4 th global congress on combating counterfeiting and piracy - february 2008
TRANSCRIPT
4th Global Congress on Combating Counterfeiting and Piracy - February
2008
The growing problem of the sale of counterfeit and pirated products via the Internet
Global Results 07
2003 2004 2005 2006 2007
Raids 4 200 6 000 7 200 6 400 7 650
New actions 8 200 13 000 17 600 20 80024
170
Websites shut down N/A 245 344 388 754
Per Day:
28 raids conducted
89 new actions instituted
2,8 websites shut down
How and where can illegitimate e-commerce be controlled?
What are, or should be, the obligations of Internet
Service Providers to assist in reducing counterfeit sales?
What are the priorities for decision makers and
enforcement authorities?
E-commerce of counterfeits
A global responsibility
Urgent need of cooperation from ISPs
Registrars
– Domaining (traffic captured from users typing urls in the navigation bar)
– Fake Whois– Spamming redirecting to infringing websites
Telecommunication companies hosting websites (ie: China Telecom)
Search Engines
– Infringing keywords– Spamdexing (fraudulent Search Engine Optimization to artificially
inflate search rankings)
Other facilitators: Trade boards, auction sites, courier and shipping companies
– Payment facilities
A global responsibility
Domainer
Aggregator
Internet user
Advertising companies (pay per click)
1. Registrars & Domaining
Infringing website
Louis Vuitton vs. Unasi <buylouisvuitton.com>, <cvuitton.com>, <fvuitton.com>, <gvuitton.com>, <lkouisvuitton.com>, <loouisvuitton.com>, <louisvittion.com>, <louisvittion.org>, <louisvoutan.com>, <louisvoutton.com>, <louisvuetton.com>, <louisvuiotton.com>, <louisvuitt.com>, <louisvuittoin.com>, <louisvuittondresses.com>, <louisvuittonsunglasses.com>, <louisvuittron.com>, <louivatan.com>, <louuisvuitton.com>, <louvuitton.com>, <luisvatton.com>, <luisvuitto.com>, <shoplouisvuitton.com>, <shopvuitton.com>, <uvitton.com>, <vuittonaccessories.com>, <vuittonclothing.com>, <vuittoncollection.com>, <vuittoncom.com>, <vuittoneyewear.com>, <vuittonhandbags.com>, <vuittonhandbags.net>, <vuittonlouis.com>, <vuittonn.com>, <vuittonperfumes.com>, <vuittonshoes.com>, <vuittonsuitcases.com>, <vuityon.com>, <vvuitton.com>, <www-louisvuitton.com>, <www-vuitton.com>, <wwwvuitton.com>, <marcjakobs.com>, <cheaplouisvuitton.com>, <llouisvuitton.com>, <loisevuitton.com>, <loisvatton.com>, <loisvoitton.com>, <loiuvitton.com>, <loivuitton.com>, <loueyvaton.com>, <louiesvuitton.com>, <louievetton.com>, <louievition.com>, <louieviutton.com>, <louievouiton.com>, <louievoutton.com>, <louievuitoon.com>, <louievuittion.com>, <louiseviton.com>, <louisvation.com>, <louisvatone.com>, <louisvatoun.com>, <louisvattion.com>, <louisvoiutton.com>, <louisvuittonknockoff.com>, <louisvultton.com>, <louisvuoitton.com>, <louisvutiion.com>, <louisvuttionhandbags.com>, <louisvuttoin.com>, <louisvuttonhandbags.com>, <louivetton.com>, <louivotton.com>, <louivouiton.com>, <louivouitton.com>, <louivuton.com>, <lousivitton.com>, <louviton.com>, <lovisvuitton.com>, <luievitton.com>, <luisevitton.com>, <luissvuitton.com>, <luisvition.com>, <luisvittuon.com>, <luisviuton.com>, <luisvoiton.com>, <luisvoton.com>, <luisvotton.com>, <luisvouiton.com>, <luisvouton.com>, <luisvuition.com>, <luisvution.com> and <vouisvuitton.com>
Domaining
2. Registrars & Fake Whois
http://whois.domaintools.com/viutton.com
3. Registrars & Spam
Spam
Spam
Spam
http://newonecandy.com http://
norma008.spoontires.com http://
nlbtd039.sarahhasafeverok.com
http://www.c.bluegreenyellowshort.com
http://001.elevenminuselevenisone.com
http://gentleseaoknewonez.com
www.newnewspaperz.comwww.parkaddictionns.comhttp://becauseowthis.com
www.ridgesofvalley.com
http://www.shoppingequalsok.com/bags.php?brand=1
http://121.vouchnet.net/bagbrands.php
http://051.worldwdidebeedz.com
http://www.replica2u.com
http://www.shoobydoeobydoo.com
http://www.166.quinkcyismean.com
http://katiekneedstoeat.com
http://www.jeriechon.com
No efficient way to fight Spam except through firewalls but possible notification of various domains used to Registrars
Spam
Right side:Sponsored
Links
Left side:Natural VisibilityFirst 2 hits = LV
4. Search engines & Infringing keywords
Infringing keywords
Infringing keywords
5. Search engines & Spamdexing
Spamdexing – hidden text
Spamdexing – doorway pages
Reporting spamdexing
6. Payment facilities
What should be the priorities for decision makers and enforcement authorities?
1. Make this battle a top priority !
2. Strengthen the legal framework (i.e. no current notice and take down mechanisms in Canada and China for trademarks)
3. Enhance the level of international cooperation between private and public sectors on the enforcement side
4. Develop and implement worldwide the contributory liability theory in order to generate more …
… proactive cooperation !
Conclusion