5 secret strategies for repurposing your marketing content

5 Secret Strategies forRepurposing YourMarketing Content

KEY Difference Media

http://keydifferencemedia.com/

Save Time and Money BySave Time and Money ByRepurposing YourRepurposing YourMarketing ContentMarketing Content

Your content marketing strategy is an imperative part of your marketing

campaign. It can include blog articles, research articles, and all other types of

content. However, good content does not come cheapgood content does not come cheap and a complete

content strategy is even more expensive. Moreover, with cut throat competition

in all elds, cost cutting is an integral part of increasing pro ts.

The Time SideThe Time SideBy repurposing content, you save time.By repurposing content, you save time. Firstly, writing new contentwriting new content

from scratch can be tiring and time-consumingfrom scratch can be tiring and time-consuming . There is approval of

content, perspective, and grammar that has to be taken care of. That writing

and proo ng can be avoided if you use repurposed content.

For example, you can reproduce old content into infographics by taking pointers

from an already written article or create a podcast out of content by just making

it sound more conversational if it isn’t already.

5 Secret Strategies for Repurposing Your Marketing Content

Repurpose Your Marketing Content Today - Contact Us

http://www.keydifferencemedia.com/contact

Another thing that takes up quite a lot of time is research. Another thing that takes up quite a lot of time is research. When writing

content, that is perhaps the most time consuming aspect. When repurposing

content, you do not have to deal with any of that. This further saves time.

Moreover, repurposed content helps you generate more traf crepurposed content helps you generate more traf c. Online

audiences generally have short term memory. Besides, there isn’t something

new all the time. Repurposing is an effective option that will save youRepurposing is an effective option that will save you

time while keeping your audience engaged.time while keeping your audience engaged.

The Money SideThe Money SideSo, now that you have so much time on your hands, what do you do? You can

concentrate on your core business and put in more effort there. How does this

help you save money? Well, once you concentrate on your brand itself, you can

come up with ideas that help your brand grow.

In addition, content writing costscontent writing costs . By repurposing content, you saveBy repurposing content, you save

money.money.

There’s a lot of expenses to pay when you’re producing brand-newThere’s a lot of expenses to pay when you’re producing brand-new

content.content. There’s your content strategist and content writers, plus editors,

proofers, and publishers. Your content is valuable, so make the best useYour content is valuable, so make the best use

of itof it .




There’s a ton of ways you can do this. You could break one piece of content into

2 or 3 pieces and present them as a series. Share them through social media so

you get exposure three times more by reusing an old piece of content.

Moreover, optimizing your website with search engines can be costly. There are

certain keywords that you aim to target through your website. With new content,

you tend to get more diverse in the subject matter because you simply cannot

continue writing similar content.

Besides, there are not endless ways in which you can present the same content.

You may have to digress a little. This also moves you further away from the

basic keywords you are targeting, requiring an SEO boost. An SEO boosting

campaign can be expensive too. If you use old content, you won’t have to do

that and you’ll save more money.

In order to remain in the competition, reducing expenditures is asIn order to remain in the competition, reducing expenditures is as

important an aspect as increasing revenues by bringing in newimportant an aspect as increasing revenues by bringing in new

business. business. Repurposing content makes both happen at the same time. BeBe

ef cient by repurposing content, an essential part of any marketingef cient by repurposing content, an essential part of any marketing

strategy.strategy.




5 Secret Strategies for5 Secret Strategies forRepurposing YourRepurposing YourMarketing ContentMarketing Content

Content marketing is the foundation for all

your online marketing strategies.

However, building an editorial calendar

and actually following it with so many

other core issues to deal with becomes

very dif cult over time.

There just isn’t enough time to constantly produce new content yourself or even

to get it written by a third party. At the same time, nobody can deny the

importance of content marketing in increasing sales. So, how do you tackle the

problem? You repurpose existing content!




Before you begin repurposing existing content, there is one thing you need to be

careful of. Not all content is meant to be re-used. Only choose pieces such as

blog posts or infographics that have done well in the past. That way you can

ensure the success of your repurposed content. Here are 5 innovative ways you

can repurpose content for renewed traf c:

1. Tweak the contentTweak the content – You might have written your content for a speci c

audience. However, your product or services are useful to a number of

other people as well. Just tweak your existing content so it becomes

relevant to another audience. Most likely, you’ll have overlapping audiences.

