Combating Counterfeit and Substandard ICT Devices

17-18 November 2014Geneva

Technology Debate, Part 2: ICT Industry Perspectives and

Anti-Counterfeit/Substandard Technologies and Systems

Glenn JonesICC – BASCAP

&HP Global Anti-Counterfeiting Program

Geneva, Switzerland, 17-18 November 2014

• Connect across industry sectors

• Pool resources

• Amplify business voice

• Establish issues as public policy priority

• Push for allocation of resources, high standards and stronger enforcement

• Improve awareness

Geneva, Switzerland, 17-18 November 2014

Geneva, Switzerland, 17-18 November 2014

Magnitude of the IPR Problem

• Total global economic value of counterfeit and pirated products is estimated to reach $1.77 trillion by the end of 2015.

• International trade, including goods passing through FTZ, accounts for more than half of counterfeiting and piracy or $960 billion.

• Counterfeiting and piracy are estimated to cost G20 governments and consumers over $125 billion every year.

• Approximately 2.5 million jobs have been destroyed by counterfeiting and piracy.

Geneva, Switzerland, 17-18 November 2014

Risks and Dangers of Counterfeits

• No longer just fake luxury goods.• Counterfeit medicine in Europe is worth an estimated

€10.5 billion a year. • The World Health Organization (WHO) estimates 10% of

all drugs counterfeit, over 30% in developing countries. • Counterfeit electrical goods in legitimate stores.• Perfume, cosmetics and body care products.• Fake tobacco, alcohol and food products.

• Low quality; potentially dangerous materials/ingredients.

• Vehicle and other spare parts. • Military components – missile guidance systems, aircraft,

weapons, etc. Geneva, Switzerland, 17-18 November 2014

Counterfeiting and Piracy: a lucrative market for organized

crime

The emergence of organized IP crimeFactors contribute to organized crime’s entry into IP crime:

•Profit vs. risk •Often modest legal penalties•Lax enforcement of IP crime•The transnational nature of IP crime

Geneva, Switzerland, 17-18 November 2014

Information – Knowledge – Advocacy

Reports on:•IP Guidelines for Business•Consumer Attitudes and Perceptions on Counterfeiting and Piracy•IP: Powerhouse for Innovation and Economic Growth•Impact of Counterfeiting on Governments and Consumers

Geneva, Switzerland, 17-18 November 2014

Controlling the Zone: Balancing facilitation andcontrol to combat illicit tradein the world’s Free TradeZones

Confiscation of the Proceeds of IP Crime:

a modern tool for deterringcounterfeiting and piracy

Information – Knowledge – Advocacy

Geneva, Switzerland, 17-18 November 2014

Kenya Ukraine Turkey India Russia

Country and Regional Initiatives

Geneva, Switzerland, 17-18 November 2014

“Fakes Cost More, I Buy Real”•Global awareness campaign

•Helps consumers understand the real health and safety risks associated with counterfeit goods

•Offers ways for consumers to consciously take steps away from purchasing these goods

• Available in 26 languages

• Being used in Belgium, France, Germany, Italy, Kenya, the Philippines and Turkey

Public Awareness

Geneva, Switzerland, 17-18 November 2014

Albanian French Arabic Ukrainian

Turkish Spanish

Geneva, Switzerland, 17-18 November 2014

Technology Debate, Part 2:ICT industry perspectives and anti-

counterfeit/substandard technologies and systems

• Mr. Zhou Jian – MIIT China• Mr. Martin Bernhardt – Sanofi/IFPMA• Mr. Yves Jobin – SGS• Mr. Keith Mainwaring – Ukrainian NIS

Panelists:

Geneva, Switzerland, 17-18 November 2014