4th global congress on combating counterfeit and piracy – dubai – 3-5 february 2008
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4th Global Congress on Combating Counterfeit and Piracy – Dubai – 3-5 February 2008. Paula Nelson General Counsel (Intellectual Property). Trade Mark. Trade Mark. Trade Mark. 6 worldwide strategic corporate brands. Consumer. Food Safety & Trust. Food Industry. Government. Russia. - PowerPoint PPT PresentationTRANSCRIPT
4th Global Congress on Combating Counterfeit and Piracy – Dubai – 3-5 February 2008
Paula NelsonPaula Nelson
General Counsel (Intellectual Property)General Counsel (Intellectual Property)
Finance & Control2
4th Global Congress on Combating Counterfeit and Piracy – Dubai – 3-5 February 2008
Trade Mark
Trade Mark
Trade Mark
Finance & Control3
4th Global Congress on Combating Counterfeit and Piracy – Dubai – 3-5 February 2008
6 worldwide strategiccorporate brands
Finance & Control4
4th Global Congress on Combating Counterfeit and Piracy – Dubai – 3-5 February 2008
Government
Consumer
Food Industry
Food Safety
&
Trust
Finance & Control5
4th Global Congress on Combating Counterfeit and Piracy – Dubai – 3-5 February 2008
Russia
Finance & Control6
4th Global Congress on Combating Counterfeit and Piracy – Dubai – 3-5 February 2008
Genuine Counterfeit
China
Finance & Control7
4th Global Congress on Combating Counterfeit and Piracy – Dubai – 3-5 February 2008
Packaging disposal issues
Pakistan
Finance & Control8
4th Global Congress on Combating Counterfeit and Piracy – Dubai – 3-5 February 2008
Russia
Finance & Control9
4th Global Congress on Combating Counterfeit and Piracy – Dubai – 3-5 February 2008
Public information
Legislation
Enforcement
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4th Global Congress on Combating Counterfeit and Piracy – Dubai – 3-5 February 2008
Finance & Control11
4th Global Congress on Combating Counterfeit and Piracy – Dubai – 3-5 February 2008
Our Goal To provide customers and consumers with
products which are safeproducts which are safe and which also meet their expectations in terms of the overall quality of our products, such as nutritional composition, taste and convenience
Ensure that consumers have full trust in Nestlé's products and brand name
Exercise due diligence
Trust
Finance & Control12
4th Global Congress on Combating Counterfeit and Piracy – Dubai – 3-5 February 2008
What Nestlé is Doing
• Protecting our intellectual property
• Enforcing our rights
• Working with government organisations
• Keeping our promise to our consumers
Finance & Control13
4th Global Congress on Combating Counterfeit and Piracy – Dubai – 3-5 February 2008
Finance & Control