Take advantage of that. That’s how you, without changing the gist of your

article, can make little adjustments and repurpose your content.

2. Divide and conquerDivide and conquer – Make a series out of a single piece of content. Or, if

one of your articles contains a few infographics, create one infographic out

of it and just use that. You can do that with all types of content in any

medium.

3. Think bigThink big – You might think you don’t need ebooks or guides/manuals, but

with so much content at hand, there’s not much that you have to do. Just

assemble whatever pre-existent content you have professionally and make

it into an ebook.An added bene t of having a downloadable ebook on your

website is that you can snag email addresses for effective email marketing,

killing two birds with one stone.




4. Recycle into social media marketing contentRecycle into social media marketing content – From a single 500

word blog post, you can easily take out at least 5-10 tweets or Facebook

posts. Or you can convert the post into short series to be published on

LinkedIn. The options are endless.

5. Change the mediumChange the medium – One interesting way to repurpose an already

written piece of content is to change the way it is delivered. If it’s a blog

post, you can present it as an image, an infographic or even a video. This

way you can also cover a number of different platforms.

While these strategies are really effective, you might think you don’t have the

time for these. That is where a content marketing company will help you.

Getting content written from scratch can be expensive for quite a few

companies. However, if you repurpose content, not only does it cost less, it also

helps you reach out to potential customers on a number of different platforms.

Each medium has a different audience and gives you a wider reach to a larger

variety of people.




Use Blogs to Create SocialUse Blogs to Create SocialMedia ContentMedia Content

It’s always a great idea to coordinate your marketing campaigns with social

media. With frequent posts, you can keep your customers engaged andWith frequent posts, you can keep your customers engaged and

entertained. entertained. That’ll keep you on top of their mind.




Creating posts, however, takes more effort than it seems. To keep yourTo keep your

readers engaged, you need to be very frequent with your posts.readers engaged, you need to be very frequent with your posts.

Otherwise, you’ll be just another inactive and boring account that few people pay

attention to, let alone purchase from.

To reduce time and effort, use old blog posts or new ones to createTo reduce time and effort, use old blog posts or new ones to create

short, social media friendly posts. short, social media friendly posts. Afraid the repetition might turn your

audience off? The numbers say otherwise. Sharing recycled content withSharing recycled content with

your audience can, in fact, increase engagement by 75%!your audience can, in fact, increase engagement by 75%!

By repurposing blog content and using them for social media campaigns you

can:

Research titles that work the best

Reach out to a greater audience

Hit audience living in different time zones

Show Me How!Show Me How!“Never waste leftovers” should be the motto of your life from now on“Never waste leftovers” should be the motto of your life from now on .

To help you live up to your dreams, here are a few tips and tricks!




Narrow it down – Narrow it down – So, you posted a long, nice blog post. You had many

readers. But, don’t think about posting the whole thing on your social media

account. Instead, focus on those awesome, tweetable quotes. Choose

some special phrases from the post that you (and your audience)

particularly liked. Or, share that compelling snapshot story. If yourIf your

readers like what you’re sharing, you can redirect them to longer,readers like what you’re sharing, you can redirect them to longer,

more involved content.more involved content.

Show off those interesting images Show off those interesting images – Did you add some interesting

images in your blog post? Don’t let that go to waste. Get more juice out of it!

Share your images with your readers.Share your images with your readers. Always add a tagline (with

strategically placed keywords) to explain them. A sentence or two from the

actual blog post will make it even more shareable.

Summarize all your hard work – Summarize all your hard work – Keep your readers well-informed

about your work. It’s completely okay to share what you’ve posted

regularly. You can round up a month’s work to keep everyone on board.

Now, tell them again – Now, tell them again – Maybe some of your readers missed a post. Or

maybe they get interested in it the rst time. Hit them again with a fresh

post telling them the same thing in a different way. Or just leave a tweet

asking if they’ve checked your blog out.

Marketing is all about herding good customers and that takes a lot ofMarketing is all about herding good customers and that takes a lot of

energy and time. energy and time. Why waste precious efforts? Make it easy for yourself and

repurpose!




Make Best Use Of Time & Budget

Let us know what you're hoping to achieve

through content marketing this year and we'll

prepare an insightful and hopefully irresistible

proposal for you.

Submit Your Enquiry Today

http://keydifferencemedia.com/contact/