did you know? interesting statistics about direct mail
TRANSCRIPT
![Page 1: Did you know? Interesting statistics about Direct Mail](https://reader035.vdocuments.site/reader035/viewer/2022062515/55c60976bb61eba16e8b4618/html5/thumbnails/1.jpg)
Did you know?Interesting statistics about Direct Mail
prospectsinfluential.com
800 352 2282
![Page 2: Did you know? Interesting statistics about Direct Mail](https://reader035.vdocuments.site/reader035/viewer/2022062515/55c60976bb61eba16e8b4618/html5/thumbnails/2.jpg)
Around 85 billion mail pieces are sent through USPS yearly,
while 167 billion emails are sent daily!
![Page 3: Did you know? Interesting statistics about Direct Mail](https://reader035.vdocuments.site/reader035/viewer/2022062515/55c60976bb61eba16e8b4618/html5/thumbnails/3.jpg)
![Page 4: Did you know? Interesting statistics about Direct Mail](https://reader035.vdocuments.site/reader035/viewer/2022062515/55c60976bb61eba16e8b4618/html5/thumbnails/4.jpg)
Direct mail response rate have increased 14% in the last 10 years!
![Page 5: Did you know? Interesting statistics about Direct Mail](https://reader035.vdocuments.site/reader035/viewer/2022062515/55c60976bb61eba16e8b4618/html5/thumbnails/5.jpg)
Nearly 50% of survey respondents said they’ve retained a direct mail
piece for future reference.
17% say they do so regularly!
![Page 6: Did you know? Interesting statistics about Direct Mail](https://reader035.vdocuments.site/reader035/viewer/2022062515/55c60976bb61eba16e8b4618/html5/thumbnails/6.jpg)
44% of survey respondents say they visit a brand`s website after receiving a direct mail
piece.
![Page 7: Did you know? Interesting statistics about Direct Mail](https://reader035.vdocuments.site/reader035/viewer/2022062515/55c60976bb61eba16e8b4618/html5/thumbnails/7.jpg)
79% of survey respondents say they will act on direct mail immediately,
compared to only 45% who say they deal with email straightaway.
![Page 8: Did you know? Interesting statistics about Direct Mail](https://reader035.vdocuments.site/reader035/viewer/2022062515/55c60976bb61eba16e8b4618/html5/thumbnails/8.jpg)
56% of survey respondents find
print marketing to be the most
trustworthy type of marketing.
![Page 9: Did you know? Interesting statistics about Direct Mail](https://reader035.vdocuments.site/reader035/viewer/2022062515/55c60976bb61eba16e8b4618/html5/thumbnails/9.jpg)
Direct mail brings in 78% of
donations for nonprofits.
![Page 10: Did you know? Interesting statistics about Direct Mail](https://reader035.vdocuments.site/reader035/viewer/2022062515/55c60976bb61eba16e8b4618/html5/thumbnails/10.jpg)
40% of survey respondents say they would try a business for the first time as a result
of receiving a direct mail piece –
especially if they were local.
![Page 11: Did you know? Interesting statistics about Direct Mail](https://reader035.vdocuments.site/reader035/viewer/2022062515/55c60976bb61eba16e8b4618/html5/thumbnails/11.jpg)
AND70% say they have renewed
relationships with businesses that they had previously ceased using!
![Page 12: Did you know? Interesting statistics about Direct Mail](https://reader035.vdocuments.site/reader035/viewer/2022062515/55c60976bb61eba16e8b4618/html5/thumbnails/12.jpg)
50% of U.S. consumers say they prefer direct mail to email.
![Page 13: Did you know? Interesting statistics about Direct Mail](https://reader035.vdocuments.site/reader035/viewer/2022062515/55c60976bb61eba16e8b4618/html5/thumbnails/13.jpg)
Direct mail has the highest rate of success in new customer acquisition at 34%
compared with other marketing channels.
![Page 14: Did you know? Interesting statistics about Direct Mail](https://reader035.vdocuments.site/reader035/viewer/2022062515/55c60976bb61eba16e8b4618/html5/thumbnails/14.jpg)
74% of B2B marketers rate direct mail as very effective,
while only 71% say the same about email marketing.
![Page 15: Did you know? Interesting statistics about Direct Mail](https://reader035.vdocuments.site/reader035/viewer/2022062515/55c60976bb61eba16e8b4618/html5/thumbnails/15.jpg)
For every $167 spent on direct mail in the US, $2,095 in goods are sold.
![Page 16: Did you know? Interesting statistics about Direct Mail](https://reader035.vdocuments.site/reader035/viewer/2022062515/55c60976bb61eba16e8b4618/html5/thumbnails/16.jpg)
(Sources: Direct Marketing Association, Target Marketing, Ballantine & Epsilon)
![Page 17: Did you know? Interesting statistics about Direct Mail](https://reader035.vdocuments.site/reader035/viewer/2022062515/55c60976bb61eba16e8b4618/html5/thumbnails/17.jpg)
Contact Prospects Influential List Brokers today!
800 352 2282