5 ways to get more leads from your b2b blog
DESCRIPTION
This presentation shows you five ways to turn your B2B blog into a lead-generationTRANSCRIPT
![Page 1: 5 Ways to Get More Leads From Your B2B Blog](https://reader034.vdocuments.site/reader034/viewer/2022052504/54840345b4af9f820d8b4a94/html5/thumbnails/1.jpg)
![Page 2: 5 Ways to Get More Leads From Your B2B Blog](https://reader034.vdocuments.site/reader034/viewer/2022052504/54840345b4af9f820d8b4a94/html5/thumbnails/2.jpg)
“My company has a blog, but none ofour readers are turning into leads.What gives?”
![Page 3: 5 Ways to Get More Leads From Your B2B Blog](https://reader034.vdocuments.site/reader034/viewer/2022052504/54840345b4af9f820d8b4a94/html5/thumbnails/3.jpg)
If you have asked this question, thenyou are not alone.
![Page 4: 5 Ways to Get More Leads From Your B2B Blog](https://reader034.vdocuments.site/reader034/viewer/2022052504/54840345b4af9f820d8b4a94/html5/thumbnails/4.jpg)
Although 77% of B2B marketers haveblogs, only 59% find blogging effective.
Source: 2013 B2B Content Marketing Benchmarks, Budgets and Trends North America report
![Page 5: 5 Ways to Get More Leads From Your B2B Blog](https://reader034.vdocuments.site/reader034/viewer/2022052504/54840345b4af9f820d8b4a94/html5/thumbnails/5.jpg)
To improve the ROI from your blog, youneed to move more visitors from yourblog to your e-list.
Here are five ways you can do this:
![Page 6: 5 Ways to Get More Leads From Your B2B Blog](https://reader034.vdocuments.site/reader034/viewer/2022052504/54840345b4af9f820d8b4a94/html5/thumbnails/6.jpg)
Blog More Often
![Page 7: 5 Ways to Get More Leads From Your B2B Blog](https://reader034.vdocuments.site/reader034/viewer/2022052504/54840345b4af9f820d8b4a94/html5/thumbnails/7.jpg)
Companies that have published 200 ormore blog posts generate 5 times asmuch traffic* as those with 10 posts orless.
Just don’t sacrifice content quality toincrease your page count.Source: Polaris B
![Page 8: 5 Ways to Get More Leads From Your B2B Blog](https://reader034.vdocuments.site/reader034/viewer/2022052504/54840345b4af9f820d8b4a94/html5/thumbnails/8.jpg)
Increase YourInternal Links
![Page 9: 5 Ways to Get More Leads From Your B2B Blog](https://reader034.vdocuments.site/reader034/viewer/2022052504/54840345b4af9f820d8b4a94/html5/thumbnails/9.jpg)
Link keywords in your blog posts torelated posts.
This can improve your SEO andincrease the amount of time visitorsspend on your site.
![Page 10: 5 Ways to Get More Leads From Your B2B Blog](https://reader034.vdocuments.site/reader034/viewer/2022052504/54840345b4af9f820d8b4a94/html5/thumbnails/10.jpg)
Don’t Be Afraidto Advertise
![Page 11: 5 Ways to Get More Leads From Your B2B Blog](https://reader034.vdocuments.site/reader034/viewer/2022052504/54840345b4af9f820d8b4a94/html5/thumbnails/11.jpg)
Your blog content should educate youraudience – not sell to them.
However, you should still providevisitors with ways to join your list.
![Page 12: 5 Ways to Get More Leads From Your B2B Blog](https://reader034.vdocuments.site/reader034/viewer/2022052504/54840345b4af9f820d8b4a94/html5/thumbnails/12.jpg)
Include banner ads for premiumcontent, such as webinars and whitepapers, throughout your blog.
Customize ads for each post (i.e. runan ad for an e-commerce white paperon a blog post about e-commerce).
![Page 13: 5 Ways to Get More Leads From Your B2B Blog](https://reader034.vdocuments.site/reader034/viewer/2022052504/54840345b4af9f820d8b4a94/html5/thumbnails/13.jpg)
Ask NewSubscribers toRegister byEmail
![Page 14: 5 Ways to Get More Leads From Your B2B Blog](https://reader034.vdocuments.site/reader034/viewer/2022052504/54840345b4af9f820d8b4a94/html5/thumbnails/14.jpg)
The RSS feed makes it easy for peopleto subscribe, but …
You have more control over yourmessages and deeper insight into youranalytics when you get people tosubscribe via email.
![Page 15: 5 Ways to Get More Leads From Your B2B Blog](https://reader034.vdocuments.site/reader034/viewer/2022052504/54840345b4af9f820d8b4a94/html5/thumbnails/15.jpg)
Your email opt-in box should be moreprominent than your RSS option.
You can even remove your RSS buttonand require everyone to sign up viaemail. Your new subscribers may drop,but your leads will be more qualified.
![Page 16: 5 Ways to Get More Leads From Your B2B Blog](https://reader034.vdocuments.site/reader034/viewer/2022052504/54840345b4af9f820d8b4a94/html5/thumbnails/16.jpg)
Include a Callto Action atthe End ofEvery Post
![Page 17: 5 Ways to Get More Leads From Your B2B Blog](https://reader034.vdocuments.site/reader034/viewer/2022052504/54840345b4af9f820d8b4a94/html5/thumbnails/17.jpg)
The request in your call to action shouldnot be big (i.e. contact a sales rep).
Instead, it can ask leads to opt in forpremium content, visit another page onyour website, subscribe to your blog orconnect with you on social media.
![Page 18: 5 Ways to Get More Leads From Your B2B Blog](https://reader034.vdocuments.site/reader034/viewer/2022052504/54840345b4af9f820d8b4a94/html5/thumbnails/18.jpg)
![Page 19: 5 Ways to Get More Leads From Your B2B Blog](https://reader034.vdocuments.site/reader034/viewer/2022052504/54840345b4af9f820d8b4a94/html5/thumbnails/19.jpg)