5 tips to enhance mobile application engagement & user retention
TRANSCRIPT
Below are the number of tried and tested methods which can
help you to increase both app engagement and user retention.
Providing a seamless on-
boarding expertise will facilitate
significantly reduce
abandonment rates.
The difficult it’s to start exploitation
an app – too several steps to sign in,
too several info fields, confusing
features/functions, etc. – the a lot of
likely users are to abandon it.
Push notifications serves most specific
and vital functions. For one, it helps
inform users that they’ve downloaded
your app, that is very important once
you’re competitive for valuable real
estate on a user’s device
Implemented effectively, it can even
facilitate encourage usage through
targeting messages supported activity
information and preferences .
Personalization helps offer a more unique, relevant
experience to the user. The aligned the experience is
with a user’s desires and preferences, the additional
likely they’re to still use the app.
Whenever attainable,
personalize the user
experience by using well-
known data to show relevant
content and material within
the app.
If you wish to drive
engagement and retention,
giving users incentive to use
your app will go an extended
way.
Mobile specific rewards, specialized
content access, coupons, special
promotions, and different offers will
help drive conversions and encourage
engagement.
Apps are iterative, whether or not
they are minimum viable
merchandise or mature, polished,
and absolutely useful. making
certain that you simply update the
app experience and add new
features and personalized content
frequently can help keep users
interested and engaged.
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