5 schemes - gemalto offers a full suite of specifications and ... schemes growth is top 3 pos...
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PURE benefits
Introducing PURE,a EMV white label offer for domestic schemes and private label cards network More than 90% of all cards payment transactions in most countries are domestic, and domestic payment schemes have long been the preferred solution for such in-country payments. National schemes are increasingly looking for solutions to maximize transactions, explore new payments solutions while keeping control and full governance on their local payment eco-system.
PURE, an interopable and fully EMV compliant white-label payment application from Gemalto, can help put these domestic schemes in control, even when expanding to contactless and mobile. Read on to find out how.
Why PURE?Domestic payment schemes are often a better alternative to international schemes due to lower cost, better local innovation and governance benefits for local transactions. Private networks (such as fuel retailers) meanwhile need solutions like PURE to create a more compelling multi-channel customer proposition.
The PURE ecosystemPURE is an open and mature EMV ecosystem with more vendors coming onboard every year:
Domestic payment schemes are often a better alternative to international schemes due to lower cost, better local innovation and governance benefits for local transactions. Private networks (such as fuel retailers) meanwhile need solutions like PURE to create a more compelling multi-channel customer proposition.
PURE contact and contactless specifications
For private label card, PURE is a unique solution for secure and scalable private payment networks that is quick to deploy and enables innovative, advanced modes of payment.
With PURE, private labels get immediate access to contact EMV, contactless EMV and mobile EMV, opening up all of these use cases and more:
PURE in action Private label
Domestic debt
ATM
Domestic debit & credit
For more information, visit www.gemalto.com/financial/cards/emv-white-label-payment
Future-proof Brand independentsolution
Fully compliant with EMV standards
Payment application for prepaid, debit, credit, and ATM transactions
Enabling contact, contactless and mobile payment
Business model autonomy and control over the customer experience
For security and interoperability with EMV terminals
PURE offers a full suite of specifications and related products, solutions and issuance services for domestic schemes, issuers and private labels.
90% of all payment transactions are
domestic
Domestic schemes growth is
Top 3 POSterminal vendors support PURE kernel distributed by top 4 cards vendors
are currently issuing PURE cards
20 Global Banks
than all other schemes5times
bigger
PURE app
60 Local issuerssupport PURE
PURE mobile NFC specifications (e.g. SE, HCE and SIM)
PURE contactless terminal kernel
Security and functional test plans
Consulting services by EMV experts
PURE contact and contactless cards
Mobile application
Personalization services
Issuance solutions
Tokenization & cloud based payment platform for mobile payment
Product, Solutions and Services Specifications & Software
New form factors (e.g. stickers & wearables)
$
€
¥
£
$£
$
FUEL
PURE is a white-label EMV application that's fully compliant for contact, contacless and mobile payments. PURE offers all the technical and commercial benefits to grant Domestic Schemes and Private Networks the most comprehensive multi-channel payment solution.
Fuel retailersand fleet cardsuppliersProfit from boosting and leveraging on-us transactions
GovernmentservicesSet the bases for a banked society with financial inclusion
Transit servicesRely on fully EMV-standardized open payment technology for transport
RetailersProfit from boosting and leveraging on-us transactions
ATM networksPave the way for service evolution
ATM
Meal voucherissuersDigitization and increase convenience while reducing costs
Card industryAll major card vendors have developed & certified a PURE applet
SolutionprovidersWorld’s Top 10 vendors support PURE
Test laboratoriesConformance testing supported by
the most recognized EMV labs
POS terminalvendors
World’s Top 3 vendors support PURE
France
Russia
France Italy
Brazil
Columbia Kenya
Malaysia
SingaporeAustralia
Nigeria
Tunisia
Puerto Rico
Ghana
Uganda
Belgium
Bangladesh
UK
Poland
Brazil
Latvia