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5 truths about the modern luxury consumer€¦ · 01/01/2015  · longines chi m emo l l be i sento...

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PAST PREDICTS FUTURE 5 Truths About the Modern Luxury Consumer Luxury FirstLook 2015 @FourSeasons @epizzinato

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Page 1: 5 Truths About the Modern Luxury Consumer€¦ · 01/01/2015  · LONGINES CHI M EMO L L BE i Sento B VI-GARI JAGUAR Couture . FOUR SEASONS SHARE FOUR SEASONS Extraordinary Experiences

PAST PREDICTS FUTURE 5 Truths About the Modern Luxury Consumer

Luxury FirstLook 2015

@FourSeasons @epizzinato

Page 2: 5 Truths About the Modern Luxury Consumer€¦ · 01/01/2015  · LONGINES CHI M EMO L L BE i Sento B VI-GARI JAGUAR Couture . FOUR SEASONS SHARE FOUR SEASONS Extraordinary Experiences
Page 3: 5 Truths About the Modern Luxury Consumer€¦ · 01/01/2015  · LONGINES CHI M EMO L L BE i Sento B VI-GARI JAGUAR Couture . FOUR SEASONS SHARE FOUR SEASONS Extraordinary Experiences

1. Luxury in abundance

2. The move to an omni-channel universe

3. The changing face of the luxury consumer

3 Factors

Page 4: 5 Truths About the Modern Luxury Consumer€¦ · 01/01/2015  · LONGINES CHI M EMO L L BE i Sento B VI-GARI JAGUAR Couture . FOUR SEASONS SHARE FOUR SEASONS Extraordinary Experiences
Page 5: 5 Truths About the Modern Luxury Consumer€¦ · 01/01/2015  · LONGINES CHI M EMO L L BE i Sento B VI-GARI JAGUAR Couture . FOUR SEASONS SHARE FOUR SEASONS Extraordinary Experiences
Page 6: 5 Truths About the Modern Luxury Consumer€¦ · 01/01/2015  · LONGINES CHI M EMO L L BE i Sento B VI-GARI JAGUAR Couture . FOUR SEASONS SHARE FOUR SEASONS Extraordinary Experiences
Page 7: 5 Truths About the Modern Luxury Consumer€¦ · 01/01/2015  · LONGINES CHI M EMO L L BE i Sento B VI-GARI JAGUAR Couture . FOUR SEASONS SHARE FOUR SEASONS Extraordinary Experiences
Page 8: 5 Truths About the Modern Luxury Consumer€¦ · 01/01/2015  · LONGINES CHI M EMO L L BE i Sento B VI-GARI JAGUAR Couture . FOUR SEASONS SHARE FOUR SEASONS Extraordinary Experiences
Page 9: 5 Truths About the Modern Luxury Consumer€¦ · 01/01/2015  · LONGINES CHI M EMO L L BE i Sento B VI-GARI JAGUAR Couture . FOUR SEASONS SHARE FOUR SEASONS Extraordinary Experiences
Page 10: 5 Truths About the Modern Luxury Consumer€¦ · 01/01/2015  · LONGINES CHI M EMO L L BE i Sento B VI-GARI JAGUAR Couture . FOUR SEASONS SHARE FOUR SEASONS Extraordinary Experiences
Page 11: 5 Truths About the Modern Luxury Consumer€¦ · 01/01/2015  · LONGINES CHI M EMO L L BE i Sento B VI-GARI JAGUAR Couture . FOUR SEASONS SHARE FOUR SEASONS Extraordinary Experiences
Page 12: 5 Truths About the Modern Luxury Consumer€¦ · 01/01/2015  · LONGINES CHI M EMO L L BE i Sento B VI-GARI JAGUAR Couture . FOUR SEASONS SHARE FOUR SEASONS Extraordinary Experiences

Experiences Trump Consumption

1.

Page 13: 5 Truths About the Modern Luxury Consumer€¦ · 01/01/2015  · LONGINES CHI M EMO L L BE i Sento B VI-GARI JAGUAR Couture . FOUR SEASONS SHARE FOUR SEASONS Extraordinary Experiences
Page 14: 5 Truths About the Modern Luxury Consumer€¦ · 01/01/2015  · LONGINES CHI M EMO L L BE i Sento B VI-GARI JAGUAR Couture . FOUR SEASONS SHARE FOUR SEASONS Extraordinary Experiences
Page 15: 5 Truths About the Modern Luxury Consumer€¦ · 01/01/2015  · LONGINES CHI M EMO L L BE i Sento B VI-GARI JAGUAR Couture . FOUR SEASONS SHARE FOUR SEASONS Extraordinary Experiences
Page 16: 5 Truths About the Modern Luxury Consumer€¦ · 01/01/2015  · LONGINES CHI M EMO L L BE i Sento B VI-GARI JAGUAR Couture . FOUR SEASONS SHARE FOUR SEASONS Extraordinary Experiences
Page 17: 5 Truths About the Modern Luxury Consumer€¦ · 01/01/2015  · LONGINES CHI M EMO L L BE i Sento B VI-GARI JAGUAR Couture . FOUR SEASONS SHARE FOUR SEASONS Extraordinary Experiences
Page 18: 5 Truths About the Modern Luxury Consumer€¦ · 01/01/2015  · LONGINES CHI M EMO L L BE i Sento B VI-GARI JAGUAR Couture . FOUR SEASONS SHARE FOUR SEASONS Extraordinary Experiences

Time is the Ultimate Luxury

2.

