-relevant

information originates in unstructured form, primarily

text, (but also video, images, and audio).

Source: Information Week

75A report by McKinsey says -

Companies that put data at the center of the marketing and

sales decisions improve their marketing return on investment

by 15 – 20 %. Source: Forbes