5 statistics that prove you need twitter in your 2016 social media strategy
TRANSCRIPT
5 Statistics That Prove
You Need Twitter in Your
2016 Social Media
Strategy
Twitter Strategy for 2016
With the plethora of social media strategies to
add to your plate in 2016—including video
content production and retargeting
campaigns—many marketers are wondering: “Is
it worth it to invest my time in Twitter this
upcoming year?”
We think so. And we’ve written plenty of posts
on how companies can optimize their use of
the platform to drive results. But for those who
need a little more convincing, we’ve compiled a
list of statistics that show that Twitter should
still have a place in your social media strategy
this year:
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Twitter Strategy for 2016
Twitter has 320 million monthly average users. There are a ton of people using Twitter to
engage with friends, businesses, and brands 140-characters at a time. It’s very likely that
some or all of your target audience is also on Twitter, and the social network is a great
venue through which to connect with them.
36 percent of all marketers have found a customer via Twitter. This may sound like peer
pressure, but hey—if other marketers are generating leads and closing sales through
Twitter, there’s probably a major opportunity there for you as well.
Twitter users are 3x more likely to follow brands than Facebook users. Unlike users across
other social networks, people on Twitter actually want to hear from and interact with
brands and businesses on the platform. Who doesn’t want to put their marketing efforts
towards consumers who are openly receptive to them?
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Twitter Strategy for 2016
77 percent of all Twitter accounts are outside of the U.S. This particular statistic is
especially appealing to businesses with global presences. Twitter is a great social media
platform through which to communicate with users around the world via your brand’s
main account or through additional brand accounts created specifically to communicate
with various countries or regions.
The average Twitter user has 208 followers. This means that for every follower your
brand accumulates on Twitter, you have the opportunity to extend your reach to at least
200 other people in their network. What’s more, these followers are likely to have similar
values, needs, and desires to the user who originally followed your company’s account,
meaning you’re improving your visibility in front of a quality audience.
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3 Data-Driven Ways to Improve Your
Tweets
Twitter Strategy for 2016
Having a strong Twitter presence could be beneficial to your business in the coming year. To
help you maximize your efforts, here are three proven tips for improving the performance of
your tweets:
Post at the optimal time. Tweets posted around 4PM Eastern time get more retweets
than those posted at any other time. Changing when you publish tweets is an easy way to
boost engagement!
Strategically place your links. Links placed just before the halfway point (in characters) of
tweets have a higher click-through rate than links placed elsewhere. We also recommend
including 2-5 hashtags within your tweet.
Appeal to the eyeballs with images. Tweets that feature an image receive 150 percent
more retweets. Make sure you choose quality high-resolution images that are in line with
the content of your post.
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