Page 19: 5 Truths About the Modern Luxury Consumer€¦ · 01/01/2015  · LONGINES CHI M EMO L L BE i Sento B VI-GARI JAGUAR Couture . FOUR SEASONS SHARE FOUR SEASONS Extraordinary Experiences
Page 20: 5 Truths About the Modern Luxury Consumer€¦ · 01/01/2015  · LONGINES CHI M EMO L L BE i Sento B VI-GARI JAGUAR Couture . FOUR SEASONS SHARE FOUR SEASONS Extraordinary Experiences
Page 21: 5 Truths About the Modern Luxury Consumer€¦ · 01/01/2015  · LONGINES CHI M EMO L L BE i Sento B VI-GARI JAGUAR Couture . FOUR SEASONS SHARE FOUR SEASONS Extraordinary Experiences

Luxury DIY

3.

Page 22: 5 Truths About the Modern Luxury Consumer€¦ · 01/01/2015  · LONGINES CHI M EMO L L BE i Sento B VI-GARI JAGUAR Couture . FOUR SEASONS SHARE FOUR SEASONS Extraordinary Experiences
Page 23: 5 Truths About the Modern Luxury Consumer€¦ · 01/01/2015  · LONGINES CHI M EMO L L BE i Sento B VI-GARI JAGUAR Couture . FOUR SEASONS SHARE FOUR SEASONS Extraordinary Experiences
Page 24: 5 Truths About the Modern Luxury Consumer€¦ · 01/01/2015  · LONGINES CHI M EMO L L BE i Sento B VI-GARI JAGUAR Couture . FOUR SEASONS SHARE FOUR SEASONS Extraordinary Experiences
Page 25: 5 Truths About the Modern Luxury Consumer€¦ · 01/01/2015  · LONGINES CHI M EMO L L BE i Sento B VI-GARI JAGUAR Couture . FOUR SEASONS SHARE FOUR SEASONS Extraordinary Experiences

The Human Moment Matters

4.

Page 26: 5 Truths About the Modern Luxury Consumer€¦ · 01/01/2015  · LONGINES CHI M EMO L L BE i Sento B VI-GARI JAGUAR Couture . FOUR SEASONS SHARE FOUR SEASONS Extraordinary Experiences
Page 27: 5 Truths About the Modern Luxury Consumer€¦ · 01/01/2015  · LONGINES CHI M EMO L L BE i Sento B VI-GARI JAGUAR Couture . FOUR SEASONS SHARE FOUR SEASONS Extraordinary Experiences
Page 28: 5 Truths About the Modern Luxury Consumer€¦ · 01/01/2015  · LONGINES CHI M EMO L L BE i Sento B VI-GARI JAGUAR Couture . FOUR SEASONS SHARE FOUR SEASONS Extraordinary Experiences
Page 29: 5 Truths About the Modern Luxury Consumer€¦ · 01/01/2015  · LONGINES CHI M EMO L L BE i Sento B VI-GARI JAGUAR Couture . FOUR SEASONS SHARE FOUR SEASONS Extraordinary Experiences

Everyone’s a Brand Marketer

5.

Page 30: 5 Truths About the Modern Luxury Consumer€¦ · 01/01/2015  · LONGINES CHI M EMO L L BE i Sento B VI-GARI JAGUAR Couture . FOUR SEASONS SHARE FOUR SEASONS Extraordinary Experiences
Page 31: 5 Truths About the Modern Luxury Consumer€¦ · 01/01/2015  · LONGINES CHI M EMO L L BE i Sento B VI-GARI JAGUAR Couture . FOUR SEASONS SHARE FOUR SEASONS Extraordinary Experiences
Page 32: 5 Truths About the Modern Luxury Consumer€¦ · 01/01/2015  · LONGINES CHI M EMO L L BE i Sento B VI-GARI JAGUAR Couture . FOUR SEASONS SHARE FOUR SEASONS Extraordinary Experiences
Page 33: 5 Truths About the Modern Luxury Consumer€¦ · 01/01/2015  · LONGINES CHI M EMO L L BE i Sento B VI-GARI JAGUAR Couture . FOUR SEASONS SHARE FOUR SEASONS Extraordinary Experiences
Page 34: 5 Truths About the Modern Luxury Consumer€¦ · 01/01/2015  · LONGINES CHI M EMO L L BE i Sento B VI-GARI JAGUAR Couture . FOUR SEASONS SHARE FOUR SEASONS Extraordinary Experiences
Page 35: 5 Truths About the Modern Luxury Consumer€¦ · 01/01/2015  · LONGINES CHI M EMO L L BE i Sento B VI-GARI JAGUAR Couture . FOUR SEASONS SHARE FOUR SEASONS Extraordinary Experiences
Page 36: 5 Truths About the Modern Luxury Consumer€¦ · 01/01/2015  · LONGINES CHI M EMO L L BE i Sento B VI-GARI JAGUAR Couture . FOUR SEASONS SHARE FOUR SEASONS Extraordinary Experiences

1. Experiences trump consumption

2. Time is the ultimate luxury

3. Luxury DIY

4. The human moment matters

5. Everyone’s a brand marketer

5 Truths

Page 37: 5 Truths About the Modern Luxury Consumer€¦ · 01/01/2015  · LONGINES CHI M EMO L L BE i Sento B VI-GARI JAGUAR Couture . FOUR SEASONS SHARE FOUR SEASONS Extraordinary Experiences

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